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There are four kinds of scales in measurement, they are: Nominal, Ordinal, Interval and Ratio.

Nominal: It is used for labeling variables without any quantitative value. When it is used for
identification, there is a strict one-to-one correspondence between the numbers and the objects.

i.e, 1) National Id. 2) Class roll. 3) Male/ female. 4) Jersey no. 5) Color of eyes. 6) Different types
of vitamins. 7) ZIP code. 8) Phone numbers. 9) IMEI number. 10) Platform number in a rail
Ordinal: This scale signifies the order of values with importance but the differences between
each one is not really known.

i.e: 1) Quality ranking. 2) Team rank. 3) Socioeconomic class. 4) Defense rank. 5) Board stand in
ssc/hsc exam. 6) Selecting best player in ODI/TEST. 7) Selecting the richest person. 8) Quality
ranking. 9) Playing cards numbers. 10) Market position in terms of market share.
Interval: Interval scales are numeric scales in which we know not only the order, but also

the exact differences between the values.

i.e: 1) Temperature scale. 2) Time. 3) Date. 4) Currency. 5) Year. 6) Intelligence score. 7)
Personality measurement. 8) Sea level. 9) PH scale. 10) Measurement of happiness.

Ratio: It allows the researcher to identify or classify objects, rank order the objects and
compare intervals or differences.

i.e: 1) length. 2) Height. 3) Weight. 3) Income. 4) Age. 5) Market share. 6) Number of

customer. 7) Distance. 8) Income. 9) GDP. 10) Marks of a class.