1.

0 Executive Summary
The purpose of this business plan is to raise RM 1 Million for the development of a
public relations firm while showcasing the expected financials and operations over
the next three years. KaiseRReich Sdn Bhd. (the Firm) is a Kuching based firm
that will provide increased visibility to business clients within its targeted market. The
Firm

employs

multi-disciplinary

capabilities

that

influence

the

information

environment, transform relationships, and enable its clients to achieve their desired
outcomes. The Company was founded in 2016 by Ms. Coryina Slimin.
1.1 Products and Services
KaiseRReich Sdn Bhd seeks to bring businesses into the media spotlight. Through
Ms. Coryina Slimins extensive contacts within the corporate industries, she is able to
direct attention to businesses that operate among local and regional businesses. The
Firm will offer these services through several programs. The third section of the
business plan will further describe the services offered by the KaiseRReich Sdn
Bhd.
1.2 The Financing
Ms. Coryina is seeking to raise RM1 Million from as a bank loan. The interest rate
and loan agreement are to be further discussed during negotiation. This business
plan assumes that the business will receive a 10 year loan with a 9% fixed interest
rate.
1.3 Mission Statement
The business seeks to provide its clients with access to the general and business
news media. KaiseRReich Sdn Bhd strive to increase our clients visibility among
their targeted markets.
1.4 Management Team
The Company was founded by Coryina Slimin. She has more than 10 years of
experience in the corporate industry. Through her expertise, she will be able to bring
the operations of the business to profitability within its first year of operations.
1.5 Sales Forecasts

Ms. Coryina expects a strong rate of growth at the start of operations. Below are the
expected financials over the next three years.
Pro forma Profit and Loss
(Yearly)
Year
Sales

1
RM766,310

2
RM814,366

3
RM888,750

Bank Charges

RM90,000

RM90,000

RM90,000

Accounting Fees

RM5000

RM5000

RM10,000

RM88,649

RM107,801

RM116,591

Advertising

RM20,000

15000

10,000

Electricity and Gas

RM2000

RM2000

RM2000

Rent

RM5000

RM5000

RM5000

Motor Vehicle Expenses

RM4000

RM4000

RM4000

Postage, Telephone and

RM500

RM500

RM500

Fax
Stationery

RM200

RM200

RM200

Wages and Salaries

RM30,000

RM60,000

RM80,000

Travel and Entertainment

RM10000

RM10,000

RM15,000

Equipment

RM3000

RM3000

RM4000

Insurance

RM10,000

RM10,000

RM15,000

Taxes,

Interests

and

Depreciation

Net Profit

RM263,349

RM501,865

RM536,459

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three
years of operation. Ms. Coryina intends to implement marketing and advertising
campaigns that will effectively target businesses within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure
KaiseRReich Sdn Bhd, the Company is registered as a corporation in the State of
Sarawak.
2.2 Required Funds
At this time, the Public Relations Firm requires RM1 Million of debt funds. Below is a
breakdown of how these funds will be used:
Projected Start-up Cost
Initial Lease Payments and Deposits
Working Capital
FF&E
Leasehold Improvements
Security Deposits
Opening Supplies
Company Vehicle and Lease Deposits
Marketing and Advertising Budget
Miscellaneous and Unforeseen Costs
Total Start-up Costs

Chart 2.1 Use of Funds (in percentage)

RM100,000
RM500,000
RM100,000
RM15,000
RM3500
RM20,000
RM20,000
RM20,000
RM20,000
RM798,500

2.3 Investor Equity

Ms. Coryina is not seeking an investment from a third party at this time.
2.4 Management Equity
Ms.Coryina owns 60% of the KaiseRReich Sdn Bhd. While, Ms. Sherlywatie Slimin
owns 20% and Mr. Alfonso Min owns 20%.
2.5 Exit Strategy
If the business is very successful, Ms. Coryina may seek to sell the business to a
third party for a significant earnings multiple. Most likely, the Company will hire a
qualified business broker to sell the business on behalf of KaiseRReich Sdn Bhd.
Based on historical numbers, the business could fetch a sales premium of up to 4
times earnings.

3.0 Products and Services

Below is a description of the services offered by KaiseRReich Sdn Bhd.
3.1 Our Solutions
KaiseRReich Sdn Bhd strategists help clients with their most complex strategic
challenges. KaiseRReich Sdn Bhd build tailored solutions to help clients achieve
sustained growth and emphasize mobilization from day one. We begin by helping
clients choose where to focus so they can out-execute and out-invest their
competitorsand ultimately generate higher returns.
3.2 What we do is who we are
KaiseRReich Sdn Bhd is an agency on a mission: to cause the effect. The world our
clients and partners fight for is the world we want to live in. We come from political
campaigns, nonprofits, creative agencies, and the media. We bring our diverse skills
and experiences to bear on societal problems, big and small.
3.3 What we do
KaiseRReich Sdn Bhd use its communications expertise to contribute to healthier
kids, better schools, fairer laws, and elected leaders who will drive our society
forward. From political strategy to paid media planning, from creative storytelling and
design to sophisticated campaign development, KaiseRReich Sdn Bhd will help its
clients to assemble what we think is a pretty unique set of communications
professionals.
KaiseRReich Sdn Bhd is a trailblazer in the application of communications
strategies. KaiseRReich Sdn Bhd offer a unique combination of access to local
knowledge and pragmatic techniques that are highly valued. KaiseRReich Sdn Bhd
will help clients to enhance decision-making capabilities and maximize effectiveness
and efficiency.
KaiseRReich Sdn Bhd work with clients across business, politics, and causes to
change minds and influence public opinion, build and protect reputations, navigate
crises, manage legislative and regulatory landscapes, and win campaigns.
KaiseRReich Sdn Bhd use a unique combination of communications, research, and
advocacy tools.

3.4 Strategic Communications

The Strategic Communications segment designs and executes communications
strategies for clients managing and reputational challenges. KaiseRReich Sdn Bhd
will serve as trusted advisors to management teams and Boards of Directors seeking
to seize opportunities, manage crises, navigate market disruptions, articulate their
brand, stake a competitive position, and preserve their permission to operate.
KaiseRReich Sdn Bhd believe, it have the breadth and depth of experience to help
clients clarify, persuade and ensure that the right message reaches the right
audience at the right time.
Specific client services include:
Public Affairs & Government Relations
Legislative and regulatory pressure is becoming more prevalent around the globe,
which increases a companys compliance obligations and jeopardizes its license to
operate. Managing political risk is a growing imperative for effective corporate
governance and business planning.
Public Policy Advocacy
Companies often are faced with developing strategies to shape and inform the
political and policy environment, as well as with engaging key legislative, regulatory
and executive decision makers on matters that include tax, trade, labor and
regulatory oversight.
At the state, national, regional and local level, KaiseRReich Sdn Bhd works to
protect clients political and policy interests, providing up-to-the-minute intelligence
and assessments of policy and political risk, as well as developing and implementing
issue campaigns and legislative and regulatory mitigation strategies.
Every political jurisdiction is governed by a unique set of processes and traditions,
and the KaiseRReich Sdn Bhd team acts as clients local guide, helping to engage
the right policymakers with the right message at the right moment to protect clients
enterprise value.

KaiseRReich Sdn Bhd specialists work inside political and regulatory capitals to
map stakeholders, engage leadership and set the agenda for informed decision
making. KaiseRReich Sdn Bhd integrate traditional, digital and social media
campaigns to help shape policy, amplify client messages, and promote a unified
narrative to policymakers, international organizations, opinion leaders, nongovernmental organizations (NGO) and other key stakeholders. Also, KaiseRReich
Sdn Bhd manage all elements of outreach from alliance and coalition building to
thought leadership and content development.
Specific client services include:

Economic analysis and political research

Public opinion polling

NGO stakeholder engagement

Cross-border issues and crisis communications

Integrated communications

Lobbying and direct advocacy

Content development

Digital & Social Media Strategy

As the communications landscape continues to evolve, KaiseRReich Sdn Bhd helps
clients develop social media strategies that combine analytics, content, influence and
advocacy. KaiseRReich Sdn Bhd create compelling narratives while delivering
social media experiences that turn customers, employees and partners into allies
and advocates. KaiseRReich Sdn Bhd digital and social media experts provide
customized solutions that enable clients to identify and engage key stakeholders
through the most opportune and powerful paid and non-paid digital channels.
Specific client services include:

Digital and social media strategy development

Governance structures and compliance protocols

Influencer identification and engagement

Personal reputation audits

Community development, management and engagement

Social advertising

Reputational and crisis management, including crisis simulations

3.5 Corporate Communications & Public Relations

We also specializes in protecting and enhancing reputations; building an
organizations profile as a leader; and, ultimately, supporting business outcomes that
contribute to an organizations enterprise value. Our specialists work with clients to
achieve these outcomes with tailored corporate communications services that deliver
credible and consistent messages to priority stakeholders through a variety of
channels.
Specific client services include:
Messaging & Organizational Positioning
It is essential that a company establish a consistent message framework for
addressing key issues one that works across all of its industry markets and
geographies. This requires a holistic approach to message development that often is
challenging because various functions within an organization develop messages for
multiple stakeholder groups. For example:

Human Resources develops messages for employees

Government Relations does so for legislators and regulators

Marketing does so for customers

Investor Relations does so for shareholders and analysts

If these functions dont work together, a dissonance is created that can dilute a
companys reputation and damage credibility with investors, partners, customers and
other stakeholders. KaiseRReich Sdn Bhd helps companies establish a unified
narrative and message framework for addressing key issues among all stakeholders.

Stakeholder Identification, Mapping & Engagement

KaiseRReich Sdn Bhd helps clients address key stakeholder questions that most
affect a companys reputation and enterprise value such as:

How influential are the stakeholders?

Where do they stand on the companys priority issues?

How open are the board and company executives to engagement? Are they
accessible?

What messages are most likely to convince stakeholders of the companys

point of view?

Most communications campaigns focus on communicating with hundreds, if not

thousands, of stakeholders who can directly or indirectly impact a companys
decisions. KaiseRReich Sdn Bhd takes a structured, research-based approach to
identify, map and prioritize stakeholders to help create tailored messages that will
strengthen stakeholder support.
Executive Communications & Thought Leadership
Today, being an effective leader entails much more than being a talented manager or
business strategist. Leaders are increasingly expected to have a more expansive set
of communication skills:

Providing a compelling narrative for what your company does and why it
matters

Explaining the implications of changes that are happening in your company,

your industry and in the economy for investors, employees, customers and
other stakeholders

Sharing your perspective on public policy or broader issues of economic,

environmental or social concern

Whether its a speech or an op-ed, a blog post or an interview, executive

communications can affect a companys reputation and enterprise value by
determining whether someone wants to buy from you, work for you, invest in you or
trust you.
Media Relations
The definition of media is ever changing, including traditional media such as print,
radio and television, controlled media outreach achieved through advertising, and
social media that is managed by a wide array of stakeholders.
KaiseRReich Sdn Bhd has a dedicated team of media relations experts who have
the experience and relationships to provide strategic media counsel whether
traditional, controlled or social whenever and wherever clients need it. Thanks to
extraordinary industry knowledge and contacts, KaiseRReich Sdn Bhd can provide
continuous media intelligence on whos writing what and whos looking for sources.
Ultimately, our knowledge and contacts enable us to bring fresh interview and
partnership opportunities to the table.
Corporate Social Responsibility
The term corporate social responsibility (CSR) has various meanings for different
people and companies. It could mean a companys responsibility to the communities
in which it operates and to the world as a whole; a business approach that creates
long-term shareholder value by embracing opportunities and managing risks deriving
from economic, environmental and social developments; or a corporations donation
of funds, time or talent without any expectation of direct corporate gain. Practiced
correctly, CSR can benefit all stakeholders and serves as a source of competitive
advantage that helps to:

Demonstrate a companys overall positioning often spotlighting innovative

solutions to complex, societal challenges

Draw increased attention to specific business initiatives or key markets

Cultivate interest in the companys stock by socially responsible investors

Enhance the companys social license to operate with partners, customers

and other stakeholder groups

Enhance a companys regulatory license to operate with lawmakers and

regulators

Attract and retain industry-leading talent at a time when more employees want
to work for socially conscious companies. KaiseRReich Sdn Bhd helps its
clients establish strong CSR profiles that improve visibility and strengthen
relationships and reputation among key stakeholders.

Reputation Research & Insights

The reputation of a company or organization rests on the opinions of stakeholders
such as investors, partners, employees, the media, customers, policymakers and the
general public. Insights gained through research enable clients to better understand
how their reputation impacts key organizational goals such as raising capital,
attracting employees, evaluating new markets and maintaining credibility in crises.
KaiseRReich Sdn Bhd uses a unique set of analytical tools to measure stakeholder
beliefs and track progress based on reputational goals.
KaiseRReich Sdn Bhd research enables a fact-based approach to the conception,
execution and measurement of corporate messaging. By understanding current
stakeholder attitudes, clients can create optimal messaging and the channels to
convey it.
Multi-stakeholder outreach: Our work addresses key issues for numerous audiences,
including:

Marketplace participants such as partners, customers and suppliers

Internal audiences, including board members, executives and employees

External audiences such as policymakers, non-governmental organizations,

public intellectuals, media members and other key opinion leaders

Financial audiences, including analysts, institutions and retail investors

High-Impact Research Products: We provide high-value support through discrete

deliverables and products such as publicly released thought leadership research and
internal insights to inform business and strategic decision making.

Integrated Capabilities: Clients access a full suite of sample sources, including hardto-reach audiences, survey design and hosting capabilities, secondary research and
analysis, and other proprietary analytics tools that enable KaiseRReich Sdn Bhd to
seamlessly execute around the world.

Media & Presentation Coaching

At KaiseRReich Sdn Bhd, we understand how important it is to get your message
across the first time, every time. To help clients communicate as effectively as
possible, KaiseRReich Sdn Bhd media specialists leverage our deep sector
expertise and our understanding of the media, capital markets, government officials
and other stakeholders. Our practical advice prepares individuals and teams for any
communications setting, particularly media interviews, presentations and crisis
situations.
Whether youre a Chief Financial Officer presenting to analysts and investors, a CEO
making a presentation at an industry event or a spokesperson facing a barrage of
media interviews, we can help you effectively deliver your messages and tell your
story.
Our comprehensive sessions are designed for C-suite, senior management and
divisional levels and are conducted either on a one-on-one basis or in small groups.
These training programs focus on personal communication skills and message
development, and we approach the sessions with the goal of raising both the skill
and comfort level of the client.
Media Training: KaiseRReich Sdn Bhd has designed a highly effective, hands-on
media training workshop for senior executives that maximizes the opportunity and
minimizes the risk inherent in a media interview. In these sessions, we work to
demystify the interview process and empower you to not only deliver your messages
but also to successfully navigate challenging dialogue with reporters.
Presentation Training: Our presentation workshop effectively changes the dynamics
of the participants presentations from the moment you walk in until the final
question from the back of the room is confidently handled. The training begins with
an in-depth look at the skill of presenting, then moves to on-camera delivery of the

executives own presentation, followed by constructive criticism and retakes that

build confidence and develop a winning technique.

3.6 Politics
KaiseRReich Sdn Bhd are also aspire to be the country's leading political polling
and strategic consulting firm, helping progressive candidates around the country
campaign, win, and govern. We will help leaders modernize and reform their parties
and coalitions, making them more competitive in elections and more effective in
office. KaiseRReich Sdn Bhd can conduct research everywhere. In places where no
public opinion infrastructure exists, we do not walk away, we build our own.
Whatever your challenge, we have the skills and experience to meet it.
Specific Client Services:
Political Consulting and Issues Based Advocacy
KaiseRReich Sdn Bhd has its roots in political communications and issues
management. We also provide services on political campaigns and elections,
providing full service campaign management, as well as specific services such as
political communications planning and support, advanced media training and public
affairs support and training.
Risk Analysis
KaiseRReich Sdn Bhd provides scenario-based planning and analysis with regard
to a wide range of topics including national security, terrorism and corporate
competitive intelligence. KaiseRReich Sdn Bhd employs an effective combination of
high-order open source intelligence (OSINT), subject matter and cultural analysis,
behavioral psychology and profiling to deliver a fused and accurate assessment of
likely outcomes. KaiseRReich Sdn Bhd supports clients in shaping outcomes
through converting the risk analysis into an actionable strategy that greatly enhances
their probability of success.
Human Terrain Analysis

KaiseRReich Sdn Bhd provides cultural and social intelligence in support of

operations designed to fill an essential situational awareness gap. At KaiseRReich
Sdn Bhd, we believe mapping political, economic, and sociological information
created a common human-terrain picture that enabled more proactive initiatives and
faster responses to events.
Symmetrical and Asymmetrical Warfare Support
By providing academic research and analysis, KaiseRReich Sdn Bhd will assist the
government in developing new approaches to countering and eroding an adversarys
power, influence and will.
3.7 Public Affairs Support and Training
KaiseRReich Sdn Bhd supports government and corporate public affairs officials in
a wide range of environments. From crisis management to daily establishment of
communications efforts, KaiseRReich Sdn Bhd provides people, analysis and stateof-the-art communications tactics to empower our clients to better communicate to
their audiences in a real-time information environment.
Specific Client Services:
Public Affairs Research & Opinion Polling
Companies often use research to create communications and marketing plans, test
business strategies, pinpoint best prospects for grassroots or direct-contact
advocacy campaigns, identify and reach niche populations, and make better
operational

decisions

during

moments

of

change

and

regulatory impact.

KaiseRReich Sdn Bhd specializes in innovative inquiry and analytical methods to

support legislative and regulatory objectives, shape public policy debates, and
enhance the reputation of our clients around the world. Working closely with
KaiseRReich Sdn Bhd industry sector experts and our clients, we rigorously
research stakeholder perceptions and day-to-day operations, as well as track key
economic and political indicators.
The team of research specialists in KaiseRReich Sdn Bhd practice consists of
political pollsters, experienced researchers and former partners in major strategy
firms, as well as university professors, all of whom have participated in high-stakes

public affairs and corporate communications events. Our national and regional
network enables us to carry out research in the country and in the most appropriate
language.
Our team utilizes several methodologies in order to best serve our clients needs and
gain insight from elusive audiences:

In-depth interviews

Focus groups

Custom online surveys

Telephone

Segmentation

Micro-targeting research

Training
Training is a communication discipline. We offer three broad categories of
communication training which are:
External Communication Training
We provide seminars and workshop in principles of persuasive communication,
requirements of effective communication, how to apply advanced communication
research to creative development, as well as customer service, public speaking and
media skills.
Internal Organizational Training
For internal organizational communication efforts, we provide seminars and
workshops in communication skills and conflict management/resolution. We lead
your organization through change and development of high-performance strategy
teams.
Individual Communication Training
For individual executives, managers or political candidates, we offer individualized
seminars and workshops to help them develop stronger skills in speech writing,
public speaking, on-camera skills, and how to effectively deal with the media.

Our training services are all designed as training seminars or consulting workshops,
which can be purchased separately or combined. Each seminar and workshop
contains general information that applies to all organizations (e.g., principles of
persuasion) and then is customized to your particular industry, situation and need
(e.g., fundraising consulting, tourism marketing, non-profit organization etc.).

4.0 Strategic and Market Analysis

4.1 Economic Outlook
This section of the analysis will detail the economic climate, the public relations
industry, the customer profile, and the competition that the business will face as it
progresses through its business operations. Currently, the economic market
condition in Malaysia is in recession. This slowdown in the economy has also greatly
impacted real estate sales, which has halted to historical lows. Many economists
expect that this recession will continue until mid-2017, at which point the economy
will begin a prolonged recovery period.
4.2 Industry Analysis
The public relations industry is not one of Malaysias largest service providers in the
economy. There are over 5000 firms providing public relations services to clients.
The industry generates over RM16 Million. Additionally, over 5000 people are
employed throughout the industry with an average annual payroll of 8 Million Ringgit.
One of the most interesting aspects of the public relations industry is the ability to
develop

simultaneous

traditional

and

experimental

forms

of

strategic

communications activities. The advent of the Internet has allowed businesses to

communicate effectively with a number of public relations businesses that provide
specialized communications activities. As such, public relations companies are now
helping smaller businesses develop their marketing campaigns within the online
community. Many PR and marketing firms have developed several programs to help
businesses develop news and marketing tactics on several new forms of mediums.

4.3 Customer Profile

In terms of customer profile, KaiseRReich Sdn Bhd is targeting the private sector as
well as government sector as its potential clients in Sarawak. This is due to the fact
that currently there is no public relations firm in Sarawak.
4.4 Competitive Analysis
With KaiseRReich Sdn Bhd, its clients will benefit from the sophistication of its
relationships, products, and trusted expertise working on complex communications
challenges.
KaiseRReich Sdn Bhd clients depend on the companys cultural acumen and
geopolitical savvy in a wide array of cultural and political environments from the
austere to the modern. KaiseRReich Sdn Bhd work end-to-end campaigns for its
clients and are equipped to achieve every strategic effect possible. KaiseRReich
Sdn Bhd is also planning to execute complex, regional, multi-channel campaigns for
its future clients.
Through research, the company will execute communications programs with new
innovations at the edge of the influence spectrum.
The companys strategies are also game-changing.

The company will influence

outcomes in its clients most critical operations and helped fulfil their vision and
capacity with regard to public relations.
KaiseRReich Sdn Bhd strategists maintain vigilance on behalf of its customers,
offering an unparalleled level of situational awareness and insight. KaiseRReich
Sdn Bhd also deliver real-time information, the most up-to-date analysis, and
targeted strategies for executing high-impact campaigns.
The companys monitoring and measurement techniques, analytical tools, in-house
talent, and regional network will consistently deliver transformative outcomes for its
clients.
4.5 SWOT Analysis
The following SWOT analysis captures the key strengths and weaknesses within the
company, and describes the opportunities and threats facing KaiseRReich Sdn Bhd.

4.5.1 Strengths
KaiseRReich Sdn Bhd had been founded by the team, whose background is not
only from the corporate sector, but the entrepreneurial one. The founder of the
company had been studying business management alongside with public relations
techniques. All those factors make KaiseRReich Sdn Bhd a strong combination of
the creative and entrepreneurial sense. A convenient office place located in the
centre of Kuching was selected to make it easy for the clients to meet the team. The
office itself gives off the perception of creative, cutting-edge design.

4.5.2 Weaknesses
The main weakness of the firm is, it does not have enough capital to start its
operations.
4.5.3 Opportunities
The number of public relations companies in Sarawak is not growing fast. One of the
reasons explaining a slow growth is that there is not enough number of public
relations companies to satisfy needs of bigger clients. On the other hand, there is a
need in medium size and affordable public relations companies. At the moment
medium size companies either cannot offer professional and high quality services
due to lack of expertise, or they do not have enough budget to invest in better
equipment to produce good quality services. This situation makes a great opportunity
for KaiseRReich Sdn Bhd to stand out as the company will invest in good hard and
software and has enough experience to satisfy needs of smaller clients.
KaiseRReich Sdn Bhd is following the latest internet technologies and innovations
and understand that the internet can reduce the expenses and improve operations.
The state of economy always affects business to a greater or lesser degree. The
economic impact is relatively huge for many companies, and the public relations
business covers quite a lot of areas to be dramatically affected by the economy
recessions. Bigger public relations companies in Sarawak offer wide range of
services, but medium size ones usually focused exclusively on one product: either
media engagement services or media training. They might face difficulties in
balancing income levels. But medium size companies who offering wider range of

services, such as KaiseRReich Sdn Bhd, can move their efforts towards different
target markets depending on the economic situation.
4.5.4 Threats
As mentioned before, there are opportunities in Sarawak market for the public
relations companies. And in case of an intense competition in the local market, it can
lower profit of the company. Nowadays public relations services becomes more and
more affordable. At the same time with professional certification as well as university
degree, more independent consultants enter the market. That results in the situation,
when any person who has knowledges in public relations as well as strategic
communications can learn the skills easily. One of the most common threat for most
businesses of all size is growth of costs. That influences small business as well.
Since the introduction of the GST, the cost of operating businesses is sky-rocketing
in Malaysia. The economic situation cannot guarantee that the public relations
services fees will remain the same in the year 2016 onwards. To manage this threat,
KaiseRReich Sdn Bhd will need to increase service price by 10%.

5.0 Marketing Plan

KaiseRReich Sdn Bhd intends to maintain an extensive marketing campaign that
will ensure maximum visibility for the business in its targeted market. Below is an
overview of the marketing strategies and objectives of the business.
5.1 Marketing Objectives

Establish relationships with media firms and publications within the targeted
market.

Implement a local campaign with the Companys targeted market via the use
of flyers, local newspaper advertisements, and word of mouth advertising.

Develop an online presence by developing a website and placing the

Companys name and contact information with online directories.

5.2 Marketing Strategies

The Company and its Management intend to actively solicit public relations and
marketing work from a selected audience of local and regional companies. Ms.
Coryina intends to develop a marketing campaign that will target these businesses,
government agencies and individuals through the use of advertisements in trade
journals, industry publications, and through word of mouth referrals. Additionally,
conventions, business trade shows, online advertising activities, sales development
and viral marketing campaigns follow carefully orchestrated strategies by the
Companys marketing personnel in conjunction with retained marketing experts.
Timely coverage of KaiseRReich Sdn Bhd, will be further directed through ongoing
press relations, news releases and feature stories targeted at key professional
communities and other media outlets.

5.3 Pricing
There will be several methods of charging for public relations services:
a. Flat Fees
This could be a monthly flat fee for ongoing public relations services or a set
fee for a particular ad hoc project. KaiseRReich Sdn Bhd will anticipate the
amount of time that the monthly or project work will take and base the fee
accordingly. Even if the work takes more or less time than estimated, the fee
is the same. This is a very traditional method of charging for public relations
services.
b. A flat fee that covers a limited number of hours
A monthly fee or project fee will be estimated in advance, but with the caveat
that the fee covers the estimated number of hours needed to do the work. If
the time goes over the estimate, additional charges will be made for the extra
hours.
c. Hourly Fees
Another type of pricing is charging for time spent by the companys staff,
based on hourly rates assigned to staff according to their level of experience
and expertise.
d. Pay for Performance
Using this method, the agency only charges for actual media coverage.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

SENIOR MANAGEMENT

OPERATIONS
STAFF
ADMINISTRATIVE STAFF

Accounting
Customer Service
and Facilities
Management

Administrative

6.2 Organizational Budget

Personnel

Plan

(Yearly)
Year
Owners
Associate
Operations Staff
Administrative

1
RM65,000
RM50,000
RM30,000
RM30,000

2
RM66,000
RM51,000
RM31,000
RM31,000

3
RM70,000
RM52,000
RM32,000
RM32,000

Staff
Totals

RM175,000

RM179,000

RM186,000

Personnel
Year
Owners
Associate
Operations Staff
Administrative

1
3
7
5
5

2
3
7
5
5

3
3
10
5
5

Staff
Totals

20

20

33

Numbers

of

7.0 Financial Plan

7.1 Underlying Assumptions

KaiseRReich Sdn Bhd will have an annual revenue growth rate of 10% per
year.

The Owner will acquire RM1 Million of debt funds to develop the business.

The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The Companys public relations and marketing programs are affordable during all
levels of economic prosperity or recession. However, purchases of public relations
management, advertising space, and marketing services will certainly decrease
during times of economic recessions. The Companys significantly high gross
margins will allow the business to remain both cash flow positive and profitable
during times of economic pullback.
8.0 Business Sustainability
KaiseRReich Sdn Bhd believes that sustainable growth and maximising shareholder
value into the future will be achieved by:
a) Paying careful attention to client needs, and providing superior quality and value;
(driver product quality)
b) Establishing clean and efficient services that minimises resource use and
minimises negative impacts to the local environment, (drivers - cost and
environmental stewardship)
c) Establishing strong links with our local community. (Driver reputation
management)
KaiseRReich Sdn Bhd that, by its actions, demonstrates what sustainability is in all
its dimensions - people, process, services, place and profits.

How we do this the Sustainability Goals?

We will operate sustainably, by:
Reducing greenhouse emissions from energy consumption to zero,
Reducing our impact on environment through responsible use and disposal,
Working closely with our local community in all of our operations.

KaiseRReich Sdn Bhd

ENVIRONMENTAL POLICY STATEMENT

KaiseRReich Sdn Bhd is one of Malaysias public relations firms. The company
strives to be environmentally aware and actively supports programmes that minimise
negative impacts on the environment. We are committed to comply with relevant
legislation and requirements to prevent pollution.
We seek to understand the effects our activities have on the environment and to
continually improve its environmental performance by supporting initiatives such as:
Waste minimisation
Recycling of natural resources
Reduction of material and energy consumption
Actions to prevent accidental pollution
KaiseRReich Sdn Bhd seeks to ensure that its Environmental plans, objectives and
progress against these plans are made available to all interested parties and are
relevant to its activities. We will ensure that this policy and all procedures relating to
it are understood, implemented and maintained.
Our belief is that this policy can only be successfully achieved with the support and
commitment of all employees at KaiseRReich Sdn Bhd.
Ms. Coryina Slimin
CHIEF EXECUTIVE OFFICER

8.1 Integrating Human Rights into Business Practices

KaiseRReich Sdn Bhd is keen to integrate human rights into its business practices.
It also recognises the importance of respecting and promoting human rights locally
and globally. We also believe that the business sector can play a constructive role in
advancing this goal. We recognise, however, our own limitations and ability to
influence change on the world stage. We therefore focus our efforts on those areas
which are within our own direct influence. We do so firstly by striving to operate
responsibly and in a sustainable way along the entire value chain, and secondly by
safeguarding the rights of our own employees, clients as well as the public.