PUBLIC AFFAIRS MADE PUBLIC.

A BETTER EXPERIENCE

2006 TVW
ANNUAL
REPORT
A MESSAGE FROM TVW’S PRESIDENT
Dear Friend of TVW,
This past year was one of the most
exciting and eventful in my tenure here,
and may well go down in the books as one
of the most pivotal and transitional years
in our history. Some of those changes are
hard to miss. Last fall, we moved into a
new state-of-the-art broadcast facility,
the Jeannette C. Hayner Media Center.
In addition to making our offices look
considerably less like tape archives, this
move enabled us to upgrade all of our
equipment to new digital technology. As
with nearly everything these days, going
digital helps us to do more, do it better
and do it faster. As just one example, we
are now able to podcast virtually all of the
programming we generate. This makes
our unique content more searchable, more
accessible and of course, even more useful.
Cindy Zehnder
President
Other changes were less physical, but
no less important for TVW and the
continued pursuit of our mission. We
adopted a new brand design and graphic
standards, which help provide consistency
to our content and messaging and clarity
to our positioning within the minds of
TVW stakeholders. In the process we
conducted a number of audience surveys
and focus groups which helped ensure that
we are responding appropriately to their
needs and expectations. Based on what
we learned, we adopted a new logo and a
new tagline “Public Affairs Made Public.”
This truly does describe not simply
what we do, but why it should matter to
viewers, voters and policymakers alike.
In our ongoing effort to keep people in
Washington connected with one another
and their government, we launched two
 FINANCIAL STATEMENTS

new programs: The Docket and the EXPENSES 2006

Pacific NW Technology Tour. Certainly Programming $ 11,192,705 95%
2006 has been a year of impressive change Management and General 495,888 4%
for our organization. And while I am Fundraising 148,820 1%
proud of our continued progress, I am TOTAL: $ 11,837,413 100%
even more impressed by the dedication
and commitment of our staff and what
they have managed to accomplish. And REVENUES 2006

lastly, I am extremely grateful to our loyal State Appropriation* $ 2,130,115 18%

donors and Board members for making In-Kind 9,268,530 77%
our unique and remarkable venture such Other Contributions* 520,974 4%
an unqualified success. Thank you for Tape Sales, Special Event,
193,238 2%
helping to make public affairs truly public. Investment & Other
TOTAL: $ 12,112,857 100%
* Excludes appropriation for digital equipment
upgrade and contributions restricted for 2007.

CINDY ZEHNDER
President
2006 PROGRAMMING SUMMARY

3,699,869
VIEWERS REACHED IN 2006
PROGRAM HOURS BY TYPE OF EVENT EVENT BY LOCATION
Event Type Hours % Location Hours %
Legislative 618 33% Eastern Washington 179 10%
Governor’s Office 54 3% King County 521 27%
Supreme Court 108 6% Thurston County 1019 53%
Agency/Boards/ Western
217 11% 190 10%
Commissions Washington (other)
Produced Programs 155 8%
Elections 80 4%
Public Affairs/
677 35%
General Interest
1,813,525
WEBSITE VISITORS
WEBSITE VISITORS
2005 2004 2003 2002 2001 2000 1999 1998
1,212,594 658,781 521,274 446,000 341,000 306,000 210,000 77,000
NEW 2006 PROGRAMMING

THE DOCKET
Launched in 2006, TVW’s legal affairs program has become one of TVW’s most popular
programs. Sponsored by the Washington State Bar Association, it premieres the first
Sunday of every month at 8 p.m.

PACIFIC NW TECHNOLOGY TOUR

New in 2006, takes you into the labs of Northwest scientists and innovators. From heart
regeneration research to studies of smart appliances, the tour features ground-breaking
researchers from around the state. Sponsored by Pacific Northwest National Laboratory.
ONGOING ORIGINAL PROGRAMMING

INSIDE OLYMPIA
Featuring interviews with a variety of legislators, elected officials, and other leaders of
statewide significance. Sponsored by PEMCO and Weyerhauser.

LEGISLATIVE REVIEW
Legislative Review features highlights from each day’s legislative session. Sponsored by
The Washington Forest Protection Association.

AUTHOR’S HOUR
TVW’s Author’s Hour program focuses on books about politics, history, and public
policy. This program airs on Thursday evenings at 8 p.m. and repeats the following
Sunday at 9 p.m. Sponsored by Russell Investment Group.

OLYMPIA ON CALL
A weekly look at hot issues during the legislative session involving journalists across
Washington. Sponsored by PhRMA, The Washington Dental Service Foundation and
the Washington State Employees Credit Union.
PROGRAM SPONSORS CABLE PROVIDERS
Pacific Northwest Labs TVW acknowledges the significant contributions
PEMCO made by the cable companies listed below. Without
PhRMA their generosity, TVW would not be available to over
Russell Investment Group three million viewers statewide.
Washington Forest Protection Association
Washington State Bar Association Adelphia Communications
Washington State Employees Credit Union Cable Montana
Washington State Dental Foundation Cebridge Communications
Weyerhaeuser Charter Communications
City of Sumas TV Cable System
Click! Network
IN-KIND Comcast Cable
CONTRIBUTORS Community Cable Service
Davis Communications
Elway Research
Genext, LLC
Heller Ehrman
Hood Canal Cablevision
K&L Gates
Husky TV
Seattle Post-Intelligencer
Millennium Digital Media
Rainier Cable
Rapid Cable
R&R Cable Company, Inc.
Snoqualmie Pass Cable
Time Warner Cable
Tulalip Cablevision Company
Wave Broadband
ZIPP Network
THANK YOU TO OUR SPONSORS AND SUPPORTERS

Gala Sponsors G & G Public Affairs

Steve and Sandy Hill
The Boeing Company Fred Hutchinson Cancer Research Center
Comcast Harold LeMay Enterprises
FairVote LRI
PEMCO Ralph & Karen Munro
Puget Sound Energy

Gala Table sanofi-aventis

Sponsors
Advanced Broadcast Solutions
Alliances NW
Robin Appleford
Associated General Contractors of Washington
Association of Washington Business
Benton Rural Electric Association
Bratrud Middleton Insurance
Burlington Northern Santa Fe
Chiechi & Associates
Martin Flynn Public Affairs
Smith Alling Lane
Sterling Savings Bank
Teamsters Local Union No. 117
University of Washington
Washington Forest Protection Association
Washington Public Employees Association
UFCW Local 365
Washington Public Ports Association
Washington Rural Electric Cooperative Association
Washington State Association of Broadcasters
Washington State Medical Association
The Weyerhaeuser Company
BOARD OF DIRECTORS STAFF 2006
Eric Bremner, Chair Cindy Zehnder, President and CEO

Karla Graue Pratt, Vice Chair Anthony Arenas William Mader

Mike Bay Patrick Maxwell
The Honorable Della Newman, Secretary
Scott Chisa Steve McLellan
Joyce Turner, Treasurer Rob Demko Aaron Qualls
Martín Díaz-Muñoz Jan Richardson
Directors
Jane Doumit Nathan Shaw
Bruce Beckett Dan McDonald
Kelly Ebel Jeff Sowell
Vito Chiechi Stan W. McNaughton
Scott Freeman John Turk
Mari Clack Ron Main
Marc Gerchak Beth Walter
Ron Dotzauer Rob Makin
Nathan Griffin Andy Wasserstrom
Denny Eliason Ralph Munro
Jason Gutz Jeff Whitten
Dean Foster Krist Novoselic
Michael Hartz Caryl Zenker
Carver Gayton Patricia Otley
Carolyn Lindsey
Paul Goldberg Carolyn Purnell
Steve Hill Bill Ruckelshaus
Faith Ireland John Spellman
Steve Kipp Benson Wong
Lon Lee
TVW CAPITAL
CAMPAIGN
to Expand Access Donor List
TVW gratefully acknowledges the generous
support of the following individuals,
PATRON SUPPORTERS
businesses and organizations whose Aerospace Machinists District Lodge 751
contributions have made the Jeannette C. bp
Hayner Media Center a reality. Building Industry Association of Washington
Energy Northwest
MAJOR SUPPORTERS Laborers District Council
The Boeing Company Northwest Carpenters
Gene J. Colin Puget Sound Energy
Ferguson Construction John Stanton & Theresa Gillespie
The Bill & Melinda Gates Foundation Washington Dental Service &
The Hayner Family Washington Dental Service Foundation
Heller Ehrman, LLP Washington Education Association
The Kresge Foundation Washington Public Utility Association
Microsoft Washington Realtors
M.J. Murdock Charitable Trust Washington Refuse & Recycling Association
Murr Family Foundation Washington Restaurant Association
Washington State Building Denny & Sandra Eliason
& Construction Trades Council Kimberly & Charles Ellwanger
The Washington State Hospital Association & Bellevue Square Managers, Inc
The Washington State Medical Association
Jeannette Hayner
The Weyerhaeuser Company
KHQ-TV, KNDO-TV & KNDU-TV
Wright Runstad & Company
Rob & Julie Makin
William H. Neukom Foundation
TVW PRODUCERS Norcliffe Foundation
Capitol City Press, Inc. Sound Transit
Olympic Associates Company Ron & Heidi Stanley
PEMCO Financial Services Sterling Savings Bank
Port of Seattle & Port of Tacoma Tulalip Tribes
Qwest
William D. & Jill Ruckelshaus
TVW ASSOCIATES
Russell Investment Group
Anonymous
sanofi - aventis
Altria Group, Inc.
The Seattle Foundation
AstraZeneca
Boise Cascade
TVW DIRECTORS Burlington Northern Santa Fe
AT&T Mari Clack
Norman Archibald Charitable Foundation Mark & Benita Gjurasic
Association of Washington Business Group Health
Jon & Bobbe Bridge Steve & Sandy Hill
Patrick & Susan Dunn Ron Main
Connie Niva Carney Badley Spellman, P.S.
Ryan, Swanson & Cleveland PLLC Vito Chiechi & Associates
State Farm Insurance Companies Kim Clauson-Hoff
Stauffacher Communications Kathleen Collins
Washington Association of CPAs Dan Coyne
WA & N. ID DC of Laborers Ann Daley
George H. Weyerhaeuser Joe Daniels
Cynthia Zehnder Tom Dooley, Principled Solutions
Dave Ducharme

SUPPORTING CAST Jennifer Dunn

Associated General Contractors Len Eddinger

of Washington Martin Flynn Public Affairs, Inc.
Association of Washington Cities Sharon & Dean Foster
Robin Appleford Booth Gardner
Art & Clara Bald Trust Gary Gardner
Bruce & Jeannie Beckett Jan & Bob Gee
Frank & Charlene Blethen Fred Goldberg
Becky Bogard Paul Goldberg
Boldt / Thatcher John Hanley
Timothy S. Boyd Greg Hanon
Jim Bricker Denny & Paula Heck
Don & Jeri Brunell Jim & Kathryn Hedrick
Steve Buckner Linda Hull
Bremner Family Fund Faith Ireland & Chuck Norem
Jim Jesernig Saltchuk Matching Gifts
Johnson & Johnson Duke Schaub
Keller Rohrback L.L.P. Rick Slunaker & Donna Veley
Enid Layes Sid Snyder
Lon C. Lee Mr. & Mrs. Robert Spence
Jean M. Leonard Teamsters 117
Les Schwab Tire Center The Third House
Joyce & Rory McCallum Mikal & Lynn Thomsen
Len McComb Tim Thompson, Thompson Smitch
Patrick McDonald Consulting Group

Stan & Kathy McNaughton Bob & Joyce Turner

Scott D. Nelson, The Nexus Group Gordon Walgren & Sue Walgren

Della Newman Dave Warren & Ruth Musgrave

Krist Novoselic Washington State Association of Counties

Patricia & Richard Otley Washington State Chiropractic Association

Pelo Foundation David Watkins, Hotel Max

Perkins Coie Phil Watkins Public Affairs

Pfizer, Inc. Marian Whited

Greg Pierce Nancee Wildermuth

Premera Blue Cross Benson D. Wong & Terry M. Mark

Carolyn Purnell & Wes Uhlman Mike Woodin & Amy Bell

James H. & Karla Graue Pratt

Randy Ray, ÆQUUS Corporation
Mike Ryherd
FRIENDS Dennis & Ginger Eagle

Anonymous Jock Edwards

David A. Anderson Suzanne Dale Estey

Andrew Austin Lori Evans

Vicki Austin Evergreen Public Affairs – Bob Cooper

Bank of America Matching Gifts Tammy Fellin

BECU Lincoln Ferris

T.K. Bentler Stan Finkelstein

Deborah & Richard E. Berger Mayor Mark Foutch

Lori Bielinski Bill & Celia Fritz

Brad Boswell Carver Gayton

Stan L. Bowman Kathy Gerke

Joseph E. Brennan Steven M. Goldblatt

Emanuel J. Brisker, Jr. Bev Hermanson

Jonathan Brock & Elaine Chang Dedi Hitchens

Charlie Brown Lis Houchen

Sharon Case Barbara Howard

Kari Cassidy-Diercks International Federation of Professional

and Technical Engineers, Local 17
Dolores Ann Chiechi
State Senator Ken Jacobsen
Ark & Winnie Chin
Brad Jurkovich
Pamela Crone
Roberta Ann Kendall
Dave & Lauren Danner
Steve Kipp
Mike Doubleday
Sally Kirkpatrick
Steve & Sylvia Duncan
Karen E. Lane
Steve Lindstrom Sandi Swarthout & Ryan
Linda A. Macs Spiller, Capitol Connection

Dick Marquardt Terry Teale

Linda & Mike Matson Carrie Tellefson

Maxine McCallum Rowland Thompson

Dan & Janie McDonald Susie Tracy

Gail T. McGaffick Michael & Lila Transue

Mark Minickiello Mary Anne & Paul Trause

Representative Jim Moeller Washington Asphalt Pavers Association

& Clark Crawford Washington Fire Commissioners Association
Jean M. Morris Washington Forest Protection Association
Maureen L. Morris Jackie White
Ralph, Karen & George Munro John B. Woodall
Mike & Teri Murphy Kobi Yamada
Lois H. North Caryl Zenker & Mike McKenzie
Sam & Margie Reed
Eric & Carolyn Robertson LEADERSHIP SUPPORT
Lawrence R. Ross
State of Washington
Jane Rushford
Helen Sommers
John & Lois Spellman
Lawrence W. Stevens
Gail Stone
Bill Struyk