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TATA NANO in Malaysia

MARKETING
PLAN

Submitted by:
Hardeep Singh
A00137210

1.0

EXECUTIVE SUMMARY

Tata Nano is the least expensive auto on the planet. It is sold in home
nation India around Rs 1-lakh i.e. around USD 2000. It is produced by Tata
Motor Limited, the biggest vehicle organization in India. It's Chairman, Mr
Ratan Tata imagines that Tata Nano to end up a "People's auto" which is
moderate by nearly everyone. Tata Nano was initially propelled in India on
first April 2009 and anticipated that would be in Indian market by July
2009. Since propelling, it has made a colossal buzz all over India. Inside
the initial two days of dining, it has gotten 5500 booking. The figures
continue expanding each day since the starting.
What makes Tata Nano so shoddy? Essentially, by making things littler,
lighter, get rid of shallow parts and change the materials wherever
conceivable without trading off the security and ecological consistence. It
is said that Tata Nano has preferable millage over Toyota Prius and same
gas discharge as a bike.
Tata Nano will be foreign made to Malaysia by Tata Industries in parts. It
will be amassed in its two plants i.e. in Shah Alam, Selangor and Pasir
Gudang, Johor Bahru. There are four dispersion focuses in Peninsular
Malaysia i.e. in Kuala Lumpur, Penang, Johor Bahru and Kuantan. All Tata
Nano autos will be conveyed through these appropriation focuses as it
were. Request can be made vide these circulation focuses or its site.
There are three sorts of Tata Nano auto accessible i.e. Tata Nano, Tata
Nano CX and Tata Nano LX. Notwithstanding, because of hot climate in

Malaysia, just Nano CX will be conveyed to Malaysia and will be sold here.
The offering cost of Nano CX in Malaysia is RM 13,704 for each unit. It is
evaluated that gross benefit for the main year would yield xxx, second
year xxx and third year xxx. Evaluated regularly scheduled payment
installment is xxx for a long time's period. With this value, the objective
market is wide which incorporates those with salary RM 2000 every
month, understudies, female specialists and bikes' riders.
2.0

SITUATION ANALYSIS

Tata Motors Limited is India's biggest vehicle organization, with incomes
of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. It is the pioneer in
business vehicles in every section, and among the main three in traveler
vehicles with winning items in the minimal, average size auto and utility
vehicle fragments. The organization is the world's fourth biggest truck
producer, and the world's second biggest transport maker. In March 2008,
Tata Motors gained Ford's UK based auto brands Jaguar and Land Rover
(BBC News, 2008).
As per Ratan Naval Tata (Chairman of Tata Group), the requirement for a
development like Nano must help out the general population of India and
transport. Inaccessibility and low quality of mass transport is a typical
issue in India. In a bike, father driving with senior kid remaining in front
and spouse behind holding an infant is standard in this nation.
Consequently, this is a generally a dangerous method of transporting a

The majority of motorcycle buyers or users does not own a car and belong to the lower and middle-income group. This situating will be accomplished by utilizing Tata Nano's focused edge: businesses encounter from the parent organization Tata Motor who has been in vehicles enterprises (business. . first-time buyers of car (fresh graduates) and motorcycle owners.1 Market Summary It is estimated that Malaysia has more than 5 million motorcycles on the road. Tata engine has great provider producer association with more than 100 segments. Tata Nano will be presented in Malaysia.family. because of this Tata Nano was made as a more secure type of transport. travellers and utilities) since 1945. Hence. As one of its goals is to wind up an Indian business combination working in numerous nations.2 Positioning Tata Nano will position itself as the world least expensive auto but then does not trade off the quality. compared to over 4 million motorcars (ICE. 2. wellbeing and environment. 2. 2. 2001). A significantly larger percentage of motorcycle users in Malaysia are male.1.1 Target Markets The company is targeting lower income group with family.1.

2.2 Demographics Population. The table below indicates the market shares of the main competitors in the auto industry for the year 2014. . rural urban. 30 deals workplaces will be opened all through Malaysia.1. Toyota and Honda. 'Simple to-amass packs' will be foreign made from Tata in India.6 Competitor review The main competitors are Proton. 2. The auto then will be assembled at pre-characterized areas. 2. Selangor and Pasir Gudang.1.1. Tata Nano will be situated as a reasonable auto even in abroad markets. Johor Bahru.1.5 Distribution review Much the same as in India. vital statistics from Malaysian auto report. Perodua. This is going to be Kuala Lumpur and Johor Bahru.4 Geographics Tata Motors has targeted the urban area in Malaysia. The proposed areas are Shah Alam. There are 5 million motorcycle riders in Malaysia.2. demographics. It will be then redistributed to showrooms that will be set up in view of locale.

developmental programs. a. Malaysia Political SWOT SWOT Strengths - Strong government support in developing the creative content sector (national policy.2 SWOT Analysis The following SWOT analysis investigates the Malaysian political. grants. The following finding are adapted from Malaysian Auto Report 2009. economic and business environment. incentives) - Availability of raw talent that can be trained Growing presence in the international market as a regional player for - animation and live action production Active overseas promotion of industry players who are capable of servicing the .2.

Opportunities - Relatively high level in GDP per capita Good penetration of Internet Start of terrestrial digital broadcasting at the end of 2013 and the completion of shifting predicted by 2015 - Strong connections with Islamic nations. Malaysia Economic SWOTaysia Economic SWOT Strengths . amounting to positive discrimination in not only jobs. but also wealth. Despite murmurs of discontent among hardline Muslims in some states.needs of the global market .Malaysia is a successful example of a democratic Islamic state. multiracial Malaysia is unlikely to abandon moderate Islam Weaknesses The Malay half of the population holds a constitutionally enshrined special position in society. which provide wide opportunity for market expansion Threats - Limited size of domestic population Importance of export and import in the content industry as same as - other industries Brain drain into other countries Comfort zone mentality b.

pepper and tropical hardwoods. Malaysia has transformed itself from a commodities-dependent backwater into a major world source for electronics andcomputer parts. Within the next 5 years Malaysia could become a net importer of oil Malaysia’s economic openness can be as much of a burden as a benefit. All this provides a solid platform for economic growth Weaknesses Malaysia’s relative insulation from global energy price shocks is being eroded. Threats Wages are higher in Malaysia than in a number of its competitors. Malaysia needs a steady .During the past four decades. and is also a net exporter of crude oil. such as China and Vietnam. To maintain its competitive edge. which could be a long-term hindrance to economic expansion. palm oil. Opportunities The opportunity for private-sector-led growth will improve as the government continues divestment of state shareholdings in order to raise funds to narrow the budget deficit. since it confers a high degree of vulnerability to global growth and capital flows. Malaysia is the world’s largest producer of rubber.

if it sticks to its word. looking to do business in Malaysia will continue to be welcomed with open arms. Foreign companies. to some extent. Malaysia is eager to compete globally . mean dealing with the politically well-connected. The government. Doing business in Malaysia will always. Weaknesses State subsidization of prices will remain a peripheral but persistent part of daily economic life in Malaysia. or at least foreign manufacturing companies. than in many neighbouring countries. Big construction projects – and big contracts for foreign construction firms – are unlikely to be as much of a priority for Malaysia’s government as they were under the previous administration of former prime minister Mahathir Mohamad. Malaysia Business Environment SWOT 3 4 Strengths Standards of corporate governance in Malaysia have greatly improved since the Asian financial crisis at the end of the 1990s – more so. with the government offering lavish tax breaks and concessions. c. in fact. will conduct its biggest ever divestment of state shareholdings. Opportunities The opportunity to invest in Malaysian state assets could improve.stream of inward investment Export competitiveness could be eroded if the exchange rate continues to appreciate markedly.

the Fiat Palio Style was launched by Tata in . and although it currently lacks a domestic champion. Penang. d.in banking. Threats The waterways and shipping lanes that surround Malaysia will continue to pose the threat of piracy and terrorism Malaysia is at risk. The benefit is that Tata has been able to exchange expertise. This has enhanced the product portfolio for Tata exchange. bank consolidation is a strong possibility. once the pillar of Malaysia’s electronics industry. conceivably. Motorola and Solectron all shifting production elsewhere in Asia. and Fiat in terms of production and knowledge For example. of losing out to China in the race for foreign investment. and to only transplant a couple of senior managers from India into the new market. Strength The internationalisation strategy so far has been to keep local managers in new acquisitions. with ten main institutions in the market. The following will be key strengths and weakness within the company and describes the opportunities and threats facing Tata Nano. The company has had a successful alliance with Italian mass producer Fiat since 2006. with Seagate. has seen an exodus of foreign firms.

The new and developing mechanical countries. which put Tata Motors Limited at a disadvantage with competing car manufacturers. Notwithstanding. and will without a doubt off the organization the opportunity to market vehicles in the extravagance sections. One which is often not recognised is that in English the word 'tat' means rubbish.3 million.retailing at minimal more than a motorbike. for example. Two of the World's extravagance auto mark has been added to its arrangement of brands.2007. Weaknesses The company's passenger car products are based upon 3rd and 4th generation platforms. eco-accommodating motors. Nano is the least expensive auto in the World . South Korea and China will have a hunger for ease traveler and business vehicles. the organization has set up a proactive Corporate Social Responsibility (CSR) board of trustees to address potential techniques that will make is operations more practical. Opportunities In the mid-year of 2008 Tata Motor's reported that it had effectively obtained the Land Rover and Jaguar brands from Ford Motors for UK £2. and the companies have an agreement to build a pick-up targeted at Central and South America. The transport has discretionary . India. These are the open doors. The scope of Super Milo fuel proficient transports is controlled by superproductive. Goodbye Motors Limited gained Daewoo Motor's Commercial vehicle business in 2004 for around USD $16 million.

Since the company has focused upon the commercial and small vehicle segments. Many of Tata's products run on Diesel . General Motors. This could impact its underpinning competitive advantage. 50 or more years. it has left itself open to competition from overseas companies for the emerging Indian luxury segments. Tata Motors Limited has to catch up in terms of quality and lean production. Honda and Toyota. Rising prices in the global economy could pose a threat to Tata Motors Limited on a couple of fronts. Threats Other competing car manufacturers have been in the passenger car business for 40. The price of steel and aluminium is increasing putting pressure on the costs of production. For example. ICICI bank and DaimlerChrysler have invested in a new Pune-based plant which will build 5000 new Mercedes-Benz per annum.natural grip with supporter help and better air admissions that will decrease fuel utilization by up to 10%. In fact. Other players developing luxury cars targeted at the Indian market include Ford. the entire Indian market has become a target for other global competitors including Maruti Udyog. Sustainability and environmentalism could mean extra costs for this low-cost producer. Ford and others. Obviously. Therefore. as Tata globalises and buys into other brands this problem could be alleviated.

This is on the grounds that there would be no extra item improvement cost. second and third year of market entry. which is showcasing the auto in another remote market with no change. Nano CX and Nano LX .3 Objectives and issue We have set aggressive yet achievable objectives for the first.2 Product Review  There are three variants in the Nano range: Nano.000 units of sales gaining ….0 MARKETING MIX STRATEGIES 3. 3.1 Product Strategies The item methodology which will be adjusted would be the straight item augmentation. or new advancement. 460) 2.600) Third year objective (JAN 2019 TO DEC 2019)  We want to achieve 10% increase in quarterly basis (RM 53. market share % get from market size Second year objective (JAN 2018 TO DEC 2018)  We want to achieve 10% increase in quarterly basis (RM 48. producing changes. 2. First year objective (July 2017 to December 2017)  We want to achieve 25.fuel which is becoming expensive globally and within its traditional home market.

5 metres and a height of 1. Only the Nano CX variant would be introduced in the Malaysia Market for the first stage  Tata Nano LX will introduced in the Malaysia Market during the following year The car has achieved its low price by minimizing costs on unnecessary “luxuries”. only one single windscreen wiper. Among the features of the car are: a) Stylish and comfortable The People’s Car. Four doors with high seating position make ingress and egress easy. It can comfortably sit four persons. width of 1. with wheels at the corners and the power train at the rear. has a roomy passenger compartment with generous leg space and head room. with adequate ground clearance. plastic body parts joined with adhesive instead of more conventional metal and welding and a two cylinder 623 cc engine that provides a massive maximum speed of 65 mph (around 105 km/h). designed with a family in mind. .6 metres. it can effortlessly manoeuvre on busy roads in cities as well as in rural areas. manually operated windows. Yet with a length of 3. tiny 12” wheels. without anti-lock brakes. the basic Nano comes without front and rear fog lights. without a heater or air conditioning. Its mono-volume design. manual steering with no air bags.1 metres.

523 cc. multi-point fuel infusion petrol motor. multi-point fuel infusion petrol motor. Execution is controlled by an uncommonly composed electronic motor administration framework. 33 PS. This is the first occasion when that a two-barrel gas motor is being utilized as a part of an auto with a solitary balancer shaft. which will set a benchmark among small cars. all aluminum. d) Environment-friendly The People's Car has a back wheel drive. which boosts execution per unit of vitality devoured and conveys high fuel proficiency. The incline plan technique has minimized weight. This is the first . all aluminum. two-chamber. c) Meets all safety requirements The People's Car has a back wheel drive. two-chamber. 33 PS. 523 cc.enables it to uniquely combine both space and manoeuvrability. The incline plan technique has minimized weight. 33 PS. Execution is controlled by an uncommonly composed electronic motor administration framework. This is the first occasion when that a two-barrel gas motor is being utilized as a part of an auto with a solitary balancer shaft. 523 cc. which boosts execution per unit of vitality devoured and conveys high fuel proficiency. two-chamber. all aluminum. multi-point fuel infusion petrol motor. b) Fuel-efficient engine The People's Car has a back wheel drive.

the marking methodology utilized is corporate name joined with individual item names. The brand and logo will be displayed on the car as well as in all marketing campaigns. Marking is investing items and administrations with the force of a brand. which boosts execution per unit of vitality devoured and conveys high fuel proficiency. duties excise.5 Pricing Strategies The Cost price is an estimated USD2. It's about making contrasts between items. will be sold with a three-year warranty or 100. 420 or equivalent to RM8.000km warranty. The incline plan technique has minimized weight. sales tax. In Tata Nano's case. including all the features described in the earlier Product Review section. 3. after we have established our Tata brand.3 Branding Brands distinguish the source or creator of an item and permit customers – either people or associations to allocate obligation regarding its execution to a specific maker or merchant. For marking procedures to be fruitful and mark esteem to be made. 3. This present organization's name legitimizes and the individual name individualizes the new item 3. whichever comes first. which includes import tax.4 Product Strategy The Tata Nano CX. We will introduce the Tata Nano LX during the following year.954. shipment costs and assembly . Execution is controlled by an uncommonly composed electronic motor administration framework. purchasers must be persuaded there are important contrasts among brands in the item or administration classification.occasion when that a two-barrel gas motor is being utilized as a part of an auto with a solitary balancer shaft.

registration fees (RM150.40) which amounted to RM320. after taking into consideration the demand and costs involved. which is inclusive of standard accessories. The On-The-Road price will be RM15797.00.40.00). survival is a short term objective as in the long run. These prices reflect a strategy of taking a share from established competitors. 3. maximum current profit and maximum market share. As this category of small foreign cars segment has not been really tested by other manufacturers.00).5. TNM will add value such as added safety features to the Nano range. sales tax (RM1370. c.1 Setting the price – selecting price objectives Tata Nano Malaysia (TNM) has set major three objectives in its effort to position itself in the Malaysia Automotive market. Maximum current profit TNM has set a price that will maximize current profits. The objectives are: Survival. Maximum Market Share . b.000 cc category will spur TNM to ensure that the car price covers variable costs and some fixed costs.00.00). In this case.00) and ownership endorsement fee (RM50.cost.704. therefore the demand is rather difficult to estimate but TNM is confident of a good response towards its entry into the Malaysian market. such as Perodua’ s model of Kancil and Viva. The selling price for the Malaysian market is RM13. a. but exclude road tax (RM70. cash flow and return on investment. Survival Intense competition from Malaysia’s second car manufacturer. Perodua for a share of the automotive market segment for the below 1. number plate (RM50.

which commits the Malaysia Government to scrap foreign car taxes. . We are positive enough that the Malaysia car market is highly price sensitive. allowing the company to cut its price even further. TNM will implement the market-penetration pricing. they feel fresh with this new brand and concept of this car. Tata Nano will get into Malaysia market in July 2016. our missions are to promote Tata nano in Malaysia and increase the sales quarterly. which is to set a low price for a new car in order to attract a large number of buyers and a large market share. We know as above. we need to very clear about what are the objectives we need to achieve. as a low price produces more market growth. Tata Nano is very new for Malaysian. The low-price entry will provide Malaysians consumers with a viable alternative to Perodua –Malaysia second National car. 4. TNM is also confident that production and distribution costs will fall as sales volume increases and the low price of Nano cars will help to keep out competition and maintain its low-price position.0 PROMOTION STRATEGIES 4. which will result in falling costs. Further liberalization is expected as Malaysia implements the ASEAN Free Trade Area agreement. This will be done by achieving high sales volume.1 Objectives of Promotion Strategies Before determine the promotion strategies.For the Malaysian market.

Pay Less. But still is the new brand for the Malaysians. We aim to create liking. And also will provide them warranty to the Tata Nano. get more with Tata Nano’ Why we establish this tag line? Because this is make all the Malaysian too easy to remembered Tata Nano and feel happy all the ways with Tata Nano. We can do the comparison with other cars which are higher purchase price and this price is not every people will be affordable especially lower income families and students.2 Promotion Tag line ‘Have Fun. This is the cheapest car in the world and burst into the worldwide market in the short time. so we do the advertisement and organize the event or campaign in sufficient detail to establish the good brand attitudes. 4. We will organize all the promotion strategies with lower cost to maintain the lower purchase price for the Tatanano in Malaysia.So first of the objective for promotion strategies are aims to create brand awareness and concept/knowledge of this new car – Tata Nano. conviction. Brand awareness is important to provide a foundation for brand equity. our second objective is knowledge and persuasive. preference. . and purchase of a Tata Nano car. Beside that we will convince current purchasers that we will give the potential customer to enjoying the good experience with Tata Nano by give try to drive the Tata Nano before buying the car. After that.

tatanano. In the Web website.3 Advertising Program We aim to inform Malaysians this is the cheapest car in the world and persuade Malaysians to buy Tata Nano due to this car is safety. we posted the photograph classifications and recordings to give clients the data and extraordinary elements of Tata Nano and bring them inside the organization. 4.Tata Nano is safety and you can travel everywhere by Tata Nano with your family or friends with fun. Notwithstanding photographs and recordings. but you just need to pay all of this at lower price – Pay Less & Get More. Beside that we can enjoying special fun with Tatanano.1 Online Advertisement Initial step we begin before dining Tata Nano. the site connections to late news about Tata Nano and space for open input.com – on March 2016 to better speak with the clients. our earth also will feel happy with Tatanano because Tatanano also is the environment friendly car. 4.3. we do the online notice. useful. all in good quality and also environment friendly by developing an advertising program. . Tata Nano made a Web website – www.

hand phone and so on.3.3. Online journals are uniting individuals with normal interests. 4. They fluctuate wide and can impact an inconceivable group of onlookers because of numerous web clients have perused Blogs. Advantages of the radio advertisement . By properly designed and executed TV advertisement can improve brand equity and affect sales and profits. so we just choose the prime time (7pm – 11pm) to place the advertisement.3 Radio Advertisement Most of the Malaysians listen to the radio daily. Now a day have many facilities such as MP3. This is a least expensive and great approach to develop mark mindfulness. is convenience for the people to listen the radio anytime at anywhere. this is a cheap and pervasive medium for us to create the brand awareness by repeatedly listen the advertisement and the brand name. By lower advertising budget.Other than that. We can build up the blog arrange and painstakingly observing to discover what's on individuals' psyches particularly the potential clients. 4. Blogs have turned into an imperative outlet for informal which are routinely redesigned online journals. we cannot do the TV advertisement in whole day.2 Television Advertisement Television advertisement is very expensive but this is the most powerful to perform the Tata Nano to the public by demonstrating Tata Nano attributes and persuasively explaining their corresponding consumer benefits.

4 Marketing Campaign This Marketing campaign is based on every four months: 4. we concentrate on promoting effort which will happen at all the IPTA and IPTS which have composed the meeting.1 Marketing Campaign for July 2016 to October 2016 Tata Nano will lunch at Malaysia on July 2016.3.4 Newspaper Advertisement Beside that the radio. Newspaper advertising is inexpensive. In July and August. Tata Nano can get the broad acceptance and good reputation from Malaysians. 4. through propelling at open focus Tata Motor will acquaint the Tata Nano with market.4. and the people groups can have the involvement with Tata Nano by give the chances to drive Tata Nano around the grounds. 4.are flexibility. Subject for this . most of the Malaysians also will saw a newspaper every day. Propelling system is vital for situating which is the demonstration of outlining Tata Nano and picture to involve Malaysia in the minds of the objective market. quick response and also more effective media for reaching teens. From here. by giving item show and flag. So this is good market coverage. Propelling system likewise is one of the advancement techniques to manufacture mindfulness.

Explanation behind this advertising effort is one of our objectives are understudies. for example. Midvalley. Malaysia have the Mega Sales due to Merry Christmas and New Year in the end of the year at whole Malaysia so that have many people will go to shopping. a greater amount of the Malay or Indian will purchase the auto before celebration.2 Marketing Campaign for November 2016 to February 2017 In November and December. In September and October. crisp graduate who simply land the new position furthermore the universal understudies. global understudy simply requires the auto which is economy and utilizing it as a part of brief period around 2-3years for their understudy life in Malaysia. New graduate need the transportation in their working life however they can't bear to purchase the excessively costly auto. and advance them Tata Nano is least expensive and wellbeing.crusade is 'Great future with Tata Nano'. there are Hari Raya Puasa Aidifitri and Deepavali. 'Raya with Tata Nano' can be the subject for our crusade at this period. . Malaysians will praise two major celebrations together.4. fax. This is least expensive cost by occasion or battle in the grounds. Base on recorded. We can organize the event at shopping centers in Malaysia such as KLCC. phone. and Sungai Wang by providing product display and banner. So we can concentrate on lower pay amass with family particularly those are originated from Malay family or Indian family. email to discuss specifically with them. 4. Berjaya Times Square. Utilize the mail.

At the point when the ladies get the news. telephone. for example. Send the brochures to the small and medium company or office and do the Follow by mail. individuals likewise can get the involvement . Housewife or mother can go to Pasar or anyplace by Tata Nano superior to bike or by transport for finish their day by day matter all the more viably. Beside that Chinese New Year is at February. Tata Nano is the least expensive auto on the planet. Have many individuals will go to advertise early morning to purchase the vegetable. We can have the street appear at the focus market. take the breakfast or purchase the essential things.3 Marketing Campaign for March 2017 to June 2017 We will do the street appear at each state (entire Malaysia). This will help us to advance Tata Nano adequately in the nearby society. most of the employees in Malaysia will get the bonus in this period so the purchasing power will increase. At the street appear. Some of them go to Pasar by bike or by transport. or e-mail to developing effective communication. all market at all the state. A large portion of them are ladies or housewife who might be originated from the lower or medium pay family. There are our objective markets. fax introduction or briefing to them. they will pass this news to their companion quickly.4. 4. Get the Tata Nano to be second auto for their relative particularly for their youngsters or senior parent. We can elevate Tata Nano to them. 'Simple existence with Tata Nano'. for example.On January and February.

tatanano. 5. customers also can get the information or make the booking via the telephone (1-800-88-nano) and through the Internet ( www. 5.1 Direct marketing channel (zero-level channel) Manufacturer Customers We perform the Tata Nano in Malaysia by selling it directly to customers. Customers can deal directly with our dealers and make the booking for Tata Nano by visit our sales office or at any special event/campaign. Besides that.0 Channel of Distribution Strategies 5. we will assemble a car at the workshop. From . After that. can know that Tatanano will send the paths to the Malaysia after received the order from the sales office. By this way we can save more cost and maintain the cheapest purchasing price rather than through retailers or resellers.with Tata Nano by have the chances to drive the Tata Nano auto before buy it.2 Physical Flow Tata Motor at India Transporters. Finally. send to the customers directly.com ). Warehouses Assembly Workshop At Malaysia Customers From the diagram.

Customers pay less by this diagram due to not need to pay extra commission to third party such as wholesalers or retailers. Tata Motor can more understanding customer's needs when receiving customers. Tata Motor also can collect the payment more efficient. we can satisfy them immediately by deal with customers directly.3 Payment Flow Tata Motor at India Banks Sale Office At Malaysia Banks Customers Customers can be paying bills by cash or do the financing from bank. response calls and mailings or through internet blog.4 Information Flow Tata Motor at India Sale Office At Malaysia Customers Customers can get the information directly from Tata Motor such as new product. 5. we can often provide faster delivery to customers because we are closer to the customers. 5. price development and so on.5 Promotion Flow Marketing Campaign/Event Tata Motor at India Sale Office At Malaysia Media Customers .here. 5. If customers have any need or complaint.

break even analysis and how those relate to the market strategy. Tata Motor intends to make mark mindfulness and increment the deals in the Malaysia. radio furthermore daily paper. web.1 Break even analysis Break even analysis indicates that 3369 unit or $ 46. 6. expense forecast. is we'll sorting out the promoting effort. occasion and street appear.Have two methods for advancement stream. sale forecast. Specifically. It is including. specifically and in a roundabout way. By along these lines. . By this advancement stream.776 will be required in monthly sales revenue to reach the breakeven point.0 Financial Plan This section will offer the overview of Tata Nano related marketing activities. 6. TV.168. for example. we'll elevate Tata Nano to target advertise by face by face and give the chances to them attempt to drive the Tata Nano. Backhanded ways are we will do the notice through media.

even 776 Monthly unit production 6083 Average per unit $13704 revenue Average per unit $8.000.168.28 cost Estimated fixed cost 6.100000 90000 80000 70000 60000 fixed cost 50000 total cost 40000 total revenue 30000 20000 10000 0 1000 2000 3000 4000 5000 6000 7000 Table: Break Even Analysis Break even analysis: Monthly unit break even 3369 Monthly sales break $46.2 Sales forecast monthly $16.954 variable cost Average per unit fixed $2630. 000 .

For the following .Deal was estimated quarterly premise. Advertising are planned at around of 8 percent of aggregate deals for third quarter of 2017. and Deepavali. the showcasing cost will be high amid those quarter to enter showcase and advancing our item so costumer will acknowledge about presence of our new item. The deals were anticipated to build 10 percent every year. which Aidil Fitri. Chinese new year. with modification of occasional component.3 Marketing Expense Forecast Advertising cost figure will be utilized as instrument to keep the promoting office on target and give pointers when adjustments are required for the best possible execution of the showcasing arrangement. graduation month likewise was utilized as occasional element to modify our gauge deals. At Malaysia there is 3 fundamental festivals every year. Since one of our objective markets is crisp graduate understudy. advertising effort. deals gauge can allude to diagram underneath. Figure: Sales Forecast Sales Forecast Quarterly (unit) 30000 20000 25410 23100 21780 21000 10000 18000 19800 19800 18000 16600 16000 0 Sales (unit) 6. coordinate advertising and other. those variables were utilized as occasional element. Costs are followed in significant showcasing classifications of promotion.

500.000.000.coming years.000 150.000 150.500.00 3.000 100.000 Billboard and - Magazine TV advertisement 0 5.200.000 - campaign Hari raya aidil fitri 2.000 1.Grand Launching 7.000 - event Graduation 2.000 4.000 - campaign Chinese new year 2.000.000 advertisement Marketing campaign .000.000 - campaign Depavaali 2.000 0 75.200. 3rd 4th 1st 2nd Quarter Quarter Quarter Quarter 2017 2017 2018 2018 2`000.000 75.500.000.00 .000 1.000 200.000 - advertisement Radio 200.000.Newspaper. the advertising cost will have planned around 3-4 percent of aggregate deals.000.000 3. Table: Marketing Expense Forecast Advertisement .000 - campaign Christmas 2.00 1.000 - Online 100.000.

000.Web site Other .775.Roadshow Direct marketing .700.000. etc) Table: Milestone of Key Marketing Activities Milestone Start Marketing date 1/02/201 manager Departm Marketing ent marketin manager g Promotion Promotio and n advertising advertisi manager Promotion ng Promotio and n billboard advertising advertisi advertisement TV advertisement manager Promotion ng Promotio plan End date 1/03/2017 completion 7 Web site completion 1/02/201 15/03/201 and launching 7 7 Newspaper.000 16.Printed material 150.000 600.000 Total 19.0 3.97% (brochure.000 100.00 7.000 100.000 1.12% 3.000 100.000 600. magazine and 1/07/201 30/06/201 7 8 1/07/201 30/06/201 Budget 0 500.700.000 800.00 8.09% 0 3.900.000 5.00 10.000 500.000 75.000 75.75 % 0 3. banner.000.000 Percent of sales 0 8.000 and and .000 .950.000 75.1-800 toll free .

000 manager Marketing g Marketin year campaign Roadshow 17 01/03/20 8 01/06/201 3.000 manager Sales campaign Harirayaaidilfitri 17 1/09/201 7 30/09/201 2.0 IMPLEMENTATION AND CONTROL The objective of tata nano marketing plan is to serve as reference for the organizations.000.000.000 manager Sales g Sales 18 8 manager 7. The following areas will be monitored to gauge performance:  Revenue: monthly and annual  Expense: monthly and annual .000 manager Marketing g Marketin Christmas and new 7 10/11/20 17 10/01/201 2.000 manager Marketing marketin campaign Depavaali campaign 7 1/10/201 7 31/10/020 2.000 manager Marketing ng marketin g Sales 700.7 8 Radio 1/07/201 30/06/201 advertisement 7 8 - and n advertising advertisi manager Promotion ng Promotio and n advertising advertisi 7.000.000.000.000.000 and and Grand launching 06/07/20 Graduation 17 01/08/20 31/08/201 2.

1 Marketing Organization Promoting director will be essentially in charge of the showcasing exercises. Deals director will in charge of offer execution.2 Contingency plan Difficulties and risks  Slow sales resulting less than projected cash flow  Unexpected and excessive cost increase compared to the forecasted sales  Overly aggressive and debilitating actions by competitors  Significant economic downturns Worst case risk includes . Showcasing supervisor will designate duties to advancement and publicizing director to oversee item advancement and promoting. Showcasing executive will administer all office Marketing director Marketing manager Sales manager Promotion and advertising manager 7. Customer satisfaction  Sales growth by 10 percent annually 7.

my/news/category/market-reports/ http://paultan.ca/2013/07/tata-nano-marketing-strategies.motortrader.org/2016/01/21/2015-malaysia-vehicle-sales-market-review-bybrand/ .html https://www.com.com/pulse/analysis-marketing-strategy-tata-nanokumar-utkarsh http://www.blogspot.Liquidate asset to cover marketing expenses and liabilities Determining the product cannot support itself on ongoing basis References http://choubeyrajj.linkedin.

org/index/country/malaysia .http://www.heritage.