HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES

December 2016

Study #11825d--page 1
CNBC AAES Fourth Quarter Survey

1724 Connecticut Avenue, NW
Washington, DC 20009
(202) 234-5570

Interviews: 800 adults
Dates: December 2-5, 2016

48 Male
52 Female

FINAL

[109]

Study #11825d
CNBC AAES Fourth Quarter Survey
December 2016
Please note: all results are shown as percentages unless otherwise stated.

The margin of error for 800 interviews among registered voters is ± 3.5%
1a.

For statistical purposes only, would you please tell me how old you are? (IF RESPONDENT REFUSES,
ASK:) Well, would you tell me which age group you belong to?
18-24 ................................................
25-29 ................................................
30-34 ................................................
35-39 ................................................
40-44 ................................................
45-49 ................................................
50-54 ................................................
55-59 ................................................
60-64 ................................................
65-69 ................................................
70-74 ................................................
75 and over ......................................
Refused/not sure ............................

1bc.

12
9
9
11
6
8
9
9
11
4
4
8
-

[148]

And to ensure that we have a representative sample, would you please tell me whether you are from a
Hispanic or Spanish-speaking background? And again, for statistical purposes only, what is your race–white,
black or African American, Asian, or something else?
White .................................................
Black or African American .................
Hispanic ............................................
Asian .................................................
Other .................................................
Not sure/refused..............................

70
12
11
3
3
1

[150-151]

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES
December 2016
2a.

Study #11825d--page 2
CNBC AAES Fourth Quarter Survey

How would you rate the current state of the economy? Would you say it is excellent, good, only fair, or poor?

Excellent .........................
Good ...............................
Only fair ..........................
Poor ................................
Not sure ........................

12/16
3
31
41
23
2

10/16+
2
23
44
30
1

6/16+
2
24
43
30
1

3/16
2
25
45
26
2

1112/15
2
23
42
31
2

10/15
1
22
42
33
2

6/15
2
22
44
30
2

3/15
2
25
42
29
2

1112/14
2
24
44
28
2

9/14
2
16
45
34
3

6/14
1
17
48
33
1

3/14
1
16
43
38
2

9/13
1
14
40
44
1

6/13
1
15
42
40
2

3/13
1
13
41
44
1

11/12
1
13
41
44
1

9/12
1
9
36
53
1

5/12
1
9
40
49
1

3/12
1
10
35
53
1

11/11
1
7
30
61
1

6/11
1
6
37
55
1

3/11
8
37
54
1

12/10
1
6
39
53
1

10/10
1
7
30
62
-

12/09
1
6
33
60
-

12/08
4
25
70
1

9/18,
20-21/08++
7
28
65
-

9/1012/08
1
10
32
56
1

6/08
1
6
29
63
1

2/08
2
14
39
44
1

12/07
4
22
39
33
2

10/05
5
27
46
22
-

1

3/05
4
37
41
18
-

1

8/04
4
33
42
21
-

1

3/04
4
32
38
26
-

1

1/03
1
18
44
36
1

1

1/02
1
26
48
24
1

1

+ Results are among registered voters.
++ Results for 9/18, 20-21/08 among likely voters.
1
Comparative data prior to 12/07 comes from surveys among registered likely voters conducted by The Tarrance Group and/or Lake, Snell, Perry,
Mermin Associates.

[152]

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES
December 2016
2b.

Study #11825d--page 3
CNBC AAES Fourth Quarter Survey

And over the course of the next year, do you think the state of the economy will get better, stay about the
same, or get worse?

Will get better .............................
Will stay about the same ............
Will get worse .............................
Not sure ....................................

12/16
42
27
23
8

10/16+
25
32
20
23

6/16+
20
36
26
18

3/16
21
41
25
13

11-12/15
22
45
25
8

10/15
22
37
32
9

6/15
24
44
26
6

3/15
28
41
25
6

11-12/14
27
39
28
6

9/14
23
42
28
7

6/14
28
40
28
4

3/14
29
37
30
4

12/13
26
40
30
4

9/13
28
33
35
4

6/13
34
35
27
4

3/13
32
31
33
4

11/12
37
23
35
5

9/12
35
23
25
17

5/12
33
37
21
9

3/12
36
31
27
6

11/11
27
43
26
4

6/11
30
36
30
4

3/11
29
30
37
4

12/10
37
37
21
5

10/10
37
35
26
2

12/09
43
29
25
3

12/08
39
30
27
4

9/18,
20-21/08++
42
28
23
7

9/1012/08
28
35
26
11

6/08
21
27
43
9

2/08
24
34
34
8

[153]

+ Results are among registered voters.
++ Results for 9/18, 20-21/08 among likely voters.

Q.2a and Q.2b COMBINED: CURRENT AND FUTURE VIEW OF THE ECONOMY
1112/16 10/16+ 6/16+
3/16
12/15
10/15
6/15
Optimistic now/optimistic for the future .....
20
18
19
21
20
19
21
Optimistic now/pessimistic for the future ...
10
1
4
3
3
2
2
Pessimistic now/optimistic for the future ...
31
15
12
13
13
14
15
Pessimistic now/pessimistic for the future .
30
42
47
49
55
56
55
Not sure for now or the future .................
9
24
18
14
9
9
7

+ Results are among registered voters.
++ Results for 9/18, 20-21/08 among likely voters.

3/15
23
2
15
53
7

1112/14
23
2
15
53
7

9/14
15
2
16
59
8

6/14
16
2
18
59
5

3/14
15
1
19
60
5

12/13
14
1
16
63
6

9/13
12
2
20
61
5

6/13
15
1
24
55
5

3/13
13
1
22
59
5

11/12
13
26
56
5

9/12
8
1
28
45
18

5/12
9
27
55
9

3/11
7
1
25
63
4

12/10
7
32
56
5

10/10
7
1
31
59
2

12/08
4
1
37
54
4

11/11
6
1
23
65
5
9/1012/08
8
2
23
55
12

6/11
6
1
25
63
5

12/09
5
1
39
52
3

3/12
10
1
28
54
7
9/18,
20-21/08++
6
64
23
7

6/08
5
1
18
66
10

2/08
13
2
18
58
9

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES
December 2016
3.

Study #11825d--page 4
CNBC AAES Fourth Quarter Survey

Thinking about the holidays this year, approximately how much are you planning to spend on holiday
shopping this year? (IF RESPONDENT SAYS "NOT SURE," ASK:) Well, if you had to give me your best
guess, about how much do you think you will spend?

Less than $200..................................
$200-$499.........................................
$500-$999.........................................
$1,000 or more..................................
Not sure ..........................................
Mean ................................................
Mean (Among those who are
spending at least something) .............

12/16
25
26
18
24
7
$702

1112/15
22
26
21
23
8
$672

1112/14
24
24
21
24
7
$765

12/13
20
24
22
24
10
$681

11/12
22
24
22
24
8
$742

11/11
24
22
23
23
8
$751

$777

$744

$865

$754

$829

$855

12/10
21
27
22
22
8
$615

12/09
22
22
22
24
10
$778

12/08
22
27
24
20
7
$704

12/07
15
22
27
30
6
$738

12/06
16
22
25
27
10
$688

$687

$873

$784

$782

$735

Less than $200..................................
$200-$499.........................................
$500-$999.........................................
$1,000 or more..................................
Not sure ..........................................
Mean ................................................
Mean (Among those who are
spending at least something) .............

[155-159]

(ASK ONLY OF RESPONDENTS WHO SAY A NUMBER IN Q.3.)
4.
And is that more than you spent on holiday shopping last year, about the same amount as you spent last
year, or less than you spent last year?

More than spent last year.......................................
About the same amount as spent last year ............
Less than spent last year .......................................
Not sure ...............................................................

12/16
11
58
29
2

1112/15
13
56
29
2

1112/14
11
57
31
1

12/13
15
42
42
1

12/10
11
49
38
2

12/09
8
42
48
2

12/08
7
37
55
1

[160]

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES
December 2016

5.

Study #11825d--page 5
CNBC AAES Fourth Quarter Survey

In which one or two of the following ways have you already done or plan to do most of your holiday
shopping? (ACCEPT UP TO TWO RESPONSES. IF MORE THAN TWO, ASK:) Well, if you had to pick just
one or two, which would you pick?
THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE

Online, not in stores .........................................................
At big-box stores, such as Wal-Mart or Best Buy ............
At locally owned, non-chain stores ..................................
At department stores, such as Macy's or Sears ..............
At outlet or off-price stores, such as Home Goods or
T.J. Maxx ........................................................................
At chain stores, such as J. Crew or Barnes and Noble ...
At luxury stores, such as Tiffany or Neiman Marcus .......
Through mail-order catalogues ........................................
Other .............................................................................
Not sure .........................................................................

12/16
40
33
17
16

1112/15
38
33
16
19

1112/14
38
33
15
22

12/13
35
40
15
17

11/12
28
39
13
23

11/11
27
42
12
19

11
5
2
NA
8
4

10
6
2
NA
6
5

NA
8
1
4
6
7

NA
7
1
3
9
6

NA
9
2
3
10
5

NA
7
2
4
9
5

12/10
25

12/09
21

12/08
21

12/07
22

11/06
18

NA
9
48
25
1
13
4
9
3

NA
9
40
22
1
13
4
8
9

NA
7
45
24
1
11
5
9
4

NA
11
44
27
2
14
7
7
2

NA
13
49
25
1
14
5
6
2

Online, not in stores ........................................................
At outlet or off-price stores, such as Home Goods or
T.J. Maxx ........................................................................
At chain stores, such as J. Crew or Barnes and Noble ....
At big-box stores, such as Wal-Mart or Best Buy ............
At department stores, such as Macy's or Sears ..............
At luxury stores, such as Tiffany or Neiman Marcus ........
At locally owned, non-chain stores ..................................
Through mail-order catalogues ........................................
Other .............................................................................
Not sure .........................................................................

6.

When it comes to buying holiday gifts, do you expect to use credit cards or other types of debt that you will
not immediately pay off in full and for which you will carry a balance for some amount of time?

Yes ...................................................
No .....................................................
Depends (VOL)...............................
Not sure ..........................................

7.

[161]

12/16
26
70
3
1

1112/15
27
69
2
2

1112/14
29
68
2
1

12/13
21
73
5
1

11/12
23
73
3
1

11/11
21
74
3
2

[173]

What percent of your holiday shopping have you already completed? Please give your best estimate.
None………………………………….
1% to 25%.........................................
26% to 50%.......................................
51% to 99%.......................................
100%.................................................
Not sure ..........................................
Mean

32
17
18
21
12
39.3

[174-176]

>

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES
December 2016
8ab.

Study #11825d--page 6
CNBC AAES Fourth Quarter Survey

Are you currently employed? (IF RESPONDENT SAYS "NO," ASK:) Are you a student, a homemaker,
retired, or unemployed and looking for work? IF RESPONDENT SAYS "YES, CURRENTLY EMPLOYED,"
ASK:) What type of work do you do?
Currently Employed
Professional/manager ....................
White-collar worker.........................
Blue-collar worker...........................
Farmer/rancher...............................
Not Currently Employed
Student ...........................................
Homemaker ....................................
Retired ............................................
Unemployed, looking for work ........
Volunteer (VOL) ...........................
Disabled (VOL) .............................
Not sure/refused ...........................

57
22
15
19
1
38
7
6
20
5
4
1

[177]

CONTINUE

Skip to Q.10a

(ASK ONLY OF RESPONDENTS WHO SAY "YES, EMPLOYED" IN Q.8a.)
9a.
Over the next twelve months, do you expect that your wages will increase, decrease, or stay about the
same? [219]
(ASK ONLY OF RESPONDENTS WHO SAY "INCREASE" IN Q.9a.)
9b.
If you had to give your best estimate, by what percentage do you expect your wages to increase over the
next twelve months? Please use only whole numbers, without any decimals. [220-222]
(ASK ONLY OF RESPONDENTS WHO SAY "DECREASE" IN Q.9a.)
9c.
If you had to give your best estimate, by what percentage do you expect your wages to decrease over the
next twelve months? Please use only whole numbers, without any decimals. [223-225]
EMPLOYED ADULTS

Decrease............................................
Stay the same ....................................
Total increase .....................................
Increase—1% to 3% ........................
Increase—4% to 10% ......................
Increase—11% or more ..................
Increase—not sure how much .........
Mean ....................................................
Median .................................................

Decrease ...........................................
Stay the same ...................................
Total increase .....................................
Increase—1% to 3%........................
Increase—4% to 10%......................
Increase—11% or more ..................
Increase—not sure how much .........
Mean ....................................................
Median .................................................
+ Results are among registered voters.

12/16
4
54
42
12
13
15
2
5.2
-0.7

10/16+
4
58
38
11
17
7
3
3.1
-0.2

6/16+
5
59
36
13
13
8
2
2.9
-0.2

3/16
4
61
35
11
13
8
3
3.1
-0.5

1112/15
3
62
35
9
11
12
3
4.2
-0.3

10/15
4
56
40
15
15
8
2
4.0
-0.2

6/15
3
59
38
14
15
8
1
4.5
-0.2

3/15
4
58
38
11
15
10
2
4.4
-0.2

1112/14
4
56
40
14
15
9
2
5.3
-0.7

9/14
4
62
34
10
13
8
3
2.9
-0.6

6/14
6
56
38
15
14
7
2
3.5
-0.2

3/14
6
61
33
10
13
8
2
2.2
-0.6

12/13
7
56
37
11
15
7
4
3.3
-0.3

9/13
9
57
34
11
12
9
2
3.1
-0.3

6/13
7
52
41
13
15
11
2
3.9
-0.2

3/13
10
58
32
11
13
6
2
2.3
-0.3

11/12
6
61
33
8
13
9
3
4.3
-0.3

9/12
8
62
30
11
11
6
2
2.3
-1.0

5/12
5
65
30
10
11
7
2
2.1
-0.6

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES
December 2016

Study #11825d--page 7
CNBC AAES Fourth Quarter Survey

EMPLOYED ADULTS (cont’d)
1

Decrease ...........................................
Stay the same ...................................
Total increase .....................................
Increase—1% to 3%........................
Increase—4% to 10%......................
Increase—11% or more ..................
Increase—not sure how much .........
Mean ....................................................
Median .................................................

3/12
8
60
32
10
12
7
3
2.3
-0.3

11/11
7
62
31
9
13
7
2
2.1
-1.0

6/11
9
62
29
10
10
7
2
1.5
-0.7

3/11
9
64
27
11
8
6
2
2.0
-1.1

12/10
7
62
31
9
11
9
2
2.1
-0.3

10/10
9
66
25
7
12
5
1
1.4
-0.4

8/10
10
63
26
NA
NA
NA
NA
NA
NA

Decrease ...........................................
Stay the same ...................................
Total increase .....................................
Increase—1% to 3%........................
Increase—4% to 10%......................
Increase—11% or more ..................
Increase—not sure how much .........
Mean ....................................................
Median .................................................

9/08
4
53
43
14
19
8
2
4.0
-0.3

6/08
6
56
38
11
17
7
3
2.1
-0.5

2/08
4
47
49
13
22
11
3
5.4
-0.1

12/07
2
42
56
18
25
9
4
5.3
1.6

10/07
4
43
53
15
26
11
1
6.1
1.2

6/07
2
48
50
12
25
10
3
5.7
0

3/07
4
41
55
15
21
16
3
7.3
1.6

12/09
11
61
28
8
10
8
2
1.3
-0.7

1

Comparative data for August 2010 comes from a survey conducted for NBC News and the Wall Street Journal.

10a.

Do you expect the value of your home to increase, decrease, or stay about the same over the next twelve
months? If you do not own your home, please just say so.

Increase ............................................
Decrease ..........................................
Stay about the same.........................
Do not own home .............................
Not sure ..........................................
+ Results are among registered voters.

12/16
41
4
55
-

Homeowners
10/16+
6/16+
38
34
5
7
57
51
-

3/16
37
8
55
-

[226]

12/08
7
52
41
11
18
9
3
3.1
-0.6

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES
December 2016

Study #11825d--page 8
CNBC AAES Fourth Quarter Survey

(ASK ONLY OF RESPONDENTS WHO SAY "INCREASE" IN Q.10a.)
10b.
If you had to give your best estimate, by what percentage do you expect the value of your home to increase
over the next twelve months? Please use only whole numbers, without any decimals. [227-229]
(ASK ONLY OF RESPONDENTS WHO SAY "DECREASE" IN Q.10a.)
10c.
If you had to give your best estimate, by what percentage do you expect the value of your home to decrease
over the next twelve months? Please use only whole numbers, without any decimals. [230-232]
HOMEOWNERS

Own Their Home
Decrease ..........................................
Stay the same ..................................
Total increase ....................................
Increase—1% to 4% ......................
Increase—5% to 9% ......................
Increase—10% or more .................
Increase—not sure how much........
Mean .....................................................
Median ..................................................

Own Their Home
Decrease ..........................................
Stay the same ..................................
Total increase ....................................
Increase—1% to 4% ......................
Increase—5% to 9% ......................
Increase—10% or more .................
Increase—not sure how much........
Mean .....................................................
Median ..................................................

Own Their Home
Decrease ..........................................
Stay the same ..................................
Total increase ....................................
Increase—1% to 4% ......................
Increase—5% to 9% ......................
Increase—10% or more .................
Increase—not sure how much........
Mean .....................................................
Median ..................................................
1

12/16

1112/15

6/15

3/15

1112/14

9/14

6/14

3/14

12/13

9/13

4
55
41
10
10
16
5
4.0
-0.2

7
57
36
11
9
11
5
2.3
-0.3

8
52
40
13
13
12
2
2.2
-0.2

8
60
32
10
9
10
3
2.4
-0.3

6
60
34
10
10
11
3
2.8
-0.6

9
63
28
7
9
10
2
1.7
-0.7

9
55
36
10
11
11
4
2.2
-0.3

10
59
31
10
8
10
3
2.0
-0.3

10
56
34
6
14
11
3
2.2
-0.6

14
54
32
10
9
9
4
0.8
-0.3

6/13

3/13

11/12

9/12

5/12

3/12

11/11

6/11

3/11

14
48
38
9
11
15
3
3.1
-0.3

13
54
33
10
10
10
3
1.6
-0.3

13
63
24
9
5
6
4
0.1
-0.4

19
54
27
7
7
10
3
0.5
-0.4

16
62
22
6
6
7
3
0.4
-0.9

20
58
22
6
5
9
2
-0.1
-0.5

20
65
15
4
3
5
3
-0.5
-0.5

30
55
15
4
3
6
2
-1.6
-0.6

24
58
18
5
5
6
2
-1.2
-0.5

10/10

12/09

12/08

9/08

6/08

2/08

12/07

10/07

3/07

21
60
19
6
4
6
3
-0.6
-0.5

20
59
20
4
6
8
3
-0.3
-0.5

22
61
17
4
5
5
3
-1.6
-0.5

20
56
24
6
7
9
2
-0.3
-0.5

23
54
23
5
6
9
3
-0.2
-1.0

20
54
26
5
8
9
4
-0.3
-0.5

16
50
34
6
9
13
6
2.2
0

11
49
40
8
9
17
6
3.9
0

9
43
48
12
13
19
4
4.0
0

1

Results shown among respondents who own their home, consisting of 70% in 12/16, 78% in 10/16, 80% in 6/16, 76% in 3/16, 77% in 12/15, 74% in 6/15, 71%
in 3/15, 83% in 11-12/14, 72% in 9/14, 80% in 6/14, 77% in 3/14, 76% in 12/13,78% in 9/13, 77% in 6/13, 74% in 3/13, 74% in 11/12, 77% in 9/12, 76% in 5/12,
77% in 3/12, 77% in 11/11, 75% in 6/11, 78% in 3/11, 80% in 12/10, 83% in 10/10, 84% in 12/09, 77% in 12/08, 85% in 9/08, 86% in 6/08, 81% in 2/08, 82% in
12/07, 82% in 10/07, and 84% in 3/07.

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES
December 2016
11ab.

Study #11825d--page 9
CNBC AAES Fourth Quarter Survey

Do you have money invested in the stock market or mutual funds, including IRAs and 401(k)s? (IF
RESPONDENT SAYS “YES,” ASK:) And is the value of these investments above or below fifty thousand
dollars?

12/16
50
26
19
5
48
2

10/16+
61
34
19
8
37
2

6/16+
59
31
21
7
38
3

3/16
53
31
16
6
45
2

1112/15
54
28
19
7
44
2

10/15
54
30
18
6
43
3

6/15
47
26
15
6
49
4

3/15
49
26
17
6
49
2

1112/14
51
24
18
9
47
2

9/14
49
25
18
6
49
2

6/14
49
28
16
5
49
2

3/14
52
29
18
5
47
1

12/13
53
28
20
5
46
1

9/13
51
28
17
6
47
2

6/13
48
26
16
6
50
2

3/13
55
29
20
6
43
2

11/12
51
25
21
5
47
2

9/12
52
28
19
5
46
2

5/12
52
26
21
5
46
2

3/12
49
24
19
6
49
2

11/11
51
27
19
5
47
2

6/11
52
29
19
4
46
2

3/11
46
25
21
NA
47
7

12/10
47
27
20
NA
45
8

Less than $10,000 ...................................................
At least $10,000 but less than $50,000 ...................
At least $50,000 but less than $100,000 .................
At least $100,000 but less than $200,000 ...............
At least $200,000 but less than $300,000 ...............
At least $300,000 but less than $500,000 ...............
At least $500,000 but less than $1,000,000 ............
$1,000,000 or more .................................................
No, no money invested in the stock market .............
Not sure/refused ....................................................

10/10
7
13
11
7
3
2
1
1
44
11

12/09
8
13
8
8
2
2
3
2
42
12

12/08
8
14
9
9
4
4
1
1
42
8

Yes, Have Money invested
Above $50,000 ................................
Below $50,000 ................................
Not sure ..........................................
No, no money invested .....................
Not sure/refused..............................

+ Results are among registered voters.

[235]

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES
December 2016

12ab.

Study #11825d--page 10
CNBC AAES Fourth Quarter Survey

In your opinion, would you say this is a good time or a bad time to be investing in the stock market? (IF
RESPONDENT SAYS "GOOD TIME” OR “BAD TIME," ASK:) Would you say it is a very (good time/bad
time) or just a somewhat (good time/bad time)?

10/16+
6
24
27
13
30
30
40

6/16+
6
26
27
13
28
32
40

3/16
4
27
33
12
24
31
45

1112/15
5
32
26
11
26
37
37

10/15
5
28
31
15
21
33
46

6/15
8
31
25
9
27
39
34

3/15
9
30
25
9
27
39
34

1112/14
12
29
22
8
29
41
30

9/14
7
24
29
11
29
31
40

Total Good Time
Total Bad Time

6/14
9
27
26
13
25
36
39

3/14
10
29
25
14
22
39
39

12/13
9
29
27
12
23
38
39

9/13
8
30
26
13
23
38
39

6/13
10
26
23
15
26
36
38

3/13
9
31
26
13
21
40
39

11/12
7
24
30
17
22
31
47

9/12
7
23
30
18
22
30
48

5/12
4
26
33
19
18
30
52

Total Good Time
Total Bad Time

3/12
7
24
33
16
20
31
49

11/11
7
22
31
22
18
29
53

6/11
7
24
33
17
19
31
50

3/11
8
27
31
15
19
35
46

12/10
7
28
31
15
19
35
46

10/10
6
31
31
20
12
37
51

12/09
12
29
24
24
11
41
48

12/08
15
23
22
30
10
38
52

10/07
13
36
18
9
24
49
27

Very good time ...............................
Just a somewhat good time ...........
Just a somewhat bad time .............
Very bad time .................................
Not sure .......................................
Total Good Time
Total Bad Time

12/16
11
29
23
11
26
40
34

+ Results are among registered voters.

13.

Which one or two of the following do you think are the best investments right now?
THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE

Real estate ............................................................

12/16
34

10/15
39

6/15
34

6/14
29

3/13
27

3/12
24

>

Stocks ...................................................................

25

21

23

27

21

19

[239]

Gold ......................................................................

21

25

20

21

35

37

Savings accounts and other cash instruments ......

13

14

12

12

12

14

Corporate bonds ...................................................

6

6

6

5

6

7

U.S. Treasury government bonds .........................

4

8

7

5

8

8

Other (VOL).........................................................

3

4

3

4

3

4

Not sure ..............................................................

11

10

16

16

10

10

[238]

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES
December 2016

Study #11825d--page 11
CNBC AAES Fourth Quarter Survey

Now I have a few more questions for you about shopping.
14a.

How much shopping do you do online--a lot, a fair amount, just some, very little, or none at all?

A lot of shopping ...............................
A fair amount of shopping .................
Just some shopping ..........................
Very little shopping ...........................
No shopping at all .............................
Not sure ..........................................
Total A Lot/Fair Amount
Total Very Little/None At All

12/16
19
22
17
20
21
1
41
41

CONTINUE

Skip to Q.16

1112/15
15
21
17
26
21
36
47

9/14
9
13
18
32
28
22
60

12/13
13
20
19
26
22
33
48

11/12
10
18
15
25
32
28
57

11/11
11
16
17
24
32
27
56

12/10
10
15
16
26
33
25
59

(ASK ONLY OF RESPONDENTS WHO SAY "A LOT," "A FAIR AMOUNT," "JUST SOME," OR "VERY LITTLE"
IN Q.14a.)
14b.
And how much of your online shopping is done on a mobile device, such as a cell phone or tablet—all of it,
most of it, just some of it, very little of it, or none of it?

All of it .......................................................
Most of it ...................................................
Just some of it ...........................................
Very little of it.............................................
None of it ...................................................
Not sure .................................................
Non-online shoppers (Q.14a) ....................

All
Adults
13
11
16
13
26
21

All Online
Shoppers
17
13
20
17
33
NA

[252]

(ASK ONLY OF RESPONDENTS WHO SAY "A LOT," "A FAIR AMOUNT," "JUST SOME," OR "VERY LITTLE"
IN Q.14a.)
15a.
When you are shopping online, how often do you search for items on, or check prices at, Amazon--always,
most of the time, sometimes, rarely, or never?

Always ..............................................
Most of the time ................................
Sometimes ........................................
Rarely ...............................................
Never ................................................
Not sure ..........................................
Non-online shoppers (Q.14a)............

All Adults
1112/16
12/15
21
19
23
20
17
21
8
9
10
10
21
21

All Online
Shoppers
1112/16
12/15
27
24
29
25
21
26
10
11
13
13
1
NA
NA

[253]

[251]

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES
December 2016

Study #11825d--page 12
CNBC AAES Fourth Quarter Survey

(ASK ONLY OF RESPONDENTS WHO SAY "A LOT," "A FAIR AMOUNT," "JUST SOME," OR "VERY LITTLE"
IN Q.14a.)
15b.
And when you are shopping online, how often do you make a purchase from Amazon--always, most of the
time, sometimes, rarely, or never?

Always ..............................................
Most of the time ................................
Sometimes ........................................
Rarely ...............................................
Never ................................................
Not sure ..........................................
Non-online shoppers (Q.15a)............

16.

All Adults
1112/16
12/15
3
3
20
19
33
32
12
13
11
12
21
21

All Online
Shoppers
1112/16
12/15
4
4
25
24
42
40
15
17
14
15
NA
NA

[254]

Some people like to give physical ITEMS such as a gift card, cash, clothing, or an electronic device, while
others prefer giving EXPERIENCES, such as travel, a day at the spa, or concert tickets. Of the gifts you plan
on giving this holiday season, how many will be ITEMS and how many will be EXPERIENCES?

Most will be items ...................................................................
More will be items, but some will be experiences ...................
About evenly split ...................................................................
More will be experiences, but some will be items ...................
Most will be experiences .........................................................
I do not plan on giving any gifts this year (VOL) ..................
Not sure ................................................................................
Total More Items
Total More Experiences

12/16*
62
9
11
2
3
10
3
71
5

1112/15
62
12
13
2
3
5
3
74
5

[255]

* Asked of one-half the respondents (FORM A).

17.

And assuming they are worth the same amount, what kind of gift would you prefer to receive yourself--a
physical ITEM, such as a gift card or electronic device, or an EXPERIENCE, such as a day at the spa or
concert tickets, or do you not have a preference either way?

Prefer items .............................................
Prefer experiences ..................................
Do not have a preference either way ......
I do not want any gifts (VOL) .................
Not sure ................................................
* Asked of one-half the respondents (FORM A).

12/16*
31
20
45
3
1

1112/15
35
25
36
2
2

[256]

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES
December 2016

Study #11825d--page 13
CNBC AAES Fourth Quarter Survey

And now I have a few questions related to this year's presidential campaign.
18.

Now that Donald Trump has won the presidential election, would you say that you feel comfortable with him
and prepared to support him as our new president, or not?

Comfortable and prepared to support.......................................
Not comfortable and prepared to support .................................
Not sure..................................................................................

12/16
56
36
8

11/16++
43
54
3

[257]

++ Comparative data comes from a survey conducted by Hart/Public Opinion Strategies for NBC News and The
Wall Street Journal among likely voters.

19.

With Donald Trump as the next president, do you think that four years from now (READ ITEM) will be better,
worse, or about the same?
THIS TABLE HAS BEEN RANKED BY THE PERCENTAGE WHO SAY BETTER

The overall U.S. economy.........................................
Your personal financial situation ...............................
The United States’ standing in the world...................

20.

Better
46
41
38

Worse
24
14
30

About The
Same
25
39
25

Not
Sure
5
6
7

[258]
[260]
[259]

Which of the following should be Donald Trump’s top one or two priorities when it comes to the economy?
(ACCEPT UP TO TWO RESPONSES.)
THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE

Keeping U.S. jobs from going overseas .................................
Increasing the minimum wage ...............................................
Reducing the deficit ...............................................................
Funding improvements to infrastructure .................................
Cutting taxes for individuals ...................................................
Renegotiating trade deals with other countries ......................
Cutting taxes for business ......................................................
Reducing regulations on business .........................................
None/other (VOL) .................................................................
Not sure ...............................................................................

21ab.

[261-262]

40
22
18
17
16
13
10
10
3
4

>

Would you say that since the beginning of the presidential campaign you have become more favorable or
less favorable toward the real estate, hotels, and consumer products that are part of Donald Trump's
business, or has your opinion of these not really changed? (IF RESPONDENT SAYS "MORE
FAVORABLE" OR "LESS FAVORABLE.” ASK:) And have you become much (more favorable/less
favorable) or somewhat (more favorable/less favorable)?

Much more favorable ........................
Somewhat more favorable ................
Not really changed ...........................
Somewhat less favorable ..................
Much less favorable ..........................
Not sure .........................................
More Favorable
Less Favorable
+ Results are among registered voters.

12/16
1
2
78
5
10
4
3
15

10/16+
2
2
64
8
18
6
4
26

[265]

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES
December 2016

22.

Study #11825d--page 14
CNBC AAES Fourth Quarter Survey

Finally, if you could give a friend or family member one share of a company's stock as a holiday gift, which
one of the following companies would you choose?
THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE

Amazon .....................................................
Apple ........................................................
Google ......................................................
Wal-Mart ...................................................
Netflix .......................................................
Microsoft ...................................................
Ford ..........................................................
Starbucks .................................................
Facebook...................................................
Delta Airlines .............................................
Other (VOL) ............................................
Not sure ...................................................

12/16**
18
17
17
14
7
6
5
4
4
2
4
2

1112/15
12
20
15
11
7
7
4
5
4
3
5
7

[266-267]

** Asked of one-half the respondents (FORM B).

FACTUALS: Now I am going to ask you a few questions for statistical purposes only.
F1a.

A lot of people are unable to get out and vote for many reasons. Did you happen to vote in the 2016 election
for president?
Yes, voted ........................................
No, did not vote ................................
Not sure .........................................

F1bc.

80
19
1

CONTINUE
Skip to Q.F1c

[268]

For whom did you vote in the 2016 election for president--Hillary Clinton, Donald Trump, Gary Johnson, Jill
Stein, or someone else? (IF RESPONDENT SAYS "NO, DID NOT VOTE" OR "NOT SURE." ASK:) Even
though you did not vote in the election, which candidate did you support and want to win--Hillary Clinton,
Donald Trump, Gary Johnson, Jill Stein, or did you not support any of them?
Voted for/supported Hillary Clinton ...........
Voted for/supported Donald Trump ...........
Voted for/supported Gary Johnson ...........
Voted for/supported Jill Stein ....................
Voted for someone else ............................
Did not vote/did not support any ...............
Not sure ..................................................

35
36
4
1
4
9
11

[271]

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES
December 2016
F2.

Study #11825d--page 15
CNBC AAES Fourth Quarter Survey

What is the last grade that you completed in school?
Grade school ...................................................................
Some high school ............................................................
High school graduate .......................................................
Some college, no degree .................................................
Vocational training/2-year college ....................................
4-year college/bachelor's degree .....................................
Some postgraduate work, no degree ...............................
2 or 3 years' postgraduate work/master's degree ............
Doctoral/law degree .........................................................
Not sure/refused ............................................................

F3.

[272-273]

Generally speaking, do you think of yourself as a Democrat, a Republican, an independent, or something
else? (IF RESPONDENT SAYS "DEMOCRAT" OR "REPUBLICAN," ASK:) Would you call yourself a
strong (Democrat/Republican) or not a very strong (Democrat/Republican)? (IF RESPONDENT SAYS
"INDEPENDENT," ASK:) Do you think of yourself as closer to the Republican Party, closer to the
Democratic Party, or do you think of yourself as strictly independent? (IF RESPONDENT SAYS
"SOMETHING ELSE," ASK:) Do you think of yourself as closer to the Republican Party, closer to the
Democratic Party, do you think of yourself as strictly independent, or do you think of yourself as something
else?
Strong Democrat .......................................................................
Not very strong Democrat .........................................................
Independent/something else/closer to Democratic Party ..........
Strictly independent ...................................................................
Independent/something else/closer to Republican Party...........
Not very strong Republican .......................................................
Strong Republican .....................................................................
Something else .......................................................................
Not sure...................................................................................
Total Democrat
Total Republican

F4ab.

1
6
24
18
10
22
3
13
2
1

19
10
8
16
11
10
16
6
4
37
37

[278]

Thinking about your general approach to issues, do you consider yourself to be liberal, moderate, or
conservative? (IF RESPONDENT SAYS "LIBERAL" OR "CONSERVATIVE," ASK:) Do you consider
yourself to be very (liberal/conservative) or somewhat (liberal/conservative)?
Very liberal ........................................
Somewhat liberal ..............................
Moderate ...........................................
Somewhat conservative ....................
Very conservative .............................
Not sure ..........................................
Total Liberal
Total Conservative

9
14
30
26
14
7
23
40

[321]

HART RESEARCH ASSOCIATES/PUBLIC OPINION STRATEGIES
December 2016

F5.

If you added together the yearly income of all the members of your family who were living at home last year,
what would the total be? I'm going to read some income ranges, please stop me when I reach the range for
your family--less than ten thousand dollars, between ten thousand dollars and twenty thousand dollars,
between twenty thousand dollars and thirty thousand dollars, between thirty thousand dollars and forty
thousand dollars, between forty thousand dollars and fifty thousand dollars, between fifty thousand dollars
and seventy-five thousand dollars, between seventy-five thousand dollars and one hundred thousand
dollars, between one hundred thousand dollars and two hundred thousand dollars, or more than two
hundred thousand dollars?
Less than $10,000 ............................
Between $10,000 and $20,000 .........
Between $20,000 and $30,000.........
Between $30,000 and $40,000 .........
Between $40,000 and $50,000 .........
Between $50,000 and $75,000 .........
Between $75,000 and $100,000 ......
Between $100,000 and $200,000 .....
More than $200,000 ........................
Not sure/refused ............................

F6.

Study #11825d--page 16
CNBC AAES Fourth Quarter Survey

5
7
11
10
9
14
14
15
5
10

[322-323]

How would you describe your economic circumstances--poor, working class, middle class, upper middle
class, or well-to-do?
Poor ..................................................
Working class ...................................
Middle class ......................................
Upper middle class ...........................
Well-to-do .........................................
Not sure ..........................................

8
31
44
12
3
2

[324]