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2013

Submitted By:
Javed Khan
Alamgir Khattak

PRODUCT DEVELOPMENT: LAWN


MOVER MACHINE

Contents
Product Planning Process ..............................................................................................................................................2
Opportunity Statement: ............................................................................................................................................3
Mission Statement: ...................................................................................................................................................3
Identify Customer Needs:...............................................................................................................................................4
Gather Raw Data from Customers: ...........................................................................................................................4
Customer 1 ............................................................................................................................................................4
Customer 2: ...........................................................................................................................................................4
Interpretation of Raw Data in terms of Needs: .........................................................................................................4
Organize Needs into Categories: ...............................................................................................................................5
Prioritization of Needs: ..............................................................................................................................................5
Establishing Target Specifications: ................................................................................................................................6
Identify and Enlist the Metrics:..................................................................................................................................6
Identify Metrics: ....................................................................................................................................................6
List of Metrics ........................................................................................................................................................6
Metric Matrix: .......................................................................................................................................................7
Collect Competitive Benchmarking: ..........................................................................................................................8
Set Ideal & Marginally Acceptable Target Specifications: .........................................................................................8
Concept Generation: ......................................................................................................................................................9
Clarify the Problem: ...................................................................................................................................................9
Understanding: .....................................................................................................................................................9
Decomposing the Problem: ...................................................................................................................................9
External Search:.........................................................................................................................................................9
Energy Storage: .....................................................................................................................................................9
Keypad: .................................................................................................................................................................9
Microcontroller: ....................................................................................................................................................9
LCD: .....................................................................................................................................................................10
Communication Technology (Transmitter/Receiver): .........................................................................................10
Internal Search: .......................................................................................................................................................10
Energy Storage: ...................................................................................................................................................10
Keypad: ...............................................................................................................................................................10
Microcontroller: ..................................................................................................................................................10
Communication Technology (Transmitter/Receiver): .........................................................................................10
Casing:.................................................................................................................................................................10
Concept Combination Table: ...................................................................................................................................10
Proposed Concept:...................................................................................................................................................11
Proposed Design ......................................................................................................................................................11

Opportunity Statement:
The objective is to develop and design a portable cordless, rechargeable, safe and battery efficient electric
Lawn Mover machine.

Mission Statement:
Mission Statement: Battery Efficient, Rechargeable Electric Lawn Mover Machine
Product Description

Portable
Easy to Use
Safe
Low Power
Cordless
Rechargeable

Key Business Goals

User Friendly
Excel in the primary market
20% Gross Profit Margin

Primary Market

Children Parks
Homes

Secondary Market

Gardner

Assumptions and Constraints

Efficient Battery Management System


Plant set up in Gujranwala, Pakistan
Low Cost Solution
Sales via Wholesale dealers

Stakeholders

Manufacturing Operations
Low Cost Solution
Retailers
Distributors and Franchises
Legal Team
Service Operations

Identify Customer Needs:


Gather Raw Data from Customers:
Raw data of needs from few instructors/customers was gathered through a survey conducted via Interviews in
Islamabad Lake view Park and

Customer 1:
User:
Lal khan
User Type:
Handy Person
Questions
1.After how many do you use the Lawn Mover?
2.What are the constraints of machines?
3.What features would you like to have in the latest Lawn
Mover Machine?

Interviewer:
Javed Khan
Usage Rate:
Frequently
Customer Statement
Twice a Week
Smooth and uniform surface of Garden
Efficiency of making surface to smooth should be
increased.
Long lasting battery.

Customer 2:
User:
User Type:
Questions

Tauseef Ahmad
Handy Person

Interviewer:
Usage Rate:
Customer Statement

1.After how many do you use the Lawn Mover?


2.What are the constraints of machines?
3.What features would you like to have in the latest Lawn
Mover Machine?

Alamgir
Frequently

Once a week.
Cutting Blades are not sharp enough
User friendly blades installing procedure.
Adjustable blades of varying sizes.

Interpretation of Raw Data in terms of Needs:

Customer Statement

Interpreted Need

Smooth and uniform surface of Garden

Lawn Mover has sharp and balanced blades

Battery Consumption is Inefficient

It has a powerful and efficient battery.

Procedure for replacing cutter is not userfriendly

The trimmer is easy to use.

I have to cut the grass in minimum time

Machine is very fast.

It should be easy to use.

Operation of machine is simple.

I want a lightweight device.

Device is cordless, handheld and lightweight.

The sound of the machine disturbs my


neighbours

Lawn Mover has pleasant sound.

Organize Needs into Categories:

Category

Need

Primary

Cutter must be Sharp and Balanced enough.


It is a cordless, rechargeable device.
The device is easy to use.

Secondary

It has a rubber grip.


Machine is very fast and powerful.
It has a pleasant sound.

Tertiary

Operation of machine is simple.


Function of battery level indication.

Prioritization of Needs:
Setting of need rank wise:
Highly important =1
Less important =5

Ranks

Sr.NO Need Statement


1

Lawn Mover has sharp and balanced blades

Recharging time is small.

It is a cordless, handheld device.

It has a rubber grip.

Machine is very fast and powerful.

Function of battery level indication.

It has a pleasant sound.

Operation of machine is simple.

Establishing Target Specifications:


Identify and Enlist the Metrics:
Identify Metrics:

Need

Metric

Cutter is balanced and sharp enough

Subjective

2
3

Recharging time is small.


It is a cordless, handheld device.

Time
Weight

4
5

It has a very powerful battery


The device is easy to use.

Discharging
Easy to understand

6
7

It has a pleasant sound.


Machine is very fast and powerful.

Subjective
Power

8
9

Function of battery level indication.


Operation of machine is simple

Subjective
Easy to understand

List of Metrics

Metric
#

Need
#

Metric

Importance Units

Sharpness

No unit

Time

Hours

Weight

Pounds

5,9

Easy to understand

Minutes

Power

Watts

Metric Matrix:

Recharging time is small.

It is a cordless, handheld device.

4 The device is easy to use.


5

Operation of machine is simple

6 Machine is very fast and powerful.

Power

Easy to understand

Weight

Time

Need
1 Cutter is balanced and sharp enough

Sharpness

Metric

Collect Competitive Benchmarking:

Metric #

Need #

Metric

Importance

Units

Kawasaki

Honda

1
2
3
4
5

1
2,3
4
5
6

Sharpness/Speed
Time
Weight
Easy to understand
Power

1
1
2
4
3

rpm
Hours
Pounds
Minutes
Watts

3200rpm

2850rpm

2 hours
50lbs
20

1 hours
42lbs
15

3.8 KW(5HP)

3kw (3.5 HP )

Set Ideal & Marginally Acceptable Target Specifications:

Metric
#

Need
#

Metric

Importance

Units

1
2
3
4

1
2,3
4
5
6

Discharging
Time
Weight
Easy to understand
Power

1
1
2
4
3

Seconds
Hours
Pounds
Minutes
Watts

Ideal
Target
Specificati
on
3200rpm
15 minutes
40lbs
10-12 min
3 KW
(4HP)

Marginally
Acceptable
Target
Specification
3000rpm
20 minutes
50lbs
15min
4KW(5HP)

Concept Generation:
Clarify the Problem:
Understanding:
Problem understanding steps are discussed in detail in previous headings.

Decomposing the Problem:

No Energy Output
Instantaneous
Feedback
Device

No Material Input

No Material Output

Signal/Data input

Signal/Data Input

Controller or
Processor

No Material Input
Keypad

Signal/Data input

External Search:
Energy Storage:
MTD OEM 925-1707D BATTERY

Keypad:
Standard 6x6 keypad

Microcontroller:
Pic 18F4550

No Energy Output

Energy
Storage

Question
Receiver

No Material Output
LCD

Answer
Transmitter

Signal/Data Input

Output

Input

Energy

Output

Input

Energy

LCD:
Customized LCD

Communication Technology (Transmitter/Receiver):


Bluetooth
Wireless USB
Casing:
Steel and PVC plastic

Internal Search:
Energy Storage:
5 Ah 24 Volt AGM Battery Pack
24V 2200mAh (20XAA) Battery

Keypad:
Standard 5x5 keypad
Custom keypad

Microcontroller:
8051
PIC
AVR
LCD:
Standard 2x16 alphanumericLCD

Communication Technology (Transmitter/Receiver):


Wifi
Wimax
Edge
GPRS
GSM

Casing:
Acrylic sheets
PVC Plastic
PVA Plastic

Concept Combination Table:


Casing

Communication
Technology

Microcontroller

Keypad

PVC Plastic

Wifi

8051

Standard 6x6
keypad

PVA Plastic

Wimax

PIC

Acrylic Sheet

Edge
GPRS

AVR

Standard 5x5
keypad
Custom keypad

LCD
Standard 2x16
alphanumeric
LCD
Customized
LCD

Energy Storage
AGM Battery
(20XAA)
Battery
24V battery

Bluetooth
Wireless USB
GSM

Proposed Concept:

PVC Plastic

PVC Plastic

Proposed Design

Wifi

GSM

PIC

8051

Custom
Keypad

Custom Keypad

Standard 2x16
alphanumeric
LCD

Standard 2x16
alphanumeric
LCD

24V battery

24V AGM
battery

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