Knowledge of Library 2.0

Foto: “Sunset & the Thinker”. Esparta Palma

Autor: K. Dhanush Raja
Librarian (India)


ibraries are changing. Funding limits and customer demands are
transforming staffing levels, service models, access to resources,
and services to the public. Administrators and taxpayers are seeking
more efficient ways of delivering services to achieve greater returns
on financial investments. Enter Library 2.0. This new model for library
service is being discussed online, at conferences, in administrative
offices, and at the reference desk. If you and library staff are not among
those already talking 2.0, pay attention; Library 2.0 could revitalize the
way we serve and interact with our customers.
The heart of Library 2.0 is user-centered change. It is a model for
library service that encourages constant and purposeful change,
inviting user participation in the creation of both the physical and
the virtual services they want, supported by consistently evaluating
services. It also attempts to reach new users and better serve current


while providing their own data and services in a form that allows remixing by others. Technological advances in the past several years have enabled libraries to create new services that before were not possible.0.Revista Documentación 79 ones through improved customer-driven offerings. According to Tim O’Reilly’s “Web 2.0 Principles of Web 2.0 According to Wikipedia “Generally refers to a second generation of services available on the WWW that lets people collaborate and share information online“. .0 is about sharing: code. News.0 is participative . Knowledge. with developers and users able to pick and choose from a set of interoperating components in order to build something that meets their needs. 2. it is through the combined implementation of all of these that we can reach Library 2.Web 2. personalized OPAC interfaces.Web 2. and going beyond the page metaphor of Web 1.0 environment. customer-driven service opportunities. discovered and manipulated in a variety of ways distinct from the purpose of the application originally used to gain access. such as virtual reference. Everything. Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it. This increase in available technologies gives libraries the ability to offer improved. While not required. or downloadable media that library customers can use in the comfort of their own homes. allowing it to be exposed.Web 2. It is Shared Picture. including individual users.Web 2. drawing data and functionality from a number of different sources as appropriate. videos. Here they are: .0 technologies have played a significant role in our ability to keep up with the changing needs of library users. Each component by itself is a step toward better serving our users.0. Web 2. still apply in almost any endeavor that must deal with information to succeed.0 is the network as platform. creating network effects through an ‘architecture of participation’.0 to deliver rich user experiences”. however.0 presages a freeing of data.0 applications are modular. .Web 2. . Web 2. spanning all connected devices. content. .0 permits the building of virtual applications. consuming and remixing data from multiple sources. as discussed here.Web 2. technology can help libraries create a customer-driven. Bookmarks.0 applications work for the user. >> “Technological advances in the past several years have enabled libraries to create new services that before were not possible” . ideas. Basic Principles of Web 2.

Wikis.RSS (really simple syndication).0 is built upon Trust. make it possible for searchers to be presented . buy or sell as appropriate to . technology is a main driver in the movement. Not only constant library change.Web 2. .Personalized Alerts.Personal media such as Pod casting and MP3 files.Web 2. unappealing and irrelevant in favors of a more direct approach to services offered by others that just might be ‘good enough’ for what they need to do.0 is smart. unresponsive. were once the guardians of knowledge. the idea of constant association with the task that they happen to be change. and the .Web 2. stated fear that many users. there is an oft- 80 www.0 is. would engage with it.0’s virtual. . Wikipedia and more. . a range of sectors. With the rise of Google. will bypass processes and institutions that they perceive to be slow. and to reach out beyond the walls and Web sites of the institution to reach potential According to Michael Casey “Library 2. However. we . Can . services and expertise out to places where people might stand to benefit from them. request from afar. silos of the separate systems within a single library. Open Content. and tag clouds. It is not just about technology.Personalization and “My Profile” features. Technically.0 is about changing our services to reflect the needs of our patrons..Tagging. and we connect those components to one Technologies used: Library 2. Surely this world of geeks. and in perhaps above all else. borrow locally.0 another. and we make it work changing and that our services to them must much harder. our institutional procedures and our antiquated .0 centres upon California’s Bay Area. . Library 2. with standards and specifications shared across . and it uses top-notch. Blogs and Blogging. Amazon. Open Source.Web 2. rather than inventing our . and upon leveraging the Web services of Amazon and others to build interesting niche applications with a sustainability model no more advanced than relying upon Google AdSense. point at which those seeking existing knowledge . Libraries should be seizing every opportunity to challenge these perceptions. We begin to break down the internal change proportionately”.0 opens up the Long Tail. with choices to view online. With these approaches. and we are doing it . and to related components and services far beyond the building.documentalistas.0 Library 2. Web 2. it is possible.0 is about communication and facilitating community. .Commentary and comments functionality. and to push their genuinely valuable content. money and advertising offers little to the library sector.Reviews and user driven ratings. their needs and circumstance. beneficiaries where they happen to be. opportunities to serve their existing audiences flexible software and systems. At a technical level. It is Leveraging the approaches typified by Web 2. much of the time. upon small venture capital-backed startup companies. places where a user would rarely consider drawing upon a library for support. own library-specific standards once again.Instant messaging and virtual reference notions of ‘membership’ keep up? Libraries including co-browsing. better.0 + Library = Library 2.Social networking software. but the undertaking.0 is about remix. and invites participation o f principles and technology offers libraries many patrons in the library. we take recognition that our communities are constantly our existing wealth of data. . .Open Access.0 Much of the discussion around Web 2.Web 2.Web Services. it is 24/7.Streaming media audio and video .

will be able to tailor library services to best meet their own needs.0 involves technology. Such collaborative efforts require librarians to develop a more intensive routine of soliciting customer response and regularly evaluating and updating services.0. If technology options are own web sites and don’t get it out there for people limited. User comments. There are ways to preserve privacy. If we keep our content locked up on our work toward Library 2. has taken this I’m hoping I can leverage free sites like Flickr step by allowing users to comment in the catalog. in an attempt to capitalize on the changes brought about by Library 2. “I would love OPAC interface will enhance the catalog. consider physical functions that will better to use as they want to use it. “Librarians to participate in virtual services. Ultimately. should they desire. then our content serve current customers as well as bring in new will fall by the wayside”. You can develop ideas for new. a realistic ones.0 At its most basic level. Library users should not be for this type of shift [in technology].0. required to identify themselves publicly in order overwhelmingly. and library webmaster is very part-time”.0’ discussion. While a lot of the just aren’t thinking like this yet. such as John Blyberg. Hennepin County Library. His proposed “ILS Customer users. I don’t have the time to innovate constantly. the end result of which is often referred also consider customer privacy. development responsibilities. and this is why it’s so communities affected by the digital divide can still critical. will design proprietary interfaces to link library catalog data with our users. Not every library system can employ Library customers have favorite titles. It’s at the very core of the whole libraries with limited technology funding or in ‘Library 2. create their own tags and ratings. are with traditional. the Library 2.Revista Documentación Library User as collaborator: Library 2. closed systems.0 ideas. staff feedback. Blyberg has responded with a call To increase both library’s appeal and value to for open standards.0 model gives library users a participatory role in the service libraries offer and the way they are used. This can be done electronically. applications that use that data in new and creative tags. Modifiable automation systems and catalogs are preferable to proprietary.0 is a question of by allowing anonymous comments and tagging awareness. such as through the personalization of library web pages or physically through new service options such as allowing customers to call impromptu book talks or discussion groups. 81 libraries. Libraries currently . authors. offerings. and we need to discussion about Library 2. and ratings feed user-created content back ways. Ann Arbor’s network administrator. Tutt Library share them with others through a more versatile at Colorado College librarian said. affordable start means embracing some inexpensive. For many. change this. from other even free new technologies. and collection are reading. instruction. including physical services. this creates a more informative product for subsequent users. Library users. into these web sites. Some librarians. Libraries should to as a mash up} like Google Maps to create a remain as vigilant with protecting customer Web 2. and PBWiki and APIs [an application program When creating customizable services you should interface. and watching. consider implementing customizable and Bill of Rights” charges libraries with the need to participatory services. to implement some of these Web 2. Allowing them to comment. such as In other libraries. and by surveying both current and potential customers. because. programmers or maintain a large IT staff.0 The openness of Library 2. In my own case. are concerned that ILS vendors. applying 2. Managing the Technology: Library 2.0–friendly environment for the library web privacy with technology-based services as they site”. the answer is no”. write say the problem (not the excuse) is that a typical reviews. Customers want to know what their neighbors but with reference. “Ask yourself if the library is ready within the catalog.0 model seeks have usable access to the data that they own in to harness our user’s knowledge to supplement their databases and the ability to create service and improve library services. “I’d and genres. including Integrated Library Systems (ILS). listening to. physical library services. MN.0 extends to the software and hardware that libraries use. The Library 2.

traditional services can be Library 2. no matter their physical distance.0 attempts to change this by encouraging the development of a schedule that includes regularly soliciting customer feedback and evaluating and updating services. video. consider what services your library already offers that could be improved as well as new things that can be added. libraries have a tendency to plan. Even >> “Currently. South Huntington Public Library. and audio book service. Many other Microsoft Office–style applications exist online.0. Many libraries have made encouraging advances in their electronic offerings by providing access to top-quality databases. fully optioned versions. Two writers can simultaneously work on Writely. GA. Technology merely offers us a means by which we can realise a set of goals shared across the library sector. Gwinnett County Public Library (GCPL) in Lawrenceville. 37signals offers several useful online tools that range from its powerful project management application Base camp to the personal information organizer Backpack and sharable to-do lists called Ta-da Lists—all of which are available in free. physical or virtual.0. and forget.0 is an attitude.0 if criteria are met.documentalistas. and forget. not a technology”. has already created an iPod Shuffle loan program. This includes both technology-based and nanotechnology services. and makes use of customer input is a Library 2. and instant messaging reference services. Michael Arrington. Even older.0 service. crafting changes visible to the other writer. . Library 2.0 Any service. Also consider applications that are presented 82 www. of the blog TechCrunch. Similarly. which both offer word processing applications that run in the web browser. Microsoft has recently announced online productivity tools to come from Microsoft Office Live. Currently. libraries have a tendency to plan. Also.0 attempts to change this” offering word processing may want to move away from locally installed and administered applications and instead point customers to such wonderful online tools as Writely and Write board. implement. When thinking about ways to work toward Library 2. Service: Library 2. has launched a successful downloadable music. being new is not enough to make a service Library 2. Library 2. Huntington Station. NY. The same is true of Library 2. that successfully reaches users. traditional library services should be reviewed with a fresh eye to determine if any aspect needs updating.These online tools offer valuable collaborative functions. “Writely is no longer a toy—it is fast becoming a legitimate alternative to Word”. Both new and existing library services should be revisited routinely to ensure that they are still meeting expected goals. implement. Conclusion “Web 2. is evaluated frequently. says. downloadable audio books and music. reflecting the public’s desire for a civic space and exciting new programs.0. Some libraries have expanded physical services by creating specific areas for teen and community activities.

ac. Casey and Laura C.Revista Documentación 83 References 1.P. T. such as virtual reference. P. you will be able to develop a clear idea of how this model will work for your organization. and many will have nothing to do with technology.talis. What is it and why should I want it?”.bbc. (April 2007). (October 2005).0. You can help keep your service offerings fresh by always looking for new ideas and reevaluating old ones.html 2. Marylaine Block.0 model will be different for each library system. ariadne. (August 2005 ) http://paulmiller. If your organization combines these Library 2. What is Web ariadne. and those offered in the branches.html 4. http://www.. Ariadne Issue 45. Library Journal.pdf . “Converted to pod casting”..typepad. http:// paulmiller. such as your ILL system. Paul Miller.libraryjournal.html Building the New Michael E. Thinking About the Future Through collaboration between staff and 7. Libraries have to evolve continuously to keep up with the changing needs of their users. http://marylaine. (Jan 2006). Service for the next-generation Library 2. British Columbia Library Association. Miller. (September 2005).com/lib20. Many tools and ideas will come from the world of Web 2..0 options with a framework for continual change and customer input integrated into other operations within your library. Backstage. http://www. Web 2.typepad.0. The specifics of the Library 2.html 8. http://www. (September 2005). Every library has a different starting point. Miller. P.0 Thing”. Savastinuk. Miller.oreilly. it will be well on its way to becoming Library 2. http://www. Your library may already offer some services that can be considered Library 2. Ariadne June 2000.html 3. “Interoperability.0 Means Better Service. O’ http://backstage. Thinking about the Future blog. “Thinking About This Web 2.