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A better society

starts with YOU


Presented by SWETA LEENA PANDA
ID FMS/MBA/2015-17/000308

Vision for change


Good Governance

Respect for Human Rights

Economics Opportunity
Accountability

Source ,
Production
And just
Communities

Peaceful
Change

Participation
Access to Information
Civil Sector

Health and well being

Sustainable Resource Management

Fairly
educated
politician and
leaders

Some
TARGET
graduate
students

NGOs

Civil service
aspirant

Be a relevant voice for your prospects


Brand Recognition

Visibility

Know your customers -

Result

Contact
Demographics
Occupational
Financial
Social Media
Direct Marketing Channel Preference
Advertising Receptivity
Interests

Shape your tactics by using


RELEVENT DATAS

24-year-old,
single female

Resides at
Local (Odisha)

Incom3 25,000-50,000

Interest in writing and


social works .

Bachelors degree

IT professional

Part time volunteer


worker in NGO.

Heavy social media


user, Twitter user,
blogger

Uses Internet for


professional and
personal use

Strongly influenced by
social/mobile
site/blogs/reviews

GRNERAL PROMOTION

Collaboration

BENEFITS

General Publicity for all


A creative marketing hook -short
message

Popular place - A restaurant ,


Community centres , side walks

Publicity - Local news paper , FM


Radio

Volunteering - Staff volunteering


service

Collaboration - Partnership with


local and national agencies

Show your responsibility - Promote


legal and social rights towards
women etc.

Create a video , song and ad for that

Awareness create - Importance of


an action plan for high-speed
broadband connectivity on optical
cable to all Gram Panchayats.

FAIRLY EDUCATED POLITICIAN


& LEADERS
Tagline
Chase your dreams

Course Offering

Knowledge sharing - Workshop , seminar


Short term training - courses sponsored by Department of Personnel and
Training or others .
Working with Local/Village-level Government and other Local Leaders
Protecting Rights , Local Decision-makers and Relationship Mapping
Assessing Technical Skills for Service Delivery at the Local Level
Power Dynamics in Local Governance
Participatory Research and Action
Project Prioritization
Village/Community Development Plans
Maintenance Committee Roles (for infrastructure projects)
Working with National/Central-level Ministries and Offices

Branding & Promotion


Reaching People Directly involves Outlets like (Branding)
i.
ii.
iii.
iv.
v.
vi.
vii.
viii.
ix.

Interpersonal Communication
Intra-group and Inter-group Meetings
Organization of Public Debates & Conducting street corner meetings
Carrying Feed-back from beneficiaries, stake holders and moulders of public opinion.
Conduct of Road shows
Organize of Meets & Get- Together Camps
Organize of Orientation Camps/ Training Camps/ Refresher Meets
Organize of infotainment programmes like street plays, play shows, and cultural evenings
Organize of seminars, workshops and stakeholder meets.

Reaching People through Media involves outlets of outdoor and intermediary media instruments of
which the major ones are (Promotions)
i.
ii.
iii.
iv.
v.
vi.

Print Media like Newspapers/weeklies, / periodicals


Electronics Media like TV Channels
Signature and opinion boards 24 Ibid 20
Leaflets & handouts
e- Social Media like, Facebook, Google, Twitter, My-space vi. Cinema and video shows
Public Galleries

Course Fees
ROI is much
better

Most preferred
local people or
people from
ODISHA (they can
involve in the
community work
much better)

More practical
oriented work .

Course Fees 4 Lakh


Why ?
Better connection
with local and
national politician

Become better
leader (Ethics and
Moral as well as
Greater
Efficiency)

NGO
Tagline
Discover new ways to serve , Where honour and
integrity meet precision and performance.

Course Offering

Knowledge sharing - Workshop , seminar or course (Free)


Research - conferences and lectures and research in matters relating to public
administration and the machinery of government. (Less pay)
General Education
Short term training - courses sponsored by Department of Personnel and Training
(Free)
Working with Local/Village-level Government and other Local Leaders (Paid)
Protecting Rights , Local Decision-makers and Relationship Mapping .
Assessing Technical Skills for Service Delivery at the Local Level (Paid) ,
(Collaboration with Government)
Village/Community Development Plans.
Maintenance Committee Roles (for infrastructure projects).

Branding & Promotion


Reaching People Directly involves Outlets like (Branding)
i.
Interpersonal Communication
ii.
Intra-group and Inter-group Meetings
iii.
Organization of Public Debates & Conducting street corner meetings
iv.
Carrying Feed-back from beneficiaries, stake holders and moulders of public opinion.
v.
Conduct of Road shows
vi.
Organize of Meets & Get- Together Camps
vii. Organize of Orientation Camps/ Training Camps/ Refresher Meets
viii. Organize of infotainment programmes like street plays, play shows, and cultural
evenings
ix.
Organize of seminars, workshops and stakeholder meets.

Reaching People through Media involves outlets of outdoor and intermediary media
instruments of which the major ones are (Promotions)
i.
ii.
iii.
iv.
v.
vi.

Print Media like Newspapers/weeklies, / periodicals


Electronics Media like TV Channels
Signature and opinion boards 24 Ibid 20
Leaflets & handouts
e- Social Media like, Facebook, Google, Twitter, My-space vi. Cinema and video shows
Public Galleries

Course Fees
ROI is much better
(Better placement
opportunity for students )

More practical oriented


work .

Course Fees 1.7 Lakh


Why ?

Become better leader


(Ethics and Moral as well
as Greater Efficiency)

Better connection with


local people.

INTERESTED GRADUATE STUDENTS


(LAW,SOCIO CULTURE , POLITICS )

Tagline
We have flexible learning, career connections. With all that, you have only one way to go up.

CSR to NGO , Activity


Top 8 characteristics fresher students look for in a university

Alumni page
Apps

Proximity to home
Cost /Tuition
Academic
Programs
Financial aid
/scholarships
Academic
Reputation

Website Quality
(content showcase
your academic
programs and
their reputations)

Promotion
People love data and facts
Step 1: Research survey to each audience
Step 2: Content development to support multiple
channels
Step 3: Distribute & Promote!
Post, publish, email, share, pin, tweetetc.

Checklist
Hook
Headlines
Bullet points
Graphics
Repurpose for
distribution
channels
Copy
SEO friendly
CTA
Review for best
practices

Course Offering

Knowledge sharing - Workshop , seminar or course


Research - conferences and lectures and research in matters relating to public
administration and the machinery of government.
Short term training - courses sponsored by Department of Personnel and Training
General studies
Working with Local/Village-level Government and other Local Leaders
Protecting Rights , Local Decision-makers and Relationship Mapping .

Course Fees
ROI is much better

More practical oriented


work .

Course Fees 2.5 Lakh


Why ?

Become better leader


(Ethics and Moral as well
as Greater Efficiency)

Better connection with


local and national
politician

IAS AND IPS


Tagline
Youve got skills, discipline and experience. We have flexible learning
options and tuition reimbursement for civil service.

Speak Their Language


Help Prospective Students Visualize Themselves On-Campus

Awareness

Interest

Action

1) Video Short videos ( YouTube , Vine or YouTube) (sporting match, a highlight from a campus tour, a
glimpse into a day in the life of a Top Notch University student, you get the idea.)
2) Photos The world is full of visual thinkers. (Instagram and Pinterest)
3) Develop Profiles of Your Most Successful Students (Thumbnail Descriptions Average Age Beliefs
and Values Behaviours and Motivations Influencers Media Preferences & Behaviours Leading
Reasons to Enrol)
4) Highlight Practical Benefits

Course Offering

Knowledge sharing - Workshop , seminar or course (Free)


Research - conferences and lectures and research in matters relating to public
administration and the machinery of government. (Less pay)
Short term training - courses sponsored by Department of Personnel and Training
(Free)
Special course for Civil exam preparation
General course
Work on Government as well as Private projects (Voluntarily)

Branding & Promotion


Reaching People Directly involves Outlets like (Branding) (Optional)
i.
Interpersonal Communication
ii.
Intra-group and Inter-group Meetings
iii.
Organization of Public Debates & Conducting street corner meetings
iv.
Carrying Feed-back from beneficiaries, stake holders and moulders of public opinion.
v.
Conduct of Road shows
vi.
Organize of Meets & Get- Together Camps
vii. Organize of Orientation Camps/ Training Camps/ Refresher Meets
viii. Organize of infotainment programmes like street plays, play shows, and cultural
evenings
ix.
Organize of seminars, workshops and stakeholder meets.

Reaching People through Media involves outlets of outdoor and intermediary media
instruments of which the major ones are (Promotional)
i.
ii.
iii.
iv.
v.
vi.

Print Media like Newspapers/weeklies, / periodicals


Electronics Media like TV Channels
Signature and opinion boards 24 Ibid 20
Leaflets & handouts
e- Social Media like, Facebook, Google, Twitter, My-space vi. Cinema and video shows
Public Galleries

Course Fees
ROI is much better

More practical oriented


work .

Course Fees 3.5 Lakh


Why ?

Become better leader


(Ethics and Moral as well
as Greater Efficiency)

Better connection with


local people.