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Sweet Details of Per

Sweet Details of Per

Ao de la Diversificacin Productiva y del Fortalecimiento de la Educacin

Sweet
details

ENGLISH PROJECT:

ENGLISH FINAL WORK


Course:

English.

Denisse Pintado Chunga.

Teacher:
Level:

Members:

Bsico I.
Allauca Palomino, Dino.
Chavarri Vela, Marylin.
Enriquez Huaman, Lucero.
Franco Negrete, Gina.

Sweet Details of Per

2015-I

DEDICATORIA:
A nuestra profesora Denisse Pintado, que
nos ensea el curso de ingls con
mucha dedicacin.

Sweet Details of Per

FONDO (RAZONES DEL PROYECTO - INVESTIGACIN


DE MERCADOS)

NECESIDADES DE LAS PERSONAS:

La empresa nuestra, apuesta hoy por hoy por la chocolatera, ya que las
empresas grandes dedicadas a este sector, solo se enfocan ms a la
produccin y distribucin, mas no ven lo que el cliente realmente necesita;
para esto hemos realizado un estudio de mercado, donde obtuvimos un
resultado que indica que el consumidor demanda un producto innovador, un
producto que los identifique, que cuando tenga la necesidad de consumir
chocolates simplemente piense en nuestra marca. Enfocndonos en el
consumidor pensamos en SWEET DETAILS, chocolates en diferentes
presentaciones agradables, para obsequiar no solo en fechas especiales y/o
importantes, sino hacer comprender la importancia de ser detallistas con
nuestras parejas, hijos, padres, entre otros, porque hoy en da muchas
personas, dicen que hacer detalles son costosos, pues queremos concientizar
en las personas, que no es del todo cierto lo que muchos hablan. Demostrando
la importancia que tiene hacer sentir bien a las personas que nos rodean.

SEGMENTO DEL MERCADO:

Nuestro producto se vender en los distintos mercados, supermercados


(dilers), colegios (quioscos), universidades.
Nuestro enfoque de venta va dirigido al pblico en general (nios,
adolescentes, adultos).

INTERCAMBIO DE IDEAS:
Lnea de ropa (moda Per).
Chocotejas.
Chocolates en forma de huevos (Sweet Details).
PRODUCTO ELEGIDO: Chocolates en forma de huevos.
IDEA PRINCIPAL Y ACEPTACION DE NUESTRO PRODUCTO:
Como empresa hemos comprobado, mediante el estudio de mercado realizado,
la importante demanda de este producto, ya que a menudo las personas, por
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Sweet Details of Per

diversos motivos suelen olvidar algunas fechas importantes, tales como:


cumpleaos de amigos o familiares, aniversarios y es por ello que estaremos
ah para saciar la demanda de nuestros consumidores en establecimientos
cercanos a entidades como universidades, centros comerciales (dilers)

DESCRIPCIN:
POR QU DECIDIMOS HACER ESTE PRODUCTO?

Por ser un producto innovador, por sus distintas presentaciones, contenido o


relleno y el dinamismo para cada ocasin especial.
DESCRIPCION DEL PRODUCTO, SU PRINCIPAL MERCADO, SU
USO, SU PRECIO Y SU DISEO:
El producto trata acerca de la venta de chocolates, en forma de huevos, al cual
decidimos llamar SWEET DETAILS con diferentes presentaciones para
fechas especiales como: da de la madre, aniversarios, da de san Valentn,
cumpleaos, entre otros. As mismo presentamos una gran

variedad de

rellenos (monedas de oro de chocolate, entre otros tipos de confite), adems


de poseer un mensaje o dedicatoria para la ocasin deseada.
Estos deliciosos chocolates estn dirigidos al pblico en general, en especial
para personas que buscan sorprender sin motivo a alguno a sus seres
queridos, con el simple hecho de hacerlos sentir especiales. As nuestro
producto ser vendido en bodegas, quioscos, minimarkets, y centros
comerciales. La presentacin del chocolate ser de acuerdo a la ocasin del
momento que desea el consumidor en ese instante.
El diseo del empaque consta de diferentes colores en sus presentaciones, as
como la imagen de caritas, bigotitos, puntitos, dibujos animados, y diversas
imgenes correspondientes a quien ser dirigido. Su respectivo logo estar
ubicado en diferentes posiciones segn sea su presentacin y el precio
designado es de acuerdo a la presentacin que desee adquirir el cliente, pero
el precio promedio esta entre 2 a 5 nuevos soles.

Sweet Details of Per

VENTAJAS DE NUESTRO PRODUCTO:


o POR QU SE DIFERENCIA?, POR LO QUE TENDR XITO.
The advantages of our products will be that people are not satisfied with other
product substitutes and our own compared to other dynamic presentations
according to special occasions are also easy to a comfortable price.
We are confident that our product will succeed in the market, because we have
marketing strategies as the use of social networks, a strategic way of reaching
consumers with different offers and committed to achieving the goals.
DESCRIPCION DE GASTOS DEL PRODUCTO: RESULTADO (INGRESOS Y
GASTOS)
These are the expenses of our product:
Insumos (Chocolate bitter, sprinkles).
Empaques (Packing paper cellophane, paper of sedates, decorative
tapes, cards for dedications).
Basic-services (electricity, water, rent of the premises).
Payment To the different areas of our business (Operations, finance,
marketing, etc.)
PROYECCIONES FINANCIERAS, ENTRANTES:
Our company now has a capital amount of 430 soles expecting their first
release in scope to recover the investment by adding the necessary utilities in
the next year will reach a sale of 10 000.
PROPSITO: (OBJETIVO DEL PROYECTO):
Our object is concientizar in all the persons the importance of making feel good
to the persons who surround us, or to those that we estimate very much and
that do not exist special date to show appreciation or gratefulness across one
small detail.
NECESIDAD DEL PRODUCTO PARA LAS PERSONAS:
POR QU TIENEN QUE COMPRAR EL PRODUCTO?
Our product offers total satisfaction on the part of the consumer beside having a
cheap price.
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Sweet Details of Per

The strategy of the sales was realized by means of the social networks,
especially for the young hearing. Offering low rates: The diminishing prices that
might give a blow to the competition, but we will be careful with this strategy,
reducing the profit margin, so that the desire to reduce expenses, you could end
for reducing the quality of the product.

INFORMATION ABOUT OUR COMPANY


COMPANY: Sweet Details of Peru

ADDRESS:
o Sector 1 Mz 20 Lote 17 Villa el Salvador.
TELEPHONE:
o 2929074
CELL PHONE:
o 991723735
EMAIL:
o sweetdetailsofperu@gmail.com
MEMBERS:
o Allauca Palomino, Sebastian
o Chavarri Vela, Marylin
o Enriquez Huaman, Lucero
o Franco Negrete, Gina

ENGLISH
OUR PRODUCT:
1. Background (The reasons of the project or the service - marketing
research).
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Sweet Details of Per

1.1 Identify and describe about the necessities of the people.


Our company has decided to choose chocolate eggs "Sweet Details". As
we have noticed that customers really like the chocolate and do not have
the time so that they can prepare or otherwise of their money so that they
can buy, we decided to offer our product as it is very delicious and a
publicly accessible price.
IDENTIFY YOUR MARKET SEGMENT.
Our product is sold in different wineries, markets, schools and universities
kiosks.
Our sales are directed to the public in general.

PRODUCT CHOSEN: Eggs chocolate


DETERMINATE THE PRINCIPAL IDEA AND IF THIS PRODUCT OR SERVICE
WILL BE ACCEPTED WITH THE PEOPLE.
Our company knows that our product will be accepted because people are
fascinated by the chocolate flavor and also the way they eat.
DESCRIPTION: (WHAT IS THE PROJECT OR THE SERVICE

ABOUT?)
WHY DO YOU DECIDE TO MAKE THE PRODUCT OR SERVICE?

Because it is a product which we found innovative for its variety of fillings.


DESCRIBE THE PRODUCT OR SERVICE, ITS PRINCIPAL MARKET, ITS
USE, ITS PRICE, ITS DESIGN.
Our product is selling some eggs chocolates called "SWEET DETAILS". They
are chocolates with egg shapes, which contain a variety of fillings (almonds,
raisins, coconut, peanuts, nuts, etc ....), it is covered with a delicious cocoa, and
each comes with its own filling.

Sweet Details of Per

These chocolates are directed to the


general public, they will be sold in
the

warehouses,

kiosks,

mini

markets, etc.
WHAT

ARE

ADVANTAGES
PRODUCT

OR

THE
OF

THE

SERVICE,

WHY IS DIFFERENT, WHY IT


WILL BE SUCCESSFUL.
The advantages of our product is
that it is very economical and accessible for future consumers . This means that
they can access the product simply because the product has a high price for
nothing .
You could say that the product is different because it has a different way of
preparation , plus we have done something that will please people , so we have
taken into account the needs and tastes of people.
BUDGET:
DETERMINE AND DESCRIBE THE EXPENSES THAT THE PRODUCT
OR SERVICE WILL HAVE.
Some expenses that our product will be :
Tickets : cocoa, chocolate fillings , candies , peanuts , etc .
Special paints for the decoration , as special paper for emvoltura product .
basic and necessary services such as electricity , water, building rental, etc.
Payment to the different areas of our business operations, finance ,
marketing , etc.
INCLUDE THE FINANCIAL PROJECTIONS, INCOMING.

Sweet Details of Per

Our company now has its capital in the amount of s / 1000 but with the method
we're using we hope that our company grows slowly during the first months or
year of its appearance in the market, therefore we hope that adding the
necessary utilities in a sale next year will reach 500,000.
PURPOSE:
WHY IS THE PRODUCT OR SERVICE NECESSITY FOR THE
PEOPLE?
Our product is necessary because we want to give people a sweet and pleasant
time , but not only for them but also for the family , friends, etc .
It is necessary for a good time , because our product can be a gift for a loved
one, as a parent or siblings, friends , boyfriends . But above all it is necessary to
have a fun time.
WHY THEY HAVE TO BUY THE PRODUCT OR MAKE USE OF THE
SERVICE.
Because our product is backed with various satisfactions to offer quality
products. We have to offer a product with good quality that seeks only to satisfy
their buyers or consumers, for our company as the most important is that
people feel comfortable and satisfied with our product .

Besides our product is a low price that will be easy to access for people . We
do not just think of the capital of our company but also the needs of the people .

ANEXOS:

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