Ad.

Agency Launch
Launch of Full Service Advertising Agency Project. The following is a part of
project for launching an advertising agency plan. The details are as given
below. All time values in days. The penalty for completing the project is 650/
per day if completed beyond 100 days.

Activity
A - Conduct Quantitative
Research to find what
promotion is most
favourable for the Brand.
B - Get Suggestions for
positioning of campaign
C - Test & Make creative
D - Approve creative by
client
E - Make story line for
campaign using creative
F - Prepare storyboard
(Visual representation of
story)
G - Preproduction using
creativities.
H - Filming of story using
creatives.
I - Postproduction using
creatives & storyboard.
J - Place the spots
K - Launch & Run the
Campaign

Preced
ing
activit
y

Optimis
tic Time

Most
Likely
Time

Pessimi
stic
Time

Cra
sh
Tim
e

10

13

1000

1900

A,B

10
15

15
18

20
21

13
16

1000
1500

1800
2700

15

17

19

13

2000

3200

11

5000

8000

21

3000

19

25

15

8000

4100
1025
0

D,F,G

22

D,F
H

11
10

12
20

13
54

9
23

5000
1000
0
4000

6400
1240
0
4400

I,J

20

26

26

24

5000

5500

Norm Cras
al
h
Cost Cost

Draw the project network & Critical Path.

Estimate optimum duration & Project Cost.
Find duration if manager wants to be 93% confident of project completion.

Find probability of completing project with delay of 5.

The progress of project was measured at end of 45 days in term of % actual

completion of each activity details are as given below. Along with actual cost
incurred till date. The details are as given below:

A
B
C
D
E
F
G
H
I
J
K

% Actual Completion
100
100
100
65
100
20
60
0
0
0
0

Actual Cost
1100
1150
1600
1400
4900
700
5000
0
0
0
0

What can you say about the Progress of the Project? Estimate revised Project
Duration & Project Cost.