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PEMASARAN

ONLINE
WWW.FACEBOOK.COM/COACHMEGAT

PEMASARAN ONLINE

PRODUCT & SERVICES POSITIONING

Level Up Your Life


http://www.nerdfitness.com/

INTERNET STRATEGY

4 BASIC INTERNET MARKETING STRATEGY

GET TRAFFIC

GET
LEADS

CREATE:
Blog / Website
SEO /SMO
Keywords

CREATE:
Call-to-Action
(Fill In Form)
i.e: Offer

TO ENTERTAIN

TO EDUCATE

GET
CUSTOMERS

Send Email / Make


Sales Calls / Social
Media Posting

TO INSPIRE & TO
CONVINCE

ANALYZE

ANALYZE
Review your
marketing
campaign and
optimise

TO RE-LEARN

.domain

www.putrajaya.com

.com

www.putrajaya.com
www.perbadanan.putrajaya.com

TLD + EMD

DOMAIN: www.perbadananputrajaya.com
SEARCH KEYWORD: Perbadanan Putrajaya

Diapers.com
WebHosting.com
CloudComputing.com
RentalCar.com
History.com
OfficeSupplies.com
clothes.com

[Amazon]
[AT&T]
[Dell]
[eEnterprise]
[The History Channel]
[Office Depot]
[Zappos.com]

91.3%

LEGITIMATE SEARCH
DESPERATE SEARCH

Gooooooooooogle
1 2

DI SINI KOT!

3 4 5 6 7 8 9 10 11

Next

HANYA ALLAH YANG DAPAT MEMBANTU

SEO +SMO STRATEGY

1st Page Criteria


Internet

Social Media

1.
2.
3.

1. Posting
2. Sharing / Tag / Like
3. Engagement

4.
5.
6.
7.

The TLD
The EMD
The Content 'content is
king' (relevant content)
The Backlink and
Internal Link
The Content + Tag +
Keyword + Description
Match
Content Update
Check-In Time and
bounce rate

KEYWORD STRATEGY

Hands-On Exercise
Register on Social Media

https://login.live.com/
https://mail.google.com
https://login.live.com/
http://www.bing.com/toolbox/webmaster
www.facebook.com

https://mail.google.com
https://login.live.com/
http://www.bing.com/toolbox/webmaster

<html> <head>

<meta name="msvalidate.01"
content="5EC96063986D099C37629564E5FF8
49C" /> <title>Your SEO optimized title</title>
</head> <body> page contents </body>
</html>

CONTENT STRATEGY

% OF CONTENT POSTING

VOLUME

TOPIC ELEMENT

85%

USP
Brand Uniqueness
Selling Point
Trending Topics
Keywords
Calendar Event
Quote

10%

Partners | Agent | OTP

5%

Promotions

CLEAR CONTENT STRATEGY


EMOTIONAL

AWARENESS

PURCHASE

COMPETITION

CELEBRITY
ENDORSEMENT

QUIZZES
VIRALS

COMMUNITY
FORUMS

BRANDED VIDEOS

ARITCLES

INFOGRAPHIC

ABOUT US

GAMES

EBOOKS

PRESS RELEASE

ENEWS

PRODUCT
VIDEOS

REVIEWS

RATINGS

EVENTS

PRODUCT
FEATURES
CASE STUDIES

INTERACTIVE
DEMOS

RATIONAL

CHECKLIST
GUIDES

TREND REPORTS

DATA SHEET
& PRICE GUIDE

REPORTS
AND WHITEPAPERS WEBINARS

CALCULATIONS
WEBINARS

Objective: Awareness | Strategy: Entertain | Technique: Celebrity Video

Objective: Interest | Strategy: Inspire | Technique: Endorsement

Objective: Interest | Strategy: Inspire | Technique: Endorsement

Objective: Desire | Strategy: Convince | Technique: Event

Objective: Action | Strategy: Inspire| Technique: Testimonial

Objective: Action | Strategy: Educate| Technique: Storytelling

PEMASARAN
ONLINE
WWW.FACEBOOK.COM/COACHMEGAT