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DIGITAL GURUKUL

DIGITAL GURUKUL

DIGITAL GURUKUL

Central Indias 1st


Digital Marketing Institute
500+ Professionals trained
(In class training by industry experts)

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DIGITAL GURUKUL

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DIGITAL GURUKUL

BECOME A GOOGLE CERTIFIED


PROFESSIONAL
One Training Program = 8 Certificates
We help in developing skills not degree to grow in the career.

Google Analytics Certificate

Mobile Advertising Certificate

Google Ad Word Certificate

E-Commerce Advertising Certificate

6 Ad words Certifications :1. Ad words Fundamental


2. Search Advertising
3. Display Advertising
4. Video Advertising
5. Display Advertising
6. Mobile Advertising
Google Analytics Certification
Industry Recognised DIGITAL GURUKUL certificate
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What You Learn?


The only Central India Digital Marketing program where you get in depth
Knowledge and in hand skills of all the 8+8+8 (24) modules of digital marketing
and industry exposure to develop higher understanding of modules.

Note: Free & Audit courses


Are Available

Online Reputation
Management
Digital Marketing
Overview
Email Marketing
Online Display
Advertising
E- Commerce Marketing
Search Engine
Optimization (SEO)
Search Engine Advertising
(SEA)
Social Media Marketing
Mobile Marketing
Google Analytics
Website Planning &
Creation
Digital Marketing
Strategies

Lead Generation For


Business
Content Marketing
Creating Content
Marketing Strategies
Affiliate Marketing
Print Money via AdSense
& Blogging
Skills & Abilities
Development For
interview
Training to Grab Best
Freelancing Projects
Marketing Overview
Google AdWords
Video Marketing
Live Streaming
Instant Marketing
Viral Marketing
Technique

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01.

Marketing &
Digital Marketing
Overview

What is marketing?
Understand Marketing 4 Ps &
STP
Understanding Marketing
Processes
Difference between
Traditional marketing & Digital
Marketing
Inbound and Outbound
Marketing
What is Digital Marketing?
Understanding Digital
Marketing processes
Bringing Targeted Traffic and
converting into Leads
Visitors Engagement
What is Engagement?
Its Importance
Examples of Engagements
What is Retention and how to
evaluate it?
Performance Evaluations
Importance
Where to use it
Tools Needed

02. Search Engine


Optimization?
(SEO)
What is SEO?
Introduction to SERP
What are search engines?
How search engine works?
Major functions of search
engine
What are keywords
Different types of Keywords
Google keywords planner tool
Keyword research process
Understanding keywords mix
Google operator : So that you
can find anything on web
On page optimization
Off pages optimization
Local SEO
Top tools for SEO
Monitoring SEO process
Preparing SEO process
What is Google penguin?
What is Google EMD updates?
How to save your site from
Google Panda, Penguin and
EMD update

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How to recover your site from


Panda, Penguin and EMD

03. Social Media


Marketing
What is Social Media?
Understanding connections of
Social Media
How Social Media Change our
world
How Social Media is different
mode of Marketing?
Types of Internet Marketing
Facebook Marketing
Facebook Practical Session 1 & 2
Understanding Facebook tools
LinkedIn Marketing
Twitter Marketing
Other social Media Platforms
understanding
Video Marketing
Understanding linking of all
Social Media platforms for
Marketing purpose

04. Google AdWords

Google AdWords overview


Understanding AdWords account
structure
Overview of Microsoft Ad centre
Understanding AdWords
Algorithm
Creating Search Campaigns
Understanding different types of
bid strategy
Advance level bid strategies
Types of ad extensions
Finding relevant ad groups
options
Understanding Keywords
Creating Ads
Tracking performance/
conversion
Optimizing search campaigns
Creating display campaign
Optimizing display campaign
Remarketing

05. Affiliate
marketing
What is Affiliate Marketing?
3 As of Affiliate Marketing

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How people create millions of


dollars in Affiliate Marketing
Affiliate Marketing history
Affiliate Marketing Industry
Structure
Affiliate Marketing Scope in India
Affiliate Marketing Scale in India
Affiliate Marketing Global
Perspective
Ways to do Affiliate Marketing
Affiliate Marketing Secrets
How does it Work
Affiliate Marketing Agencies in
India
Networking in Affiliate
Marketing
Trainee Share its Secret In
Affiliate Marketing

06. Email Marketing


What is Email Marketing?
How Email Works?
Challenges Faced In Bulked SMS
How to overcome these
challenges?
Types of Email Marketing
Setting up email marketing
account
Setting up list & Web form

Creating a broadcast email


What are auto responders?
Setting up auto responder
Creating group Email
Linking multiple email with one
account
How to do bulk emailing
Best practices to send bulk
emails
Tricks to land in inbox instead of
spam folder
Top email marketing softwares
and how to use them
Familiarity with multiple Email
platforms
Improve ROI with F/B testing

07. Mobile Marketing


Understanding Mobile Devices
Mobile Marketing & Social
Media
Mobile Marketing Measurement
& Analytics
Fundamentals of Mobile
Marketing
Key industry terminology
Creating mobile website through
WordPress

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Using tools to create mobile


websites
Using tools to create mobile app
Advertising on mobile
Content marketing on mobile
Mobile strategy- segmentations,
targeting and positioning
Mobile marketing Mix
SMS marketing
Creating Mobile application
Uploading mobile app in Android
and IOS

08. Search Engine


Marketing
What is online advertising?
Types of Online Advertising
Display Advertising
Banner ads
Rich Media ads
Pop ups and Pop under ads
Contextual advertising
In Text ads
In Image ads
In video ads
In page ads
What are Payment Modules

Companies that provide online


advertising Solution
Tracking & Measuring ROI of
online advertising
Assignment on allocating funds
to various
Online advertising platforms
Creating Banner Ads Using Tools

09. Website Creation


& Overview
Understanding Internet
Difference between Internet &
Web
Understanding websites
Understanding domain names &
domains extensions
What is web server & web
hosting
Different types of web servers
Different types of websites
Based on functionality
Based on purpose
Planning & conceptualising a
Website

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Booking a Domain Name &


webhosting
Adding domain Name to web
Server
Adding webpages & content
Adding Plugins
Building website using CMS in
class

10. Google Analytics


Introduction to Google analytics
How Google analytics works
Understanding Google analytics
account structure
Understanding Google analytics
insights
Understanding cookie tracking
Types of cookie tracking used by
Google analytics
Starting with Google analytics
How to set up analytics account
How to add analytics code in
website
Understanding goals and
conversions
How to setup goals?
Understanding bounce & bounce
rate

How to reduce bounce rate


How to set up funnels in goals
Importance of funnels
How to integrate AdWords and
analytics account
Measuring performance of
marketing campaigns via
Google analytics
What is link tagging
How to set up link tagging
How to view customized reports
Taking corrective actions if
required

11. Content
Marketing
What is Content marketing
Introduction to content
marketing
Objective of content marketing
Content marketing 7 step
strategy building process
18 types of content with
examples
How to write great compelling
content
Keyword research for content
ideas

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Optimizing content for search


engines
Discussing authority blog
Steps towards developing
authority blog
Ways to monetizing authority
blog
How to market your content
Debate- Doesnt great content
just spread by itself
Understanding second customer
Importance of second customer
How to increase second
customer
35 unique ways to write
magnetic headlines
180 examples of magnetic
headlines
How to increase opt-in email list
with content marketing with
examples
Case study on content marketing

How to do SEO of an e
commerce website?
Why you need a solid
ecommerce marketing strategy

Formulating right ecommerce


marketing strategy
Using affiliate marketing to
promote your Ecommerce
business
Case studies on Ecommerce
websites

13. Digital Display


Advertising

Online Advertisement-An
Overview
Types of Online Advertising
PAY Per Click (PPC) Advertising
Display Advertising
Banner Ads
E- Commerce
Pop Up Ads and Pop Under Ads
Contextual Advertising
Marketing
Tracking and Analysing ROI of
What is E-Commerce
Online Ads
Top Ecommerce websites around
Online Advertising Platforms
the world
Online Advertising Tools
Ecommerce scenario in India

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14. Video Marketing


Introduction to video Marketing
Reasons Why video marketing
has gained much
Importance over other content
platforms?
How to create a video :
Introduction- Objective
Strategy Formulation
How to Create effective content
Targeting and distribution
Reporting and continuous
improvement
Case Studies

15. Live Streaming


Techniques
Practical Sessions

16. Instant Messaging


Marketing
What is Instant Messaging
Marketing?
Instant Messaging Marketing
platforms

Importance of Instance
Messaging Marketing
Why Instant Messaging
Marketing increasingly used by
organisations?
Instant Messaging content for
marketing strategies
Things to consider while making
Instant Messaging plans
Case Studies

17. Google AdSense


& Blogging
AdSense Overview
How AdSense Works
Types of AdSense
How to get Approved for
AdSense
How to create Blog
Content & Blog Management
Advertising on your Blog

18. Online Reputation


Management
What is online reputation
management

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Why online reputation


management is need of hour
Understanding ORM scenario
How to deal with criticism online
10 Online reputation
management Commandments
15 ways to create positive brand
image online
Understanding tools for
monitoring online reputation
Step by Step guide to overcome
negative online reputation
Best examples of online
reputation management

19. Digital marketing


Strategies

20. Viral Marketing


What is viral marketing
Importance of content in viral
marketing
Viral marketing pros & cons
Methods of viral marketing
Principles of viral marketing

Case studies of viral marketing

21. Lead Generation


Techniques in any
Business
Understanding lead generation
for business
Why lead generation is
important
Understanding landing pages
Understanding thank-you page
Landing pages vs websites
Best practice to create landing
page and thank you page
Practical Exercise for creation of
landing page
Types of landing pages
Reviewing landing pages created
by trainees
What is A/B testing
How to do A/B testing
Selecting landing pages after A/B
testing
Conversion leads into Sales
Creating lead nurturing strategy

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Understanding lead funnel


Steps in lead nurturing

23. Freelancing
Techniques

22. Digital Marketing


Sessions &Techniques

Tools
Social Media Management
System for Brand Management
Image Manipulation Programme
Make Emotional Videos using
your photos & videos using
special effects
Lead generation tool to get more
conversion

24. Internship &


Experience Certificate

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Flexibilities
o Doubt Clearing Sessions
2 hours doubt session every month after completion
of training at no charges
o Job Assistance
Job assistance and interview scheduling
o 1 Training Program 8 Certificates
DIGITAL GURUKUL industry recognised certificate + 7
Google Certificates
o Own Website
Build your own website
o Theory to Practical
Implement your theoretical learning practically on
your own website

DIGITAL GURUKUL

o In class exercises
Case Studies + extra reading materials
o Workshops
Free/Audit workshop for Interview + Group
discussions (GD) + Resume/ CV building
o Our other Management programs
1. Diploma in Marketing Essentials (1 Month)
Principle of Marketing Management
Understanding Customer Market and Buying Behaviour
Market Segmentation Targeting and Positioning (STP)
Marketing Strategy : Product Life cycle and 4 Ps of
Marketing
Direct & Online Marketing
2. Master Diploma in Marketing (2 Month)
Introduction to Marketing
Marketing in 21st Century
How to build Customer Satisfaction through Quality,
Service and Value
Consumer market & Buying Behaviour
Market Segmentation targeting and Positioning (STP)
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Product Life Cycle


Pricing Strategies
Retailing & Whole selling
Integrated Marketing Communication Strategies
Marketing Channels
Direct and Online Marketing
International Marketing

Reach Us At
Contact no:
0731-4062354
Toll Free No. :
1800 3002 0322
Website:
www.digitalgurukul.in
Email ID:
info@digitalgurukul.in

Instagram:
www.instagram.com/digit
algurukul
Facebook:
www.facebook.com/OurD
igitalGurukul
Address: FH-449 Sch. No.
54, Vijay Nagar, opp.
Meghdoot Garden,
Indore- 452010

Twitter:
twitter.com/digitalgurukul
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