MBA15 Regulations

Lecture :
Tutorial :
Practical :

4 hrs/ Week

Internal Assessment:
Final Examination:



1. To impart the skills regarding organization and management of large scale

Objectives: retail stores in India.
2. To provide the required practical perspective on implementation of
marketing techniques in successful retailing.

1. Student will be able to manage large scale retail stores successfully.


2. He will be able to implement marketing principles for the success of the

Retailing – Definition & Importance– Types of Retailing – Store Retailing – Non Store
Retailing – Types of retail formats – Franchising in retailing.
Retail marketing mix - Retail consumer buying behaviour – types – factors influencing buying behaviour – Segmentation – positioning.
Retail organization structure – Major functional areas - Retail Location – Factors affecting
retail location decision – Site selection – Factors affecting site selection –Location based
retail strategies - Store design – Interiors & exteriors - Store layout – Types of layouts –
Retailing image mix.
Retail Communication mix – Sales promotion – Advertising - Public relation –Personal
Selling – Steps in planning retail communication.
Retail Strategies – Differentiation strategies – Growth strategies – Expansion Strategies –
Pricing strategies - Role of IT in retailing - Electronic data exchange – bar coding – RFID –
Electronic payment systems.
Case Study: Compulsory. Relevant cases have to be discussed in each unit.
Learning Resources:
1. Swapna Pradhan, Retailing Management –Text And Cases, TMH, 2012
2. KVS Madan, Fundamentals of Retailing, TMH 2009
3. Gibson G Vedamani, Retail Management –Functional Principles and Practices,Jaico 2012
4. Michael Levy & Barton Weitz,Retail Management, TMH 2004

MBA15 Regulations

5. Channel Management & Retail Management – Meenal Dhotre
6. Retail Marketing Management – David Gilbert
7. Retail Management – Ron Hasty & James Reardon
8. The Art of Retailing – A.J. Lamba
9. Retail Management – W. Steward
10. Retail Management – Analysis, Planning & Control – David Walters


MBA15 Regulations

Lecture :
Tutorial :
Practical :

4 hrs/ Week

Internal Assessment:
Final Examination:



The objective of the paper is to impart the student the legal aspects of business

Objectives: transactions.

1. Describe the legal aspects and legal system, including: courts, jurisdiction
and the regulatory framework affecting business.
2. Explain key concepts of business law relating to contract formation, Sales of
Goods, Consumer Protection, Negotiable Instruments, Information Technology,
and Company Law.
3. Use knowledge of business law to analyze legal issues facing a company.

The Indian Contracts Act, 1872: Introduction to Act -Classification of Contracts- Essentials
of a Valid Contract – Offer and Acceptance –Capacity – Consideration –Free Consent –
Legality of Object- Performance of a Contract -Void Agreements-(Discharge of a Contract )–
Breach of a Contract and Remedies-Quasi Contracts.
Sales of Goods Act,1930: Introduction to Act-General Principles of Contract of Sale Distinction between Sale and Agreement to Sell– Kinds of Goods-– Performance of Contract
of Sale- Conditions and Warranties- Rights of an Unpaid Seller.
Consumer Protection Act, 1986: Introduction to Act – Consumer Rights – Consumer
Protection Councils - Machinery for Redressal of Consumer Grievances- Information
Technology Act 2000.
Negotiable Instruments Act, 1881: Introduction to Act -Meaning of Negotiable Instrument –
Characteristics and essentials of Negotiable Instruments –Kinds of a Negotiable Instruments
– Parties (Holders and Holder on due course) to Negotiable Instruments –Dishonour and
Discharge of Negotiable Instruments.
Law of Agency: Introduction to Act- Definition– Legal Rules for valid Agency-Kinds of
Agents – Modes of Creation of Agency – Rights and Duties of Agent and principal –
Termination of Agency.
Company Act, 1956: Introduction to Act- Nature and Types of Companies – Formation of a
company – Memorandum of Association-Articles and Prospectus –Kinds of Shares –Duties
of Directors-Winding up.

Akileshwar Pathak. Chandra Bose: Business Law. 4.Maheshwari. K. New Delhi. Learning Resources: 1.1998l 6. New Delhi. 2007. 2010 8. PHI Learning.K. S.Goyal: Business Law for Mangers. Kapoor. S. S..K. Eastern Book Company.K. Biztntra.N. New Delhi. 2010. S.K.D. UNIT . 4 . 7. Tata McGraw Hill. 1932: Meaning and Essentials of Partnership.Maheshwari: A Manual of Business Laws. Relevant cases have to be discussed in each unit. Business & Corporate Laws. New Delhi.Satish B. Kapooor. Principles of Mercantile Law. New Delhi. Tata Mc Graw Hill Ltd... Sultan Chand. Himalaya Publishing House. Business Law. Mumbai. New Age Publishers. 11. N. 2010 2.C. Mathur: Business Law.S Gulshan: “Business Law”. Sultan Chand. 2009.K. New Delhi: 2007 3.MBA15 Regulations Indian Partnership Act.. Business Law for Managers.Garg.VI Case Study: Compulsory. Tuteja. 2010. New Delhi: 2007. Gulshan & G. Lucknow: 2007. Kalyani Publication. V. 10. 5. Legal aspects of Business. New Delhi. Excel Books. P.Registration –Kinds of Partners-Duties and Rights of Partners – Dissolution of Partnership.Sareen: Business Law. Avatar Singh. New Delhi: 2005 9.

UNIT – V Strategy Implementation and Strategy Evaluation and control: Strategy and Structure 5 .Strategic Management as a process – Role of strategist – Board of directors.MBA15 Regulations 15MBA3103 STRATEGIC MANAGEMENT Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course 1. 2. Business Level Strategies: Cost Leadership. Promotion of conceptual understanding of Business strategy and imparting the process of strategy formulation Course Outcomes: 1. differentiation.SWOT Analysis. Retrenchment strategies. Student will learn the techniques and analytical models to diagnose the Objectives: business processes. Growth. The student will be able to apply analytical tools and techniques in understanding business processes. Focus – Offensive and Defensive strategies and competitive advantage. Capabilities. 2.Industry and Competitive Analysis – Preparation of Etop – Internal Environmental Analysis – Resources. CEO and Top Management – Approaches to strategic decision making . Functional Level Strategies: Production – Marketing – Financial – Human Resource – Research and Development – Matching strategy to situation UNIT – IV Strategic Analysis and Choice: Criteria for evaluating strategic alternatives – Process of strategic choice – Corporate level strategic analysis – Business level strategic analysis – Subjective factors in strategic choice – Contingency strategies – Strategic plan. Core competencies. UNIT – II Environmental Analysis and Diagnosis: Scanning the external environmental factors – Techniques of scanning .Developing a strategic vision. They will be able to formulate a business strategy and implement the same. Policies – Factors that shape a company’s strategy. UNIT – I Introduction: Concepts in Strategic Management . Objectives. Mission. UNIT – III Strategy Formulation: Corporate level strategies – Stability. Combination and portfolio restructuring. Competitive Advantage – Methods of Evaluating company resources and competitive capabilities – Resource audit – Value chain analysis – Core competence identification – Preparation of SAP . Strategic alliances.

MacMillan Pulishers. Vijaya Kumar P. 2010 6. Wiley India. 2009 9. UNIT . Kazmi: Strategic Management and Business Policy. Stratagic Management – Excel Publications. 8.Using qualitative and quantitative techniques of evaluation and control – Problems in measuring performance – Strategic surveillance .MBA15 Regulations Strategy and Leadership . 2003. U. Tata McGraw-Hill. 12/e. 11. New Delhi. Thompson & Strickland: Strategic Management. B. New Delhi. Relevant cases have to be discussed in each unit. 2008 7. Learning Resources: 1. Tata McGraHill. Shiva Rama Krishna: Strategic Management and Business Policy. PHI Learning.C. 2009 5. Cengage learning. Amita Mital: Cases in Stratagic Management. 2009 10.Srinivasn: Strategic Mangement. New Delhi. 2009 3.Measuring performance – Appropriate measures . Tata McGraw Hill. V.Organizational Values and their Impact on Strategy – Resource Allocation – Planning systems for implementation. Himalaya Publishing House. Establishing strategic controls . 2008 12. 2006 6 .P.VI Case Study: Compulsory. R. New Delhi. Oxford University Press. Adrian Haberberg&Alison: Strategic Management. New Age Internationals.2010 2. Excel Books. New Delhi.Subba Rao: Business Policy and Strategic Management.Strategic Audit.Strategy and culture . Rao and Harikrishna. 2008. New Delhi. Peter Fitxroy: Strategic Management. Appa Rao.Mathur: Strategic Management. Hitt A: Strategic Management. New Delhi. 2009 4. New Delhi. Concepts and Cases. P.S. Parvatheshwar Rao.Hiriyappa: Stratagic Management. New Delhi. New Delhi.

value addition to the service product. 3. The physical evidence of the service space. TMH. Strategic responses to the Intangibility of service performances. the nature of service consumption. customer loyalty. UNIT – II Customer Relationship Marketing: Relationship Marketing. Physical services. UNIT . services in the modern economy. services as a system.Vasanthi Venugopal: Services Marketing. foundations of pricing objectives. New Delhi 2010. Planning and managing service delivery: Creating delivery systems in price. new service development. 2010 2.MBA15 Regulations 15MBA3104M SERVICES MARKETING Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course The objective of this course is to develop an outlook into the rising trends in Objectives: services and to enhance effective managerial skills for service industry. Christian Gronroos: Service Management and Marketing. Learning Resources: 1. Implication for communication strategies. Wiley India. UNIT – IV Pricing strategies for services: Service pricing. Himalaya Publishing House. Rajendra Nargundkar: Services Marketing. Relevant cases have to be discussed in each unit. Marketing plans for services: The marketing planning process. setting communication objectives. establishing monetary pricing objectives. UNIT – I Understanding services Marketing: Introduction. Classification of services. planning and branding service products. UNIT – V Service promotion: The role of marketing communication.VI Case Study: Compulsory. Course Student will be able to design and deliver service products to achieve customer Outcomes: satisfaction. Services market segmentation. cyberspace and time.process of market segmentation. understanding customer needs and expectations. putting service pricing strategies into practice. creating and maintaining valued relations. New Delhi. pricing and demand. marketing services Vs. UNIT – III Creating value in a competitive market: Positioning a service in the market.2010 7 . The role of intermediaries.

New Delhi.2009 5. Christopher Lovelock. New Delhi. 2009 8. Nimith Chowdhary: Marketing of Services. 2008. Oxford University Press. Sage Publication. Excel Books. Cengage learning. 2010 9.. Govind Apte: Services Marketing. 2010 7 Harsh V. New Delhi. Verma: Services Marketing. 2009 6. Services Marketing. New Delhi. 8 . Audrey Gilmore: Services Marketing and Management. New Delhi.Douglas Hoffman K: Marketing of Services. 10. MacMillan Publishers. New Delhi. Pearson education.MBA15 Regulations 4.Ravi Shanker: Services Marketing. Pearson Education.

Brand Personality –.Brand Strategy. effective use of words. media research. Brand Portfolio. 9 . Relevant cases have to be discussed in each unit. brand image. They will be able to design and execute brand building programs.MBA15 Regulations 15MBA3105M ADVERTISING AND BRAND MANAGEMENT Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course Student will understand the changing role of advertising and the important Objectives: decisions involved in preparation and execution of advertisements successfully. art work. competitive share . Endorsement Brand Strategies– Brand Extensions. Brand Positioning. experimental designs. client agency relationship. Advertising department . media scheduling. sales response and decay.Advertising effectiveness: Pre-testing. Visual layout.objectives and functions .Role of advertising agencies.Sources of themes: Adapting presentation to medium campaign. agency skills and service. – Brand Revitalization and Elimination – Corporate Branding – Brand valuation. He will grasp the elements of a brand and important strategic decisions involved in brand building. contract. types of advertising. determining advertising expenditure. Brand identity Prism. insertions.Brand equity –Brand Image.Concept of Brand. production traffic copy. Media selection. Range. UNIT – IV Brand Management . Course The student will be able to apply advertising principles and techniques in Outcomes: preparing advertising for different media channels and execution of promotional programs. devices to get greater readership interrelation . communication state. optimizing and non optimizing approaches. Successful Brands in India UNIT – V Branding Strategies – Product. UNIT . Umbrella. Source. Line. USP. positioning. UNIT – II Advertising Media and budgets: Types. purchase proposition and creative interpretation. UNIT – III Advertisement: Creativity in communication.VI Case Study: Compulsory. UNIT – I Advertising: concept. role of advertising in a developing economy. Brand customer relationship. post testing.

Oxford University Press.2009 4. New Delhi. Oxford University Press. Alan D Souza: Advertising and Promotion. Cengage Learning. Jaico Publishing House.2010 8. Kogan Page Publication. Helen Edwards: Creating Passion Brands. New Delhi.ichard Eliott: Strategic Brand Management. 2010 9. R. 2010 12. S. Ronald Lane: Advertising Procedure. Pearson Education. New Delhi. Vakas Publishing House. S. 2008 7. 2009 10. New Delhi. New Delhi. Brad Van Auken: Branding. New Delhi. New Delhi. Sangeetha Sharma. New Delhi.2010 2. Himalaya Publishing House.. TMH.Chunawalla: Foundations of Advertising. New Delhi. Excel Books. Shah. YLR Moorthy: Brand Management the Indian Context. 2008 11. New Delhi. New Delhi. Himalaya Publishing House. 2010 10 . New Delhi. Raghuvir Singh: Advertising Planning and Implementation PHI Learning. 2010 3.A.L.Gupta: Brand Management. 2008 5.MBA15 Regulations Learning Resources: 1. Larry percy: Stratagic Advertising Management. Shhkazmi: Advertising and sales promotion. Shimp: Advertising and Promotion. 2009 6.

To impart the student with the analytical concepts to understand the behavior Objectives: of a consumer. Motivation – Motivation Theory and Marketing Strategy. Pearson Education.MBA15 Regulations 15MBA3106M CONSUMER BEHAVIOR Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course 1. Consumer and Marketing Strategy – Determinants of Consumer Behaviour – Profile of the Indian Consumer. Willey India. UNIT . He will be able to provide the profiles of target customer group and help making decisions regarding marketing mix. 2. To gather the information regarding the profile of the target customer group against a given marketing mix. UNIT – II Perception – Nature of perception – perception and Marketing Strategy. Cognitive Learning Theory. 2. Relevant cases have to be discussed in each unit. Henry Assael. Asia: 2013.. Influence of Social and Cultural Factors on Consumer Behaviour – Family. Personality and Emotion..VI Case Study: Compulsory. New 11 . Instrumental Conditioning. UNIT – V Consumer Decisions Process – Problem Recognition – Information Search – Evaluation Alternative and Selection – Post Purchase Behaviour – Organizational Buyer Behaviour. UNIT – III Learning and Consumer Behaviour. Cross Cultural Variations in Consumer Behaviour. Consumer Behaviour. The student will be able to analyze the behavior of each individual consumer Outcomes: and attend the unique requirements of him.Behavioural Learning Theories-Classical Conditioning. UNIT – IV Attitude Measurement and Change. Self Concept and Life Style Marketing. Consumer Behaviour a Strategic Approach. Schiffiman and Leslie Hazer Kanuk. UNIT – I Introduction to the Study of Consumer Behaviour – Inter Disciplinary Approach. Involvement Theory. Learning Resources: 1. Course 1. Reference Groups. 2. Leon G.

.2009 12 . New Delhi: 2001.2005 3. Customer Relationship management: An Indian perspective. SHH Kazmi. Consumer Behaviour. Jagadish N. Shainesh. Satish K. 2005 5.MBA15 Regulations Delhi. 4. Excel Publishers. tools and applications.. Tata Mc Graw Hill Publications.Batra.. Excel Books. Seth. Mukesh Chaturvedi and Abhinav Chaturvedi. Customer Relationship Management: Emerging Concepts. Atul Parvatirao and G.

diagrams. information and knowledge. data analysis. reasons and Objectives of proposal. findings and recommendations. sources of information. components of report. internal interviews. UNIT – I Introduction. inferences. Research and Marketing strategy. UNIT – II Research Process. UNIT – IV The research proposal. charts. Learning Resources: 1 Parasuraman Grewal. TMH. components of proposal. analysis. using quantitative techniques for analysis. Cengage Learning. sampling methods. generating new ideas. quantitative and qualitative methods. Definition of Marketing research. relation between data. using internal data for making assumptions. UNIT – V Report writing. data collection methods. methodology. deciding on research question . challenging assumptions. Krishnan. New york. objectives. New Delhi. online surveys.writing the question. Relevant cases have to be discussed in each unit. role of consultancy agencies in MR projects. Houghton Mifflin company. Scope of marketing research. tabulation. Marketing Research. UNIT – III Determining research question. casual research. Marketing Research Text and cases.MBA15 Regulations 15MBA3107M MARKETING RESEARCH Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course Imparting marketing research techniques from formulation of a problem to Objectives: designing and implementing a research project. Essentials of Marketing Research. 2007 2 Rajendra Nargundkar. UNIT . MR as a profession. exploratory. research question. guidelines for ethical research. research methods. 2013 13 .VI Case Study: Compulsory. the problem. 2008 3 Zikmund Babin. Course Student will be able to conduct research on a select marketing problem and Outcomes: prepare a project report on the same. research approaches. the methodology. descriptive. using visuals. critical thinking process. Introduction.

Mathew. Butterworth. John Weily & sons 2007 14 . 2012 5 Esomar Research. Market Research Handbook. Marketing Research for Managers.MBA15 Regulations 4 Sunny. Oxford.

UNIT – IV Fundamental Analysis: Economy Analysis .Investment Avenues – Speculation and Gambling – Meaning of Securities – Negotiable Securities – Non-Negotiable Securities.Calculation of Expected Return and Risk (Beta. UNIT – I Introduction to Investment and Securities: Meaning and Nature of Investment .Objectives – Characteristics . The course gives an in-depth understanding of the securities market and Outcomes: different instruments available for investments. the course gives an overview of securities theories.Industry Analysis – Company Analysis – Financial Analysis.Elliot Wave theory .Moving Average – Relative Strength Index – Rate of Change (ROC). New Delhi. Learning Resources: Suggested Books: 1. Along with the analysis. Variance and Standard Deviation . Kevin S.Breadth of Market – Odd Lot Trading .VI Case Study: Compulsory. Student will as well able to analyze different asset instruments in arriving at an intrinsic value and their returns.. UNIT – III Valuation of Securities: Share Valuation – Share Valuation Model – Constant Growth Model – Multiple Growth Model – Multiplier Approach to Share Valuation .Bond Duration.Process of Investment . UNIT – V Technical Analysis: Meaning and Assumptions of Technical Analysis – Trend . 3.Problems). 15 . Security Analysis and Portfolio Management. 2. S. Prentice Hall of India.Risk Return Tradeoff — Components of Risk – Systematic Risk – Unsystematic Risk . UNIT .MBA15 Regulations 15MBA3108F SECURITY ANALYSIS & INVESTMENT MANAGEMENT Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course The objective of this course is to impart the knowledge on basic aspects of Objectives: security analysis and Investment management from an Investment perspective.Tools and Indicators of Technical Analysis – Dow Theory – Volume of Trade . Course 1. UNIT – II Concept of Risk and Return: Meaning of Risk and Return .Bond Valuation – Bond Returns – Bond Prices – Bond Risks . Relevant cases have to be discussed in each unit.

Fisher. Ltd. New York. Ltd. Himalaya Publishing House Pvt. Mumbai. Modem Investments and Security Analysis. Security Analysis and Portfolio Management. New Delhi. 5. V. Investment Management: Security Analysis and Portfolio Management. Fuller. James L. Sultan Chand. Reference Books: 1. V. Russel J. Vikas Publishing House Pvt. Donald E. Avadhani. Jordan. 3. and Farrel. New Delhi. Security Analysis and Portfolio Management. 3. 2. and Ronald J. Security Analysis and Portfolio Management.. 4. Parvathiswara Rao..MBA15 Regulations 2. Securities Analysis and Portfolio Management. Excel Books.K.A. Security Analysis and Portfolio Management. New Delhi.. McGraw Hill Book Company. 16 . Excel Books. Jr.. Bhalla.. Punithavathy Pandian. New Delhi. Prentice Hall of India.. New Delhi. Bhat.

special drawing rights. Growing importance of a unified Europe and emerging Asia. Agencies that facilitate International flows. Growing importance of international finance. Course 1.. 2. With a main objective of letting students to understanding the modern financial techniques underpinning investment. International Business Methods. its strengths and weaknesses. UNIT – III 17 . UNIT – I International Financial Management: An overview. nature and scope. 3. It gives a broader understanding the role of international capital markets and financial intermediation in the global economy. classical gold standard. flexible exchange rate regime. Shifting global dominance of the U.S. Accounting components of BOP. Global & Indian BoP Trends (persistent current account deficits and surpluses among nations (Global Imbalances) and their repercussions. Importance. inter war period. Gresham’s Law. The European Monetary Union and its costs and benefits. Fixed versus floating exchange rate systems. financing and risk management decisions of multinational corporations and as well a basic understanding of international financial markets and institutions and aims particularly on international risk assessment (currency risk. present arrangements including dollarization. Fundamentals of BoP. Theories of International business.) UNIT – II Evolution of the international monetary system. Recent changes and challenges in IFM – International Flow of Funds: Balance of Payments (BoP). political risk) and management.A. Triffin’s Paradox. The course helps to master tools and methods for analysing how firms can Outcomes: settle international transactions and manage their risk positions in international business. bimetallism. Factors affecting International Trade flows.MBA15 Regulations 15MBA3109F INTERNATIONAL FINANCIAL MANAGEMENT Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course International Financial Management introduces students to the conceptual Objectives: framework in which financial decision making of international firms takes place. It helps to critically discuss the challenges and develop strategies of firms going international. Bretton woods system.

5. 6. Euro credit market. Financial flows to developing countries. Srivastava: Multinational Financial Management: Excel. International Stock market. Managing Foreign exchange Risk. 2009 9.Apte: International Financial Management. 2009. forwards.Currency Futures and Options Markets. parallel loans. Hedging.Levi: International Finance. 4.Shapiro: Multinational Financial Management. 11.A. currency futures.EunChoel and Risnick Bruce: International Financial Management. Factors influencing exchange rates. Click &JoshvaD.A Avadhani: International Financial Management. process of arbitrage. growth and crisis in Asia. Maurice D. Relationship between inflation. 3. Learning Resources: S. Macmillan. TMH. P. Ephrain Clark: International Finance.Moffeth: Multinational Business Finance.VI Case Study: Compulsory. International Financing: Equity. Capital mobility-the trilemma of the exchange rate regime. UNIT – IV Exchange Rates: Measuring exchange rate movements. transaction. Foreign exchange quotations. 8. Eiteman. operating exposures and Management of exposures. HPH. Cengage. Euro zone crisis and other contemporary issues. swaps and hedging with money market. P.MBA15 Regulations Foreign Exchange Market: Function and Structure of the Forex markets. Cengage. 10. major participants. 2. options. Problem of original sin. TMH. Yadav. Role of International financial institutions like IMF and World Bank. Excel. Government influence on exchange rates exchange rate systems. International arbitrage and interest rate parity. Bond financing. Lessons from the crisis.Coval: The Theory and Practice of International Financial 18 . Reid W. 2009 T. International Capital Budgeting. 2009. 7. John Wiley. 1. crisis in the Latin American countries. International Financial Management.K Jain: Josette Peyrard and Surendra S. translation. Pearson Education 2009. speculation in the forward market . 2008 MadhuVij: International Financial Management. Jeff Madura: International Corporate Management.Stonehill and Michael H. V. Measurement of exposure and Risk: classification. 2009 12. (2008-09). Securitization and the financial crisis of U. David K. International Capital structure and cost of capital. 10th edition. 2009.G. Pearson.S. 2009 Alan C. UNIT – V Asset liability Management: Foreign Direct Investment. Euro bond market. 2009. Arthur I. interest rates and exchange rates Purchasing Power Parity International Fisher Effect Fisher Effect. UNIT . types of transactions and settlements dates. 2009. TMH 2009. Siddaiah: International Financial Management. Overview of the other markets Euro currency market. contagion. Relevant cases have to be discussed in each unit.

2009. 19 . Prentice Hall India.MBA15 Regulations Management.

and at building an integrated framework allowing students to: Course 1) It will help the students to decide what stochastic factors (e. Outcomes: jumps. The martingale property of asset prices. The risk-neutral martingale measure and the forward martingale measure. It aims at reviewing the main models and modeling techniques used in practical applications. Girsanov’s theorem. 3) Student can calibrate the model using market data. Time-series evidence from the VIX. The construction of the VIX. one or more interest rate factors. Ito’s lemma. Advanced Topics in Equity Derivatives Volatility derivatives. Estimating the Greeks through Monte Carlo simulation-First examples. 4) Student can arrive at the price of a derivative and as well identify a hedging strategy for investments. UNIT – I Introduction to Stochastic Calculus Martingales. Brownian motions. Implications for price distributions. Examples: Black-Scholes and Black formulas. and default intensities) should be incorporated in a reasonable pricing model for a given derivative.g. Euler discretization. volatility. understanding their applicability and limitations. numeraires and martingale measures. Quantos. Diffusions and stochastic differential equations. Monte Carlo simulation. Modeling Volatility Local volatility models: the constant elasticity of variance (CEV) model 20 . UNIT – II Introduction to Equity Derivatives Key features of empirical volatility surfaces for equity derivatives. Ito processes. Hedging with stochastic volatility and jumps.MBA15 Regulations 15MBA31010F FINANCIAL ENGINEERING AND MODELLING Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course Financial Engineering and Modeling offers an analysis of advanced derivative Objectives: pricing models. 2) The subject helps to formulate a consistent model incorporating the chosen factors.. Variance swaps: pricing and synthetic replication. Martingale Pricing and Monte Carlo Simulation The martingale approach to derivative pricing. The Fundamental Theorem of Asset Pricing Arbitrage. Choleski decomposition. The martingale property of forward and futures prices.

DamianoBrigo and Fabio Mercurio. 6th edition. Hull. Calibration and Monte Carlo implementation of jump models. The affine stochastic volatility jump (ASVJ) model. Futures. Choosing the number of factors. The Brace-Gatarek-Musiela (BGM) approach. Pricing swaptions in one-factor models: the Jamshidian decomposition. Standard LIBOR market models. 4. Basic pricing relations. Monte Carlo implementation. Volatility and Correlation. UNIT . Multi-factor spot-rate models: the extended two-factor gaussian (G2++) model. Factors in bond returns and principal component analysis. Limitations of one-factor models. and Other Derivatives. The market pricing formulas and quoting conventions. Example: building a model with level and slope factors using the HJM approach.VI Case Study: Compulsory. Empirical volatility surfaces for fixed income derivatives. Prentice Hall. swaptions). Nonstandard market models. Relevant cases have to be discussed in each unit. 2004. Stochastic volatility models: the Heston model. Hazard rates and credit spreads. Riccardo Rebonato. Modeling Jumps the need for jumps. 5. Pricing caps. Modeling correlated defaults. John C. UNIT – V Introduction to Credit Derivatives Key instruments. The Merton jump-diffusion model. Hazard rate curves implied by Credit Default Swaps. 2004. Paul Glasserman. 2005. Springer. Springer. Monte Carlo Methods in Financial Engineering. Modern Pricing of Interest-Rate Derivatives: The LIBOR Market 21 . Interest Rate Models . Stochastic Recovery. Parametric volatilities and correlations versus nonparametric calibration. Riccardo Rebonato. Calibration and Monte Carlo implementation of stochastic volatility models. Wiley. UNIT – IV Modeling Forward Rates Modeling forward rates: key advantages. 2006. The Poisson process.MBA15 Regulations and the implied volatility function (IVF) model. The Heath-Jarrow-Morton (HJM) approach. Modeling Spot Rates One-factor models: The extended Vasicek (Hull-White) model and the extended CoxIngersoll-Ross (CIR++) model. 2nd edition. caps and floors. Limitations of the HJM approach. UNIT – III Introduction to Fixed Income Derivatives Basic instruments (swaps. floors and swaptions as bond options. Simulation of market model. 1st edition. 3. Dynamic copula-based models. Calibration of intensity models. Learning Resources: 1.Theory and Practice. 2. 2nd edition. Options.

I 12. Princeton University Press. Don Chance: An introduction to Derivatives and Risk Management Cengage Press. Marshall. David Dubofsky and Thomas Miller: Derivatives-Valuation and Risk management. Quantitative Finance 10. Salih N. Andrew M. Wley. T. Chislohm: Derivatives Demystified: A Step-by-Step Guide to Forwards. Bansal: Advanced Finance Financial Engineering. Bilardello: Standard & Poor's Fundamentals of Corporate Credit Analysis McGraw Hill. Bodie. Financial Engineering 9. Academic Press 11. 2003.M Marshall: Financial Engineering: The Evolution of a Profession John Wiley & Sons. 2002. Beder. Irwin.C. 1st edition. Sch¨onbucher. Delhi 15. Oxford University Press.MBA15 Regulations Model and Beyond. Kane and Marcus. Swaps and Options John Wiley & Sons.W. Futures. 6. Investments 8. 1st edition. Boston 17. Neftci: Principles of Financial Engineering. P. Credit Derivatives Pricing Models. Delhi 14. Lawrence C. Overdahl:Financial Derivatives: Pricing and Risk Management John Wiley & Sons. Delhi 16. Philipp J. James A. Epps.S. 7. Ganguin. Delhi 22 . 13.H. Galtiz. T.

Successfully lead project teams and work with stakeholders 4. Project Life Cycle. Course Upon completion of the subject. Roles and Responsibilities of Project Leader. lead a diverse project team. Use effective tools to oversee and monitor complex projects UNIT – I Basics of Project Management: Introduction. Implement the key steps involved in managing a project 2. Change management UNIT – III 23 . Concept of Organisational Structure. Team Management and Diversity Management. The Project Life Cycle. Project Break-even point Project Planning: Introduction. students will complete a plan for an actual project. Project Management Processes. The Project Manager (PM). students will be enabled with following Outcomes: outcomes. Essentials of Project Management Philosophy. Pre-Feasibility Study. 1. and use effective tools to ensure that the project meets its deliverables and is completed within budget and on schedule. giving them valuable experience with the relevant tools and skills. Work Breakdown Structure (WBS) Organisational Structure and Organisational Issues: Introduction. Impact of Delays in Project Completions. Project Planning. Project Management Principles UNIT – II Project Identification and Selection: Introduction. Phases of Project Management Life Cycle. Feasibility Studies. Project Planning Process. Conflict Resolution. Project Identification Process. Need of Project Planning. Roles. Leadership Styles for Project Managers.MBA15 Regulations 15MBA31011F PROJECT MANAGEMENT Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course Project Management course will assist the project manager to break down a Objectives: complex project into manageable segments. Over the course of the mini. Project Initiation. Responsibility and Team Work. Organize the project into manageable components 3. Need for Project Management. Relationship between Project Manager and Line Manager. Project Management Knowledge Areas and Processes.

Purchase Cycle. Execution & Control: Introduction.J.M. Accounting Rate of Return. Vikas Publishing. Purpose of Project Execution and Control UNIT . 3. Gatti: Project Finance in Theory and Practice-Designing. Wysocki. 4. John Wiley and Sons. Benefit Cost Ratio. Decision Tree Analysis. Benjamin: Modern Project Finance-A case book. Project Performance Evaluation. Cost Forecasts UNIT – IV Project Appraisal: Time Value of Money. M. Bick and David B. Quality. Contract Management. Productivity. Social Cost Benefit Analysis. Sensitivity Analysis. responsibility matrix. Performance Measurement. creating work break down structure (WB S). process break down structure. Project Cost Estimate and Budgets.VI Case Study: Compulsory. P. Project Control Process. Crane: Effective Project Management. Introduction to Execution & Control. Procurement Process Project Performance Measurement. Nevitt and F.C. 7. Resources Considerations in Projects: Introduction. Analysis. Relevant cases have to be discussed in each unit. Project Execution. Implementation and Review. E. Stimulation Analysis. Project Appraisal Techniques – Playback Period. Learning Resources: 1. 2. Effective Rate of Protection. 24 . Risk Analysis: Measures of Risk. Euromoney Books. Quality Concepts. Robert. UNIT – V Project Quality Management and Value Engineering: Introduction. Robert K. Controlling the Projects. Academic Press.A. 6. Fabozzi: Project Financing. Tata McGraw Hill. Value Engineering Purchasing and Contracting for Projects: Introduction. S.MBA15 Regulations Project Scope Management: defining project scope. 5. Internal Rate of Return. project roll up. John Wiley and Sons. Benefits and Challenges of Performance Measurement and Evaluation.D. Prasama Chandra: Projects .Planning . Selection. Mirrlees: Project Appraisal and Planning for Developing Countries. Net Present Value. Scheduling. Evaluation. I. Structuring and Financing Private and Public Projects. Little and J. Resource Allocation. Patel: Project Management-Strategic Financial Planning Evaluation and Control. Oxford and IBH Publishing Co.K.

Changement Management Approaches. HRD system Design. Human Resource Development. Challenges. Relevant cases have to be discussed in each unit.MBA15 Regulations 15MBA3108H HUMAN RESOURCE DEVELOPMENT: STRATEGIES AND SYSTEMS Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course 1. Design & Administration of Selected HRD Systems UNIT – III HRD for Workers. Worklife Balance. Career counseling. HRD Climate in India. UNIT . HRD Goals. 2016 2. HRD in KPO era. The student is expected to analyse the corporate strategy and align the HR Outcomes: strategy and systems to achieve strategic effectiveness. Person Development.Concept and Practices. Future HRD Technologies.VI Case Study: Compulsory. HRD. Essays Edited by. Resistence to Change in Indian context. Coping with Dislocation. Organisation Development. Mentoring. Learning Resources: 1. Implementing HRD principles. HRD Interventions. Santosh Gupta . UNIT – II Developing HRD Strategies. Successful Cases in India and abroad. He will also develop different HR systems to strengthen the corporate systems. TV Rao. Best HRD Practices. 10 C model. Drivers of Change. 25 . HRD Systems. Toolkit for HRD. To impart the theoretical and technical knowledge for achieving HR alignment with other systems in the company. Future of HRD Manager. Sage Publications. Design Principles. Staffing HRD Function. Course 1. Interventions UNIT – V HRD in India. Sachin Gupta. Employee Empowerment. Strategy and Systems in the Objectives: Perspective of corporate strategy. Retrenchments. 2. Team Building UNIT – IV HRD approaches for coping with Organizational changes. OD and Institution Building. Competency Development. 2. UNIT – I Evolution of HRD – Concept in different nations. Process . To highlight the significance of HRD Principles. Principles. Anil Khandelwal.

1991. Rao. Global Challenges & Strategies in 2000 AD New Delhi.Rawat. ICFAI Books. Udesh. Sage books 2008 4. & Sinha.1995. Dhami P. T. 26 . Alternative Approaches & Strategies of Human Resource Development. & Sinha. 7. Jaipur. HRD. Kohil.ISTD.MBA15 Regulations Deep and Deep Publishers. Srinivas Kandula. TataMcGraw Hill. 2012 5.V. New Delhi. B. Maheswari. HRD in Competitive Business Environment. 6.Dhami P. Management of Change Through HRD.L. etc. HRD Scorecard 2500 based on HRD Audit. T V Rao. 2008 3. 1988.

UNIT – V Employee Grievances – Concept of Grievances –Conciliation. concept of Health and Occupational safety programs. Incentives & fringe benefits. Relevant cases have to be discussed in each unit. Issues and Constraints in Wage Determination in India.MBA15 Regulations 15MBA3109H MANAGEMENT OF INDUSTRIAL RELATIONS Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course The objective of the course is to impart to the skills necessary for maintaining Objectives: harmonious relations in the organizations Course On completion of this course the student will understand how the state and Outcomes: other institutions can assist in the prevention and resolution of industrial unrest and will gain knowledge of the types of disputes handled by the Labour court and other IR Institutions. The student can also gain an understanding of the express and implied terms which bind the employer/employee relationship. 1926 Legal framework governing trade unions-Union recognition-Union Problems . UNIT – I Industrial Relations Management – Concept. Employees Association.Labour Market. salary Administration.Key actors in IR .wage.Collective bargaining concepts & Characteristics-Nature & Significance of wage. nature and scope of industrial disputes – Consequences of Industrial Disputes – Prevention and Settlement of industrial disputes in India UNIT . UNIT – III Quality of Work Life: Workers’ Participation in Management . an employer’s exposure where they fail to meet their legal obligations and the circumstances in which the employer is obliged to consult with the employee.VI Case Study: Compulsory.Wider approaches to IR UNIT – II Trade Unions.Influencing factors of IR in enterprise and the consequences. Industrial Disputes: Meaning.Salient features of Workmen Compensation Act and Employees’ State Insurance Act.Code Discipline. Arbitration and Adjudication procedural aspects for Settlement of Grievances .Scope –Background of IR in India. UNIT – IV Social Security: Introduction and types –Social Security in India.Introduction-Definition and objectives-growth of Trade Unions in India – Trade Unions Act . 27 .

Trade Unions and Labour Legislation Pearson Education.. 2009 6. Excel Books. New Delhi: 2006. Industrial Relations.C. New Delhi.A. 2010 7. Himalaya Publishing House.. 2010 4. 2009. New Delhi. Sarma. New Delhi. MacMillon Publishers. 2009 3.Singh: Industrial Relations.S. New Delhi. Oxford University Press. Industrial Relations.MBA15 Regulations Learning Resources: 1. C. 2009 2. Sinha: Industrial Relations. Venkataratnam.M. TMH. New Delhi. Himalaya Publishing House. Arun Monappa: Industrial Relations. Mumbai: 2005. Ratna Sen: Industrial Relations.D. New Delhi. Oxford University Press. Mamoria: Dynamics of Industrial Relations. 5.S Venkataratnam: Industrial Relations. B. 28 .

UNIT – III Managing International Assignments: Significance – Selection methods.Legal content of Global HRM.A Global HR Perspective in New Economy-Challenges of Globalisation Implications of Managing People and Leveraging Human Resource. Cross Culture Managment: Importance – Concepts and issues – theoriesconsiderations .Cross Culture Skills. Course The student will understand the global HRM practices and will face challenges Outcomes: in managing human resources in the 21st century.New Corporate Culture UNIT .Role of HRM – HR Interventions-Diversity Management – Problems and Strategies.Problems. Relevant cases have to be discussed in each unit.Problems – Cross Culture Communication and Negotiation – Cross Culture Teams. 29 . UNIT – V Globalization Strategic Advantages through HRD: Measures for Creating HRD Climate – Strategic Framework of HRD and Challenges .Globalisation and HR Issues and ConcernsDynamics of Change Management.MBA15 Regulations 15MBA31010H GLOBAL HRM Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course The objective of this course is to enable the students with basic concepts and Objectives: practices of Global Human Resource Management.Strategies – International assignments for women .Positioning Expatriate – Repatriate – factors of consideration . UNIT – II Global Human Resource Management : Strategic role of International HRM – Global HR Planning – Staffing policy – International Labour relations – Industrial democracy – Talent crunch – Indian MNCs and Challenges . Learning Resources: 1. UNIT – I Introduction. Excel Books.Globalization and Quality Working Life and Productivity –Role of HR Audit – Challenges of Creation of New Jobs through GlobalizationHR interventions in Y2K. UNIT – IV Mergers and Acquisitions: Importance – Issues. and Conflicts -Managing Across Culture.VI Case Study: Compulsory. Sujata Mangaraj: “Globalisation and Human Resource Management”.

Hyderabad. PHI Learning. New Delhi. Chris Brewste. Aswathappa K. TMH. Charles M Vance: Managing a Global Work Force. 2008 2. New Delhi. Paul Sparrow. University Press. 2008 4. Sadhana Dash: “International Human Resource Managment. New Delhi. 2008 7. Hyderabad. Tony Edwards : International Human Resource Management. 6. 2009 30 . Guy Vernon: “International Human Resource Management”. Pearson Education. Subba Rao P: “International Business”. Chris Brewster: International Human Resource Management. New Delhi.MBA15 Regulations New Delhi. New Delhi. 2008 8. Excel Books. 2008. 2009 3. Pradeep Kumar Sinha& Sanchari Sinha: “International Business Management”. Universities Press. 5. Himalaya Publishing House.

Barriers to Performance Planning UNIT – III Performance Management System: objectives – Functions.VI Case Study: Compulsory.Competency mappy.Competency based Performance Management Systems.process. the student should analyze the theoretical and Outcomes: practical underpinnings of the core performance management processes of performance planning. High Performing Teams: Building and leading High performing teams – team oriented organizations – developing and leading high performing teams.HR Challenges UNIT – IV Performance Monitoring and Counseling: Introduction.Performance Management Cycle. UNIT – I Performance Management :Introduction – Definition.Goal SettingLinkages to Strategic Planning.Monitoring Performance Planning.Performance Audit UNIT – II Performance Management Planning: Importance-Methods.Career Development.Periodic reviews.Role efficiency.Supervision. Course At the end of the course. The student must understand performance management practices within an organization.processes for managing performance –critical appraisal.Objectives and Principles of Monitoring.MBA15 Regulations 15MBA31011H PERFORMANCE MANAGEMENT Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course The objective of this course is to give insights on the overall activities involved Objectives: in employee performance management.Electronic Performance Management Systems. Organizational effectiveness UNIT – V Performance management skills – Operationalising change through performance management. Learning Resources: 31 .Problem solvingengendering trust.Appraisals and HR decisions. Relevant cases have to be discussed in each unit.Concepts and Skills . concepts and scope – Foundations of Performance Management .Monitoring Process.Role of Leadership UNIT .Performance appraisal Vs performance management – performance management Vs Human resource management .Coaching.Counseling and Monitoring. measurement and feedback.Reward based Performance Management Systems.

Rao: Performance Management Appraisal Systems. 2008 32 .MBA15 Regulations 1. Stacey Richard: Performance Management. OxFord University Press. Dewakar Goel: Performance Appraisal and Compensation Management.S. T. 2010. Corporate Performance Management.M. Macmillan India. New Delhi. A. New Delhi. New Delhi.Rao. Michael Armstrong & Angela Baron.V. Excel Books.2009 7. Himalaya Publishing House. Butter Heinemann. New Delhi.Sharma: Performance Management System. PHI Leaarning. A. Prem Chadha. 3. Appraising amd Developing Managerial Performance. 2008. Kholi: Performance Management. Sage Publications. 2003. 4. TV Rao Learning Systems Pvt Limited. 2010 T. 2. 5. Performance Management: The New Realities.V. David Wade and Ronad Recardo. Jaico Publishing House. 2009 6. New Delhi. 2002.

Rath. Types and Working of Rural Cooperatives. B. : Rural Development.P. rural development Objectives: and state intervention towards uplifting developmental standards in rural India.VI Case Study: Compulsory. Problems and Limitations. Concept Publishing Company. Marketing Cooperatives. UNIT – I Area based and Beneficiary oriented Programmes.K.Sage Publications. Ongoing Self Employment and Wage Employment programs. UNIT – III Rural Development policies and Strategies. Adult and Community Education. Relevant cases have to be discussed in each unit.Programmes and Strategies . Cooperative Movement in India. 2.G.Theory and Practice. Learning Resources: 1. S. Role of CBOs in Sustainable Rural Development. Joel S. : NGOs and Rural Development. Bhose.R. Community Based Organizations: Watershed Committees. Mumbai 3. Nanda. UNIT – V Education in Rural areas. (Eds): Micro Finance and Rural Development in India.Need for a Rural Development Policy. Singh. Development of Rural Women and Children.Vasant. Course Student can work in projects and NGOs that involve towards achieving rural Outcomes: transformation and development of rural poor. Funding.Himalaya Publishing House. New Delhi 4.. and J.MBA15 Regulations 15MBA3108R RURAL DEVELOPMENT AND INTERVENTION Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course Student will be familiar with the concepts of rural economy. Policies and Mangement. UNIT – II Non Governmental Organizations (NGO): Concept. Education with emphasis on Primary. Katar. : Rural Development – Principles. Village Forest Committees. Strategies for Rural Development. Rural Development policy in India. New Delhi. 33 . Desai. UNIT – IV Cooperative Institutions. Structure. Poverty alleviation Programmes.Credit Cooperatives. UNIT . Das.Concept and Principles of Cooperation.Status and Development Strategies.

Shalini. : Rural Development Through Democratic Decentralization. Kalyani Publishers.MBA15 Regulations 5. Ltd. Deep & Deep Publication Pvt. K : Rural Development in India. 34 . 6. Rajneesh. Lingaiah.

Role of rural finance in development of rural economy. MDG Challenges.operation and reforms. Financial Exclusion: Understanding. Understanding and Overview of financing to Agriculture sector in India. causes. Theory of three pillars. functions. challenges. Upgrade the management skills and improve financial assessment abilities in rural finance. perspective of rural finance. Emergence of RRBs policy. Corporations and apex bodiesAgricultural finance corporation. Describe.MBA15 Regulations 15MBA3109R RURAL FINANCE Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course The Main objective of the course is to equip the students the concept and Objectives: understanding on importance of rural finance for development and its different dimensions. New Banking Paradigm.Agency approach in rural finance: Co-operative Banks. objectives. Branch expansion policy and programmes. Course Outcomes: 1. UNIT – I Rural finance: Understanding on and importance of rural finance. Financial service needs.Policies and objectives before and after nationalization of banks. Contemporary models and recent experiment. understanding rural client and their financial need. Public sector commercial bank . Deposit Insurance and Credit guarantee corporation of India. compare and critically appraise different types of intervention that have attempted to provide rural finance in the past and today 3. UNIT – III Financing to Agriculture sector: Evolution of institutional financial agencies and Critical appraisal of the role played by institutional financial agencies with reference to Agriculture credit. opportunity. National Bank for Agriculture and Rural Development (NABARD). UNIT – II Financial inclusion: Understanding. UNIT – V Rural Financial reforms: 35 . bank initiatives. Micro Insurance –Benefits and Challenges. Objectives. PACS. progress and achievements. Knowledge of rural financial reforms 4. UNIT – IV Multi . Understand the role of rural finance in developing the rural economy. present situational overview. importance of financial literacy. 2.

Prudential norms and provisioning requirements. 6. 5. S. Tushaar Shah. “Catalyzing cooperation: design of self-governing organization”. 9.Reutilization Plan for RRB. UNIT . Subba Reddy and P. Provision for local Area Private Bank. Narsimhan Committeee Report on Financial Reforms . 1989. K. Veerashekharappa. “Rural Financial Market in India”.1992. 7. B. Tata Mcgraw-Hill publishing Co. Alternative Credit delivery innovations. Implementation and impact of reforms. Memorandum of understanding (MOU). “Rural banking and economic development”.VI Case Study: Compulsory.MBA15 Regulations Deregulation of interest rates of cooperatives Banks and RRBS. Mittal publications. “Agricultural Finance and Management”.Subramaniam and T. 3. Learning Resources: 1. Sage publications 10. “Banking reforms in India”. Relevant cases have to be discussed in each unit. Revamping Rural credit system. 4. Development Action Plan. Jaipur and Delhi 36 . Rais Ahmed. Padmanabhan.P. Velayudham. “Rural Credit Issues for Ninetees”. New Delhi. Rawat. Oxford.Raghuram. Surjeetsingh. 2. K.Monitoring rural credit.M. 1990. 1997.K. New Delhi. NABARD Studies on self-Help Group on the Rural poor. 8. OXFORD IBH (1996).”Banking Credit for form imports Marketing Busines”. (DA). Rawat publishing. “Institutional finance for rural development.Desai.

Conditions for Effective Market Segmentation. To make them understand and develop marketing strategies unique to rural India. the consuming pattern. Marketing Mix. work life situations in Rural Marketing Management. Benefits of Market Segmentation . Marketing Research Process. 4A’s of Rural Marketing Mix. 4p’s of Marketing Rural Marketing Mix. Evolution of rural markets. in relation to theories and methods of Rural Marketing Management. Data collection Approaches in Rural Areas. Limitations and challenges in Rural Marketing Research. Outcomes: 2. Segmentation. Rural Market Segmentation Tools. To know about the mantra for success for any company going rural. UNIT – II Profile of Rural Market & Rural Market Consumer Research: Indian Rural Market: A brief profile. To provide some of the challenges and opportunities that the rural market holds for the Companies. Data collection Tools for Rural Market. Course 1.Approaches for segmenting the Rural Market of India. Sources and Methods of Data collection. Rural Market Research. Segmentation Variables. To critically evaluate. Scope and significance of Rural Marketing. the need and wants of the rural consumer 3. Components of Rural Marketing. UNIT – V 37 . To understand the buying behaviour. UNIT – I Introduction to Rural Marketing: Definition. Target Marketing. Additional p’s of Rural Marketing. Classification of Rural Marketing. 4. Basic differences between Rural and Urban Markets.MBA15 Regulations 15MBA31010R RURAL MARKETING Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course The objective of the course is to provide conceptual understanding on the Rural Objectives: Marketing under Indian context and to help the students understand and appreciate the differences and similarities between urban and rural Indian markets. UNIT – III Rural Market Segmentation: Introduction. UNIT – IV Rural Marketing Mix: Introduction.

Implementation and control”. “Rural Marketing” . Components of different Product Strategies. C. UNIT . “Integrated Rural Development”. Chand & Co. 6. “Rural Marketing” Text and Cases – U. “Rural Marketing” – Text and Cases. Vikas Publishing House. C.C. Relevant cases have to be discussed in each unit.VI Case Study: Compulsory.S.G. Distribution Strategies. 2nd Edition. 2005 9. 3. Gupta. “Rural Marketing “.G.L.) 5. “Marketing Management. Pearson education.S. Krishnamacharyulu & Lalitha Ramakrishnan. 7. Pricing Strategies. planning. Pearson education.P. Rama swamy and Nama Kumari. New Delhi.2004 8. T. Gopalaswamy. Krishnamacharyulu & Lalitha Ramakrishnan. (2006).MBA15 Regulations Rural Marketing Strategies for Indian rural Market: Need for Paradigm shift in strategic perspective for Rural Markets. McMillan Publications. Excel Books 38 . Mathur.1 st Edition. ”Rural Marketing in India”. 4. Balram Dogra & Karinder Ghuman(2008).R. Arora (S.R V Badi. “Rural Marketing” Text and Cases – S. Wisdom Publication 10. C. K S Habeeb Rahman Himalaya Publishing House. “Cases in rural marketing an integrated approach”. 2. N V Badi – Himalaya Publishing House.Tata McGraw-Hill Publishing Co Ltd. “Rural Marketing concepts &Practices”. Learning Resources: 1. Promotional Strategies.

importance in global economy. Demand planning. UNIT – I Introduction to Rural Supply Chain Management (SCM): Concept of rural SCM – Components – Features – Strategic issues in rural SCM. Learning Resources: 1. McGraw Hill. Supply Chain Logistics Management. The Rural Supply Chain Revolution -Customer focus in rural SCM .VI Case Study: Compulsory. David J Closs. Material handling system design and decision. Characteristics of global supply chains. Cooper.Role of Government in controlling international trade and its impact on Rural Supply Chain.MBA15 Regulations 15MBA31011R RURAL SUPPLY CHAIN MANAGEMENT Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course Student will be familiar with rural economy and the dynamics of rural supply Objectives: chains. Development and Management of suppliers. Course Student will be able to design and implement rural supply chains for Outcomes: optimizing rural resource utilization. Bowersox. Purchase Planning – Make or Buy decision – indigenous and global sourcing. TMH 39 . UNIT – IV International Supply Chain Management: Meaning and objectives. Donald J Bowersox. Logistical Management (The integrated Supply Chain Process). UNIT – V Global Supply Chain Integration – Supply Chain Security – International Sourcing . Strategic Warehousing – Warehousing Operations – Warehousing Ownership Arrangements – Warehouse Decisions. 2. UNIT – II Manufacturing Scheduling: Manufacturing flow system – Work flow automation – Flexibility in manufacturing to achieve dynamic optimization. UNIT – III Information Technology and rural SCM: Information System Functionality – Comprehensive Information System Integration – Communication Technology – Rationale for ERP Implementation – ERP System Design – Supply Chain Information System Design – Enterprise Facility Network – Warehouse requirements. Relevant cases have to be discussed in each unit. UNIT . Closs.

Dobbler.MBA15 Regulations 3. Supply Chain Management (Strategy. 4. Peter Meindl. World Class Supply Management. Planning and Operation). TM 40 . Starling. Burt. Sunil Chopra. Pearson Education. India.

He will be able to design and decide the distribution channels of a company. distribution channel efficiency and help achieve customer satisfaction. It helps the student to master the techniques of supply chain management to match customer requirements.MBA15 Regulations 15MBA4101 LOGISTICS AND SUPPLY CHAIN MANAGEMENT Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course The objective of the course is to explain the role of logistics and supply chain Objectives: management in supplementing corporate strategy of a manufacturing organization.Integrated supply chains –Supply Chain and Competitive performance . Course The student will be able to use the latest concepts and techniques of logistics Outcomes: and supply chain management in the global context to achieve cost and time advantages. He can improve inbound logistics.The marketing and logistics interface – Service-driven logistics systems– Customer satisfaction and success.customer profitability analysis –direct product profitability – cost drivers. UNIT – I Logistics and Competitive strategy: Gaining Competitive advantage through logistics – Logistics Management . Transporting and Pricing Products: sourcing decisions in supply chain – transportation in the supply chain – transportation infrastructure – suppliers of transport services – transportation documentation . UNIT – III Logistics and Supply chain relationships: Benchmarking the logistics process and SCM operations –Mapping the supply chain processes – Supplier and distributor benchmarking – setting benchmarking priorities –identifying logistics performance indicators –Channel structure – channel relationships –logistics service alliances UNIT – IV Sourcing.pricing and revenue management in the supply chain UNIT – V Managing global Logistics and global Supply Chains: The global supply chains -Global 41 .Focus areas in Supply Chain Management. UNIT – II Measuring logistics costs and performance: The concept of Total Cost analysis – Principles of logistics costing – Logistics and the bottom-line – Impact of Logistics on shareholder value .

Sridhar Butt: Logistics and Supply Chain Management. Biztantra.Mohanthy: Supply Chain Management.Rahul V Altekar: Supply Chain Management. Jaico Publishing House. Himalaya Publishing. New Delhi. D. 2. New Delhi. Narayan Rangaraj: Supply Chain Management in Competative Advantage.Rajashekhar.Anurag Sexena: Logistics and Supply Chain Management.2010 10. Learning Resources: 1.K. Relevant cases have to be discussed in each unit. 2009 6. 2003. 2009 11. TMH. 3. 2/e. Cengage learning. New Delhi. K. Planning and Operation. New Delhi 2009 5.MBA15 Regulations supply chain business processes –Global strategy –Global purchasing –Global logistics – Channels in Global logistics – Role of IT in the supply chain – Internal supply chain management UNIT .2009 8. New Delhi. 2009 42 . New Delhi. 2010 4. New Delhi. Sunil Chopra and Peter Meindl: Supply chain Management: Strategy. Donald J.P.Bowersox and David J. Kogan page. Acharyulu: Logistics and Supply Chain Management. Excel Books. 2010 9. MacMillan Publishers.Alane E Branch: Global Supply Chain Management and International Logistics. John J Coyle: A Logistics Approch to Supply Chain Management. Donald Waters: Global Logistics.Agrawal: Logistics and Supply Chain Management. Edward J Bradi. 2010. New Delhi.Closs. New Delhi. R. Logistical Management: The Integrated Supply Chain Process.VI Case Study: Compulsory. 2009 7. 2009 12. Routledge Publishers. Pearson Education. PHI Learning Ltd. New Delhi. TMH. B.

On the other hand the course will create an awareness of the need for systematic management of projects and the skills required in executing the projects. UNIT – I Entrepreneurship: Meaning. The course as well give the student on know-how concepts and tools of project planning and analysis. Definition and concept of Enterprise. Problems of Entrepreneurship-corporate entrepreneurship. Acquisition-Advantages of acquiring 43 . Feedback and Performance of Trainees. The course will enable the student to understand and formulate a plan of action while preparing for a business plan or it gives him/her a broader perspective of real world problems. Problems of Women Entrepreneurs -Role of Entrepreneurship in Economic Development.MBA15 Regulations 15MBA4102 ENTREPRENEURSHIP DEVELOPMENT Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course The course provides theoretical foundations of entrepreneurship development Objectives: and as well gives an overview of who the entrepreneurs are and what competences are needed to become an Entrepreneur. The course as well acquaints the students with the special challenges of starting new ventures and introducing new product and service ideas. Course After the course completion. -Women Entrepreneurship: Role & Importance. right from the stage of from project identification to project termination. UNIT – II Training and New Venture Planning Training: Designing Appropriate Training Programme to inculcate Entrepreneurial Spirit Training for New and Existing Entrepreneurs. New Venture Planning: Methods to Initiate Ventures. Factors affecting Entrepreneurship. Entrepreneurship and Entrepreneurship Development-Importance and growth- Characteristics-Qualities and Skills of Entrepreneurship. students will be to understand the importance of Outcomes: being an entrepreneur along with different implication that an entrepreneur faces in the real world.

New Delhi. Entrepreneurship: Starting. Learning Resources: 1. 2.Factors inducing growth. NIESBUD. Desai.Role of IDBI.Shejwalkar: “Entrepreneurship Development”. K.Financial Institutions-Commercial Banks.MBA15 Regulations an ongoing venture and examination of key issues.. Himalya Publication.C.VI Case Study: Compulsory. SAGE a franchise works.Scale Industries and Entrepreneurship.Ramachandran: “Entrepreneurship Development”. TMH. Small. evaluating of franchising opportunities. Universities and other Educational Institutions offering Entrepreneurial Development Programme. 3. New Delhi. 2012 5. UNIT . 2011 9.Project Feasibility Study – Post Planning of Project-Project Planning and Control. 2011 10. Vasant. Irwin. franchising law.2012 8. New Delhi. Publishing House. New Delhi.growth and growth strategies – sickness in small business and remedies – small entrepreneurs in international business. 2011 7. New Delhi. 2011 44 . Franchising. Eric A Morse.Janakiram.. SISI. Ronald K Mitchell: “Cases in Entrepreneurship”. Pearson. Everest Publishing House. definitions – policies and their support to MSMEs . M Rizwana: “Entrepreneurship Development” Excel Books. New Delhi. DIC . B. India 6. Oxford University Press. Peters. Cengage Learning. New Delhi. New Delhi. 4. Hishrich. VSP Rao. Developing and Managing a New Enterprise. Manjunatha. P. Rajeev Roy: “Entrepreneurship”. UNIT – III Planning and Evaluation of Projects: Growth of Firm – Project identification and selection . Amit Kumar Goudar: “Management and Entrepreneurship” University Science Press. Entrepreneurial Development Institutes.. UNIT – V Institutional support to entrepreneur and MSMEs: Role of Government . Relevant cases have to be discussed in each unit. Arya Kumar: “Entrepreneurship”. 2012. Kuratko: “Entrepreneurship’. UNIT – IV Small and Micro Enterprises: Importance.

(c) Formulate adaptation strategies and design implementation plans in international business contexts. affecting countries.States in Transition. Successfully articulate the complexity surrounding national and international attempts to regulate global social. Globalization of the world Economy and Globalization forces – Meaning. conflicts. 2. Difference 45 . Productively utilize research and writing skills in order to create persuasive and comprehensive reports and policy analysis UNIT – I Introduction to International Business Management. political. and particularly economic issues. what are the main challenges international businesses face when navigating the increasing patterns of global interdependence and trade? How are goods. and how economic. social. 3. it underscores the fact that problems such as financial crises. businesses and communities. and environmental concerns are now experienced on a global scale. The objective of the course is to (a) Develop literacy with the concepts used to investigate globalization and international business matters. Differences in International Business-Opportunities and threats for International Business.Legal Environment -The Determinants of Economic Development .Political Environment -Economic Environment . Critically analyze and interpret current events relating to globalization and international business. Course Outcomes: 1.MBA15 Regulations 15MBA4103 INTERNATIONAL BUSINESS MANAGEMENT Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course International Business will seek answers into some of the most pressing Objectives: questions facing today’s world. (b) Increase awareness of the interconnected nature of today’s world. UNIT – II World business environment –. For example. political and environmental issues can impact international integration and business. dimensions and stages in Globalization – Globalization Boon or bane – The Changing Nature of International Business. people and ideas moving around the world in new ways? If globalization goes beyond our borders.

et.Absolute Advantage . India and China (BRIC) and ASIAN countries. International Business: A Managerial Perspective. 1996. International Business. UNIT .introduction .An Overview of Trade Theory . Roger..Culture and the Workplace . UNIT – V Strategies of International Business . Readings. Trading Environment of International Trade. McGraw Hill.Heckscher Ohlin Theory .Religion . 8th ed.. International Business.. Fortworth.Selecting and Entry Mode . Readings...Cultural Change -Cross-Cultural Literacy . Bhattacharya. L.Development of the Multilateral Trading System WTO & development of World trade . 1999. New York.Foreign Direct Investment in the World Economy Horizontal Foreign Direct Investment . International Business.Culture and competitive Advantage. Griffin. Michael R. 6.The New Trade Theory . Pitman Publishing. 4. importing and counter trade. B.Language . 3. Hill. Charles W.Education .Porter’s Diamond The Revised Case for Free Trade .The Function of the Foreign Exchange Market. Financial Times.Entry Modes . 5.Profiting from Global Expansion .Strategic Alliances .Making Alliances Work – International Marketing Operations.VI Case Study: Compulsory. Mode of Entry and Strategic Alliances: Introduction . Addison Wesley. Learning Resources: 1.Tariff and Non-Tariff Barriers – Trade blocks-Rise of New economics like Brazil. Risks in international business. 46 . 2000.Regional grouping of countries and its impact. Ricky W. London. Czinkota. Bennet. UNIT – III The Global Trade and Investment Environment -International trade theory: Introduction . 1999. 1999. 2.MBA15 Regulations in Culture: Introduction .Strategic Choice.Social Structure . Going International: Respon se Strategies of the Indian Sector. The Global Monetary System -The Foreign Exchange Market: Introduction .Vertical Foreign Direct Investment. Danoes. al.Pressure for Cost Reductions and Local Responsiveness . Relevant cases have to be discussed in each unit...Export and Import Finance-Export assistance. Wheeler Publishing. UNIT – IV Foreign Direct Investment: Introduction . the Dryden Press. 1998. Benefits and advantages to host and home countries. New Delhi. John D.Strategy and the Firm . Russia.Comparative Advantage . and Radebaugh. Addison Wesley.National Competitive Advantages . Lee H. Michael W. and Pustay. International Business: Environment and Operations. Exporting.

MBA15 Regulations 15MBA4104M INTERNATIONAL MARKETING Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course Student will grasp the scope and significance of International Marketing in the Objectives: present Global Business Environment. UNIT – IV International Marketing Channels: channels –Distribution Structures. International product life cycle.Indirect Exporting. Geographic Expansion–Strategic Alternatives. Course The student will be able to analyse the developments in international markets Outcomes: and provide inputs to Indian companies company on emerging opportunities. UNIT – V Pricing and Promotion for International Markets: Environmental influences on Pricing Decisions. UNIT – I International Marketing: Scope and Significance of International Marketing. UNIT – III International Product Management: International product positioning. Product saturation Levels in global Market. International marketing environment.Export Marketing: EXIM policy of India. Global Pricing Policy Alternatives. Global Advertising and branding. Export 47 . Foreign Manufacturing Strategies Without Direct Investment. Foreign Manufacturing Strategies With Direct Investment. Management of Logistics and physical distribution. Need for international trade. Distribution Patterns. He will be able to prepare a marketing plan to successfully enter and operate in international segments. Successful brands in International Market. Export costing and pricing. Direct Exporting . Product and culture. Business Customs in International Market UNIT – II International Market Entry Strategies: Marketing in transitional economies and third world countries. They are able to understand the opportunities available for Indian companies in other countries and develop a marketing mix to successfully implement marketing programs. New products in International Marketing. Entry Strategies of Indian Firms. international market segmentation and targeting . Challenges in Managing an international Distribution Strategy. Domestic Purchasing. Selecting Foreign Country Market intermediaries. trends in foreign trade. . Transfer pricing.

2009 Raja Gopal: International Marketing. Vikas Publishing House. Cengage Learning. Wiley India. 2010 7. Routledge Publications. Graham. Sage Publications. International Marketing 11/e. New Delhi.MBA15 Regulations procedures UNIT . Jeffrey Edmund Curry: International Marketing. New Delhi.Srinivasan: International Marketing. Cateora. New Delhi. 2010 4.. New Delhi. 2013 2. U. Ltd. 2009 48 . Czinkota: International Marketing. Learning Resources: 1. Tata McGraw-Hill Co. Prentice-Hall of India Pvt. John L. New Delhi. New Delhi. Philip R. 2012. Sak Onkvisit: International Marketing.. Peloso: International Marketing. Jaico Publishing House.VI Case Study: Compulsory. Ltd. New Delhi 2008 5.New Delhi. Jean Pierre Jeannet: Global Marketing Strategies. Sunil Gupta: International Marketing. 2020 8. 2005 9.C Mathur: International Marketing Management. 3. Kalyani Publishers. Kotabe. Relevant cases have to be discussed in each unit. R. Unversity Science Press. 2009 6.

UNIT – II Personnel Selling and Sales Forecasting: Introduction – Steps in Personnel Selling – Sales Organisation . UNIT – III Sales Force Management: Recruitment and selection of Sales personnel –Training of Sales personnel – compensation of Sales personnel.Objectives of Sales Management – Functions of Sales Management -Responsibilities and duties of Sales Manager– Formulation of Sales Strategy –Different sales strategies and selling methods. coverage and providing customer services through proper design and management of sales force.Channel Management: Distribution of Channels-Factors-Types of distribution Channels . To make the students understand the key principles of organizing and managing of Sales force. 2.Motivating Sales personnel –Monitoring and Performance evaluation – Sales Displays. planning. Course Outcomes: 1. Understanding the role of sales and distribution management in providing better customer services.MBA15 Regulations 15MBA4105M SALES AND DISTRIBUTION MANAGEMENT Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course The objective of this course is to familiarize the students with the importance Objectives: of gaining market access. managing. implementation and control in sales & Distribution Channels for products in the competitive global marketplace UNIT – I Sales Management Introduction: Evolution of Sales Function – Definition of sales management .Retailing and Wholesaling.Sales Forecasting: Sales Quotas – Sales Territory Management – Sales Budget. etc. UNIT – IV Channels of Distribution: Basic Concepts of distribution system: Designing Channel Systems . 2. evaluating. UNIT – V Physical Distribution Management: Introduction-Functional areas of distribution Logistics – Cost. This course encapsulates the idea of analysis and strategy formulation. 49 . To make the students aware of the key principles in designing. Customer service and physical distribution – New techniques in managing distribution. and modifying marketing channels. 1.

The McGraw-Hill Companies. 3.L. Excel Books. 2009 4.1991 50 . Krishna K Havaldar. Richard R. Channel. Bowersox. New Delhi. New Jersey. Tapan K Panda: Sales and Distribution Management. Management. New York.P. 6. Johnson.VI Case Study: Compulsory. Policies and Cases. Prentice Hall. Practices and Cases. Excel Books. & Vasant M Cavale.. New Delhi. Cengage Learning. New Delhi. Gupta S..Chunawala: Sales and Distribution Management.Himalaya Publishing House. 2008.2009 8. Oxford University Press. Edeard W. Prentice Hall Inc. 2010 5.MBA15 Regulations UNIT .. Englewood Cliffs. McGraw Hill 10. Relevant cases have to be discussed in each unit. Learning Resources: 1.Still. Sales Management: Concepts. Strategic Marketing. Hair. 2. R. Anderson: Sales Management. Sales & Distribution Management (Text and Cases). Professional Personal Selling. Sales Management.. Sales and Distribution Management. New Delhi. M etc. S.Cundiff and Norman A. 2008. Sales Management Decisions. 9.Govani. E. 7. Anderson. Matin Khan.A.

MBA15 Regulations 15MBA4106M PRODUCT MANAGEMENT Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course The student will understand the theoretical concepts on successful planning and Objectives: implementing of new products in the global environment. developing products for the bottom of the Pyramid requirements for design. Brand management Issues. customer involvement in maintenance. time management. UNIT – II Product design process. elements of maintenance. Competitive analysis. Just in Time inventory. General trends in new product development. issues and problems IN New Product development. cost estimation. incorporating high quality in designs. UNIT – IV Brand Management: Developing Product plan. some basic concepts. Management of Product Life cycle. Learning Resources: 51 . Product market complexity. modeling development process. cost and price structure. UNIT – V Demand management. UNIT – I Developing successful products. seasonal fluctuations. Distribution channels and promotion. assessing market demand for new product. Product Mix. globalization and manufacturing. UNIT – III Production planning. Product functionality and usability in Indian markets. The changing design process. SWOT analysis of the product. flexible assembly. manufacturing significance. methods for assessing initial demand. design review. prediction models for maintenance. Pricing products with short life cycles. Role of Brand Manager. plan participate and develop product and Outcomes: Brand Management processes in organizations through following the prerequisites of competitive markets. Strategic analysis and choice. global sourcing.VI Case Study: Compulsory. UNIT . Market development. Product maintenance. Brand strategy. design for maintenance methodology. Course Students will be able to identify. cost control. the design process. design paradigms. product pricing methods. Relevant cases have to be discussed in each unit. Corrective and preventive maintenance. designing technology products. Strategy for new product development process.

USA. Barclay. Ramanuj Majumdar. New Delhi 2005 9. Holroyd. Accelerated Product Development. Elsevier. Oxford 2010 8. Innovation. Delhi 2009 3. TMH. Dariush Rafinejad. Newyork. Excel Books. 2007 7. New Product Development.C Anandan .MBA15 Regulations 1. Troy Strader.2005 15MBA4107M E MARKETING Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course Student will grasp the scope and developments in E Marketing in the present Objectives: competitive marketing environment. Anil Mital. 2011 5. Anoop Desai .Product Management in India. Singapore 2014 6. Product Management and New Product Development. Business science reference. 2007 2. 2007 4. Digital Product management Technology and Practices. Butterworth Heinneman. Leavitt. R K Srivastava. Product Development. New Product Development. Clifford Fiorre.Tata Mc Graw Hill. They are able to understand the growth 52 . Ross Publishing. Marisa Brown. Product Management . J.Productivity Press. Product Development and Commercialization. PHI Learning. Dann. Delhi. Wright.

E Marketing Intelligence Transforming Brand and Increasing Sales using Digital Channels. Social Media Models. phobias. Promotion. Planning 3 Ms. Communities and social networks. Social Business models UNIT – IV E. P R Smith. Price.2005 53 .Customers. Palgrave Macmillan . UK 2011 2. Automation. customer profiles. Speak. Motivations. Save.Transformation of E marketing. Self help Publishers. Internet as Brand Building Tool. B2C. Relevant cases have to be discussed in each unit. Online relationships and Loyality. Communication Models. Learning Resources: 1. Physical Evidence. Customer buying Models.MBA15 Regulations opportunities available for E marketing companies and devise E marketing strategies for all companies involved in marketing activity. Internet Connectivity in the world. Loyalty Models. Course The student will be able to identify E marketing opportunities and provide Outcomes: strategic inputs to marketing companies.Implementing new systems. UNIT – V Managing Digital Marketing. Routledge New York 2013 3. Serve. Stephen Dann Susan Dann. People. Online Information Processing. Canada. Sell. Digital Analytics. He will be able to understand the different technologies to design E Marketing plan and implement the same successfully in target segments. E Markeitng Excellence. Attribution Models. Beyond Marketing Mix.Planning and Optimizing your Digital Marketing. Irvine Clarke III Theresa Flahertty. Men. Minutes UNIT . Advances in Electronic Marketing. Dave Shaffey. Online Revenue Models. 2009 4. E Marketing Theory and Application.Selection of suppliers. Idea Group Publishing Singapore. Expectations. Product. Place. Money.VI Case Study: Compulsory.E security. E Marketing Strategy UNIT – II Remix. Process. Customer Information Processing models. Intermediary models. Online Buying processing. C2C. Sizzle. UNIT – I Introduction to E Marketing. Researching online customer. B2B. Partnerships UNIT – III E Models. Understanding Generation Z. Internet usage in India. Noman Rana. Budgeting for Digital marketing.

2006 7.MBA15 Regulations 5. Idea Group Publishing Singapore. Gary Lilian . E Marketing to China .Rajdeep Grewal. NewDelhi 2013 8. Contemporary Research in E Marketing. Sandeep Krishnamurthy. Melissa Barker. Cengage Learningm. Nicholas. 2005 6. Knowledge Works Consultants Singapore. Donald. Edward Elagar Publishing Inc. Patric Loh.A Cultural Approach. . 2012 54 . Handbook of B2B Marketing. Social Media Marketing A Strategic Approach. Krista.USA.

and other related financial instruments. Combinations. Causes of Volatility. Equity Credit Derivatives. The purpose of this course is to provide the student with the necessary skills to value and to employ futures. Learning Resources: 55 . and Convertibles. Course The course is expected to provide on the know-how to value and to employ Outcomes: futures. At the same time the course gives an ample perspective of derivative instruments as a short term investment option. UNIT . options. UNIT – I Introduction of Financial Derivatives: Forwards and Futures Contracts. The course will as well give an edge to understand and calculate the risk involved in the securities market. Credit Default Swaps Caps and Floors. UNIT – IV Options Valuation: Binomial Model One-step and Two Step Binomial Trees Black-Schools Model. Volatility.MBA15 Regulations 15MBA4108F FINANCIAL DERIVATIVES Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course There has been a dramatic growth in markets for financial derivatives in recent Objectives: years. options. UNIT – V Swaps: Currency Swaps. Other DerivativesTrading Regulation-Index Futures-Futures on Currencies-Interest Rate Futures Derivatives Market in India UNIT – II Options Market: Properties of Stock Options Mechanics of Option Markets Underlying Assets Stock Options Warrants. Lognormal Property of Stock Prices. Interest Rate Swaps. Executive Stock Options. Modern managers can use financial derivatives such as futures. UNIT – III Trading Strategies: Strategies Involving Options-Spread. Other Payoffs Options on Indices-Hedging Strategies Using Derivatives.VI Case Study: Compulsory. options. Relevant cases have to be discussed in each unit. and swaps to hedge particular kinds of risk or to change the returns on their portfolios in certain ways. and other related modern financial instruments.

Futures and Other Derivatives. Prentice Hall of India. Prentice Hall of India. New Delhi. 10.T. Financial Derivatives. New Delhi. 5. Preeti Singh. 7. Financial Derivatives. Prentice Hall of India. Sultan Chand.MBA15 Regulations 1. Bhalla. Financial Institutions.. Financial Derivatives. V. 2. Excel Books. 3. Financial Derivatives.. Prentice Hall of India. 4. Options. Forwards. Kumar S S S. New Delhi. Ane Books India. New Delhi. 9. Satyanarayana Chary. Bishnu Priya Mishra. Franklin Edwards and Cindy Ma : Futures and Options. John C. Concepts and Problems.K. Financial Derivatives: Theory. Excel Books. 56 . New Delhi. Gupta S L. Hull: Options. New Delhi. Financial Derivatives : An Introduction to Futures.. New Delhi. Tata McGraw Hill. New Delhi. New Delhi. 6.

Students will able to understand the basics in Portfolio management. S. Course 1.Jensen's Performance Index . Outcomes: 2.. Prentice Hall of India. Students will able to get knowledge how returns will be maximized by selecting portfolio of securities. To provide the knowledge regarding portfolio revision strategies. Relevant cases have to be discussed in each unit.Capital Asset Pricing Model (CAPM) – The Capital Market Line (CML) – The Security Market Line (SML) Arbitrage Pricing Theory (APT). Security Analysis and Portfolio Management. Kevin S.Fama Decomposition of Total Return. To impart the knowledge on basic aspects of portfolio management.VI Case Study: Compulsory. To provide the knowledge on selection of securities to maximize the return on from the investment. UNIT – I Introduction to Portfolio Management: Meaning and Phases of Portfolio Management Portfolio Analysis – Expected Return and Risk of a portfolio (Problems) .Portfolio Revision Strategies – Active Revision Strategy . New 57 . UNIT – II Portfolio Selection: Meaning – Feasible Set of Portfolios – Selection of Optimal Portfolio Markowitz Portfolio Model – Sharpe Single Index Model.Treynor's Performance Index . 3. UNIT – IV Portfolio Performance Evaluation: Methods of Performance Evaluation . UNIT – V Portfolio Revision: Meaning – Need for Revision . UNIT .Diversification of Risk – Reduction of Portfolio Risk through Diversification – Portfolio with more than two securities – Risk-Return Calculations of securities with more than two securities (Problems).MBA15 Regulations 15MBA4109F PORTFOLIO MANAGEMENT Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course 1. Objectives: 2. UNIT – III Capital Market Theory: Assumptions of Capital Market Theory . Learning Resources: Suggested Books: 1.Formula Plans.Passive Revision Strategy .Sharpe's Performance Index .

3. Ltd. Investment Management: Security Analysis and Portfolio Management. Prentice Hall of India. Ltd.MBA15 Regulations Delhi. Bhat.. New Y 5. Russel J. 2. James L. New Delhi. 3. Vikas Publishing House Pvt. Securities Analysis and Portfolio Management. New Delhi. New Delhi. Jordan. Parvathiswara Rao. Reference Books: 1. Sultan Chand. Security Analysis and Portfolio Management. Himalaya Publishing House Pvt. and Ronald J. Donald E. Fisher.K. Fuller. Security Analysis and Portfolio Management. New Delhi. Security Analysis and Portfolio Management. Avadhani. V. 58 .. McGraw Hill Book Company. 4. 2. Bhalla. Modem Investments and Security Analysis. Punithavathy Pandian. Jr.. V.. Excel Books.. and Farrel. Excel Books. Mumbai. New Delhi. Security Analysis and Portfolio Management..A.

UNIT – I The Basic Theoretical Framework: The Indian financial system and its technology.MBA15 Regulations 15MBA41010F FINANCIAL INSTITUTIONS AND SERVICES Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course An overview of the Indian financial system in which financial managers and Objectives: investors operate. Pension plans today. The Insurance Industry and its regulation. To understand the role of financial institutions and financial services globally and their importance in the development of economy. A perspective on future role. Pension funds. Reinsurance. and NPAs. The course as well gives an in-depth understanding about the operations and importance of banking and non – banking institutions in the finance sector. law …etc guarding the financial markets. control by RBI and SEBI. Development finance vs. Reserve bank of India Framework for/Regulation of Bank Credit. Unit Trust of India (UTI) and Mutual Funds. universal banking. The factors affecting the stability of the financial system. RBI-Central Banking. UNIT – III The Non-banking financial institutions: Evolution. Framework of Indian CP Market. Life Insurance. Bank capital – adequacy norms and capital market support. The banking Institutions: Commercial banks – the public and the private sectors – structure and comparative performance. It as well let the students understand not only its importance. interest rates. spreads. Insurance: The Economics of Insurance. IFCI and SFCs. but as well let them know different regulation. LIC & GIC. Efficiency and the Structure of the Insurance Industry. UNIT – II The Financial Institutions: A brief historical perspective. UNIT – IV Financial services: Asset/fund based Financial services – lease finance. Course On completion of the course students will understand clearly about the Outcomes: Financial System and how this system works and different way organization provide services to the targeted customers. An update on the performance of IDBI. Financial intermediaries and Financial Innovation. consumer credit and 59 . Commercial paper: Features and advantages. ICICI. The problems of competition.

2010 8. 10. Company Law provisions. Mumbai. B and Zenoff: Marketing of Financial Services. Chinmaoy Sahu. 3. venture capital financing. New Delhi.K. Management of Financial Services. Gordon E and Natarajan K.MBA15 Regulations hire purchase finance. 2. New Delhi. Sames L . functions. UNIT – V Merchant Banking: Functions and activities. New Delhi. 4.. Bhalla. New Delhi. M. Vikas Publishing House Pvt. Excel Books. Fee-based / Advisory services: Stock broking. New Delhi. portfolio managers. Managing in the Service Economy.VI Case Study: Compulsory.2009 9. Marketing of Financial Services. Himalaya Publishing House. Harvard Business School Press. Bharti V Pathak: The Indian Financial System. Ltd.. R.Heskett. debenture trustees. underwriting. 6. Meir Kohn: Financial Institutions and Markets. factoring definition.Khan. bills discounting. credit rating. Ballinger Publishing co. Wiley India. Financial Services. Learning Resources: 1. bankers to an issue. Financial Markets and Services. Himalaya Publishing House. Management of Financial Services. David. 2001.2002. Oxford University Press. The regulatory framework: SEBI and Regulation of Primary and Secondary Markets. advantages. UNIT . housing finance.V. evaluation and forfeiting. Pearson Education. Anmol Publications.Shanmugham: Financial Services. Tata McGraw Hill. New Delhi. 5. 2010 11. 60 . Boston. Indian Financial Systems. R Machiraju. Relevant cases have to be discussed in each unit.Y. New Delhi. 7. Avadhani V A.

Recent developments in Indian Financial System. This course enables the students to understand and avail an additional Outcomes: avenue of self-employment and also benefit the industry by providing them with suitable trained persons. 3. BASEL Norms. and also to given an adequate exposure to operational environment in the field of Banking. Roles of Banks (viz. 2. Insurance and other related financial services. Credit Management. Privatisation and Liberalisation. It provides adequate basic understanding about the Banking. Insurance and Other related financial services. Payment system. Loan Management. Investment Management. Insurance and Other related financial services. reforms and Objectives: competitions in the banking and insurance sector and the need to equip prospective banking and insurance professional to face the challenges ahead. Risk Management Introduction to Indian Banking System: Financial Market and its segmentation. globalization. Role and Functions of 61 . It helps students to exploit opportunities being newly created in the field of Banking & Insurance due to Globalization. UNIT – I Evolution of Banking in India. and Banking Products – Fee based and fund based.MBA15 Regulations 15MBA41011F BANKING AND INSURANCE Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course The arrival of market-oriented approach. This course will provide the students. Bank Management: Liquidity Management. Insurance and other financial services and a thorough understanding of the practical application of the theory. among the students and gain adequate exposure to the operational environment in the field of the Banking. the University of Mumbai has developed a degree course in Banking and Insurance for the students who aspire to make a career in Banking and Insurance. Banking Regulations. Course 1. Types of Banks. Financial System overview. Intermediation. The Banking & Insurance degree aims to inculcate training and practical approach among the students by using modern technologies. a greater in-depth knowledge of different aspects of Banking. and financial services). Liability Management.

Electronic Banking. Banking Sectors in India: Types of Banking Sectors. history of life insurance. Traditional insurance products Term. Classification of Annuities. Health & Medical Insurance. Materiality of facts. Private Sector Banks. Banker-Customer Relationship: Debtor-Creditor Relationship. Property related Insurance. Deposit Products or Services. recent trends. Subrogation Clause. General Insurance. Categories & Features of Co-operative Banks. Introduction to Regional Rural Banks. Recent trends in Insurance in India. Basis of Annuity Income. Proximate Cause. Types. History of Insurance: Segments of insurance – life insurance. Bank Assurance: Benefits for banks and insurance companies. Purpose and need of insurance. Endowment. Introduction to Retail Banking. Principle of Insurable interest. working of insurance. non-life insurance. Loans and Advances: Principles of lending. Financial Intermediaries Accounts: Types of Customer Accounts. their types. Principles governing marketing of insurance products. insurance as security tools. Procedure for opening an account.MBA15 Regulations RBI. Public Sector Banks. Foreign Banks. Anti-Money laundering. Liability Insurance. Insuraable interest. Risks in account opening and Closure. Various Life Insurance Policies of different Insurance Companies. ULIP as a tool for financial planning Annuity Policy: Introduction. Duty of disclosure. Basics of Insurance : Indemnity. history of non-life insurance. Credit appraisal techniques. Role of bancassurance in Indian Scenario. Retail Banking Products. Mutual funds. Payment and Collection of cheques and other negotiable instruments. Warranties. Uses of Annuity. Different types of loans. Reinsurance. Bank as a Trustee. Life Insurance Products: Introduction. Principle of Indemnity. Introduction to Wholesale Banking & International Banking. Types of Insurance : Life Insurance. UNIT – III Introduction of Insurance: Concept and nature of insurance. Wholesale Banking Products. insurance and economic development. Whole life. ULIPs: Linked Life Insurance Products. Limitation of Annuity 62 . Commercial & Co-operative Banks: Structure of Commercial Banks. UNIT – IV Principles of Life Insurance: Utmost good faith (Uberrima Fides). UNIT – II Historical aspects of Banking in India. Credit management and credit monitoring. UberimmaeFidae and implications. Insurance Regulation and Role of IRDA. Contribution Clause.

2. 3. Principle of Indemnity. features to be discussed in relations with insurance. George E. Consensus ad idem (Same Mind). Consideration: Legal capacity to contract. P. Ganguly: Insurance Management. Reinsurance: Characteristics. 6. Failure of Others. other features of an insurance contract. Overlapping Risks. 7. Property Risks. Classification of Pure Risks: Personal Risks. 8. M N Mishra. Prentice Hall India. Features of offer & acceptance. Rajda: Principles of Risk Management and Insurance. Liability Risks. Mark: Introduction to Risk Management and Insurance. Learning Resources: 1. Contracts of various kinds: Insurance & service contract. Western Printers and Publication. Scott and Niehaus R. Contribution Clause. 4. Nabu Press. Rules of Risk Management. claim management of claim settlement UNIT . New Age International 9. Pearson Education. Growth of reinsurance in India and Global Players in reinsurance. William Franklin Gephart: Principles of Insurance. Legality of object. 63 . Insurance & gambling. Principle of Insurable interest. 10. West Publication Co. Management Techniques &Process: Definition of Risk. Relevant cases have to be discussed in each unit. James L Athearn: Risk and Insurance. Sultan Chand and Sons. Risk Management Technique. Prentice Hall India. Tata McGraw Hill. Derfman S.K.VI Case Study: Compulsory. Gupta: Insurance and Risk Management. A. Types. General Insurance products: Introduction and Classification of Products. Nalini Prava Tripathy and Prabir Pal: Insurance Theory and Practice. Marrington E.MBA15 Regulations Principles of General Insurance: Utmost good faith (Uberrima Fides). Essentials of Commercial Contracts: Offer & Acceptance. UNIT – V Role of insurance in personal financial planning: Insurance as an investment tool. Warranties. PAS Mani: Life Insurance in India. Himalaya Publishing House. Gregory: Risk Management and Insurance. 5. S B Mishra: Insurance Principles & Practice. Subrogation clause. Proximate Cause. Risk Management Process: under writing TPA basic assessment.

and mentoring. Strategic leadership UNIT – V Leadership development and succession: Development through self awareness and self discipline. Leadership substitute theory. Decision making in teams. Ginnet’s team effectiveness leadership model. Fellowship. UNIT – III Team Leadership: The use of teams in organizations. Roles of a leader Leadership traits and ethics: Personality traits and leadership. He will be able to train human resources in leadership development. 2. Leadership skills for effective team meetings. Normative leadership theory. experience. Content and process theories. The student will be able to use different techniques that will help leadership Outcomes: effectiveness. Types of teams. Leadership attitudes. Leadership and motivation. Importance of leadership. Course 1. UNIT – I Introduction to Leadership: Definition. Evolution of Dyadic theory.Leader follower relations: Followers. and contingency leadership: Leadership behaviour and styles.MBA15 Regulations 15MBA4108H ORGANIZATIONAL LEADERSHIP Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course To impart the theoretical knowledge on organizational leadership and to Objectives: explain the various contingency factors that contributes to leadership effectiveness in corporate sector. virtual and self managed teams . Leadership of culture and diversity. succession Leadership development programs. Stewardship and servant leadership. UNIT – IV Organizational Leadership: Charismatic and transformational leadership. Creating high performance culture. Managing conflict. University of Michigan and Ohio studies. Reinforcement theory. Leader member exchange theory. UNIT – II Leadership behaviour and motivation. Leadership continuum theory. Evaluation efforts. traits of effective leaders. Delegation. Development through education. Leadership grid. 64 of leadership development . Coaching. Contingency leadership theories and models.

MBA15 Regulations

Case Study: Compulsory. Relevant cases have to be discussed in each unit.
Learning Resources:
1. Effective Leadership- Lussier/ Achus, Tjird edition, Thomson South Western, 2007.
2. Leadership-Enhancing the Lessons of experience, Hughes, Ginnet, Curphy, Fifth edition,
Tata McGraw Hill, 2006.
3. Leadership-Research findings, Practice, and skills, Andrew J Durbrin, Fourth edition,








6 th


5. The Leadership Eperience, Richard L Daft, Cengage Learning, 2nd Edition, 2002
6. Dynamics of leadership, Craig Watson, Jaico Publications.
7. The art of leadership, George Manning and Kent, 2nd edition, Mc- Graw Hill Education.


MBA15 Regulations

Lecture :
Tutorial :
Practical :

4 hrs/ Week

Internal Assessment:
Final Examination:



The objective of this course is to equip the students with basic concepts of

Objectives: Organizational development and change as change is inevitable.

The student will grasp the concepts of change, how to conduct training and


development programs, setting training objectives as Change and Development
of employees is always a part of organizational success.

Basics of Change Management: Meaning, nature and Types of Change – change
programmes – change levers – change as growth – change as transformation – change as
Turnaround – value based change. Systems approach to change: systems autonomy and
behaviour – the intervention strategy model – cases in intervention – total project
management model (TPMM).
Mapping change: The role of diagrams in system investigation – A review of basic flow
diagram techniques –systems relationships – systems diagram and mapping, influence charts,
multiple cause diagrams- a multidisciplinary approach.
Organisation Development (OD): Meaning, Nature and scope of OD - Dynamics of planned
change – Person-focused and role-focused OD interventions –Planning OD Strategy – OD
interventions in Indian Organizations – Challenges to OD practitioners
Negotiated change: Change in the labour-management relations in the post-liberalized India
– a review of the response of collective bargaining strategy to the challenges of Globalisation
and the restructuring of enterprises in India
Team Building: Nature and Importance of Teams – Team vs Groups – Types of teams –
Characteristics of Virtual teams – Team building life cycle – role of managers as linking pin
steam building skills – Perspectives on effectiveness of Team working. Virtual teams: High
performance teams – self managing teams – Building team relationships – empowered teams
– leadership on teams – Managing cross –cultural diversity in teams – role of change
consultant-– contemporary issues in managing teams.
Case Study: Compulsory. Relevant cases have to be discussed in each unit.

MBA15 Regulations

Learning Resources:
1. Mark Hughes: Change Management in Organisations, Jaico Publishing House, New
2. Delhi, 2008
3. Robert A Paton: Change Management, Sage Publications, New Delhi, 2008.
4. Nilanjan Sengupta: Managing Changing Organisations, PHI Learning, New Delhi,
5. Adrian Thornhill: Managing Change, Pearson Education, New Delhi, 2008.
6. Cummings and Worley: Organisational Development and Change, Cengage Learning,
7. New Delhi, 2009
8. Radha R Sharma: Change Management, TMH, New Delhi, 2008
9. Sarah Lewis: Appreciative Inquiry for Change Management, Kogan Page Publication,
New Delhi, 2010
10. Kavitha Singh: Organisation Change and Development, Excel Books, New Delhi,
11. C.S.Venkataratnam: Negotiated Change –Collective Bargaining, Liberalisation and
12. Restructuring in India, Response Books, New Delhi, 2003.
13. Sethi : Orgnisational Transformation Through Business Process Reengineering
Pearson Education.

Lecture :
Tutorial :
Practical :

4 hrs/ Week

Internal Assessment:
Final Examination:



1. To provide knowledge in basic concepts of training and development

Objectives: 2. To provide knowledge in emerging methods of training.

1. Student will able to understand the importance of training and development

VI Case Study: Compulsory. Adventure learning. Post training support – Future of training. Nick: Effective Training: System Strategies and Practices (Pearson) 6. Udai Pareek & TV Rao: Designing & Managing Human Resource Systems with Spl Emphasis on HRD (Oxford & IBH) 3. UNIT – III Training aids – Traditional instructional approach. Relevant cases have to be discussed in each unit. T V Rao: Appraising & Development Managerial Research (Excel) 68 . Learning Resources: 1. trainees. Test Research and Cases (Excel) 7. UNIT – IV Emerging methods – Computer base learning. Sahu R. employers – Phases of training. G: Training and Development . Gold stein & Ford: Training for Development (Prentice Hall) 2. Simulation. Blanchard. Pandu Naik. Mobile technologies. Virtual reality training. Intelligent tutorial system. UNIT – I Human resource training – Concept. Embedded learning. UNIT . Self directed training. He/She will also get knowledge in the area of different methods used by the organizations. UNIT – V Developing learning organization – Training styles – Special issues in training.MBA15 Regulations Outcomes: 2. challenges training context. Distance learning. Noe: Employee Traning and Development (Tata McGraw Hill) 5. Performance support system. Team training.K: Training for Development ( Excel) 8. Blended learning. trainers. UNIT – II Need assessment phase – Designing the training programme – Evaluation training. Rolf P Lynton & Udai Pareek: Traning for Development (Vistaar) 4. Action learning. Out Board learning. Classroom methods – On the job training.

69 . Pearson Education. New Jersey 3. measuring and monitoring turnover and retention data. Sears David. diagnosing causes of talent departure. talent metrics.Talent imperatives. drivers of engagements UNIT – IV Return of Talent – Measuring contribution of talent to business performance.Career development vs employee development .Criteria for effective talent management. Peter. deployment of talent. 2. talent forces of tomorrow UNIT – V Managing career – Meaning – Importance . Relevant cases have to be discussed in each unit. sourcing talent. Course 1. UNIT – I Talent management – Definition – Importance – Impact . To provide knowledge about career development aspects. transformation and reorganization of HR. measuring human capital investment. Prentice Hall Upper Saddle River. workforce diversity and talent management . The Talent Powered Organization. Successful Talent Strategies. Talent Force: A New Manifesto for the Human Side of Business. Robert J Thomas and Elizabeth Craig. designing engagement strategies.VI Case Study: Compulsory.MBA15 Regulations 15MBA41011H TALENT MANAGEMENT Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course 1. talent multiplication UNIT – III Talent Retention – Cost and consequences of talent departure. AMACOM. UNIT – II Talent Procurement and Deployment – Identifying talent needs. new imperatives. Hank & Rusty Rueff. establishing talent management system. American Management Association. Cheese. developing talent. elements of talent management. Kogan Page Ltd. To give full information about how organizations manage the talent in an Objectives: organizations.Career development value for the organization UNIT .360 feedback process and systems . Student will able to understand about basic concepts in talent management Outcomes: 2. Learning Resources: 1.Individual vs organizational perspective . Stringer. 2. He/She will also able to understand the regarding career planning and development.

Managing Talent 70 . Dave Ulrich. New York 4. Phillips. A Wiley Imprint 5. Lisa Edwards. Jack J. Jossey-Bass.MBA15 Regulations Press. Talent: Making People your Competitive Advantage. Edward E. Lawyer III.

the marketing mix.Beierlein. London and New York. Kenneth C. international agribusiness UNIT – III Marketing Management for Agribusiness: Strategic market planning.MBA15 Regulations 15MBA4108R AGRI BUSINESS Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course The student will be able to understand the dynamics of rural economy and Objectives: agribusiness in Indian context. Managing the Agribusiness.VI Case Study: Compulsory. 5th Edition. Waveland Press. Van Fleet. 2. Donald D. UNIT – I Introduction to Agribusiness: The business of Agribusiness. David D. George J. 3. Agribusiness Management. Relevant cases have to be discussed in each unit.Schneeberger. Principles of Agribusiness Management. 2012. Agribusiness: Principles of 71 . tools for marketing decisions for agribusiness UNIT – IV Operations Management for Agribusiness: Production planning and management for agribusiness. Ella W. Frank Dooley and John Foltz. Routledge. Course The student can work in companies that deal with rural markets and rural Outcomes: supply chains. Role of IT in Agribusiness UNIT – V Human resources Management for Agribusiness: Managing organization structure.Osburn. Delmar/Thomson Learning. James G. Jay Akridge. Seperich. Introduction to Agribusiness. Taylor and Francis Group. 4. Van Fleet. the organization of agribusiness. Cliff Ricketts. Illinois. functions and tasks UNIT – II Agribusiness management: Organization and Context. 4th Edition. Nolan Omri Rawlins. Inc. supply chain management for agribusiness.. 2001. Scope. Learning Resources: 1. 2014. managing human resources in agribusiness UNIT . Freddie Barnard.

John K. Walter David Downey. 1981. Agribusiness management. Delmar Cengage Learning. 5. McGraw-Hill. Illustrated Edition. Trocke. 2014.MBA15 Regulations Management. 72 .

5. Rural Sociology: Meaning. Psychoanalytic theories.MBA15 Regulations 15MBA4109R RURAL INNOVATION Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course This course will introduce students to the basic fundamental concepts and Objectives: factors that either promote or hinder Rural Development and also the effects. four stages of cognitive development and its use in Indian Rural perspective: significance of attitudes and values in rural development. social status and conditions of SC/ST. Understand the role of innovation in new dimensions as different thinker. OBC. Women and Children:Poverty. problems of weaker sections. Lastly to make the students to know about the role of government in supporting problems of cultural practices in rural development. nature and various components of rural society. learning theories. Technical understanding of techniques and models used for rural development by various experts up to now 4. Psychological and sociological conditions of rural perspective to understand their situations and adaptiveness towards innovations as mechanism. UNIT – I Rural Psychologies and Sociology Basic concepts. cognitive development theory. child labourers and other weaker sections of the rural society. issues. Basic information about necessity of rural development necessity for the nation building especially in the country like INDIA. as harness in tool and as well as technology developer. attitude and social being and the occurred changes among these few years with new innovative technologies 3. 2. the student will equip with the Outcomes: 1. the status and rights to the rural women. Imparted with the knowledge of rural approach in terms of personality. unemployment and imbalance in development. builder. Course By the end of the study of this course. concept of caste and class and its relationship. remedial measures. Understand the supportive role of government in all aspects. binder and creator of interactive value chain for effective communications. land less labourers. effect of rural UNIT – II 73 .

Private Bank. Models for Rural development: Concept and Importance of model implication of model given by Karl Marx. National Rural Health Mission(N. mission for wasteland development. Cooperative Banks. Commercial Banks.R. Role of CAPART in adoption of rural technology. Technology Mission for drinking water.VI 74 . process of technology transfer. scope under Indian conditions. UNIT – V SUPPORTIVE AGENCIES FOR RURAL DEVELOPMENTS AND INNOVATIONS Women and Child Welfare Programmes-Programmes for Rural Development: I. Ram Manohar Lohia and Nehru in Rural development. DWARCA. Technology mission for dairy development. Nirmal Gram Yojna (NGY). water. UNIT – III Principles of Innovation for Rural Markets Introduction – Reasons for need of Innovation for Rural Market – Principles of Innovation for Rural Market UNIT – IV Rural Innovation Innovation Challenges. process of technological innovation: Appropriate technology in rural development -scope importance of appropriate technology.P. barriers of technology transfer. Jawahar Gram Samridhi Yojna (JGSY).H.. relationship and role with productivity.M).D. central and state structures. Vermiculture and Organic farmingFinancing Agencies for Rural development: Rural financing institutions.innovation as harnessing tool-Dynamics of introducing a new technology: successes and challenges. production process and transport areas. Mahatma Gandhi. Reserve Bank of India(RBI). Mahatma Gandhi National Rojgar Guarantee Yojna(MANRGA). Swarnjayanti Gram Swarojgar Yojna(SGSY). Energy and Rural Development-Government and other agencies promoting technology. UNIT . solar.R.changing context of rural innovation-evolution of innovation thinking –Innovation into practices (stories). spread of technology in energy and fuel. modern techniques of rural development.MBA15 Regulations Techniques and Models of Rural Development: Meaning. micro finance institutions. Dr. National Agricultural Bank for Rural development(NABARD).Innovations and environment shift – Innvoation: value chain and interaction thinking. Nationalized Bank. Central Rural Sanitation Programme (CRSP)Science and Technology for Rural Development: Universities in rural development. modes. home appliances. definition. Agricultural Finance. Providing Urban facilities to Rural Areas(PURA). wind power energies. Grameen Banks.

7. 6.F. Kalyani Publishers. Shrinivas. Deb. (1997) Rural Sociology in India. Dimension of Social Change in India.V. LM Publishers. Relevant cases have to be discussed in each unit. 8. Pyburn. (1984) Social Transformation in rural India. 5. An Introduction of Extension Education.Royal Tropical Institute ISBN: 9789460221491 75 . & F. Roger. Sage Publications. Sharma K. (2009). Rural Sociology. “Rural Development”.MBA15 Regulations Case Study: Compulsory. 2. Vikas Publishing. 1. Rawat Publications.N. 3. Super S. 2004 9. Allied Publishers. Arnhem. New Delhi: Oxford and IBH Co.) 2014. Learning Resources: Vasant Desai “Fundamentals of Rural Development”New Delhi: Rawat Publications Katar Singh. Shoemaker “Communication of Innovation”. M. T.L. Pvt. and J.M. New York: The Free Press. 1971. Woodhill (eds..K.C. (1977). R. Dynamics of Rural Innovation – A primer for emerging professionals.Oomen. E. (1984). 4. . P.

Understands the complete picture of E-marketing –its opportunities and challenges in the external environment in scenario of doing business. groups and rural consumer. suppliers.Role of Ecommerce in developing countries UNIT – II E-business technology. UNIT – IV E-Marketing in Rural Enterprises The scope of E-Marketing.MBA15 Regulations 15MBA41010R E-BUSINESS FOR RURAL ENTERPRISES Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course The objective of this course is to share the knowledge about the E-Business.rural employment.advantages of E-commerce –advantages of ecommerce for businesses.World wide Web.characteristics. Markets and Models E-business technologies: internet.bottlenecks and solutions – Ecommerce Model – Ecommerce applications.E-business environment-E-marketplaces-E-business markets-E-business models( types) UNIT – III Business in Rural Enterprise and its Growth: Introduction to rural folks – groups-rural consumer. To give the student about the perception of Rural folks.E-commerce& Rural India –Benefits of E-commerce.Wireless Technology.EDI. Course Outcomes: 1.e-commerce link customers. distributors and competitors. Internet Marketing Techniques. Management Challenges and 76 . To give knowledge about the basic technological components used in doing E-Business and even about existing e-market places and models 3. UNIT – I E-Business : meaning.its Objectives: advantages and its necessity for the development of rural enterprises.internet relevance to E-Commerce.E-Business Vs E-Commerce. relationships transformed through e-commerce.relevant components of an ebusiness model.rural market opportunities – challenges – strategies Introduction.Different types of E-commerce.lifes and scope of rural marketing. 4. how he lives and demands… to get complete picture on Rural Enterprises existence and growth-opportunities and challenges. To make the student aware of basics of E-business and its comparison results with that of e-commerce and to give how it is doing in the developing countries 2.

VI Case Study: Compulsory.The strategic process. Introduction to E-Business Management and Strategy. Sanal Kumar Velayudhan“Rural marketing” –targeting the non-urban consumer bysage Publications ltd 77 . 2007 3. new age international publications ltd.Organizational learningOrganizational culture and e-business-Change management UNIT . Elsevier Publications LTd 2. Colin Comb. Security and Privacy. Learning Resources: 1.Competitive strategies for e-business Implementation: Key issues-Introduction-Strategic controls. Awadesh Kumar Singh “Rural Marketing: Indian Perspective”. Channel Conflicts. Managerial Opportunities UNIT – V E-business Strategy Formulation and Implementation: Formulation: Introduction.Strategic management and objective setting. Required Changes in Business Processes. Relevant cases have to be discussed in each unit.MBA15 Regulations Opportunities: New Business Model. Legal and Regulatory Environment for e-commerce.

UNIT – II Organizational structure. Social-Change theories and dilemmas. Brooks. Theory of Social Emergence. New Dimensions of Social Entrepreneurship UNIT . Cambridge University Press.Lyons. Arthur C. Developing a strategic plan for a social venture. UNIT – III Identifying Social Entrepreneurship in practice. Alex Nicholls. Course The graduate student studying the course will effectively organize small and Outcomes: medium enterprises that have social significance. Social Entrepreneurship: A Modern Approach to Social Value Creation. Scaling social ventures. Andrzej Nowak. the dynamics of social change. Funding social ventures.A global movement.MBA15 Regulations 15MBA41011R SOCIAL ENTREPRENEURSHIP Lecture : Tutorial : Practical : 4 hrs/ Week - Internal Assessment: Final Examination: Credits: 40 60 3 Course The student will be aware of the conceptual and philosophical values of social Objectives: enterprises in Indian context. Social Entrepreneurship.UK. Relationship between Social Entrepreneurship and Democracy. Thomas S. Measuring social impact. Personality traits that facilitate the social capital. Relevant cases have to be discussed in each unit. Pearson Education. UNIT – V The future of Social Entrepreneurship. Routledge. Oxford 78 . 2. Social Value. Defining and distinguishing Social Entrepreneurship. Recognizing social opportunities. Social Entrepreneurship-A new kind of leadership. Ryszard Praszkier. Learning Resources: 1. 3. UNIT – I Introduction to Social Entrepreneurship. Social Networks: Bedrock of social capital. Social Entrepreneurship: New Models of Sustainable Change. Understanding Social Entrepreneurship. Jill Kickul. 2012.VI Case Study: Compulsory. Social Entrepreneurship: Theory and Practice. Qualities of a social entrepreneur. 4. London and New York. 2009. UNIT – IV Social Capital. Equilibrium and Complexity. 2012.

Social Entrepreneurship: What everyone needs to know. David Bornstein. Oxford University Press. 79 . Susan Davis. Mc Graw Hill. 6. 2013. Social Entrepreneurship for the 21st Century. Georgia Levenson Keohane. 5. 2010. 2006.MBA15 Regulations University Press.