REACH A NEW TARGET

AUDIENCE THROUGH
ADVERTISING WITH
BEATROUTE MAGAZINE
ADVERTISING RATE BOOKLET 2017

For more than 10 years BeatRoute has established itself as the go-to
publication for prosperous urban tastemakers aged 18-34. Engaging
and leading a Western Canadian audience with two separate editions
in Alberta and BC, the BC edition is based out of Vancouver and
covers a diverse range of art and culture in the following areas:
CITY AND ARTS

MUSIC

• Community events and lifestyle

• Coverage of local, regional
and international artists that
range from indie, punk, metal,
hip-hop and electronic music.

• Contemporary dance,
theatre and visual art
• Literature, comics and
graphic novels
• Food and beverage profiles
• Fashion and photo essays
• Comedy column
FILM
• Coverage of local, regional
and international films
and filmmakers
• Festival coverage
• Video and TV previews/reviews

• Record reviews
• Live reviews
THEME ISSUES
• January - PuSh Festival
• February - Alcohol issue
• June - Local music swimsuit
edition / bike awareness
• July - Summer Festival Guide
• September - Fringe Fest/
Vancouver International
Film Festival (VIFF)
• December - Year In Review

BeatRoute Magazine is...

MUSIC.
FILM.
ART.
CULTURE.
VANCOUVER

PRINT SPECS
Colour Profile:

RATES

CMYK

Resolution: 200dpi
File Type:

in 1 issue

in 3 issues

Business Card

$450

$375

$300

$225

1/4 Page Square

$525

$450

$375

$300

1/4 Page Sidebar

$525

$450

$375

$300

1/3 Page Sidebar

$700

$625

$550

$475

1/2 Page Tall

$775

$700

$625

$550

PRINT AD SIZES

JPG or TIFF
Press Quality PDF
Business Card
5 x 2.875 inches

1/4 Page Sidebar
2.4 x 11.5 inches

1/2 Page Tall
5 x 11.5 inches

2/3 Page Tall
6.75 x 11.5 inches

1/3 Page Banner
10.25 x 3.5 inches

Half Page Horizontal
10.25 x 5.75 inches

Full Page
10.25 x 11.5 inches

cost per ad

cost per ad

$825

$750

$675

$600

1/4 Page Banner

$525

$450

$375

$300

1/3 Page Banner

$700

$625

$550

$475

1/2 Page Horizontal

$775

$700

$625

$550

$1200

$1000

$1000

$900

Colour charges:  Full colour $250,  Spot colour $150.
Positioning charges: please contact Glenn Alderson, glenn@beatroute.ca
To advertise in both BC and AB editions of BeatRoute please inquire for a
discounted rate.
ONLINE AD SIZES

1/4 Page Banner
10.25 x 2.875 inches

in 6 issues in 12 issues

2/3 Page Tall

Full Page

1/4 Page Square
5 x 5.75 inches

cost per ad

CPM

cost per 1000 impressions

Monthly Rate

Leaderboard  728 × 90 pixels

23

$460

Big Box  250 × 277 pixels

25

$500

Sidebar  250 × 377 pixels

28

$560

Need an ad? A graphic designer is available to create an ad for you at a low
rate. Please contact for more information.

CIRCULATION

READERSHIP

MAJOR FOCUSES FOR DISTRIBUTION

15,000 +

58,000 +

East Vancouver • Commercial Drive • Main Street • Cambie Street
Gastown • Downtown • Yaletown • Kitsilano • Granville District • West End
Coal Harbour • Granville Island • False Creek • Mt. Pleasant
UBC • SFU • BCIT • Langara

More than 500 retail locations,
including restaurants, pubs and
venues in the Greater Vancouver
area carry BeatRoute.

ONLINE STATISTICS
Over 6500 views per week.
Over 3500 unique visitors per week.

2017 PRODUCTION SCHEDULE
ISSUE
January

Booking Deadline

Material Deadline

Dec. 22, 2016

Dec. 30, 2016

February

Jan. 19, 2017

Jan. 26, 2017

March

Feb. 16, 2017

Feb. 23, 2017

April

Mar. 23, 2017

Mar. 30, 2017

May

Apr. 20, 2017

Apr. 27, 2017

June

May 18, 2017

May 25, 2017

July

June 22, 2017

June 29, 2017

August

July 20, 2017

July 27, 2017

September
October

Aug. 17, 2017

Aug. 24, 2017

Sept. 21, 2017

Sept. 28, 2017

November

Oct. 19, 2017

Oct. 26, 2017

December

Nov. 23, 2017

Nov. 30, 2017

MARKET
PROFILE
By Gender:
Male 59%
Female 41%
By Age:
18-24 32%
25-29 34%
30-40 21%
34+ 13%

TESTIMONIALS
“As readers, we feel fortunate to
have a magazine as good as BeatRoute
in Western Canada in general, but it
also provides a perfect way for us to
communicate with Fluevogers who
love music and art - of which there
are many. We are in many markets
where we have struggled to find a
publication of the same quality.”
JOHN FLUEVOG
“BeatRoute Magazine lets you
know all the great stuff that’s
happening in the city, particularly
events that are a little more
underground, because they’re
actually reporting on them. It’s like
a behind the scenes access card.”
VANCOUVER FRINGE FESTIVAL

“Working with BeatRoute magazine is
a great way to promote independent
artists and events. Beatroute’s
editorials are written with fresh
voices and cover a vast breadth of
genres, perfectly complimenting
ads for alternative events.”
TIMBRE CONCERTS
“I have learned so much about new
bands and music history through
BeatRoute. Its a pure blast of
teenage zit rawk angst! Doot doo!”
NARDWUAR THE HUMAN SERVIETTE
“If you’re at all interested
in music, art or pop culture,
BeatRoute is essential reading
in print and online. They cover
both the local and international
scene like no other in town!”
NEPTOON RECORDS

BEATROUTE MAGAZINE
BC Edition

#2-2405 East Hastings Street
V5K 1Y8  Vancouver, BC
beatroute.ca
Glenn Alderson
Editor-in-chief
778-888-1120
glenn@beatroute.ca