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  • Building For Indians - Final - TechSparks

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    Ankur, founder and CEO of Helpchat, discusses building apps for mass Indian users and the strategy of bundling multiple services into a single app. Helpchat has grown to become India's biggest all-in-one app with over 50,000 daily transactions. Ankur explains that the mass Indian user is different than early adopters and lives in smaller cities, with modest incomes and phone budgets. To build for this demographic, companies must internalize their needs and perspectives, speak directly with users, and design for basic concerns like battery life and data usage. Bundling multiple services into one app is emerging as a successful strategy, as seen with companies like Baidu, Meituan and Go Jek,

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    Ankur Singla Tapzo - Helpchat

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    Building for Indians - Final - TechSparks

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    Ankur, founder and CEO of Helpchat, discusses building apps for mass Indian users and the strategy of bundling multiple services into a single app. Helpchat has grown to become India's biggest all-in-one app with over 50,000 daily transactions. Ankur explains that the mass Indian user is different than early adopters and lives in smaller cities, with modest incomes and phone budgets. To build for this demographic, companies must internalize their needs and perspectives, speak directly with users, and design for basic concerns like battery life and data usage. Bundling multiple services into one app is emerging as a successful strategy, as seen with companies like Baidu, Meituan and Go Jek,

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    © All Rights Reserved
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    15 views33 pages

    Building For Indians - Final - TechSparks

    Uploaded by

    ishaan90
    Ankur, founder and CEO of Helpchat, discusses building apps for mass Indian users and the strategy of bundling multiple services into a single app. Helpchat has grown to become India's biggest all-in-one app with over 50,000 daily transactions. Ankur explains that the mass Indian user is different than early adopters and lives in smaller cities, with modest incomes and phone budgets. To build for this demographic, companies must internalize their needs and perspectives, speak directly with users, and design for basic concerns like battery life and data usage. Bundling multiple services into one app is emerging as a successful strategy, as seen with companies like Baidu, Meituan and Go Jek,

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 33

    Building a

    bundled app for


    mass Indian users
    Techsparks

    Bangalore
    September 2016

    Hi, Im Ankur.
    Founder and
    CEO, Helpchat.
    Drug: history and tech books.
    Belief: Work hard and persevere.

    Helpchat is
    Indias biggest
    All in One app.

    Daily Transactions
    50,000

    And its growing


    fast. Like weed.

    37,500

    25,000

    12,500

    0
    31-Dec-15 29-Feb-16 30-Apr-16 30-Jun-16 31-Aug-16

    Lets start.

    Two parts:
    - Indian mass user
    - Bundling
    And how the two come together.

    Who is this mass


    Indian user?

    Not you and me.


    Not on Twitter or Insta.
    Not the first 5-10M.

    Next 100M
    85% male.
    Only WhatsApp or FB.

    Phone - 4K-12K.
    Salary - 15K-50K
    Not Bharat.
    Split in I, II, III cities

    Early adopters exist.


    Just different.

    Why?
    Otherwise no scale
    and impactful
    internet businesses.

    How are we trying


    to build for the mass
    Indian user?

    1 - Internalise the
    importance. And
    accept the
    challenge.
    Arrogance comes in the way of a billion
    dollars.

    2 - Talk to them.
    Theyll teach you.

    Security guards, small business owners, BPO


    employees, sales guys.

    3 - Think Maslows
    hierarchy of mobile
    needs.
    Battery, balance, storage and data usage.

    4 - Be Indian.

    Dig into your childhood. Figure out solutions


    from scratch.

    Now lets talk about


    bundling.

    Heres how we look


    at the world:

    2000s: Portals
    Yahoo, Craigslist,
    Justdial, Yellowpages

    2010s: Apps
    Just too many. Real
    app fatigue.

    2015 onwards:
    Bundling++

    Pan Asian phenomenon.


    Baidu

    Meituan

    Go Jek

    Helpchat

    Challenges of
    bundling

    1. UI and UX

    2. Find a noun

    3. Early cross
    category usage.

    Conclusion?

    Bundling and Indian


    mass users are two
    massive
    opportunities.

    Find overlaps or tap


    at least one of the
    two trends.

    Thank you.

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