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Summary
Driven, detail oriented and passionate young professional with experience in media, SEM,
client relations, journalism and communications
Experience
SEM Analyst, Situation Interactive January 2016 - Present
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Manage SEM campaigns in Google Adwords, BingAds and DoubleClick platforms for over 20 national and international Broadway
and live entertainment clients
Pull weekly, monthly and quarterly reports in DoubleClick analyzing performance and trends to help create recommendations to
improve revenue and ROI for our accounts
Create campaign budget recommendations and communicate with our client services team, media team and search engine
representatives
Build all parts of a campaign from keyword lists to ad copy using best practices and historical data to set up for success
Responsible for weekly budget pacing management across all campaigns, and optimization of keywords and ad copy to improve
performance
Oversee Paid Search and Content campaigns for Merck and Serta/iComfort
Pull and analyze reports in Google AdWords, BingAds and Marin Management software
Create keyword lists and ad copy for campaigns and analyze campaign metrics
Optimize campaigns on keyword and ad level towards KPI goals for clients and maintain account budgets
Responsible for weekly account status updates with clients and internal team
Learned about the creation, operations, reporting and performance of digital advertisements
Gained experience with Salesforce, Excel, internal databases AdPortal, OnPoint, and Creative Manager
Assisted the East Coast team with management of Toyota, Walmart and Audi campaigns
Education
BA Broadcast Journalism, Pennsylvania State University
Activities
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Penn State Singing Lions-Vice President and Tour Manager 2015, THON Chair 2014
Penn State Dance MaraTHON-Communications Captain 2015, Morale Committee Member 2014, Rules and Regulations Committee
Member 2013
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Skills
Google AdWords Certified, DoubleClick Search Certified, Microsoft Excel, Microsoft Office, Marin Bid Management Software, AP News
Style Writing, Adobe Photoshop, Adobe Premiere, Microsoft Word, PowerPoint, Hootsuite, Salesforce, Omniture, Social Media, Event
Planning