Professional Documents
Culture Documents
efforts was developed to reflect the goals and desired outcomes of these efforts. Along with
attempting to achieve their current goals, we also identified other goals that could potentially
have a positive impact on the growth of their business in the future. The content strategy was
then reflected in our recommendations for their social media platforms and which platforms
could be used in certain ways to positively impact their business. The content strategy and
recommendations for social media platforms achieve the first four goals of the fourth learning
objective. The specific choices for the content strategy demonstrate the location and use of
information relevant to the goals and purpose of the organization to send relevant messages to
their audience. While satisfying the current customer demographics of the organization, the
recommendations also seek to develop a younger customer demographic as well, demonstrating
the ability to adapt messages to the diverse needs of different individuals and groups. By
recommending the use of a wide variety of different social media platforms based on their
specific characteristics that would benefit the organization, it reflects the creative selection of
appropriate modalities and technologies to accomplish communicative goals, as well as
presenting messages in multiple communication modalities. Additionally, the implementation
plan involves recommendations for follow-up communications with their customers and social
media followers. In doing so, it allows the organization to critically reflect on their own
messages after a communication event. In the recommendation for the Social Media Calendar to
schedule their efforts, we proposed engagement with their followers to discuss their products,
organization, spring water, or any other related topics. In engaging with their followers, they
would be adjusting their messages while in the process of communicating. The Implementation
Plan paper for my Writing for Social Media course displays all of the key goals of the fourth
learning objective.