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Andrea Phillips

Andrea Phillips

iOS
Plants vs ZomebiesHBO Game

( Dave Szulborski )

of ThronesThe Maester's Path

Vanguard Origins Innovation Award


BIMAsPrix Jeunesse Interactivity
PrizeBAFTA
Games for Change awards

David GaleMTV

Michelle Satter

Jeff Gomez

C.C. C. C. ChapmanAmazing Things Will


Happen: A Real-World Guide on Achieving Success and Happiness

148

16.

158

PART IV

17.

172

18.

179

19.

DIY

187

20.

197

21.

203

22.

209

23.

216

008

PART I

1.

012

2.

022

3.

030

4.

035

Introduction to Transmedia

15.

Production

PART II

5.

052

6.

067

7.

082

PART V

24.

230

8.

088

25.

238

9.

095

26.

247

10.

106

27.

257

28.

266

Storytelling

PART III

11.

116

12.

124

13.

132

14.

140

Structure

The Big Picture

272

273

A Creators Guide to Transmedia Storytelling

Non-Disclosure Agreement
NDA

HBO Game of Thrones


The Maester's Path
Perplex City 2049America 2049

The Blair Witch ProjectMTV


ValemontThe Dark Knight
Why So Serious?

Introduction to Transmedia

12

A Creators Guide to Transmedia Storytelling

13

Once Upon a Time...

333

Anna Heath
Mind Cand

2006

Third Power

Unfiction Juxta


Mind Candy

14

A Creators Guide to Transmedia Storytelling

Transmedia

Google

H.P.
H.P. LovecraftElder Gods

HBO
Scholastic

15

16

A Creators Guide to Transmedia Storytelling

2011 3
Fourth Wall Studios

SXSW

2001

PandemicSundance Film Festival

TronLegacy

Vanguard

2010 4 Producers Guid of America

Origins Innovation AwardBIMAs

transmedia producer

Prix Jeunesse Interactivity Prize

2009

BAFTAGames for Change awards

Why So Serious?
2006 interactive program

transmedia storytelling

17

18

A Creators Guide to Transmedia Storytelling

Q&A

Sean Stewart Elan Lee


A. I.
A. I. 42
Hola 2
ilovebees
Nine Inch Nails
Year Zero

a War
of the Worlds

2008 Cathy's Book

A. I.

2042

Eagle EyeFree Fall

alternate

reality game ARG

Kindle
iPad

19

20

A Creators Guide to Transmedia Storytelling

This Is Not a Game

21

54

A Creators Guide to Transmedia Storytelling

55

Wall-E Buy n Large

HBO

shot

Crossroad Inn

Campre Media

106

10

A Creators Guide to Transmedia Storytelling

107

Conveying Action Across


Multiple Media

Frankenstein
Mary
W. Shelley

action

Raiders of the Lost Ark

In Action HA0073

Andrea Phillips

Doted Design

A Creator's Guide to Transmedia Storytelling: How to Captivate and


Engage Audiences Across Multiple Platforms by Andrea Phillips

Briefing Press

333 11 4

Copyright 2012 by Andrea Phillips


Chinese (Complex Characters) copyright 2016
by Brieng Press, a Division of AND Publishing Ltd.
Published by arrangement with ICM Partners
through Bardon-Chinese Media Agency, Taiwan

( 02 ) 27182001

( 02 ) 27181258

24

( 02 ) 27181258

E-mail: andbooks@andbooks.com.tw

19983379

ALL RIGHTS RESERVED

(CIP)

/ (Andrea Phillips) ; . .

2016 11

: : , 2016.11

480

284 ; 23.5 18.7 . ( !In-Action ; HA0073)

ISBN

978-986-5695-64-4

: A creator's guide to transmedia storytelling : how to captivate


and engage audiences across multiple platforms
ISBN 978-986-5695-64-4( )

Printed in TaiwanAll Rights Reserved

www.andbooks.com.tw

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496 105019677