Article: What's different about the Indian millennial? — People Matters





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What's different about the Indian millennial?
One cannot generalize the characteristics of Gen Y across the globe. A look at the in㨸uencing factors that determine the
characteristics of generations!


If context becomes so important in definition of
everything in todays world, we cannot ignore the
influencing factors in determining the characteristics of

Indian Gen Y still in formative years with younger entry
age to workforce and moving even at younger age from
their home for technical and higher education

determining the characteristics of generations.

Characteristics in individuals develop by way of experiences. And the in㨸uencing factors that nurture these
characteristics become crucial in deciphering the behavior and bring to light the various motivations that help
employees connect with their work and be more driven to do better.
We cannot generalize the characteristics of Gen Y (Millennials) across the globe as the in㨸uencing factors in each
geographical location are di℆�erent. Most of the research available today is based on the Gen Y (Millennials) in
developed economies like the US and Europe which can be misleading at times as we cannot build the
engagement model for developing economies like India as per the Gen Y characteristics of the US. If context
becomes so important in de䃈�nition of everything in today’s world, we cannot ignore the in㨸uencing factors in

One of the most important reasons why we need to have a clear understanding of the characteristics of Gen Y in India is the notion of the ‘demographic dividend’.
India is now at an in㨸ection point with a population of 1.2 billion, of which about 0.8 billion is in the working age. By the year 2026, 64.8 percent of India’s population
would be in the working age of 15-64 years. The strength of this large pool of employable talent will not only power India’s economic progress, but it should be able to
supply enough human capital to the developed nations.
Therefore, irrespective of the location where this generation will be working in, their characteristics would be common since the place of origin that helped in
developing these traits were the same. The study on Indian Gen Y thus becomes more relevant, becoming an important guideline across functions, units, and
organizations across the globe.



peoplematters. and only a small percentage of the population enjoyed this auence.12/22/2016 Article: What's different about the Indian millennial? — People Matters Influencing Factors of a Generation  What determines dominant characteristics in individuals? While some traits are inherent. The key in㨸uencing factors in any generation are: Economics Politics Culture/Social Lifestyle Influencing Factors leading to characteristics Economics The factors that seemed to have a℆�ected India most intensely were the opening up of markets post-liberalization in the 1990s and the establishment of MNCs and BPOs. The larger population is still in Aspirer and Deprived class.in/article/employee­engagement/whats­different­about­the­indian­millennial­13231??utm_source=peoplematters&utm_medium=int… 2/6 . this new found abundance was not comparable to the ones seen in the US. however. With economic development. What does this economic di℆�erence mean if we look at a level classi䃈�cation of Indian population? The National Council of Applied Economic Research (NCAER) report 2012 describes this as the strati䃈�cation of the population into deprived. a real majority is formed by experiences each individual has undergone during their formative years. However. There was still a large population living in villages and Tier II and Tier III cities where a large segment belonged to the lower income group and was not able to a℆�ord a good education–which brings us to delve deeper into perhaps the most important in㨸uencing factor which is economic growth. middle and upper-middle and high-income household in India. At the end of the day. the fundamental experience of this Aspirer class cannot be compared to Gen Y of developed nations by way of their access to disposable income. But it can be compared to Gen X of developed nations because of critical experience encountered by the Gen X of developed nations and Gen Y of developing countries like India is usually the same. the population in Aspirer category is moving to Middle Class. The same holds true for generations as well. The report highlights only 31 million homes which can be compared to the US.  Characteristics  Ambitious & Risk takers https://www. aspirer. a generation is also a set of individuals who chronologically share a same location in the history.

so the gap was never felt.  Characteristics  More transparent and less bureaucratic  Readiness to comply with fair reasoning Desire/drive to make a di℆�erence Keen sense of competition both regional and global Eager to prove they are not less than their global counterparts Culture/Social system The sudden westernization of lifestyles and values with the IT boom propelled India towards a path that was more aggressive in 䃈�nancial growth and homogeneity of culture. this helps Gen Y develop a stronger connect with the organization. More focused on education than their global cohorts) Politics India has come a long way since 1980. All these political factors culminated characteristics in generation which had seen political turmoil but was 䃈�rming their ground by asking questions and rationale for decision and the same got a秷�rmed more with passing of RTI (Right to Information) Act in India. Establish mentor programs with senior staff There has been a huge population in㨸ux to urban cities and nuclear families are fast replacing the traditional family systems. The in㨸uencing factors of culture and economics here make Indian Gen Y di℆�erent from global cohorts. and there was exposure to global culture.  Characteristics  Need for identity & role model  Unlike the earlier generation who had a strong social system to anchor. often helping in softer issues of grooming and coaching. This is connected with the culture where hierarchy is expected coupled with the need for growth. Bombay blasts. The desire of belonging to a larger institution is prompting a need to identify socially with work and organization. region and clan.in/article/employee­engagement/whats­different­about­the­indian­millennial­13231??utm_source=peoplematters&utm_medium=int… 3/6 . Thus the need to create awareness on ethics and values becomes very important for organizations. In conclusion https://www. these designations are important to them and de䃈�ne who they want to be. women who worked and actively pursued a career increased signi䃈�cantly. While as for their global cohorts in developed economies. education is still way to do well in life.peoplematters. the need for mentoring is strongly felt by Indian Gen Y. Role modeling which was majorly from large family setups was broken and this generation started identifying itself with workplace and looking for role models and mentors from the professional world. In the long run. so emotional maturity is not at par with their global cohorts. Create a platform for high awareness and give priority to ethics and moral value system Indian Gen Y is still in formative years with a younger entry age to workforce and moving away at an even at younger age from their home for technical and higher education. As per Geert Hofstede’s model. The need to support increasing household expenditure and a new sense of freedom and identity. organizations should clearly de䃈�ne the role and designation and state the path to a rewarding role for quick progression. This need for identity and role model is peculiar to Indian Gen Y as their global cohorts had not experienced the social and joint family structure from the past as well.Major political events which impacted our society like Indira Gandhi’s assassination.12/22/2016 Article: What's different about the Indian millennial? — People Matters Looking for growth (Still in formative years if compared to their global cohorts as majority is in Aspirer Category so growth becomes Important) Key experiences and challenging work  Growth opportunities engage them rather than job stability as was true for earlier generation Keen on higher education(Since majority are in Aspirer category. this generation identi䃈�es with work and looks for role model in workplace. previously uncommon in the social structure led to a number of women joining the workforce in new cities. Mentors from the extended family are now missing and employees are now looking for mentors within organizations to ful䃈�ll their need for recognition and development and help them navigate the corporate structure deftly with re䃈�nement. their personalities are formed by their independent view points and less by social peer pressure. Hence. So the gap was never felt but for Indian context with the migration to major cities and loosening of societal ties. The starting working age for Indians is much younger when compared globally. regional parties started major deciding factors for Government at center. Title conscious and peer pressure – Creating a role-based organization structure with quick progression  Indian Gen Y employees are aware of their designation and prefer to have elaborate designations for an enhanced identity. in a way. This subsequently led to more jobs and more economic independence. Mandal Commission. not seen after independence of the nation. Partly peer pressure and partly ambitions. these cultures are individualistic and lesser tied with the society. Ethics and moral values start becoming blurred with social peer pressure determining the way of understanding things. In India. While their global cohort’s majority of them are independent since younger age and have seen abundance. This shift in social trend began as a result of high in㨸ux of population from rural to urban cities which led to nuclear families. the social structure was never strong. from single party rule to coalition regime. there is a high public demand for accountability in the running of Government. This led to breaking of social structure connected to family. 26/11 to mention a few. increase in terrorist attacks. For the 䃈�rst time in decades.

Education and growth still continue to be the focus of the Indian millennial. Strategic HR. Try It Free .12/22/2016 Article: What's different about the Indian millennial? — People Matters Majority of Indian millennials are still in formative years vis-a-vis their global cohorts. Organizations should be aware of the potential con㨸ict of Gen X with Gen Y. robust mentoring plans will help in leveraging a lot from them...in/article/employee­engagement/whats­different­about­the­indian­millennial­13231??utm_source=peoplematters&utm_medium=int… 4/6 .No Credit Card Needed Topics: Employee Engagement.  ZENDESK - OFFICIAL SITE Award-Winning Help Desk Software. Talent Acquisition. Since they identify themselves with workplace vis-a-vis their global cohorts.peoplematters. Millennials are not di℆�erent but come with extra exposure and con䃈�dence which needs to leveraged by organizations by building managerial capability. TechHR16 Did you find this story helpful? Yes No 0 Comments Sort by  Oldest Add a comment. Facebook Comments Plugin NEXT STORY: Prof Casey: Reward for predicting decisions and drive business results https://www.

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