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Kristofer Canner

25-43 Crescent St, Astoria NY 11102


Phone: 610-908-9509 E-Mail: kcanner75@gmail.com

Summary
Driven, detail oriented and passionate young professional with experience in media, SEM,
client relations, journalism and communications

Experience
SEM Analyst, Situation Interactive January 2016 - Present
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Manage SEM campaigns in Google Adwords, BingAds and DoubleClick platforms for over 20 national and international Broadway
and live entertainment clients

Pull weekly, monthly and quarterly reports in DoubleClick analyzing performance and trends to help create recommendations to
improve revenue and ROI for our accounts

Create campaign budget recommendations and communicate with our client services team, media team and search engine
representatives

Build all parts of a campaign from keyword lists to ad copy using best practices and historical data to set up for success

Responsible for weekly budget pacing management across all campaigns, and optimization of keywords and ad copy to improve
performance

SEM Analyst, Initiative

June 2015 December 2015

Oversee Paid Search and Content campaigns for Merck and Serta/iComfort

Pull and analyze reports in Google AdWords, BingAds and Marin Management software

Create keyword lists and ad copy for campaigns and analyze campaign metrics

Optimize campaigns on keyword and ad level towards KPI goals for clients and maintain account budgets

Responsible for weekly account status updates with clients and internal team

Client Services Intern, PointRoll A Gannett Company

June 2014 August 2014

Learned about the creation, operations, reporting and performance of digital advertisements

Assisted Digital Project Managers with projects and campaign management

Gained experience with Salesforce, Excel, internal databases AdPortal, OnPoint, and Creative Manager

Assisted the East Coast team with management of Toyota, Walmart and Audi campaigns

Education
BA Broadcast Journalism, Pennsylvania State University

June 2011- May 2015

Minor Political Science

Activities
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Penn State Singing Lions-Vice President and Tour Manager 2015, THON Chair 2014

Penn State Dance MaraTHON-Communications Captain 2015, Morale Committee Member 2014, Rules and Regulations Committee
Member 2013

Theta Chi Fraternity-Community Service & Involvement Chair 2012

Penn State Thespians-Cast Member in 6 Musicals 2011-2015

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Skills
Google AdWords Certified, DoubleClick Search Certified, Microsoft Excel, Microsoft Office, Marin Bid Management Software, AP News
Style Writing, Adobe Photoshop, Adobe Premiere, Microsoft Word, PowerPoint, Hootsuite, Salesforce, Omniture, Social Media, Event
Planning

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