Background: An exciting opportunity to build a social media campaign for various compensation and benefits offered by MSD across Asia Pacific Region. This is in continuation of our efforts to strengthen our Total Rewards offering improving the perceived value of the benefits offered and improve employee engagement. Scope of the project and Methodology: This will include broadly the tools, techniques, kind of study to explore the project objective in depth e.g. market survey, internet research, best practice study etc Building various communications on various offerings across Asia Pacific Region Market Research on various such initiatives internally and externally by benchmarking against various industries Identify tools to do the same Planning the launch of the campaign
PROFILE 2 Improve effectiveness of our Multi channel marketing channels (Email, Mobile & Web Meetings): Background:
As we continue to utilize various channels to engage with
our customers across businesses, it is important to gain a deeper understanding of the customers behavior towards these channels & understand critical success factors. Email, mobile & web meetings are the top 3 channels being used across businesses to drive engagements. Scope of the project and Methodology: Understand best practices & critical success factors in email, mobile marketing & web meetings Gain insights from our customers on how we can utilize these channels more effectively to engage with them & provide the desired value. These insights will also provide guidance to the marketing teams while developing their MCM campaigns to increase the effectiveness of engagements. Quantitative study with digital agency executives (specializing in these channels) & HCPs across specialties