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MOVR: MOBILE OVERVIEW REPORT

Q3 2016: KEY FINDINGS

View the Full Report at www.scientiamobile.com/movr

ASIA

EUROPE

NORTH AMERICA

3%

.6%
91%

7%

SMARTPHONE

TABLET

Form Factor
FEATURE

Apple iPhone 6

Top 5
Smartphones

FEATURE

TABLET

SMARTPHONE

Apple iPhone 6

7%

73%

27%

FEATURE SMARTPHONE

TABLET

Apple iPhone 6

14%

9%

Apple iPhone 5S

5%

Apple iPhone 6S

Apple iPhone 6S

5%

Apple iPhone 5S

6%

Apple iPhone 6S

Apple iPhone 6S Plus

6%

Samsung Galaxy S5

4%

Apple iPhone 6 Plus

6%

Samsung Galaxy S6

4%

Apple iPhone 6 Plus

4%

Apple iPhone 5

3%

Apple iPad Mini

Top 5
Tablets

.6%
20%

79%

Apple iPad Mini Retina

8%

iOS OTHERS .3%

Smartphone OS

70%

iOS

29%

ANDROID

48%

WINDOWS PHONE OS 1%

Apple iPad 4

9%

Apple iPad 2

7%

Apple iPad Mini

7%
iOS OTHERS .2%

OTHERS .2%

51%

ANDROID

62%

WINDOWS PHONE OS 1%

Smartphone
Diagonal Size

19%
2%

3%

2-3"

3-4"

22%

27%

.8%

0%
4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+"

2%

2%

2-3"

3-4"

WINDOWS PHONE OS 3%

36%
20%

14%

35%

ANDROID

39%
26%

13%
9%

10%

Apple iPad Mini

6%

6%

Apple iPad Air 2

10%

Apple iPad 4

8%

Apple iPad 4

12%

Apple iPad 2

8%

6%

Apple iPad Air

15%

Apple iPad Air 2

9%

Apple iPad Air 2

10%

Apple iPad Air

10%

Apple iPad Air

Apple iPhone 5S

24%

28%

21%
.5%

0%
4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+"

3%

3%

2-3"

3-4"

9%
.6%
0%
4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+"

67%
58%
48%

Tablet
Diagonal Size

20%

16%

10%

6%
7-7.5" 7.5-8"

8-9"

.1%
9-9.5" 9.5-10"

11%

10%

4%

.4%
10-11"

11+"

7-7.5" 7.5-8"

8-9"

7%

.5%

.2%
9-9.5" 9.5-10" 10-11"

11+"

7-7.5" 7.5-8"

AFRICA

SOUTH AMERICA

8-9"

.3%

.1%
9-9.5" 9.5-10"

10-11"

11+"

.5%
86%

11%

SMARTPHONE

TABLET

Form Factor
FEATURE

9%
FEATURE

75%

16%

SMARTPHONE

TABLET

FEATURE

76%

23%

SMARTPHONE

TABLET

Samsung Galaxy Grand Prime

4%

Apple iPhone 6

3%

Apple iPhone 6

Motorola Moto G (2nd Gen)

4%

Samsung Galaxy S5

3%

Apple iPhone 6S

Motorola Moto G

4%

Samsung Galaxy Grand Neo

3%

Samsung Galaxy S5

Motorola Moto G3

4%

Samsung Galaxy J5

2%

Apple iPhone 5S

Samsung Galaxy J1 Ace

2%

Apple iPhone 6 Plus

Samsung Galaxy J5

Top 5
Tablets

3%

Apple iPad Air

7%

Vodafone Smart Tab 3G

Apple iPad 4

7%

Apple iPad Air

Samsung Galaxy Tab 3 Lite

7%

Apple iPad 4

Apple iPad 2

7%

Samsung Galaxy Tab 4 7.0

Apple iPad Mini

7%

Apple iPad 2

83%

Smartphone OS

ANDROID

13%

3-4"

16%
14%

Apple iPad Air 2

13%

Apple iPad 2

5%

11%

Apple iPad Mini

4%

79%

WINDOWS PHONE OS 4%

9%
iOS OTHERS .1%

12%

ANDROID

42%

WINDOWS PHONE OS 5%

57%

ANDROID

WINDOWS PHONE OS 1%

41%

29%

2-3"

5%

4%
iOS OTHERS

26%

19%
5%

8%
6%

Apple iPad 4

6%
5%

37%

1%

17%
13%

Apple iPad Air

14%

.1%
iOS OTHERS

Smartphone
Diagonal Size

14%

OCEANIA

2%

Top 5
Smartphones

11%

10%

8%

8%

.7%

0%
4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+"

20%

2-3"

3-4"

21%

15%

12%

10%

4%

27%

1%
0%
4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+"

3%

2%

2-3"

3-4"

18%

.2%
0%
4-4.5" 4.5-5" 5-5.5" 5.5-6" 6-6.5" 6.5+"
76%

Tablet
Diagonal Size

41%

39%

34%

9%
7-7.5" 7.5-8"

5%
8-9"

32%
17%

12%
.1%
9-9.5" 9.5-10"

.3%
10-11"

11+"

6%
7-7.5" 7.5-8"

4%
8-9"

0%
9-9.5" 9.5-10"

12%
.3%

10-11"

11+"

2%
7-7.5" 7.5-8"

2%
8-9"

8%
0%
9-9.5" 9.5-10"

10-11"

.2%
11+"

MOVR information is based on a representative sample of a data set with over 1 billion HTTP requests, dating from July through September 2016. To download the data files supporting
MOVR, or to subscribe to future publications of MOVR and view licensing and disclaimer, please visit us at www.scientiamobile.com/page/movr-mobile-overview-report. MOVR is
the copyright of ScientiaMobile, Inc., and is made available under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Apple is
the trademark of Apple, Inc. Android is the property of Google, Inc.