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UNIVERSITI TUNKU ABDUL RAHMAN

Faculty of Arts and Social Sciences


UALE 1023/MPU 32023 ENGLISH FOR BUSINESS
-----------------------------------------------------------------------------------------------------------Newsletter (30%)
You and your colleagues have been assigned to produce the next issue of your company newsletter.
The newsletter is published quarterly to keep stakeholders updated regarding the recent happenings
in your company. In a group of 5-6 persons, write a newsletter covering various topics of your
choice. It should also be well-organized with main / sub-headings depending on the topic of the
discussions. Invent the necessary details and include additional information or visual elements that
are relevant. The newsletter should be submitted by Week 4, Friday (11th November 2016).
It is advised that your newsletter should cover three main sections:
i) Introduction
An introduction of your company.
- Brief history; mission, vision, etc.
ii) A Word from the Editor
Introduction of the current newsletter
- Overview of the contents and any other comments.
iii) Body
A collection of write-ups related to your company:
(a) Future Events (2 Events)
(b) Present Event (1 Event)
(c) Past Events (2 Events)
*The length of the write-up must be around 500-600 words per event.
E.g.:
Annual financial report
Promotion or retirement of staff
Introduction or review of new products
Interesting events (teambuilding, annual dinner etc.)

Please do create your own company, logo and other necessary details. You are not
allowed to use existing companies logo and details.
The format of the newsletter is up to the students creativity.
Presentation on the newsletter will be held on week 6 and week 7.

EFB 201610

Guidelines:
The cover page of your newsletter should include:

nd your student card number

Evaluation criteria for the newsletter (60 marks):


Group Evaluation (20 marks)
Introduction
5 marks
Editors Note
5 marks
Design & Creativity 10 marks
Individual Evaluation (body of the newsletter) (40 marks)
(Each group member must contribute one article to the body of the newsletter.)
Excellent
16-20
Content presented/
Content &
Organisation analysed in an
interesting,
(20 marks)
knowledgeable way;
key points clearly
expressed and
integrated with
logical links.

Language
(20 marks)

Logical, smooth
flow of information;
main points clearly
stated.
Excellent sentence
structure with near
perfect grammar;
sentences are free
from errors in
spelling, vocabulary
and punctuation.
Uses a mix of
sentence structures.

Good
11-15
Content presented
in an interesting
way, some key
points are linked,
but others left
hanging.
Reader can follow
the flow of
information, but
some gaps are
evident.
Good overall
sentence structures,
few errors in
grammar and
mostly free from
spelling,
vocabulary and
punctuation error.

Fair
6-10
Content is patchy,
lacks specific
important
information.

Poor
0-5
Irrelevant points
are inserted; many
missing
information.

Organisation of
content jumps
between
disconnected
topics; main
points are unclear.

Abrupt flow of
information; main
points are not
found.

Use of limited
range of structures
and basic
vocabulary;
complex sentences
tend to be less
accurate than
simple sentence.
Few errors in
grammar

Attempts sentence
forms but have
serious flaws with
limited and
inaccurate
grammar, spelling
and vocabulary.

EFB 201610