Victoria

Bex
Francesca
Jenna
Monday

Tuesday

Week 1

On twitter having
the charity
Barnardo's talk
about having a new
ad airing soon.

Campaign
launchedwith details
of the
where you
can get the
merch from
within a few
days.

Week 2

Leaflets will be
released to
receptions of
Medical Centers,
school uniform
shops and
receptions at
school, this will
give the public
more information
about the charity
and on how you
can get involved.

The hashtag
will be
revealed to the
public and the
instagram
account will
start to post
screenshots of
the Bernardo’s
staff working
on set.

Week 3

Wristbands in local
supermarkets with
#believeinme
printed on. £1 each
and the money
goes towards
Barnardo’s charity.

Encourage
people to take
photos of their
wristbands and
post on social
media to show
foster children
and others
involved with
the charity that
they are not
alone.
Including the
hashtag
#believeinme

Week 4

Special packaging
for remainder of
the campaign
launched

Radio ads
played
between
5pm-9pm

Wednesday

Thursday

Friday

Designs of
the
wristbands
and what the
instagram is
for when you
have a
wristband.

Radio Ads
played
between
8am-12pm and
3pm-9pm

Radio Ads
played

Sunday

On the website
a clear
countdown
appears, ready
for closer to
the release
date.

Posters will
be released
on this day,
around main
parts of the
city or town.
The posters
will give
information
on how you
can get
involved with
the hashtag.
School
children will
get involved
by having a
day of
non-uniform
in colourful
clothing.
Short radio
advert
introducing
the path of
the story of
the advert.
The same
format as the
tv ad through
a voice over
of a young
child and her
hope for
support.

TV ads
played
between
10am-3pm

Saturday

Livestream of
head workers
at Bernardo’s
talking about
their
experiences
with children
in foster care
and giving
details about
how people
can get
involved.

Radio Ads play
from
9am-9pm

Afternoon
where
people can
post their
own
positive and
negative
experiences
in foster
care
through
either
named or
anonymous
names. A
page of the
website just
for this so
people can
read others
stories and
connect
with each
other.
Radio ads
play
between
1pm-7pm;
particularly
within the
Vodafone
Big Top 40

Victoria
Bex
Francesca
Jenna
between
4pm-8pm

Week 5

Week 6

Radio ads played
between 5pm-9pm
between the Top
40 playlist on
channels from
capital, links and
bbc radio

TV ads played
between
7pm-11pm
Radio ads played
between 4am-7am
internet advert is
played between
6pm - 9pm

Radio Ads
played
between
4pm-8pm
between the
top 40
playlist on
channels
from
capital,
links and
bbc radio.

TV ads
played
between
4pm-8pm
Radio Ads
played
between
10am-3pm

TV add
released of
both versions
broadcasted
between 8am
and 8pm
Radio ads
played
between
5pm-9pm top
40 playlist on
links, capital
and bbc radio.
TV ads played
between
5pm-9pm
Radio ads
played
between
10am-2pm

Radio ads
played
between
7pm-9pm

TV advert
played
between
8pm-11pm
Radio Ads
play between
7pm - 9pm

TV ads
played
between
5pm-9pm
Radio ads
played
between
10am-2pm
internet
advert
played
between 9
pm - 11 pm

TV ads
played
between
10am-2pm &
9pm-1am
Radio Ads
play between
3pm-8pm

TV ads play
between
10am-5pm
Radio Ads
played
between
5am-7am

TV ads play
between
5am-5pm
Radio Ads play
from
9am-9pm

on channels
from
capital,
links and
bbc radio
Release of
the internet
version of
the advert.
This will be
shown on
the online
version of
ITV and
Channel 4.

Material
removed
from Social
Media and
website
throughout
the day
Final TV
Ads play
between
4pm - 11p.
A special ad
at 8pm
thanking
everybody
for donating
to the
charity.
Final Radio
ads play
between
7pm-11pm;
particularly
within the
Vodafone
Big Top 40