TABLE OF CONTENTS

Approval sheet………………………………………………………………..i
Executive summary…………………………………………………...........ii
PROJECT BACKGROUND AND HISTORY…………………………….1
Project promoters ………………………………………………….............1
Economic background ……………………………………………………..1
Industrial analysis …………………………………………………………..2
CHAPTER 1: MARKETING ASPECT………….………………………...6
Current market situation……………………………………………………6
SWOT analysis………………………………………………………………8
Product objectives…………………………………………………………..9
Market segment…………………………………………………….............9
Geographic segmentation………………………………………………...10
Demographic segmentation………………………………………………11
Psychographic segmentation…………………………………………….11
Behavioral segmentation…………………………………………………12
Target market………………………………………………………………13

17  DVF Dairy………………………………………………………….29 Demand and Supply Analysis…………………………………………….18  Colette’s Buko Pie &Pasalubong.26 Product……………………………………………………………………. Malinta Valenzuela Branch ……………………….……………………………………….35 Projected Demand and Supply…………………………………………. Malinta Branch ……………...27 Promotion…………………………………………………………………..14  Aiza’s Sweets………………………………………………………15  Taste N’ See Candy Store. Malinta Valenzuela Branch …………………………24 Marketing mix strategies………………………………………………….30 Market Share Analysis…………………………………………………….35 CHAPTER 2: TECHNICAL ASPECT………………………….28 Marketing Program………………………………………………………..Market positioning…………………………………………………………13 Competitors ……………………………………………………………….……….....26 Pricing ………………………………………………………………………26 Placement ………………………………………………………………….21  Red Ribbon.37 .37 Description of the Product……………………………………………….23  Goldilocks...37 Nutritional value of Mordi pastillas……………………………………..

65 ..56 Plant layout…………………………………………………………………56 Plant cost…………………………………………………………………...60 Utilities requirements ……………………………………………61 Estimate of production cost ………………………………………………62 Waste management plan ………………………………………………..49 Furniture and Fixtures requirements……………………………………..……………………………58 Raw materials requirements……………………………………58 Labor requirements……………………………………………..52 Store supplies requirements……………………………………………53 Depreciation treatment……………………………………………………55 Plant location……………………………………………………………….57 Study of availability of raw materials.50 Office supplies requirements……………………………………………..... labor and utilities requirements ………………….Manufacturing process……………………………………………………43 Production equipment requirements……………………………………..47 Store equipment requirements………………………………………….64 Waste management strategies ………………………………………….

75 Employment procedures …………………………………………………79 Job description.. duties and responsibilities and job specifications….89 Uniform design…………………………………………………………….CHAPTER 3: MANAGEMENT ASPECT………………………………... mission and core values …………………………….68 Objective ………………………………………………………………….80 Organizational structure………………………………………………….74 Business registration …………………………………………………….68 Corporate vision..70 Ownership and legal forms of business…………………………………70 Partnership agreement……………………………………………………71 Project schedule………………………………………………………….69 Business logo ……………………………………………………………....68 Corporate vision……………………………………………………68 Corporate mission…………………………………………………69 Corporate core values…………………………………………….88 Organizational policies……………………………………………………..91 ..69 Business name……………………………………………………………..

.103 .102 Note 3 – Prepaid expense………………………………………102 Note 4 – Contingency fund…………………………………….…….102 Note 2 – Ending inventory……………………………………….102 Note 5 – Property plant &equipment..100 Notes financial statement ………………………………………………..………………………….97 Statement of financial performance …………………………………….103 Note 8 – Sales revenue………………...Compensation and benefits………………………………………………92 Government mandated fringe benefits…………………………………...………………..94 Statement of financial position …………………………………………...99 Statement of cash flow ………………………………………………….92 CHAPTER 4: FINANCIAL ASPECT…………………………………….102 Note 1 – Cash & cash equivalent …………………………….94 Financial assumption ……………………………………………………..98 Statement of changes in equity …………………………………………....103 Note 6 – Trade & other payables ………………………………103 Note 7 – Vat payable…………………………………………….

………………..110 Schedule 7 – Depreciation expense ………………………….112 Schedule 10 – Manufacturing supplies ……………………….111 Schedule 8 – Store supplies ……………………………………112 Schedule 9 – Office supplies ………………………………….106 Cost and expense schedule ……………………………………………107 Schedule 1 – Raw materials …….……………………………107 Schedule 2 – Salaries ………….106 Note 11 – Other operating expense …………..110 Schedule 6 – Advertising expense ……………………………....…………………………….106 Note 12 – Interest income………………………………………..Note 9 – Cost of goods sold……....104 Note 10 – Selling & administrative expense …………………...………………………………109 Schedule 3 – Rent expense ……………………………………109 Schedule 4 – Utilities expense …………………………………110 Schedule 5 – Transportation expense ………………………...113 Schedule 11 – Permits and licenses …………………………...114 .113 Financial statement ratio analysis …………………………………….

115 Measure of profitability …………………………………………...120 CHAPTER 5: SOCIAL ASPECT……………………………………….118 Vertical analysis…………………………………………………………...116 Capital budgeting ……………………………………………………….125 Clean air………………………………………………………………….Measure of liquidity …………………………………………….…….121 Customer…………………………………………………………………..122 Related industries………………………………………………………...125 Clean water……………………………………………………………….130 Code of sanitation………………………………………………………...121 Employment…………………………………………………………….126 Ecological waste management…………………………………………128 Environmental policy…………………………………………………….131 .122 Community…………………………………………………………..123 CHAPTER 6: ENVIRONMENTAL ASPECT…………………………..114 Measure of solvency …………………………………………….121 Government……………………………………………………………….

Appendix A Articles of Co-Partnership Appendix B Registration and Other forms Appendix C Survey questionnaire Bibliography .