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A Thesis on the Proposed Re-branding and Advertising Campaign

Concept for MyJuiz

By: Pamela Grace R. Falsis

Submitted in Partial Fulfillment of the
Requirements for a Degree in Bachelor of Fine Arts
Advertising Design

College of the Holy Spirit
Manila, Philippines

October 2016

ABSTRACT

This is a proposal for a conceptual re-branding of MyJuiz. The thesis covers
product conceptualization and development, re-branding, and various advertising
campaign.

The researcher aims to:
a. Develop and create product concept, re-branding and advertising campaign for
the existing product.
b. Create and submit a thesis paper supporting the product concept, advertising
campaign plan and designs for the product’s marketing and promotions.
c. Develop a full advertisement campaign to launch the proposed product.

My Juiz is the most affordable juice drink available here in the Philippines. It
caters 6 wonderful variants that compliment the taste palate of us Filipinos. The juice is
not only for special occasions but it also is for daily habits. Children are the target of the
said brand and it offers not only as a refreshment but also different vitamins that can
help grown-ups, specially mothers to give the nourishment their children needs in a
most fun and exciting way.

INDUSTRY OVERVIEW
This product falls under the Powdered Drinks or Drink Mixes. The Aztecs
were believed to be the first ones to use powdered mixes as drinks. They would roast
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MyJuiz by Columbia International Food Products, Inc.

Cocoa and pulverize it into powdered form, which they mix with water and will drink it
as is. Following the Aztecs’ footsteps were the Mongolians who made powdered milk
from millet, rice, and milk. And since then the powdered drinks have innovated into
different varieties that suits not only our tastes but also lifestyle and culture. Kool-aid
was founded in 1927 which made them the first ones to offer Fruit Flavoured Juice
Drinks.
Drinking fruit flavoured drinks in the Philippines is one way of coping up with
our tropical climate. Vendors would refer these juice drinks as “Palamig” or
“Samalamig” which you can easily see scattered around the country mostly in big cities
like Metro Manila. With the help of wide variety of fruit flavoured mixes, vendors are
able to offer more than one type of juice drink. It is often offered not only in special
occasions but also in ordinary meals. Nowadays the juice drink industry have not only
focused on refreshment but they have also had incorporated multi-vitamins and weight
loss substance to widen the market. It changes the perception of people who thinks of
preservatives and artificial as unhealthy. To this day we can still feel the presence and
impact of instant fruit flavoured juice drinks in our daily lives. It is all thanks to the
power of media and idea of having to make something instantly.

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MyJuiz by Columbia International Food Products, Inc.

THE PROPOSED PRODUCT CONCEPT

BRAND OVERVIEW
Columbia International Food Product of formerly known as Columbia Candy
Factory is known to be providing Filipinos their confectionary which is suitable for
Filipino palate. It was establish in the year 1937 and for the past decades, it has been
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MyJuiz by Columbia International Food Products, Inc.

one of the top manufacturer in the said industry. At present, the company aims to lift
Filipino standards to global levels. They have won the trust and respect of satisfied
consumers for their affordable quality treats.
In 2007, the company introduced a powdered fruit drink mix under the brand
name MYJUIZ.They offered 3 variants namely Orange, Pineapple, and Mango. It was
immediately followed by heavy publicity and promotions in all forms of advertising media
like billboards, newspaper columns, public transportation vehicles, TV commercials,
radio plugs, and free drinks in markets and in schools. Mango-Orange, Melon, and
Pomelo were released later on as their additional variants.
But on March 2008, Kraft Foods Philippines alleged that Columbia Int. Food
Product’s MYJUIZ should not be registered for it is generic and misleading. Rule is,
generic marks cannot be registered for they are commonly used at the name of
description of a kind of goods. But despite of the allegations against them, My Juiz
prevailed.
Currently, MyJuiz is nowhere to be found in convenience stores or in any small
scale stores in particular. But against its competitors, it is the most affordable fruit
flavoured mix drink in the Philippines.

PRODUCT SWOT ANALYSIS

STRENGTHS

WEAKNESS

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MyJuiz by Columbia International Food Products, Inc.

Melon. and Pomelo. Inc. Orange. Variety of flavours – it has a wide variety of product flavors namely Mango. .Affordability– it is one of the top if not the most Weak product support/familiarity – due to affordable drink mix available to the country. OPPORTUNITIES THREATS Page | 6 MyJuiz by Columbia International Food Products. Cheap image – because of poorly strategized branding people would not see MyJuiz as an affordable product but a cheap one. the product only receive attention from a few customers. Lack of advertising – Lack of advertising and marketing strategy would effect on how people would recognize your brand. unaware consumers. Mango-Orange. Pineapple.

Inc. UNIQUE SELLING PROPOSITION According to several research efforts. . Tropical climate – the weather favours ice Unfamiliar with brand – people are oblivious to cold drink mix and increase in terms of market what. the researcher has come to the conclusion that this product’s unique selling proposition is that MyJuiz is a fruit flavoured mix drink Page | 7 MyJuiz by Columbia International Food Products. Population Growth – the population is Declining of demand – not only juice drinks from getting larger every year and many Filipinos the same category are threats but also all drinks are having a financial difficulty thus increasing in particular. Availability of new technology– with the help of new technology MyJuiz would be able to improve their juice drink. for all brands. because people are starting to potential customers prioritize practicality than affordability.Price increase on products – mothers who Increasing number of competitors–there have would cut off the budget would prefer been an increasing number of competitors in the affordable products over familiarity/brand drink mix industry thus having to split the market name. and where MyJuiz started. And if such do demand brand exist.

that can cater wide variety of market because of its affordability. Inc. And because it is locally manufactured Columbia International Food Product made sure that the drink mix would suit Filipino palates. . TARGET MARKET Demographics  Female Page | 8 MyJuiz by Columbia International Food Products.

. Inc.       Young mothers 25 to 35 years old Class C and B Language: Tagalog/English College level. college graduate Housewife or home-based business Urban-Metro Manila TARGET MARKET Psychographics of young mothers     She is a nurturing mother and wife to her family She loves preparing meals and packed meals She see to it that she caters the needs of her family physically and emotionally She budgets her husband or their combined salary Page | 9 MyJuiz by Columbia International Food Products.

Wet Market. Frequents these places: Supermarket. Frugal. and Traditional. Grocery Stores. School. Protective. . Inc. Caring. SECONDARY TARGET MARKET Psychographics of college students      She loves to hang out with her friends all the time She likes visiting different cafes and restaurants She plays computer games She sometimes go to clubs/bars to drink She would sit in front of the computer for hours and scroll through her newsfeeds Page | 10 MyJuiz by Columbia International Food Products. Self-less. and  at Home. Characteristics: Nurturing. Wise Spender. Hands-on.

Luckily they were able to inherit the house that Joy’s parents owned. Frequents these places: School. focused on her games. 26 years old. daily baon for her daughter and husband. It will be splinted it into paying electricity and water bills. Club. too lazy to prepare meals. have high standards when it comes to taste. Computer shops. from Class B socioeconomic class. Mommy Joy would see to it that her family would only have the best. Coffee Shops. Inc. She loves attending the needs of her family. Friend’s  House. . also school fees and savings. SAMPLE TARGET MARKET Joy is a mother. Even with a tight budget she Page | 11 MyJuiz by Columbia International Food Products. But best does not only mean pricy. Restaurants. Metro Manila. and Bars Characteristics: Would rather buy ready-made juice drinks or water. spends her time sitting all day long. monthly grocery and food budget. She lives in Sampaloc. She carefully budgets their combined income which is 40k pesos monthly.

she is willing to try new products that are affordable. She is not a brand conscious mother.still manages to give her family proper meals. Joy is a nurturing mother and she will give all the TLC she can give to her family. Page | 12 MyJuiz by Columbia International Food Products. Inc. . Mommy Joy is selfless and loving.

It somehow affects MyJuiz or powdered mixes in particular because the market will now expect for more offers not only refreshment. On the positive side. vitamins. Page | 13 MyJuiz by Columbia International Food Products. Inc. and weight loss drinks. . it will change the idea that artificial drink mixes are unhealthy because it can still help you get the right amount of vitamins you need.THE COMPETITION COMPETITIVE OVERVIEW Powdered drink industry have a wide variety in the Philippines it does not only cover fruit flavours mixes but also milk.

COMPETITIVE SWOT ANALYSIS Brand Name: Tang Page | 14 MyJuiz by Columbia International Food Products. Inc. .

00 php to 9. Inc. Grape. Size Variants: 45g. Strawberry. and sari-sari stores. Convenience stores.Company Name: Molendez International Flavor Variants: Mango. Ponkan. Price Range: 8. Apple.00 php Strengths Been in the industry for so long Large variety of flavours Weaknesses Strong flavour Opportunities Re-evaluate ingredients Threats Direct: Eight o’ Clock Brand Name: Nesfruta Page | 15 MyJuiz by Columbia International Food Products. Dalandan. 1kg. 1. Pink Grapefruit. . Calamansi. Watermelon. Pineapple.5kg Locations: Large and small scale grocery stores. Lime. Guava. 500g. Grape. and Honey Lemon. 750g. Etc. 250g.

Company Name: Nestle Flavor Variants: Melon. Mango Size Variants: 45g. Inc. Guyabano. 1kg. 500g. 1. Calamansi Size Variants: 25g Locations: Large and small scale grocery stores. 750g. Dalandan. and sari-sari stores.5kg Page | 16 MyJuiz by Columbia International Food Products. Price Range: 8:00 php to 9:25 php Strengths Had catchy ads Uses adorable child stars Weaknesses Few variants Opportunities Add more variants Threats Direct: Sundays Brand Name: Amino Fres-C Company Name: Ajinomoto Flavor Variants: Orange. Orange. Convenience stores. 250g. Pineapple. .

Price Range: 7.50 php to 7.Locations: Large and small scale grocery stores. and sari-sari stores. . Convenience stores.90 php Strengths Affordable Weakness Not well known Few variants Looks cheap Threats Direct: MyJuiz Opportunities More variants Add publicity Brand Name: Eight o’ Clock Company Name: The Cola-cola Company Page | 17 MyJuiz by Columbia International Food Products. Inc.

and sari-sari stores. 360g Page | 18 MyJuiz by Columbia International Food Products. 250g. Orange. Orange Pineapple. Inc. Grapefruit. Pineapple Size Variants: 35g. . Convenience stores. Melon. 1kg Locations: Large and small scale grocery stores. Orange. Lemon. Mandarin. Pineapple Size Variants: 45g. 500g. 180g. Mango. Orange Mango.Flavor Variants: Calamansi. Price Range: 8:50 php to 9:85 php Strengths Familiarity Weaknesses Only known for one variant Opportunities Introduce other variants Threats Direct: Tang Brand Name: Sundays Company Name: Oishi Flavor Variants: Orange-Mango.

Inc. Price Range: 7. . Convenience stores. and sari-sari stores.20 php Strengths Known for having a natural flavor Weaknesses Few variants Opportunities Make more variants Threats Direct: MyJuiz Page | 19 MyJuiz by Columbia International Food Products.50 php to 8.Locations: Large and small scale grocery stores.

THE PROPOSED BRANDING AND ADVERTIING CAMPAIGN LOGO DESIGN Page | 20 MyJuiz by Columbia International Food Products. . Inc.

The colour orange is optimistic and uplifting. With the people being familiar with Orange and Green combination for fruit flavoured brand it can be an advantage to MyJuiz. It also highlights the advantages that the market will be having when purchasing our product. . The sun was used simply to symbolize that it is a Filipino/locally made product. According to colour psychology the colour green is an emotionally positive colour giving us the ability to love and nurture ourselves and others unconditionally. The colours used are based on the survey that the researcher had conducted. To be more flexible in terms of future market or advertising adjustments The packaging design that the researcher had made used bright colours to attract the market. It will make them feel familiar with the brand rather than trying a new one. The word “My” is also slanted and smaller than the word “Juiz” to give emphasis. Inc.The researcher used a rounded and thick typeface for the new logo my MyJuiz to not only portray friendliness but also well readable in prints and packages. Page | 21 MyJuiz by Columbia International Food Products. PACKAGING DESIGN The look that the researcher aims for is to be fresh and minimal at the same time. The researcher also removed any gradient and un-necessary visuals to the packaging to make it look more minimal and not too over crowded. Unlike the old design it shows a splash which is needed to perceive that even without tasting it can look delicious and refreshing at the same time.

Inc. It will look pricier but having the same amount it can be seen as a bargain. . THE PACKAGING DESIGNS Page | 22 MyJuiz by Columbia International Food Products.With the help of the design it will perceive value.

It is design to be vibrant and pleasing to the eyes. Inc. .Litro Packs This will be the packaging for litro packs of MyJuiz. Page | 23 MyJuiz by Columbia International Food Products. It stores at least 35g of powdered juice.

. Page | 24 MyJuiz by Columbia International Food Products. Its layout is just like the litro pack but in smaller scale. The packaging will contain at least 7g or 2 table spoon which serves one glass of juice. Inc.Solo Packs It the new new size variant the MyJuiz will be offering to the market.

. COPY STRATEGY Advertising Tagline for Intro: “Sarap maging cool!” Rationale MyJuiz does not only offers refreshment but being “in” in particular. Net take-away “Hot? Want to be cool?” Advertising Tagline for Sustaining: “MAMAdiskartengMapagmahal” Rationale Filipinos are known to be “madiskarte” and MyJuiz would like to feature on how Nurturing mothers shows her family on how she gives creative solutions on daily dillemas.THE CREATIVE STRATEGY A. We all know how Filipinos love to fit in. The elements represent the personality of the brand as well as the thought of the ad campaigns both (TVC and Print Page | 25 MyJuiz by Columbia International Food Products. Inc. VISUAL STRATEGY - Barangays Family/Casts/Endorsers that looks Class C – B Logo Sunny Climate RATIONALE The common visual elements used in ad campaign were the following: Barangays. Luckily MyJuiz offers you both being “in” and refreshed. Family/Casts/Endorsers that looks like Class C – B. brand’s logo (MyJuiz) and a sunny feel of atmosphere. Net take-away “My mother would always know her way around” B.

” Page | 26 MyJuiz by Columbia International Food Products. and care for your family because MyJuiz offers all that for a low price.ads). . Inc. the target market. be cool. MyJuiz is an affordable locally made product which suits nurturing mother to help them care for their family in the coolest way possible. THE NET TAKE-AWAY Based on all research done on the product. the researcher’s proposed advertising campaign will be based on this net take-away – “You do not need to spend too much to enjoy. and the competition.

. the things they consider before buying. After conducting the Blind tasting. the researcher has discovered that the most relevant insights on which the proposed banding and advertising campaign should be that drink mixes should not only focus on the taste but over-all design strategy because people do really care about and perceives the taste based on the design of your product packaging. Manila. and what are some of the factors that made them buy drink mix. Inc. Page | 27 MyJuiz by Columbia International Food Products. The tasting also served as a test if people really vary on the brand itself or if they are really after the taste. Blind Tasting includes 7 boys’ ages from 20-21 which usually purchases drink mix daily. the price range or budget. The researcher asked about the brand that they usually purchase and when.INSIGHT The researcher conducted a Blind Tasting at around Sampaloc.

TVC The introductory campaign of the brand showcases the traits we Filipinos have. and how MyJuiz offers cool refreshment and in trend. how Filipinos treat their friends as family. Page | 28 MyJuiz by Columbia International Food Products. Inc.SUMMARY OF THE INTRO AD. . The bond and how people even when separated could still reunite.

ADVERTISING CAMPAIGN: INTRO AD. Puto and Jomal can be seen sitting beside a stall that offers refreshment FX: background music (instrumental of UnangTikim acoustic version) Page | 29 MyJuiz by Columbia International Food Products. . TVC 1ST SCENE CAMERA: Far angle shot. Inc.

2nd SCENE CAMERA: Close angle shot. Led enjoying playing the guitar while sitting FX: background music (instrumental of UnangTikim acoustic version) Page | 30 MyJuiz by Columbia International Food Products. Inc. . Puto and Jomal can be seen drinking the juice FX: background music (instrumental of UnangTikim acoustic version) Narration by Jay of Kamikazee: “Pawiinangpagod” 3rd SCENE CAMERA: Far angle shot.

Led can be seen drinking the juice FX: background music (instrumental of UnangTikim acoustic version) Narration by Jay of Kamikazee: “Indahinanginit” 5th SCENE CAMERA: Far angle shot. Bords talking on the phone while walking FX: background music (instrumental of UnangTikim acoustic version) Page | 31 MyJuiz by Columbia International Food Products.4th SCENE CAMERA: Close angle shot. Inc. .

mayokasyon man o wala” 7th SCENE CAMERA: close angle shot. Inc. someone hands Bords a cup of juice FX: background music (instrumental of UnangTikim acoustic version) Narration by Jay of Kamikazee: “Nanjanpalagi. Jay holding the juice FX: background music (instrumental of UnangTikim acoustic version) Narration by Jay of Kamikazee: “Hindi lang pang tropa” Page | 32 MyJuiz by Columbia International Food Products. .6th SCENE CAMERA: Far angle shot.

the rest of the band shows up FX: background music (instrumental of UnangTikim acoustic version) Narration by Jay of Kamikazee: “Kahit pang pamilya” 9th SCENE CAMERA: Aerial shot of the band FX: background music (Tamis ng unangtikim) “TAMIS NG UNANG TIKIM” Page | 33 MyJuiz by Columbia International Food Products. .8th SCENE CAMERA: close angle shot. Inc.

. di namakikita” Page | 34 MyJuiz by Columbia International Food Products. Inc.10th SCENE CAMERA: Aerial shot of the band FX: background music (Tamis ng unangtikim) “TAMIS NG UNANG TIKIM” 11th SCENE CAMERA: Crowd shot FX: background music (Tamis ng unangtikim) “Hinahanap-hanap.

12th SCENE CAMERA: Mid shot Jay with Led FX: background music (Tamis ng unang tikim) “Ika’ywalangkahambing” ” 13th SCENE CAMERA: Close up shot Jay FX: background music (Tamis ng unangtikim) “Angbangis at walangkasingtamis” Page | 35 MyJuiz by Columbia International Food Products. . Inc.

SARAP MAGING COOL” Page | 36 MyJuiz by Columbia International Food Products.14th SCENE CAMERA: Crowd shot FX: background music (Tamis ng unangtikim) With crowd “NG UNANG TIKIM” 15th SCENE CAMERA: Full shot of the logo Fades to black END Jay: “MYJUIZ. . Inc.

PRINT Page | 37 MyJuiz by Columbia International Food Products. . Inc.ADVERTISING CAMPAIGN: INTRO AD.

TVC Page | 38 MyJuiz by Columbia International Food Products. .The researcher aims to be “in” by using trendy copy that can be used or related with mass of the market. It can also be remembered easily SUMMARY OF SUSTAINING AD. It is simple minimal and catchy. Inc.

TVC Page | 39 MyJuiz by Columbia International Food Products. . ADVERTISING CAMPAIGN: SUSTAINING AD.The sustaining campaign showcases a series of how a simple mother would think of creative ways on how she can solve daily dilemmas. Inc.

MAMAdiskatengMapagmahal:Tampisaw” 2nd SCENE CAMERA: Living room shot FX: Happy instrumental low volume Next Scene Page | 40 MyJuiz by Columbia International Food Products. bahayserye.1st SCENE CAMERA: Aerial shot house comic style FX: Happy instrumental low volume Next Scene “Inihahandog ng MyJuiz. . Inc.

Inc. Jr: ANG INIT!!!!! Next Scene 4TH SCENE CAMERA PANELS FROM LEFT TO RIGHT FX: Happy instrumental low volume Next Scene Page | 41 MyJuiz by Columbia International Food Products. .3rd SCENE CAMERA: Close up shot. Jr.

5TH SCENE CAMERA PANELS FROM LEFT TO RIGHT FX: Happy instrumental low volume Next Scene 6TH SCENE CAMERA PANELS FROM LEFT TO RIGHT FX: Happy instrumental low volume Next Scene Page | 42 MyJuiz by Columbia International Food Products. . Inc.

mom enjoying the after shower refreshment FX: Happy instrumental low volume Next Scene 8tH SCENE CAMERA: Close shot.7TH SCENE CAMERA: Mid shot. Inc. . family hurried to e the first one to get in the bathrooms FX: Happy instrumental low volume Next Scene Page | 43 MyJuiz by Columbia International Food Products.

9tH SCENE CAMERA: Close shot. . Mom thinking of ways she can help out FX: Happy instrumental low volume Next Scene 10th SCENE CAMERA: Close shot Mom: AHA! FX: Happy instrumental low volume Next Scene Page | 44 MyJuiz by Columbia International Food Products. Inc.

Inc. family looks confused FX: Happy instrumental low volume Next Scene Page | 45 MyJuiz by Columbia International Food Products. .11th SCENE CAMERA: Close shot Mom: TARA! SWIM! FX: Happy instrumental low volume Next Scene 12tH SCENE CAMERA: Wide shot.

Inc. . Mom giving thumbs up FX: Happy instrumental low volume Mom: Anoayosba? Next Scene Page | 46 MyJuiz by Columbia International Food Products. mom winking FX: Happy instrumental low volume Next Scene 14tH SCENE CAMERA: Close shot.13tH SCENE CAMERA: Close shot.

Father enjoying while drinking FX: Happy instrumental low volume Next Scene 16tH SCENE CAMERA: close shot. Inc. Ate enjoying juice in the sun FX: Happy instrumental low volume Next Scene Page | 47 MyJuiz by Columbia International Food Products.15tH SCENE CAMERA: Close up. .

17tH SCENE CAMERA: Close up shot. . Jr enjoying the waters FX: Happy instrumental low volume Next Scene 18tH SCENE CAMERA: close shot. mommy drinking juice FX: Happy instrumental low volume “MyJuiz” Next Scene Page | 48 MyJuiz by Columbia International Food Products. Inc.

Inc.19tH SCENE CAMERA: Wide shot. family enjoying in a small inflatable pool in their backyard“” FX: Happy instrumental low volume “Para sa mommy ‘ng madiskarte” Next Scene 20tH SCENE CAMERA: Full shot of the logo Fades to black END Page | 49 MyJuiz by Columbia International Food Products. .

ADVERTISING CAMPAIGN: SUSTAINING AD. It will vary on the episode of TVC that will be advertised. PRINT The researcher had incorporated one line from the TVC and uses the same style as the intro ad. Inc. . Minimal styled with copy showing product and logo. Page | 50 MyJuiz by Columbia International Food Products.

barangays and malls. The machine can be placed in schools. Inc. Page | 51 MyJuiz by Columbia International Food Products. With this it can help spread the advertisement via twitter and people would remember the brand easily because of the interaction.OUT-OF-HOME IDEAS This out of home idea is an interactive dispenser that can help promote the brand and the product. It’s a 2 way video that allows you to interact with the person in the video. . To activate the dispenser you should have your smart phone and tweet the machine.

It can help the brand because interaction is the best way to promote a product. Inc. Its advertising through touching the product itself Page | 52 MyJuiz by Columbia International Food Products. Large packaging will be made and placed in an angle that will look like it is pouring the balls which represented the powdered juice. .This out of home idea is an installation in ball-pit manila.

One MyJuiz representative will ask people to pay 7.This out of home idea is both interactive and content for a advertisement. . Seeing only a normal chair and umbrella people would hesitate but the catch is.40 pesos to sit and experience the coolness which MyJuiz offers. This set up will be place in barangay plazas in metro. And when someone finally decided to pay. Inc. there will be an ambushed make over to make Page | 53 MyJuiz by Columbia International Food Products.

d.d.d.: http://www.wikipedia. The video will be shown on TVCs and Social Medias References (n.d.com/color-green.).html (n.tripod.).d.). Retrieved from columbiafood.ph/about-us (n.ph/products/sundays/ (n.com/news-downloads/Bev_Net_full.).org/foodbeverages.).).).tripod: http://danielroy.wikipedia.).d.org/wiki/Tang_(drink) (n. Retrieved from wikipedia: https://en.html (n.columbiafood.d.: https://en. Retrieved from wikipedia: https://en.pdf (n.org/wiki/Kamikazee Page | 54 MyJuiz by Columbia International Food Products.com.com. Retrieved from danielroy.d. Retrieved from foodtimeline: http://www.org/wiki/Kraft_Foods (n.wikipedia.html (n.org/wiki/Tang_(drink) (n.).d.).that person look cool plus giving him a MyJuiz packages to bring home. Retrieved from oishi: http://oishi.).wikipedia.d.wikipedia.org/wiki/Ajinomoto (n. Retrieved from empower-yourself-with-color-psychology: http://www.com/cgi- bin/alternate/mongolia/opi5.d.org/wiki/Drink_mix (n.empoweryourself-with-color-psychology.wikipedia.). Retrieved from wikipedia: https://en. Retrieved from wikipedia: https://en.foodtimeline.d. Retrieved from wikipedia: https://en. Retrieved from wikipedia. Inc. It will all be recorded via hidden camera. Retrieved from gozym: http://gozym. .

Label “sulit” and “solo” should not eat up space Looks like Tang when you cover the top area Print Ad - Looks too elegant for class B and C Intro ad’s font is suitable but it doesn’t work the same on the sustaining Sustaining ad should have a more friendlier font to perceive conversation Intro ad may be better if it also contains other variants Sustaining ad’s inflatable looks like a doughnut Replace inflatable with black salbabida with “For Hire” OOH - It is creative though it doesn’t directly targets the TM Interactive dispenser’s juice outlet should be higher You should know where will the installation be placed to know if it would fit the - TM The set up should be placed not in baranggays but in places where people needs to sit like nearby schools or malls Page | 55 MyJuiz by Columbia International Food Products. Inc.Comments and Suggestions: Logo: - Make the stroke of “My” and “Juiz” the same size and add outline in the sun area Packaging: - Packaging colour should be the same as the flavour variant. .