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WILDLY
IMPORTANT

GOALS

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Some Goals Are So Important,


They Need Extra Attention

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FRA110448 Version 1.1.7

Introduction

Some goals are so important, and require such a change of behavior, that they require
special attention to accomplish. This module will help you apply 4 Disciplines that will
dramatically increase your ability to achieve these Wildly Important Goals.
To use this module:

Watch the video Wildly Important Goals on the Take-Home Tools & Bonus Modules
DVD.

2 Use the tools in this booklet to help you apply the principles in the video.

About the Expert: Chris McChesney is the global leader of


FranklinCoveys Execution Practice. A compelling speaker and
experienced consultant, Chris has helped people and organizations
around the world achieve their most critical and challenging goals.
This module is based on material from FranklinCoveys The 4
Disciplines of Execution.

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Discipline 1:
Focus on the Wildly Important

STEP 1: FOCUS
This method is not for every goal you have; in fact, it should only be used on a few (one to
two) goals at a time. Why? Because it will require you to put forth extra effort to get these
goals accomplished. It is only for goals that are so important or require such a significant
change in behavior, that the payback is worth the effort.
What is your Wildly Important Goal?

STEP 2: FINISH LINE


Now, take that goal and define a clear finish line so you know when youve won. You do this
by putting your goal into the
following formula:
From X to Y by When?

Example: Go from $1 million in personal sales production to $1.8 million by


December 31.
Example: Go from 225 lbs. to 175 lbs. by March 1.
Clarify your Wildly Important Goal:

From

to
(X)

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by
(Y)

(When)

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Discipline 2:
Act on the Lead Measures

In Discipline 1, you identified the thing you


want to accomplish, the boulder you want
to move. Now you need to identify the key
levers you can use to move that boulder.
These are the specific behaviors you can do
that will move you closer to the goal. These
behaviors need to be both:

Influenceable (meaning you can


actually do something about them).

Acting on these lead measures should


be central to your Weekly and Daily Q2
Planning processes so that each week,
you are moving forward on your goal.
You may want to use the Time Zone
approach taught in Choice 3 of The 5
Choices to Extraordinary Productivity to
make sure you are devoting the time and
energy required.

Predictive (meaning they will impact


the outcome you are trying to
achieve).
Example: Sales revenue is affected by faceto-face meetings with qualified contacts. So
the LEAD MEASURE is the NUMBER of faceto-face meetings with qualified contacts.
Example: Weight is affected by diet. So
the LEAD MEASURES are the NUMBER of
calories you eat and the NUMBER of calories
you burn each day.
What are the few lead measures that are
most likely to move you forward and help you
achieve your Wildly Important Goal?

1
2
3

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Discipline 3:

Create a Compelling Scoreboard

Now that youve identified your lead


measures, you need to create a scoreboard
so you can see how the lead measures are
helping you win. This is a fun and vital part
of the process.

Look at the sample scoreboards on the


following pages, then use the blank pages
to draft out your scoreboard. Your actual
scoreboard should be someplace where
you will see itfor example, on your desk
or on the refrigerator.

A good scoreboard should:

Be visibleyou need to see it


frequently.

Be simple to understandyou should


be able to quickly glance at it and
instantly see how you are doing on
your goal.

both the lead measures and the


3 Show
goal.
4 Be as easy as possible to maintain.
fun and motivating. Use pictures,
5 Be
symbols, or other visual items to help
keep you motivated to accomplish
your goal.

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Sample
Scoreboard

Personal Sales Revenue

$1.8

$1 SEPT

OCT

NOV
DEC

Number of Face-to-Face Meetings

10

Week 1

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9 10 11 12 13 14 15 16

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Sample
Scoreboard

Weight

Weight

225 lbs

175 lbs
J

Calories

M
T
W
Th
F
S
Su

Calories
Eaten

Calories
Burned

Total
Calories

2450

2400

50

2300

2550

-200

2200

2600

-400

2150

2300

-150

2275

1900

375

2350

2400

-50

1900

2300

-400

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M
T
W
Th
F
S
Su

Calories
Eaten

Calories
Burned

Total
Calories

2300

2500

-200

2150

2000

150

2375

2250

125

2350

2400

-50

2275

2400

-175

2450

2400

50

2100

2300

-200

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Your
Scoreboard
(Draft Your Scoreboard Here)

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Discipline 4:
Create a Cadence of Accountability

By identifying your Wildly Important Goal,


defining the lead measures, and creating
a compelling scoreboard, you have turned
your goal into a winnable game. Now you
need to play the game. The key is to create a
consistent cadence of accountability.

Review your commitments from the


past week and whether or not you
accomplished them.

To do this, select a partner to whom you will


be accountable for your activities each week
(boss, peer, friend). Put that persons name
here:
My Accountability Partner:

Contact Information:

Now, identify the time you will meet with this


partner each week until your goal is achieved.

While you may think, Oh, Ill just be


accountable to myself, your chances of
accomplishing your goal, and the weekly
actions that influence that goal, go up
substantially if you have another person
involved. If your goal truly is wildly
important dont skimp on this step.
When you meet with your accountability
partner, you should:

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Report on Commitments

Review and Update the Scoreboard


Look at the impact of the your
commitments on the goal. (Are
your lead-measure activities moving
you closer to the goal? If not, what
needs to change?)

Make New Commitments


Describe your specific commitments
to move the lead measures in the
upcoming week.
Talk about how you will overcome
any obstacles to fulfilling your
commitments in the coming week.

How do the 4 Disciplines of Execution


and the 5 Choices to Extraordinary
Productivity work together?
The 4 Disciplines are a defined
methodology to achieve specific, Wildly
Important Goals. The 5 Choices are a
broader set of skills to help you achieve
extraordinary productivity. These two
methodologies are designed to work
together perfectly.

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4 Disciplines
and 5 Choices
Heres how:

5 CHOICES

4 DISCIPLINES

Choice 1: Act on the


Important, Dont
React to the Urgent

Because Wildly Important Goals are both important


and require action on your part, they are a Quadrant 2
activity. Intense focus on a Wildly Important Goal is at
the very heart of Quadrant 2.

Choice 2: Go for
Extraordinary, Dont
Settle for Ordinary

Wildly Important Goals represent significant outcomes


that help us find fulfillment and success in our roles.
Wildly Important Goals come from our roles.

Choice 3:
Schedule the Big
Rocks First, Dont Sort
Gravel.

The planning processes taught in Choice 3 are the way


to operationalize Wildly Important Goals and make
them happen in the middle of your very busy life. The
weekly activities you do to move you forward on your
goal are big rocks and should be scheduled first, so
the gravel doesnt interfere with what really matters.

Choice 4: Rule Your


Technology, Dont Let
It Rule You

By using the techniques in Choice 4, you can increase


the amount of time and energy you spend on your
Wildly Important Goal. In addition, you can use
technology in powerful ways to accelerate your ability
to achieve your goal.

Choice 5: Fuel Your


Fire, Dont Burn Out

Often our Wildly Important Goals relate to Choice 5


(exercise, health, etc.). But no matter what your Wildly
Important Goal is, you need the physical and mental
energy to achieve it.
Following a pattern of consistent renewal into your life
will give you the capability to achieve and enjoy the
results of your Wildly Important Goal.
Often, when pursuing a significant goal, it is easy to
violate this principle and ignore our personal needs for
health and energy. In fact, it is during the pursuit of a
significant goal that this choice is more important than
ever.

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NOTES

10

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NOTES

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11

NOTES

12

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