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LARISSA PFAFF

W12987 State Road 121, Alma Center, WI 54611 | (715) 896-3907 |


larissa.pfaff@my.uwrf.edu

EDUCATION
Bachelor of Science in Agriculture Marketing Communications| Minor in:
Agriculture Business
University of Wisconsin-River Falls (UWRF), May 2017

WORK EXPERIENCE
Media Communications Intern, Office of Student Involvement, UWRF
August 2015- Present
Worked with departmental staff and students to update and maintain
social media outlets (Facebook, Instagram, etc) to engage in active
following of our accounts
Assisted in developing a plan for and implementing the management
of various marketing media
Created and distribute printed materials on campus and in the River
Falls community (Posters, Table Tents, Brochures)
Prepared supplies, set up, and staff booths at various times throughout
the academic year (Involvement Fair, Office Fairs, Fair for On Campus
Jobs, Popcorn Fridays)
Marketing Intern, Jackson County UW- Extension, Black River Falls, WI
Summer 2015
Attended various agriculture related events within the county to learn
more about what UW- Extension does and how to better marketing
outreach efforts
Assembled a survey for the Dairy Partner Newsletter in order to
research if content, ideas, and the layout was fitting the needs of
readers
Explored the different departments facilitated in UW-Extension to
research their target audience and marketing efforts
Engineered educational display boards to exhibit at the Jackson County
Fair and various events in order to teach people more about the
agriculture industry
Marketing Intern, Tractor Central LLC, Eau Claire, WI
Summer 2014 & 2016
Assisted in the filming of commercials for equipment and seasonal
advertisements
Updated essential information on customer equipment to obtain
complete and accurate records on all customers
Administered new photos of equipment on the business website for
customer satisfaction
Coordinated with the marketing team to update and maintain social
media outlets (Facebook, Instagram, etc.) to promote deals and
engage followers online
Redesigned the company website with marketing staff to boost both
customer and staff satisfaction

Calf Manager, Pfaffsway Farms, Alma Center, WI


2009-2013
Prepared whole milk for calves, ensuring proper sanitation of pails
upon completion
Ensured that bedding for calves is kept both dry and clean to make
certain proper sanitation and a comfortable living environment was
available
Examined calfs daily behavior to assess health, then gave medication
when needed

PROFESSIONAL ORGANIZATIONS

Member, Agriculture Business and Marketing Society (ABMS)


Sept. 2013-Present
College of Agriculture Food & Environmental Sciences Rep. (ABMS)
2013-2014
Vice President of ABMS
2016

2014-

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