With the world’s largest Gen Z population of 356 million, will the ‘next big disruptor’ be from India?


















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With the world’s largest Gen Z population
of 356 million, will the ‘next big disruptor’
be from India?
DIPTI NAIR ,  24 JUNE 2016





The energy in the room was so charged and palpable that it could literally light up an Indian
village. There was a stream of applause, of cheering, of whistles, and laughter. A majority of
the audience was made up of under-25 girls and boys. And the gentleman at the centre of all
this attention was a young man himself, who has made his name writing romantic novels.
The author of bestsellers like If It’s Not For Ever, It’s Not Love, 29-year-old Durjoy Dutta sat
on the stage alone fielding questions on love, sex, and dhokha (betrayal leading to
heartbreak).  And you could tell he was spent.


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Z of generations The West has a neat tradition of sorting the generations into nomenclatures like Gen X. POPULAR From Rs 30 cr t years. multitalking. will the ‘next big disruptor’ be from India? ZENDESK OFFICIAL zendesk. Except for one kid who sat with legs POPULAR Flipkart's integr system PhoneP no. multi-tasking. adding. MOST POPULAR POPULAR He's back with a Goswami annou venture. the under-25 masses were causing the very air to quiver. They were very animated. Or like me (dare I say young) pursuing them to figure out what sets apart this generation born with the tech equivalent of a silver spoon. Y.com Award-Winning He Software. Millennials. and now Gen Z for those born after 1996 (there are different opinions on which year each generation begins and ends). 'Repub POPULAR https://yourstory.com/2016/06/india­gen­z­next­disruptor/ 2/7 .12/22/2016 With the world’s largest Gen Z population of 356 million. POPULAR How you can we be successful: a guide to dressin The Under 25 Lit fest in Bengaluru last weekend was the place to be if you were young and restless.1 wallet crossed and eyes glazed over. “I was there with a classmate from college and we were both remembering how the ambiance took us back to our own student days. Try It Free - Card Neede MOST POPULAR Gen Z: Making their voice heard.” The X.” says author and Co-founder of Bangalore Literature Festival Shinie Antony. BigBaske just getting sta “The young just fizzed up the festival.

12/22/2016 With the world’s largest Gen Z population of 356 million. will the ‘next big disruptor’ be from India? A year since lau India yet to take POPULAR Meet the 26-yea walli' who has b Businesswoman (Source: KPCB Internet Trends 2016.com/2016/06/india­gen­z­next­disruptor/ 3/7 . Graphics: Avinash Murmu) https://yourstory.

then in all likelihood shouldn’t she come from India? In a series of articles. what they want. “What if the next big disruptor isn’t a ‘what’ but a ‘who’?” as the Ernst & Young paper asks. and blind belief. faith. will the ‘next big disruptor’ be from India? We Indians though happily get by with ‘my generation vs my parents’. hoping to connect to these savvy consumers and their already $44 billion in purchasing power (‘Activities of Kids and Teens. socially.12/22/2016 With the world’s largest Gen Z population of 356 million.com/2016/06/india­gen­z­next­disruptor/ 4/7 . we will explore this question. the defining attributes of a particular generation do have a big impact on how market forces and even elections work. and logic taking precedence over religion. and in fact all businesses. India will become the world’s youngest country with 64 percent of its population in the working age group. rationality. and in fact all businesses. Move over Millennials. Retailers. Calling the Gen Z (or as some say Gen Zers) the next big ‘disruptor’. hoping to connect to these savvy consumers need to understand who they are. an Ernst & Young LLP paper by Marcie Merriman says. and how they want it. November 2013) need to understand who they are. The ideas of science. The only difference in our generation is that many of us do not even believe in 'God'. Gen Zers are here “I think every generation feels that they are God's greatest gift to mankind and they will make the world a better place. and economically.” "Retailers.” says 19-year-old Surya HK. a journalism and communication student in Bengaluru. So yes.’ Mintel Reports. and figure out what drives the young (urban and rural) in India. and how they want it. https://yourstory. and where they want to take the country and world towards. And by 2020. that's a major step in 'saving the world'. While socio-culturally this naming business may not make much of a difference. “Politically. we are moving at warp speed. India has the world’s largest youth population of 356 million 10-24-year-olds (despite China’s largest population). what their challenges are. what they want. technologically. says a report in The Hindu.” According to a 2014 United Nations report. These changes have created a generation very different than any known before.

native digital technology use.” A FastCoExist report adds. It says a lot. adding. So many of them have a picture of their pack of friends as their display picture on social platforms instead of their own.” Musician and singer Ankur Tewari feels that the Gen Zers “are growing up too fast. a study by J Walter Thompson says. Graphics: Avinash Murmu) Resting a lot of hope in the Gen Z. will the ‘next big disruptor’ be from India? (Source J Walter Thompson. there is a sense of camaraderie. “Gen Z have been strongly shaped by their individualistic. selfreliant Gen X parents and they’re committed to avoiding the mistakes their meandering millennial predecessors made.com/2016/06/india­gen­z­next­disruptor/ 5/7 .” “The young today are very aware. At the same time.” says Roshan Abbas. “More inspired by Malala than Beyonce.” https://yourstory. Gen Zers are characterised by ethical consumption habits. and progressive views on topics ranging from education to gender.12/22/2016 With the world’s largest Gen Z population of 356 million. which is heartening to see. “They carry a sense of responsibility on their young shoulders. well-known radio jockey and television anchor. entrepreneurial ambition.

she makes pots..12/22/2016 With the world’s largest Gen Z population of 356 million. Comment if you have anything to say about them or email dipti@yourstory. Like · Reply ·  1 · Jun 24. Classy Writeups Gen z is to snap chat wheras gen x is to Facebook. When not writing or editing. 2016 11:04am Facebook Comments Plugin Sign Up for the daily YS Newsletter for all the latest updates Type your email address https://yourstory. will the ‘next big disruptor’ be from India? In a moving performance at the Under 25 event that Ankur gave. the true digital natives. these lines stood out for me: “Duniya ki iss bheed mein/ Sabse peeche hum khade/ Sabse peeche hum khade  (in this crowd that the world is. Who know they may actually power up a few villages in the process. we are standing right at the back). it gave me hope that the Gen Zers are out there in the front infusing the air with a promise of a better tomorrow. She is particularly keen to explore the intersection of technology and human behavior. But genz wants to remain in closed circuit n comfort zone.com) 70 SHARES FACEBOOK TWITTER LINKEDIN REDDIT Advertisement TAGS ANKUR TEWARI BANGALORE LITERATURE FESTIVAL SHINIE ANTONY DIGITAL NATIVE GENERATION Z DURJOY DUTTA KPCB ERNST & YOUNG LLP MILLENNIALS DEMOGRAPHICS GENERATION GENERATION X WALTER THOMPSON ABOUT THE AUTHOR Dipti Nair  Dipti loves writing about places and people to bring out their untold stories. especially in the Indian context. (Watch this space for a series of articles to make sense of the Gen Zers. 1 Comment Sort by  Oldest Add a comment.com/2016/06/india­gen­z­next­disruptor/ 6/7 . and how they will influence change.” As I stood behind watching the young applaud to this sublime performance..

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