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SaaS Startup One-Slide Financial Dashboard

Licensed under a Creative Commons Attribution-NonCommercial 4.0 International License,

Actual
2014
Starting ARR
New ARR bookings
Churn ARR
Ending ARR
YoY growth

Subscription revenue
Services revenue
Revenue
YoY growth
QoQ growth

Subscription COGS
Services COGS
COGS
Gross margin
Sales
Mkt
R&D
G&A
Total Opex
Cashflow
Ending cash
Number of Customers
CAC ratio
Quota-carrying reps
Total headcount

Actual
2015

Actual
1Q16

.0 International License, Kellblog by Dave Kellogg

Actual
2Q16

Forecast
3Q16

4Q16

Forecast
2016

Plan
2016

Forecast
% Plan

Forecast
YoY %