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Sandeep Jadhao

Vice President - Marketing & Sales at BioEnable Technologies Pvt Ltd


sandeepjadhao1@gmail.com
Summary
More than 10+ years of experience in Sales, Digital Marketing, Business Developm
ent, Brand building and Driving growth of a consumer product. 7+ years of handson Digital Marketing experience with in SEO,
Wordpress professional, PPC, Email marketing, SMS Marketing affiliate and social
media. Experience in growing and building a team. 5+ Years in managing Intel as
a key account towards executing multiple projects
pan-India. Currently handling Turnkey projects, Government tenders, PAN India bi
g projects etc. Have a flair for Strategic planning including corporate position
ing, market and competitive analysis, customer segment
selection and penetration plans, related product positioning, Business Developme
nt, Tech PreSales across all verticals like Government, Education, Healthcare &
Pharmaceuticals, Corporate, Channels Pricing models,
new Channel expansion programs, SMB etc. across Pan India.
Experience
Vice President - Sales & Marketing at BioEnable Technologies Pvt Ltd
March 2012 - Present (3 years 11 months)
* Strategic planning including corporate positioning, market and competitive ana
lysis, customer segment selection and penetration plans, and related product pos
itioning
* Manage marketing communications including branding, public relations, advertis
ing, white papers, trade shows, seminars and events collateral materials, analys
t and market research management, and website design and content either directly
or on
an outsourced basis
* Direct marketing, Channel and partner strategies and programs, Develop strateg
ic alliances
* Develop and track metrics and success criteria for all marketing/sales program
s and activities
* Develop, establish, and direct channel and distribution strategies and program
s
* Maintain key customer relationships and develop and implement strategies for e
xpanding the company s customer base
* Develop pricing policies, including volume discounts and terms and conditions,
for high-profile customers and channel partners
* Digital Marketing & Analytics through digital and online techniques and analys
is to pursues specific goals in lead generation, lead qualification, communicati
on, brand building and conversion.
* End to End execution of marketing projects and campaigns, including ideation,
creation of collaterals, and distribution of collaterals in various media and me
asurement and analysis of impact.
* Execution of Search Engine Optimization on a continuous basis
* Execution of Social Media Marketing efforts *Creation and
execution of SMS and Email based marketing campaigns
Business Development Manager at Kestone Integrated Marketing Services Pvt. Ltd
April 2010 - March 2012 (2 years)

Manage Intel Technology India Pvt Ltd for its key projects like :
1. Intel Health Care Influential Program (Intel HCIP)
2. Intel World Ahead Program (Intel WA Program)
3. Intel Integrated Digital Hospital campaign (Intel-IDH campaign)
4. Intel Software College Program
Business Development Manager at Denave India Pvt Ltd
July 2007 - March 2010 (2 years 9 months)
Manage Intel Technology India Pvt Ltd for its key projects like :
1. Intel Health Care Influential Program (Intel HCIP)
2. Intel World Ahead Program (Intel WA Program)
3. Intel Integrated Digital Hospital campaign (Intel-IDH campaign)
4. Intel Software College Program
Sales Executive at HCL Infosystems Ltd
January 2006 - June 2007 (1 year 6 months)
To develop and manage all types of Technical Sales and IT Sales such as Corporat
e sales, Institutional sales, Channel sales, Direct sales etc. for all IT produc
ts such as Desktop, Server, Laptop, Printer, LCD
projector, office automation products, Networking products etc. Create new accou
nts to increase sales and meet target given by the company
To expand company's product reach and profit revenues, by identifying new market
s and attracting new clients, research new business opportunities, identifies li
kely sales points,
develops strategic plans and sales strategies, and undertakes presentations and
negotiations with prospective customers in Amravati & Yavatmal districts.
Sales Executive at Genuine Computers
March 2005 - January 2006 (11 months)
To develop and manage Technical Sales, Corporate sales, Institutional sales, Dir
ect sales etc for all IT products such as Desktops, Servers, Laptops, Printers e
tc.
Courses
Certificate, VLSI Design from Pune University
Honors and Awards
* Best Sales Performer for Govt. & Educational Business from Regional Sales Mana
ger - HCL in June 2006
* Award for Excellence in Performance from Sales Director - Intel Technology Pvt
Ltd in June 2007
* Best Sales Person of the quarter from Intel Technology Pvt Ltd in December 200
7
* Best Sales Person of the quarter for identifying new business and new clients
from Sales Director - Intel Technology Pvt Ltd in March 2011
* Recognition for Break through performance in Q1'2011 by Director Sales - Intel
Technology
Skills & Expertise
Business Development, Key Account Management, Pre-sales, New Business Developmen
t, Marketing Strategy, Sales, Market Research, Management, Marketing,

Sales Operations, Channel Partner Development, Relationship Management, Channel


Strategy, CRM, Strategic Partnerships, Sales Channel Development,
Channel Partners, Team Management, Electronics, Competitive Analysis, Project Ma
nagement, Enterprise sales specialist, WordPress, SEO, Digital Marketing etc.
Education
Yashwantrao Chavan Maharashtra Open University
MBA in Marketing, Marketing, 2007 - 2009
Grade: A
Pune University
Certificate, VLSI Design, 2004 - 2005
Grade: A
Amravati University
Bachelor of Engineering, Electronics and Telecommunication, 2000 - 2004
Grade: Division I
Interests
Semiconductors, Travelling, Music, Sketching, Semiconductor - Sales & Marketing,
Bio-metrics, Fingerprint,
Technology Specialist, IT Technology Consultancy etc.
Projects
Co-ordinated Flood IT Project - Gujarat (GUBCBF)
February 2009 to Present
FLOOD IT KG 2 PG Inaugurated by Gujarat Chief Minister Shri Narendrabhai Modi. C
oncept A unique and ambitious project to empower the students of this generation
studying from KG2PG with the object of
bringing about Knowledge Revolution through computer ownership. Objectives -Brin
g about Knowledge Revolution through Flood IT. -Transform the state s youth into a
technology savvy generation. -Offer
computers to student s at most attractive prices. -Help develop a completely new s
ustainable & replicable business model for banks. -Offer a common product under
a uniform scheme & strengthen the brand
Proudly Co-operative . Response & Performance Indian Institute Participating banks
/ societies - 245 Contact Points (branches) - 900 Locations covered by Intel Bus
- 150 Enquiries - 1.5 lacs Families made
aware - 15 lacs Total Flood I.T. Impact Sales - 1,04,535 First time buyers - 95%
Buyers with Income < 1 lac p.a. 60% Buyers whose parents are farmers 20% Rural
semi urban penetration ratio 55% Remote locations
no banking facilities 5% Districts impacted 24/25 Villages impacted 9000 Familie
s impacted 1,04,000 Students benefited 2,08,000 Students benefited (<1 lac p.a.
income) 1,00,000 New members in banks 7500
First time customers 52% Educational Institutions benefitted 200
Played Key Role in managing, co-ordinating Maza Computer Project (My Computer) b
y MSCBA from Intel
January 2010 to Present
WITH 15,000 branches across the state,Maharashtras urban cooperative banks offer
a huge reach.Global IT giants Intel,HP and HCL intend to tap into this opportun
ity following the signing of an MoU with the

Maharashtra State Cooperative Banks Association (MSCBA),the apex body governing


these banks.Under the terms of the MoU,these banks will sell personal computers
at interest free loans while the hardware
makers will reimburse the banks in the form of a fee. MSCBA will launch this pro
gramme,called Maza Computer (my computer),on January 24.The models range in pric
e from Rs 18,000 to Rs 38,000 for PCs
in the entry level to high end range.Prospective customers will be able to buy o
nly one pc in any one of the three categories. Intel,HCL and HP have already tas
ted success using this model in Gujarat last year.We
sold 1,00,000 personal computers (PCs) in Gujarat last year through cooperative
banks.But that scheme was limited to students, said Intels South Asia head for t
he World Ahead Programme,Srinivas Tadigadapa. Maza
Computer is targeted at a wider customer base.MSCBA chairman,Mukundrao Awate sai
d,We will provide interest free loans to customers to buy desktops or laptops of
these companies.Moreover,the PC s will be
available at less than 20% of their market price.The customers will have to repa
y the loan in 12 instalments while the companies will pay us the interest amount
in the form of a fee. Considering that a PC alone is
not of much use in rural areas,MSCBA is trying to also provide internet connecti
vity.We are in talks with Tata Networks,to bundle their data card along with the
PCs, said MSCBAs IT consultant,Swati Pande.She
added,We hope to sell at least 50,000 PCs through this initiative. Intel is supp
orting this initivative through Intel@ Digital Help Guide for digital literacy.I
ntel and its partner GoDB have developed an innovative user
interface to provide a simple way to connect to the internet in Marathi.