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Executive Summary earn

An entrepreneur can start a Web-based business with little startup capital, that is
with small investment

and can run itself all day and night .There are many

commercial Web-hosting services who provides the infrastructure at reasonable


prices and therefore, a tech-savvy individual can easily build up much of the site by
himself. Though this segment of business is quite simple and attractive but still a
successful Web entrepreneur can be tripped apart due to traps and pitfalls abound
by cyber crimes.

Online shopping has quite an impact on Bangladesh since the last few years, and its
popularity is spreading like wild fire, encouraging new entrepreneur to open eportals for consumer goods and household essentials. In the past one year, nearly a
dozen online shopping portals or e-trading platforms has launched operations,
offering products and services from vegetables, clothes, computer accessories to
books and travel tickets. In a recent survey, most of the new entrepreneurs based
on Online business are focused on business-to-consume, thus the number of online
organizations are increasing and so does the competition and hence, soon many the
entrepreneur will close their business due to decline in profit margin. This
phenomena has arise a market barrier against business-to-consumer, limiting the
opportunities for new comers in this particular profession. That's why, we have
come up with a new scheme to revolute the

online marketing business in

Bangladesh.
In Bangladesh, the retailers haven't been yet introduced to the online marketing
business. Shopperslibrary.com is a business-to-business online market place for
buyer and seller via the internet, providing opportunity for the retailers to do online
business who haven't been yet introduced to the online marketing.

Shopperslibrary.com is an e-commerce start-up company positioning itself to


become the market leader in offering merchants and consumers a market place as
a uniform and trouble-free way to purchased online. The company offers a businessto-business solution to merchants of physical, non-perishable products. The
company utilizes a consolidation approach in handling all product returns that
allows merchants to instantly save bad sales, restore customer satisfaction and
stimulate repeat sales, while offering consumers a convenient, centralized online
location to claim returns. By creating a new service category and utilizing the firstmover advantage, Shopperslibrary.com positions itself for rapid growth and gains a
strong opportunity to raise entry barriers for possible competition. As in any
business venture, building an online marketplace starts with a solid business plan,
people who can help make it happen and constant promotion.

Initial Business Profile

The Current Market


Online shopping was introduced to Bangladesh since the last 8-10 years but
recently the e-commerce business sector has quite a huge effect on
Bangladesh is a emerging market for online business, and there are various
segments in this e-commerce business sector. For instance,
B2B
B2C
C2C
B2E
Among these, B2C is the major subsector of e-commerce business in our
country and so far it has flourished the most. According to an inspection held
by PROTHOM ALO in 2014, about 1.5 to 2 million people shopped online
every year and recently the percentage of consumers has significantly
increased. The large percentage of consumers being diverted towards the
online shopping has come up with great cost for the retailers, that is , the
retailers are losing valuable customers as well as facing loss in profit margin.
Moreover due to increased popularity of B2C, the number of B2C
organizations has drastically increased and thus, keeping B2C business right
on track is getting tougher and tougher day by day. That's why, we have
taken new step to promote B2B business. Though, B2B websites were once
the biggest constituents of the e-commerce sector in Bangladesh but
recently this sector of business has lessen but evaluating the e-commerce
business sector, B2B business has a optimistic outcome in Bangladesh.
The retailers in Bangladesh are traditional retailers, they have been in these
profession for several generations, and most of them don't have the slightest
idea about e-commerce. Therefore, if these vast majority of business
organizations are introduced to Shopperslibrary.com and educated about the
benefits of online marketing , then we can surely attract them towards us to
promote their products in our website.

Although there are various applications of ecommerce, With regard to the


Bangladesh e-commerce sector, the major subsectors, thus far, have been
B2B, B2C, C2C, and B2E segments, according to the study on e-commerce in
Bangladesh.B2B websites were once the biggest constituents of the ecommerce sector in Bangladesh. However, this has changed and recent
trends indicate that their representation in the sector at large is expected to
lessen. Some B2B websites in Bangladesh are engaged in providing
manufacturing and supply-chain solutions.
For instance, BGMEA has actively deployed B2B e-commerce solutions for
international RMG orders and procurement, as do several RMG companies.
There are also B2B websites that feature business directories, trade deals
and information about suppliers such as BangladeshBusinessGuide,
Addressbazaar and Bizbangladesh, which, at present, have limited
popularity.In China and India, these sites are becoming popular because of
the convenience, according to IT sector insiders. In Bangladesh Some 5,00010,000 visitors visit these online platforms on a regular basis, said Mashroor,
also the senior vice present of Bangladesh Association of Software and
Information Services (BASIS). Now 50 lakh people use the internet daily and
25 lakh people have a Facebook account in Bangladesh.An increased use of
internet-enabled mobile phones also added vigor to online shopping. Some
online stores have already kept provisions to place orders by mobile
phone.Bangladeshs headway in online retailing coincides at a time when
online portals account for a major share of daily retail trade in the developed
world.

Nearly 50 lakh people use the internet daily and 25 lakh people have a
Facebook account in Bangladesh.An increased use of internet-enabled mobile
phones also added vigor to online shopping.
survey
Online shopping in Bangladesh is a new idea and since the e-commerce protocol by the government of Bangladesh it has
become much easier and is now popular in Bangladesh. A recent survey[which?] shows that Bangladesh is an emerging market for the
online sectors and it has a growing market of around 2 billion BDT. The introduction of 3G mobile internet boosted the online retail
industry significantly. The main items sold are clothing, electronics, toiletries and gifts. [citation needed]

CLASSIFIED WEBSITES [EDIT ]

There are a number of free classified websites and online shopping marketplace in Bangladesh,
including Ekhanei.com, Bikroy.com, DekheKinun.Com, Lamudi, Carmudi, and Kaymu.[1] According to Prothom Alo in 2014, about 1.5
to 2 million people shopped online every year, and the market was growing by 15% to 20%. [2] According to MetrixLab, internet users
in Bangladesh had 1 billion used goods in their stocks worth BDT 147 billion in 2014.[3] According to Bangladesh Bank, around 1
million versatile clients accessed mobile banking, and over 100 crore transactions are made through mobile banking accounts by
2014.[4]

FURTHER READING [EDIT ]

Retail trade is a traditional business in Bangladesh, although modern retail


constitutes only around 10% of total sales. However, the situation is
changing, and the revenue of modern retailers increased by 15% annually
over the review period, twice exceeding the growth rate of the overall retail
environment. It is also anticipated that the turnover of modern retailing will
increase 4-fold by 2020, reaching US$37 billion.

Step 1Segmentation
Market segmentation is the act of subdividing the market into a group or groups of people who have
similar needs within the group, but dissimilar needs across the groups.
Bases for segmenting the market

Shopperslibrary.com is an online market place for merchants and consumers. In particular that
our defined market are Retailers of Bangladesh. There are millions of retailer in our country
but with limited resources and expertise it is not possible for us to do business with all of them.
There are several categories of retailer in our country.

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GRADATION AND EXPERTISE OF RETAILERS


Category of Retailer

Personal
websites
No

Uses PC
Yes

Knowledge of Use of Smart phones


internet
Yes

Yes

Yes

Yes

Departmental Stores

No

Yes

Yes

Convenience Stores
Service Retailers
Food Service

Yes
Few
Few

Yes
Few
Few

Yes
Yes
Few

Non-store Retailers

No

No

Few

Supermarkets'
retailer
Specialty Stores

By analyzing the gradation and expertise of retailers, we can assess that SUPER MARKET RETAILERS is
our defined market. It will be convenient for us to promote our B2B business in the super

Geographic segmentation
It's relatively easy to break our market down to geographic segments and
also an effective approach for small businesses with limited budgets. We can
focus on their defined area and not expend needless marketing dollars on
approaches ill-suited for their target geographic segment. It works well in
different areas of population density. Consumers in an urban environment
often have different needs and wants than people in suburban and rural
environments. There are even cultural differences between these three
areas.

Division

Area (Km2)

Population

Density

Internet user

supermarket

(/Km2)

Sources : World Bank

5,411,683

Barisal

13,225.20

8,325,666

613

Chittagong

33,908.55

28,423,019

831

Dhaka

20,593.74

36,054,418

1,751

Khulna

22,284.22

15,687,759

699

Mymensing

31
18,474,962
58
23,435,372
6
10,197,043
3

10,584.06

11,370,000

1,074

Rajshahi

18,153.08

18,484,858

1,007

Rangpur

16,184.99

15,787,758

960

10,262,043

Sylhet

12,635.22

9,910,219

779

87,186,761

147,570.00

149,772,364

7714

08

7,390,500
6
12,015,158
4

24

Target market:

Positioning
Positioning is used as a marketing communications tool to reach customers in a crowded marketplace.
It doesn't matter if a company chooses to compete with a superior value strategy or a lowest cost

approach, what does matter is the company develops a realistic and sustainable way to differentiate
itself from the competition, and give the customer. We will develop possible positioning themes based
on knowledge of markets, customer needs and company capabilities.
1. By demonstrating how your product or service will save money.
2. By demonstrating how your product or service will help generate more income.

Making target marketaware of online business which is growing day by day

Creating values retailers by proving them interactive pages in our website

Providing them after sells delivery service

Educating retailers how to do online business

Service Offerings

Shopperslibrary.com's services streamline the entire purchase process for retailers with their online customers.
We will allow retailers to outsource a large part of their business, allowing the retailer to concentrate on their core
competencies and not get distracted with activities that add little value.

Shopperslibrary.com will reduce capital

expenditures of a retailer that uses their services, increase customer service of the retailer, increase sales
opportunities, increase revenues, and improve inventory management. Customers will benefit by having a
convenient, the ability to track their goods easy way as well as to return their purchases.

Trouble-free way to return merchandise purchased online

1.

2.

3.

4.

E-Commerce: Strengths More affordable advertising


Low staff cost
Financial transaction through electronic fund transfer is fast
Can be started with very low investment
E-Commerce: Weaknesses
No direct customer-seller interaction
Some customers prefer buying by reaching personally to the market
Sometimes, transportation cost increases product cost
No. of potential customers who can buy through Internet is still not enough
E-Commerce: Opportunities
Internet users rapidly increasing
More are feeling comfortable buying through Internet exclusively
Big companies already in the eld blaze the path and bear the cost of developing a market
E-Commerce: Threats
Dishonest online businesses damage consumers condence and faith in the entire enterprise of Internet marketing

Conclusion
Aladdin.com's sole intention is to emerge as a grand business to business site where customers can
easily obtain products and services from the wide range of products available. Using the above marketing
strategies Aladdin.com will try to reach the targeted customers and fulfill their needs accordingly. Our business
model aims to build an efficient, flexible and responsive structure in front of a demanding customer and create
society opportunities. We aim to develop marketing, delivering value and relationship capital to one or several
segments of customers under B2B business in order to generate profitable and sustainable revenue streams
and gain revenue from transaction commissions.
In addition to our predicted expertise field, we lack of financial support. Therefore, if our business model was
funded by shareholders or if we could a obtain a loan from a bank to support our plan then it would be quite
useful for us to achieve our desired goal.

will

https://bangladesheconomy.wordpress.com/category/retail/

http://www.slideshare.net/garnergraham/swot-analyses-for-ebusiness