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Simulacra and simulation

(The hyperreal and the imaginary-Political incantation-Mobius


Dissimulate—to pretend not to have what one has (presence)
Simulate—to feign to have what one doesn’t have (absence)
Representation—equivalence between sign and real
Simulation—negation of the sign as value
1. Disneyland—a model of simulacra orders
Baudrillard mentioned Disneyland as a representative example to
elaborate how the orders of simulacra work, which as is introduced in the
former chapter, is the fourth order of images. Disneyland in California has
long been considered as an imaginary world, a play full of illusions, but
Baudrillard pointed out that what is unique is that the imaginary world is a
“social microcosm” which takes the real America as its prototype, that
makes it an image of real America. Nevertheless, if we may recall the
fourth order of images, which is “the image has on relation to any reality
whatsoever, it is its own pure simulacrum”, also he wrote that this order is
a transition from “signs that dissimulate something” to “signs that
dissimulate that there is nothing”, we will find out that his point is that
there is no such a “real America” outside of the Disneyland, but only what
he defined as “hyperreal”—the real that is no longer what it was. On the
contrary, the Disneyland itself, although always considered an imaginary
world, is the “real” country.
He made this parallel between the inside of the Disneyland and the
outside world. The inside world is described as “with warmth and
tenderness” while outside one as “solitude”, through idealizing the
contradictory reality, Disneyland “digest of the American way of life,
panegyric of American values” thus made itself the real America.
People used to convince themselves that childishness is only inside of the
imaginary world like Disneyland or other theme parks, but as Baudrillard
has pointed out, “childishness is everywhere”. This attempt to conceal the
true world is what he called “dissimulation”—a form of deception on which
one conceals what he is. At the same time, the existence of Disneyland is
to make us believe that the outside world is real while the inside is
imaginary, however as we have known the real America is no longer real,
this action of dissimulating that there is no real anymore is a secondary
level of dissimulate, what was thought to be presence no longer present,
dissimulate then became simulate.
It’s not that only Disneyland is “a space of the regeneration of the
imaginary as waste”, but also there’re other institutes recycling wastes in
order to produce the lost things, for instance sexual, psychic and somatic
institutes (Q: why it is the institute that recycles the wastes? How the lost
things can be produced?). In cases like these, people who are trying to
regenerate lost things end up with creating the simulacra of them, natural
food is the economy of the market, but nature at all. Moreover, the
simulacra themselves have become the prototypes of the society’s
function, not any more that the real life comes first, but the artificial
“Effect of the imaginary,” says Baudrillard, “conceals that reality no more
exists outside than inside the limits of artificial perimeter.”
2. Political incantation
In this chapter Baudrillard took another example from the field of politics

in which there is no longer either an active or passive”. “The essence of every relation of force is to dissimulate itself as such and to acquire all its force only because it dissimulates itself as such. of course not from Nixon’s standpoint. Secondly. No longer exists the liner continuity. In case of relation of forces. “its incomprehensible ferocity. Baudrillard shows different attitude. The cruel and immoral capital can only “function behind a moral superstructure”. Mobius—spiraling negativity Mobius band. but is because of the impossibility of a determined political position. Neither should we expect capital to comply the “phantasmagoria of the social contract” or rules. through the spiraling they derive into each other. to prove how unjust the power is as well as how capital “exploits us”. which means to receive the capital as rational/moral or to combat it in the name of rational/moral are the same (probably that explains the title of the chapter: “incantation”). neither inside nor outside exists on this surface.” How he demonstrated this statement? Firstly he states that there is no difference between the facts and denouncing them. Here we come to the conclusion. an excellent metaphor for understanding of how “positivity and negativity are engendered and overlap. from leftist thought). It’s a surface with only one side and one boundary.” If we may recall. under this none-predictable logic of simulation. Watergate was denounced as a scandal (no wonders) by leftists. However. Baudrillard referred to it as the logic of simulation—spiraling negativity. every dissimulation of something implies its contradiction. is a scandal or not? If we want to search deeper into the answer to this question from Baudrillard’s point of view. and whoever revives this morality (those who denounced the scandal) “works spontaneously for the order of capital”. but from the society’s standpoint. from which capital gains its essence and force.” According to this opinion towards scandal. he wrote: “It is NOT a scandal to be denounced according to moral or economic rationality. we should at first understand what is to be scandalous (in capital society. as is mentioned in the former chapter. but a challenge to take up according to symbolic law. With that example he showed that the vagueness is not form the ambiguous political discourse. because unavoidably it will turn to its own contradictory. for instance capital. or more precisely Watergate. Watergate. nor consider ourselves as revivers of morality or rational rules.” he wrote. the question is raised. Baudrillard took Berlinguer’s declares for example: “There is no need to be afraid to see the Communists take power in Italy. for that’s how capital acquires its force. every possible interpretations can be true and simultaneously coherent with even its contradiction—“in a generalized cycle”. Let conclusion comes first. nor the dialectical polarity. or we could say that he holds the opposite opinion. For every political power to find its alibi. a dissimulation of childishness comes along with the childishness itself. 3. all directions can be a possibility. it should look into its negativity— . “Its instantaneous cruelty. from which the consequence is the same: the regeneration of moral and political principles. we can interpret the statement as: the denouncement of scandal is an act of dissimulation of immorality. Baudrillard criticizes any moralistic show that through the imaginary. the very success in imposing the idea that Watergate was a sandal actually leads to its opposite side—but HOW? According to Bourdieu (quoted by Baudrillard). regenerated the reality principle. and its fundamental immorality— that is what is scandalous.” from which derives five different interpretations.

Under the logic of simulation. proving the real through imaginary. Like Disneyland. The solution seems nowhere to be found. “proving the law through transgression. it is metamorphosed into its opposite. For everything to perpetuate itself.antipower. so is the truth. to divide the band. . like Watergate. If someone wants to unravel this imbroglio. and he get one spiral in addition. proving work through striking”…the examples continues. one cannot escape from the cycle but only to renew it from its own negativity. like. proving truth through scandal. Baudrillard mentioned to this referential combination as “Mobian compulsion”. he will only find that the reversibility of surfaces being resolved.