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Rachael L.



Twitter and Instagram @jurekrl

Master of Arts (Advertising and Public Relations), Marquette University – Milwaukee, WI
Bachelor of Arts (Communications), University of Minnesota – Morris
Professional Creative Projects
Talk to James Andrews
Marketing, web, and social media.
August 2016 - Present
Cronin and Company
May 2014
Twitter tracking and contingency plan.
Adirondack Grilling Pellets
Fall 2013
Blog competitor content analysis.
Major (Zion United Church of Christ Jewish youth group development)
Introduced social media to the organization; bridged the gap between adult and teen
interaction through Facebook; established an internship program.
Fondy’s Food Mart
Summer 2010
Sponsorship valuation and sponsorship maintenance.
Aurora Medical Group
May 2010
Promoting internal organizational use of social media and training.
United Performing Arts Fund
May – June 2010
Discuss adding valuation to sponsorship program; connect to minority community leaders.
Western Plows
April – May 2010
Social Media 101; B2B communication with social media.
Catholic Herald for the Milwaukee Archdiocese
Readership survey facilitator
October 2010 – May 2011
 Created hard copy and online questionnaires.
 Tabulated quantitative and qualitative results from more than 6000 respondents.
 Presented materials to publication representatives for the Archbishop of Milwaukee.
Link to article reporting collected data:
UW-Milwaukee Manfred Olson Planetarium
Membership and Sponsorship consultant
October 2009 – May 2010
 Advised creation of membership program.
 Designed sponsorship materials and trained staff on valuation, pitches and follow-up.
American Heart Association of Southeastern Wisconsin
Public relations volunteer
October 2008 – February 2009
 Assisted in the development of the 2009 Media Kit.
Composed media releases, media alerts and calendar of events.
Edited existing fact sheets to fit local market.
Gained statewide television coverage for the Wisconsin State Capitol Goes Red event and a
Fox 6 Wakeup morning interview.
 Composed sponsorship benefits copy for promotional insert for the Feb. 2, 2009 edition of the
Business Journal serving Greater Milwaukee.
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Professional Experience
Milwaukee Art Museum
Corporate Membership and Sponsorship Manager
July 2007 – July 2008
Milwaukee, WI
 Attracted and secured $1 million corporate sponsorship – largest in Museum history.
 Developed sponsorship plan, guidelines, policies and procedures.
 Maintained, solicited and fulfilled the needs of corporate membership.
Potawatomi Hotel & Casino
Corporate Sponsorship Specialist; Special Events, Marketing and PR Coordinator
May 2003 – July 2007
Milwaukee, WI
 Negotiated and analyzed sponsorships for more than eleven regional events and festivals
 Managed external event staff - training, duties and payroll.
 Managed, tracked and analyzed internal and external promotions; maintained budget, purchased
promotional and event maintenance items; organized and submitted legal agreements and
 Increased team member participation in community events by 37 percent in 12 months.
 Responded to media inquiries, tracked media output objectives.
Exceptional Events
Special Event Assistant
October 2001- May 2003
Milwaukee, WI
 Managed volunteers for corporate, charity and private events.
 Solicited corporate sponsors and auction item donations.
 Composed media releases, sponsorship packages, solicitation materials and auction copy.
Bottom Line Marketing & Public Relations
June 2001- May 2003
Milwaukee, WI
 Researched and updated client databases.
 Composed and distributed media kits for clients in government, healthcare, professional sports
and consumer goods industries.
 Proofed copy.
University of MN – Morris Varsity Soccer
Assistant Coach – Marketing
August 1999- May 2000
Morris, MN
 Created advertising, press releases and publicity.
 Gained the program’s first official sponsors (McDonald’s and a rental management service).
Managed sponsor relations through newsletters.
 Developed and supervised game day and half-time activities.

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Academic Positions
University of Wisconsin – Milwaukee, WI
August 2016 – present: Lecturer

Department of Journalism and Mass Communication

State University of New York College at Plattsburgh
August 2012 – May 2016 Assistant Professor Department of Journalism and Public Relations
Champlain College – Burlington, VT
August 2013 – May 2016: Adjunct

Division of Communication and Creative Media

University of Wisconsin – Milwaukee, WI
August 2008 – August 2012: Lecturer

Department of Journalism and Mass Communication

Mount Mary College – Milwaukee, WI
January 2003 – May 2008: Instructor

Division of Languages, Literature and Communication

Marquette University, Milwaukee, WI
August 2000 – May 2002; Fall 2016: Lecturer/TA

Diederich College of Communication

Jurek, R., & Isgro, K. (2014). Assessing the Impact of a Community Program for Young Girls: Literature
Review, Questionnaire Survey Methods, and Survey Data Analysis. SAGE Research Methods Cases. London,
United Kingdom: SAGE Publications, Ltd. doi:
NY State College and University Emergency Management
Binghamton, NY
Jan. 15, 2016
Building a Virtual Safety Net: Handling Social Media in Crises
Research support to Asst. Prof. Michelle Ouellette
Featured presenter
Sept. 30, 2015

Clinton County Department of Social Services
Social Media Smarts for Certified Foster Parents

May 5, 2015
Apr. 26, 2014

Shine On! Parent Sessions
Plattsburgh, NY
Social Media Smarts for the Connected Kid – and their People (You)
Social Media: Trends, Tracking and Your Daughter

Panel member
Mar. 25, 2015

PR Day held in honor of Mike Hildebran: Medial PR
Event Planning Panel

Apr. 28, 2016
Mar. 23, 2015
Apr. 24, 2014

Annual Primelink Technology Showcase
Social Media: Connecting Personally and Professionally
Social Media: Connecting People across the Globe
Social Media: Connecting People across the Globe

Featured presenter
July 26, 2011

UW-Milwaukee Student Affairs Professional Development
Social Media and Connecting to Students

Panel member
Apr. 27, 2011

UW-Milwaukee Society of Professional Journalists
Social Media for Journalists


Milwaukee Education and Training (METRO) group
Social Media’s Impact on Training and Education
Social Media’s Impact on Education, Training and Corporate Policy
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Plattsburgh, NY

Plattsburgh, NY

Mooers, NY
Rouses Point, NY
Mooers, NY

Notable Media Interviews
Apr. 25, 2016
Jan. 19, 2016
Feb. 19, 2014

Billionaire Newspaper Owner Report Card. Erik J. Martin.
How Twitter’s Decision to Expand its Character Limit Will Impact You. Erik J.
More Women are Marrying Less Educated Men. Huffington Post Live.

Selected Service (University)
University of Wisconsin – Milwaukee
Coordinator, JMC Internship program, 2009 – 2012; 2016 – present
Coordinator, JMC Scholarship program, 2009 – 2012; 2016 – present
Member, writer and newsletter layout, Teaching Academic Staff PR committee, 2010 – 2012
Faculty adviser, 2009 – 2012
UWM PRSSA chapter
IHSA Equestrian competitive team and club
Chair, restarted program, JMC Alumni Chapter, Fall 2009 – Summer 2010
Member, JMC Open House Committee, Fall 2009
Member, JMC Scholarship and Internship programs, 2008 – 2009
SUNY Plattsburgh
Faculty adviser to majors, 2013 – 2016
o 2016 Special advisement recognition
o 2015 EOP student recognition for student support
Faculty adviser SUNY Plattsburgh PRSSA, 2013 – 2016
o 2015 Presidents’ Cup Award – Top Student Activity club on campus
o 2013 Student Association adviser award
Member, Courses and Program Committee, Fall 2015 - Spring 2016
Department Alternate, Faculty Senate, Fall 2015 – Spring 2016
Member, Search Committees
o Assistant Professor Hotel Restaurant Tourism Management – Fall 2015 – Spring 2016
o Director of Public Relations and Publications – Summer 2014
o Assistant Professor Public Relations – Spring 2013
Mount Mary College
Member, LLC Division Mini-MLA conference committee, 2007
Member, Communication Department restructuring committee, 2004

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Courses Taught Fall 2000 – Spring 2017
Champlain College
CMM 305

Social Interaction in the Digital Age
(Hybrid and online courses)

8 semesters (10 sections)

Marquette University, Milwaukee
ADPR 2200
Media Writing
CMST 012
Public Speaking

1 Semester
4 Semesters (12 sections)

Mount Mary University, Milwaukee
COM 255.01
Intro to Mass Media
COM 343/543
Persuasive Communication
*COM 385
Media Analysis
PRP 301
Intro to Public Relations
PRP 490.01
Strategic Public Relations

5 Semesters
1 Semester
1 Semester
2 Semesters
2 Semesters

SUNY Plattsburgh
CMM 304
Business and Professional Speaking
1 Semester
Public Relations Principles
4 Semesters
Public Relations Management
3 Semesters
CMM 422
Research Methods in Communication
3 Semesters
Public Relations Campaigns
3 Semesters
JOU 381
Public Relations Writing
1 Semester
* PRE 345
Social Media for Public Relations
2 Semesters
*PRE 402 (and various JOU 381) Public Relations Research
5 Semesters
PRE 433
Cardinal PR – Student public relations agency
2 Semesters (4 sections)
PRE 466
TA – Instructional Practicum
4 Semesters
Independent Studies Supervision
Spring 2016
Chipotle brand research: Using triangulation to assess crisis communication impact.
Spring 2016 and Fall 2015
Feasibility study on PRSSA breaking away from the student association.
Winter 2016
NCAA Division I Men’s Hockey player divisional breakdown.
Fall 2014
Trial student for a Certificate in PR for PRSA course.
University of Wisconsin, Milwaukee
JAMS 289
JAMS Internships – Fr/So not for JAMS credit
Ad and PR/Strat Comm Writing and Production
Internships – On Campus for JAMS/JMC credit
Internships – Jr/Sr not for JAMS/JMC credit
Ad and PR/ Strategic Communication Research
Ad and PR/ Strategic Communication Campaigns
Internships – Off Campus for JAMS/JMC credit
JMC 280
Special Topics – Event Planning and Management
* Developed course

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3 Semesters
6 Semesters (9 Sections)
14 Semesters
10 Semesters
7 Semesters
9 Semesters
14 Semesters (15 sections)
3 Semesters

Clients served through coursework Fall 2016
Wisconsin Science Festival – Milwaukee locations
Chancellor’s Office – All employee holiday party

Milwaukee, WI
Milwaukee, WI

Fall 2015 - Spring 2016

Plattsburgh, NY


Spring 2015

Fall 2014
Fall 2013

Child’s Play
Plattsburgh Housing Authority – Ted K. Center
SUNY Plattsburgh Institutional Advancement

National organization
Plattsburgh, NY
Plattsburgh, NY

North Country Underground Railroad Historical Association

Ausable Chasm, NY

Chartwells (Campus Dining)
ShineOn! Girls program

Plattsburgh, NY
Plattsburgh, NY

Fall 2012 & Spring 2013
Joint Council of Economic Opportunity of Clinton and Franklin Counties
Spring 2012

New York

Rise Above (start-up non-profit)

Milwaukee, WI

Panther Books (Neebo)

Milwaukee, WI
Little Chute, WI

UW-Milwaukee College of Letters and Science
UW- Milwaukee Manfred Olson Planetarium

Milwaukee, WI
Milwaukee, WI

Fall 2010

Innovative Weather Service

Milwaukee, WI

Spring 2010

Adoption Resources of Wisconsin

Milwaukee, WI

Fall 2009

American Heart Association of Southeastern Wisconsin

Milwaukee, WI

Fall 2011

Spring 2011

Selected Service (Community)
Member, Mount Mary University Department Advisory Board, 2016 – present
Participant and fundraiser, Relay for Life, 2013 – 2016
Ambassador, One Hartland, Dining Out for Life, 2005 – 2010
Volunteer, Volunteer Center of Greater Milwaukee – Make a Difference Day, 2009 & 2010
Volunteer, Milwaukee Public Television Appraisal Fair, 2009
Member, American Heart Association START Walk logistics and communication committees, 2009
Member, Eisner education committee, 2008
Team Member, Junior Achievement bowling, 2007 – 2008
Auction Committee Member, American Heart Association, GO RED gala 2007 & 2009
Auctioneer, Channel 10/36 Friends – Great TV Auction; 2004, 2005 & 2008

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Professional Memberships
2009 – 2016 PRSA Educators Academy
2009 – 2016 PRSA National
2013 – 2016 Capital Region PRSA
2009 – 2012 Southeastern Wisconsin Chapter PRSA
Learning Management System Familiarity
Desire2 Learn
Presidents’ Cup – Top student association student group award (Faculty adviser of group). 2015
Cardinals Care Honoree – Campus-wide recognition for making a positive difference, or going the extra mile
for someone else. January and August 2015
Dean’s Letter of Recognition for superb SCOT (student evaluation) scores. 2001

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