The Influence of Advertising on Consumer Behavior

Name:
Gender:

Male
Female

Below 15
15-18
19-23
24-28
29-35
36-42
Above 42

Age:

1.Where do you come across with advertisement?

TV
MTR
Billboards
Leaflets distributed in streets
Radio
Newspaper

Others please specify:

2.Have you ever changed your perception towards a commodity because of its advertisement?

Yes
No

3.Have you ever hesitated to buy a product because of its advertisement?

Yes
No

4. Have you ever purchased a product because of its advertisement?

Yes
No

5. What makes you change your mind?

Colour Scheme
Participating Celebrities
Cartoon characters used
Better understanding on products
Layout of the advertisement
Slogan/Melody used
Eye-catching visual media

Others please specify:

6. Do you find advertising is affecting consumer behavior?

Yes
No

7. Advertising under which medium do you find it the most influential towards consumer
behavior?

TV
Newspaper
Radio
Public Trasports

Others please specify: