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>identity >website >product >packaging
In mid 2009 I was asked to create the identity for a new venture by student Daniel Perkin, called at first ecoLaptop. As you can see on the right, many logos were created along the way, leading to the final design with new name, ecoEmblem, below them. This is a company that sells stickers or ‘emblems’ for mobile phones and laptops, which go towards funding wind energy projects in the UK. The logo also represents the emblem product itself. I was asked back to design both the website ecoEmblem.com, and the packaging for the product which I endeavoured to make professional class. Daniel has high hopes for his enterprise with the intention to sell the concept to major highstreet phone retailers in the future.
The final logo which has a dual use as the ‘Emblem’ product itself.
Some of the many variations on the logo produced in advance.
green your mobile for its lifetime
how it works
Your energy emblem covers the cost for a wind farm here in the UK to provide the energy that a typical mobile phone consumes over its lifetime! Proudly place your energy emblem on either your mobile phone or charger to show your support for renewable energy generation here in the UK. Your support directly bene ts wind farm companies here in the UK to help develop new sites and keep Britain producing green energy.
for more info go to
Remember, overcharging your phone can damage the battery, unplugging the charger when not in use will save energy. This packaging is 100% recycled, please recycle again after use.
valid for two years
The website is based on a theme by Greg Johnson but with custom made graphics and a new colour scheme.
I also designed packaging for the product.
>island turbine action group
>identity >website >placards
Started in January 2009 by Kerri Trickey and Jennifer McKean, the Island Turbine Action Group (ITAG) was a campaign group formed to support Wind Turbine applications on the Isle of Wight. The group was primarily Facebook based, and designed to counter the group called ThWART (The Wight Against Rural Turbines).
Since its formation ITAG has gained 1,751 members on Facebook, and been featured in the local media when Turbine issues have been raised. I designed the logo for the group, which was selected from a number of designs by Kerri, I also produced a website for the organisation, and finally I produced placards protesting the Vestas wind turbine factory closure in summer 2009. Each of these elements has been reproduced in local and national media, the placards being seen on the front page of The Morning Star, in the pages of The Socialist Worker, and in the background of national bulletins. Locally the website was shown in a report by BBC South Today, and logos and photographs of the placards could be found in the Isle of Wight County Press and news site VentnorBlog.
Island Turbine Action Group for the no-longer silent majority.
The ITAG Website, as seen on BBC South Today.
The placards also made it to the front page of the national daily newspaper, Morning Star.
ITAG’s placards made their way into the much praised coverage of the saga by news site VentnorBlog.
>emily dean for RAG officer
In early 2009, I and fellow marketing student Stephen Hewlett set out to help our friend, Emily Dean, in her campaign to become the Students’ Union’s RAG (Raise and Give) officer. Emily, a first year, was up against a much better known second year candidate. We knew it was an up hill struggle, so we had to fight against this by putting advertising for Emily all over the main two University campuses.
With a time limit of only 3 days. and a budget of £15, we helped Emily win the election.
“the methods of advertising were extremely effective” - Emily Dean
The posters were designed to appeal to differing target markets.
>posters >branding >copywriting
Having successfully helped Emily Dean become RAG officer, I was asked to do posters for several RAG (Raise and Give) functions and events, and I gladly accepted. This is some of the work I produced. The RAG brand was under developed at the University so I created a new look to match the style that the new leadership brought to the table, while making sure to keep each poster consistant with the last so that the audience would know who was putting out the posters, and that these were not just ‘any’ events.
The look of the RAG brand as I developed it through the academic year. Each of the 5 posters featured Emily’s endearing ‘Rags the Monkey’ and a ‘fun’ look to match.
>posters >web design
Over the past 3 years I have created several one off posters for individuals or one off events which I have used to improve my skills. Starting with a poster I did for a podcast I listened to, leading to some of the works that follow and the projects in the pages that preceed this one.
The first poster I created at university for Adam Curry’s Daily Source Code podcast. I used it as an experiment as to the effectiveness of advertising on campus, hence the tear off strips.
Some friends requested a poster for their Hollywood Showdown event, they were very pleased with the results, and the event was a great success.
Adam Goddard started a student clubnight at Chicago Rock Café in Northampton, and asked me to brand and provide the poster for the event.
“it’s fantastic, I love this!”
Adam Curry, former MTV star and Daily Source Code host
“Many people commented on “As a direct result of the how fantastic the poster was” marketing materials Darran Sinéad Ruane - Event Co-ordinator designed, the opening night received a large amount of custom”
Adam Goddard - Academy Organiser
A poster made for Ethics & Environment officer Daniel Perkin.
I produced the web design for Norfolk based ‘TractorCo’.
>magazine layout >design >copywriting >advert design
In mid 2009 the Students’ Union started their “newspaper”, it was a magazine shaped publication called “The Squirrel” and my friend Boe had been chosen as editor. I as a keen volunteer became the magazine’s sole designer and helped to give the magazine a professional image in its early stages. Over the 4 issues that I helped produce, the look transformed from a newspaper style to the magazine look you can see on the right. The basics, such as the Logo and initial type design had been done by a design company, however over time while the logo stayed, I altered the type design to better reflect the magazine route preferred by myself, readers, and the editor.
The University of Northampton’s new student newspaper.
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NOVEMBER 2009 ISSUE 2
S: NEW FACE S NEW ISSUE
THE NEW DEAN IS IN
BOE MATHE INTERVIEWS EMILY DEAN, RAG OFFICER Raise and Give, (RAG), has been a part of the university for a number of years, and now we have the first female to take on the role of RAG Officer, Emily Dean. I sat down with Emily to talk to her about her role. “Usually we choose a local, national and international charity but because of the current economic climate we have chosen one local and two national.” RAG supports three charities each year, this year’s chosen charities are Autism Concern, CAN, which helps people with addictions, and Missing People. The RAG Officer works with the Students’ Union to organise events to raise money for these charities. There are a number of upcoming events that Emily was eager to tell me about, including a night at Aspers Casino and a Pirate theme night at the Students’ Union for Children in Need. These events are to be the first of many spread throughout the year, a change from the past when RAG was constrained to one week of events. Being the only female to run in last years Student Union elections came as a surprise to Emily, “I was shocked, I thought there would be more females running but it didn’t make a difference. I think its essential to have a female on the committee, to give a different perspective.” She won as a virtual unknown, largely thanks to a huge campaign coordinated by her friends “Part of me winning is probably a lot to do with them”. Emily and her newly formed committee have a huge task ahead of them. “There hasn’t been a successful RAG Committee in years so everything is fresh and new. We started from scratch this year.” Emily is on a mission to make RAG well known in Northampton, where most people don’t seem to know what it stands for. Emily’s first idea for RAG is the mascot ‘Rags’ the monkey (see picture below)), who Emily hopes will become a recognized symbol for the organisation. We wish her all the best!
We check in to see what’s coming up for charity this month.
RAGraise and give
1 2 3 4 5 6 7 9 8
10 11 13 14 15 16 17 19 18 12
5 He takes pictures of girls in Northampton town. (10) 6 You’ve been shot in the knee but your ears dissagree? (8) 9 Knocking doesn’t work to get into this home (3,3,8) 10 The price of venison (1,3,4) 12 What’s yellow and stuck in a pot? (4) 14 A King/President who gives up his throne/position, but spelt like someone who might vote D.N.K? (9) 17 Where the Battle of Hastings was held? (6) 19 Food for dogs (inc. punctuation)? (9)
1 Spell fish in the Cough Woman Nation? (5) 2 What would you get should you eat a whole tin of beans? (6,5) 3 What do ghosts eat for dinner? (11) 4 Who originally sang the song ‘Hurt’? (3) 7 What do you call a cow who’s just given birth? (12) 8 An ocularily challenged swine...? (4,2) 11 He’s been everywhere but no one knows his name? (8) 13 The reply to the phrase ‘Allow me’? (2,2,5) 15 What do you call a man with cake on his head? (2,5) 16 What do Hungary Ghosts eat for dinner? (8) 18 Abbrev. abbrev.? (6)
Northampton’s student newspaper now has students writing for it!
our review of Read the Month! Artist of the
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skintfree LYING fun for
By Joseph Hilton Marion Bunn
Emily Dean is the Students’ Union’s latest RAG Officer. (Photo Contributed)
Lying is something people do every day. It is the process of not telling the truth, otherwise known as porky pying. The latter phrase was originally invented after Simple Simon(of ‘met a pieman’ fame) told a whopper of a lie about how he came to be in ownership of a rather large pork pie. He said he ‘found’ it. The truth was he killed the pieman, bludgeoning him with a large book of Nursery Rhymes (turning into a Nursery Rhyme Crime book). This book was later used as evidence in the Simple Simon Porky Pie Lieman Pieman Died Nursery Rhyme Crime Trial. Not so simple after all, eh, Simon? Here is how you lie. First, think of something you know to be absolutely true. For example, ‘this is the best article I’ve ever read’, or perhaps ‘Michael Jackson was NOT a paedophile’ or even ‘This isn’t a lie’. Something indisputable. Now turn that on it’s head, say the complete opposite of it. For our purposes, we’ll use the last example ‘This isn’t a lie’. The opposite of that is ‘This is a lie’, which is a lie. Wait, so then it’s true, so then it’s a lie again, and...ah shit. I’m confused. Let’s say to lie, you need to be deceptive. Never trust a man who says ‘I always lie’, he’s probably lying. Lying is also not to be confused with lying down, which is another fun thing to do for free (along
The x’s on the end of messages people send. THOSE AREN’T REAL KISSES. They are not an excuse to go round to the person who sent you these kisses house and start getting off with them. This is called ‘illegal’ and in some cases ‘rape’. ‘This is the best film I’ve ever seen.’ ‘This is the worst film I’ve ever seen.’ You see, there is no point telling the truth on the internet, because you can be whoever, and wherever, and whenever you want. You could pretend you are from the past even, if you wanted. For any of you that frequent the Dozens ‘o’ Girls 4 U (tm) ChatRoomz, allow me to introduce myself, I’m BigBreastedTriplets2002. I lied. I’m not a real life big breasted triplets, I’m sure if that’s even a good thing and I’m sorry , I won’t be able to make our meet on Saturday at 9. However, thanks for all the times you cybered me, my real life cock was sore after all those racy innuendoes you typed at me (you really are marvellous at multitasking, there were no typos whatsoever). I’m not sure, but I think you might be gay now. So to cut a long story short, lying is when you fight a walrus with toothache using a large toothbrush, to get the plaque and plankton out of his teeth, just like I did last night. Goodbye. THIS WHOLE ARTICLE WAS UNTRUE.
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Chocs-away for ethics & environment officer as he takes off on ts. new campaign. he will cut cos rns
AR CAN’T BE TO WATCH?
Charity has a big month ahead with help from the Students’ Union RAG team. November includes two unmissable events helping us all to have fun and give back!
19TH NOVEMBER Aspers Casino Night Get a £5 free bet and try your luck at one of Northampton’s newest Casinos! This night has been put on just for RAG and your generosity could lead to a lucky night for you!
Newly named “Rags” the Monkey, is RAG’s new mascot in Northampton.
Photo: Darran Gange
D LAN ZEA EALED NEW REV PAGE 8
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with there being several fun things to do when you’re lying down, especially if you’re a woman). The perfect venue for a first lie would be The Internet. This is a place that is almost entirely full of lies. Here is a list of internet lies: Old people pretending to be children. Children pretending to be old people. Middle aged people pretending they’re attractive. LOLcats, no one actually finds these funny.
20TH NOVEMBER Children in Need Pirate Theme Night at the SU (Park Campus) Don your eye patch and parrot (please don’t actually bring live animals), for a night to remember at the Students’ Union!
Look for posters for times and ticket info.
Look for posters for times. Tickets £10, available from the SU.
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The first 3 Squirrel Layouts were a balance of newspaper and magazine.
Various inside pages, as laid out by myself
SIBONILE MATHE TALKS WITH TREVOR NELSON
In early February, Fever nightclub’s ‘Wicked Wednesday’s’ hosted Radio One DJ Trevor Nelson. The Squirrel secured an exclusive interview with the man himself. Trevor arrived at around 1:30am to huge applause from the raving crowd. With the grace of a true professional, he took over from DJ Beat-man and went on to perform an electrifying set, with a potent mixture of R’n’B, Funky House, and ‘old-skool’ Hip-Hop. At 3am, after it was all over; I finally got the chance sit down with Trevor. I was curious to find out just what makes the 45-year-old DJ tick, and in a small side room surrounded by stacks of empty boxes, with two small stools in the middle, I was given my chance. Trevor’s MTV show, “The Lick”, was one of the first urban music shows on television. I was curious to find out whether he would ever consider bringing the show back. “I did it for 11 years,” said Trevor. “It went all over the world and it was great for me. I did so many parties. I think TV has changed; I did it at a good time. YouTube is now the thing.” However, Trevor felt for us students –those who were too young for the shows first time round- claiming he was “gutted” for all students who missed it.
March 2010 Issue 5
Hello everyone, over the last few months we have been working extremely hard to make some changes to The Squirrel. Fresh from our relaunch night held in January we present to you the new look Squirrel magazine. I would like to thank all contributors to this edition. We have a selection of photos from the event below. Hope you enjoy.
Sibonile Mathe - Editor
VOTES SO SIMPLE?
A poster for the elections as seen near Park Campus Restaurant
Photo: Darran Gange
“I knew about them but I didn’t think they affected me, so I didn’t vote.” Max Hazell
“Artists respect you for talking about the music and not the scandal.”
“I didn’t know anything about the elections.” Jonny Harman
Continued from front page...
On the show, Trevor Nelson was renowned for the in depth interviews he conducted with so many stars, including Beyoncé, Jay Z and Samuel L Jackson (to name just a few.) Surely he must have had a favourite. “Lauren Hill, because I love her.” laughing, before taking on a more serious tone. “To be honest l get on well with most of them,” he recalled. “The reason being that when they first got to the UK no one wanted to interview them much on telly”. Trevor illustrates the importance The Lick played in the urban music scene and he was keen to share the secret behind those great interviews. “They respect you for supporting them talking about the music and not the scandal. I didn’t really have a favourite, I wouldn’t really interview someone I didn’t like or whose music I didn’t like.” Trevor is considered by some to be one of the pioneers of the UK urban scene, and so I was interested to learn what his thoughts were on current urban music. “I think it’s been the best time in the history for British urban artists,” he said enthusiastically. “We’ve
had seven number-one artists from our genre alone, and that’s amazing. Every level, underground to commercial, it’s very healthy.” Epitomised by her awards at last month’s Brit Awards, 2009 was undoubtedly Lady Gaga’s year. I was eager to find out whom Trevor thought 2010 would belong to. “Tiny Tempah is an example,” he claimed. “We’ve been following him a long time. We put him on in Bristol and he has got the right attitude to make it.” “Drake is another one to look out for”,” he added. Trevor Nelson has reached a level of success in the music business or “the industry”, that many of us can only dream of. Having hosted what he claims to be the longest running show on MTV, presented a daily slot on BBC 1xtra, and a Saturday night show on BBC Radio One. He also has the accolade of being known as the maestro of UK urban music. I wanted to know if he had any tips for anyone trying to break into industry as a DJ. “You’ve got to love music first and foremost or else you will get found out,” he claimed. “The second thing I would say, try and do it on your own terms. Just be yourself, don’t put on a persona. And of course, you’ve got to
being bombarded with leaflets, stickers and an array of souvenirs as incentives to vote. Second and third year students will also remember the contrasting election last year, in which the three main categories were all uncontested. Students only having the choice between one candidate and “Ron” (Meaning ‘reopen nominations’, not Burgundy of Anchorman fame, unfortunately!) With these elections lightning seems to have struck twice. Lindsell stated that the reason he felt this happen was down to limited resources at the SU, which made the election increasingly difficult to publicise. “We have a lack of resources and staff at the SU. Most Universities have 20, or even 30 people running their Students’ Unions.
We have 4 members of full time staff, which has led to us frequently burning ourselves out trying to make everything run smoothly. This made it difficult for us to advertise the election effectively,” he explained. The poor turn-out and interest has led to the union being forced to re-open nominations, and the President was keen to stress the importance of the councils, willing students to grasp the opportunity to get involved with both hands. “It’s extremely easy to criticise the Union and what have you, but it takes an important kind of person to actually stand up, get involved and make a difference.” Nominations re-opened on the 29th and students have two weeks to stand forward and get involved. It’s your Union, don’t waste this opportunity to make your voices heard.
“I didn’t know. They should consider students with disabilities.” Jasma Makwana “I knew they were on. Didn’t know who was running and didn’t know when or where.” Tom Palemori “I did know, I’ve seen the posters saying we need your vote .” Roseanne Page
WANT TO JOIN THE TEAM?
EDITORIAL > email@example.com EDITOR IN CHIEF SIBONILE MATHE firstname.lastname@example.org SUB-ED/DESIGN DARRAN GANGE email@example.com NEWS DAVID HANNANT firstname.lastname@example.org ENTERTAINMENT NEENA SUCHDEV email@example.com CULTURE & STYLE LORENA CHIN-A-FOENG firstname.lastname@example.org ADDITIONAL DESIGN MARVIN MUDZONGO email@example.com SPORTS MITCH SAYERS firstname.lastname@example.org The Squirrel is a publication of the
The Squirrel is a brand new student newspaper, so we need your help!
“They weren’t advertised properly, because I didn’t know about them.” Brianna Lawson “It needed to be publicised more.” Nicola Wood “I was handed an application, that’s how I knew.” Sarah Hutton
Are you able to write? Can you take pictures with a camera? Can you use InDesign? Do you have anything special to offer?
University of Northampton Students’ Union.
To advertise in The Squirrel email email@example.com
Well, even if you don’t, we want to hear from you! Come along to one of our meetings at 1pm in the Media room at the Avenue Campus Students’ Union on any Friday. You know you want to.
Issue 5 (right) marked a development from a news focussed front page to one with a picture focus, news or otherwise from now on, as a magazine.
>university of northampton debating society (UNDS)
>identity >website >posters >copywriting >more
In November 2008, I joined the newly formed University of Northampton Debating Society (UNDS), and within a few weeks I had come up with a new logo for the society. I then took on the society’s website and greated various graphics for events. Soon I was producing posters for UNDS, and was elected ‘Marketing and Web Officer’ in charge of producing marketing materials and maintaining the website. The logo I created graces the front of UNDS branded clothing, and my posters could be found around the University through 2009 and 2010.
The logo as seen on the Society Tops in our first official photo in 2009.
Some of the many posters I designed for the debating society.
My Question Time graphic appears behind the Northampton North candidates in an article on the event in the Northampton Chronical and Echo. The official website, which I designed and maintained.
>identity >branding >website >social media >advertising
ecoactivist was conceived as an idea to bring environmental activism into the age of social media, organisations such as 38 Degrees have shown that in little more than a few months a fully fledged, effective and powerful activist organisation can be built, simply through use of social media tools. Following the lead of ‘38 Degrees’ and ‘Take Back Parliament’ this organisation seeks to build activism and brand it through the use of the ‘green blue green’ colour scheme, the aim being that you would always be able to identify an ecoactivist protest and member through its brand, and in turn have the brand and colour scheme associated with environnmental activism in general, through heavy involvement with existing causes. Services like 38 degrees, who built their brand on social network advertising, inspired ecoactivist, but the organisation has not carbon copied these techniques. As you will see in the pages that follow, conventional above the line and new high tech advertising plays a key role in building the brand.
ecoactivist logo in the branded colours.
> social media
Examples from the brand’s ecoactivist’s social networking presence.
Despite the obvious emphasis placed on a social media presence, as it is the key place to build engagement with potential activists online, the website is not neglected. The ecoactivist website acts as a central ‘hub’ for all information to do with ecoactivist, and as a destination for the central marketing campaign. Through the website, users can access four key sections of the site, (as depicted), including the campaigns section: which lists the organisations campaigns, small and big; facts section which answers questions from those who are skeptical on global warming issues; and there is a login to a members section where activists can discuss and plan further campaigns and protests in future. Lastly there is a blog, communicating from the organisation to the world, and the homepage which identifies the issue(s) that ecoactivist wishes to highlight on a given day.
> smartphone application
This application duplicates much of the functionality of the ecoactivist website but in a form far more accessable to mobile users on both iPhone (pictured) and Android platforms. This acts as a mobile command centre for ‘ecoactivists’ finding their way to or participating in protests or campaigns.
> facebook advertising
This is a teaser campaign designed to target 16-30 year old environmentally minded individuals. The use of the socialist fist is designed as a nod to a ‘revolutionary’ spirit and designed to entice readers to find out more about ecoactivist. This also provides an initial taste of the ecoactivist brand with its signature colours.
> placards and protest materials
A key market for ecoactivist is existing ‘eco activists’, and one great way to market to them is through the placards and protest materials that can both be distributed through the placing of placards at relevant protests and through the download and print distribution model promoted by the ecoactivist website. These placards carry the ecoactivist name and brand colours, and will be a key way of marketing the organisation, similar to the purple placards that played such a key role in Take Back Parliament’s Fair Votes campaign, which was itself nicknamed ‘The Purple Protest’.
STOP GIVING THE DELTA SHELL
PROFIT S WONT STOP CLIMAT E CHAOS
The protest materials take hints from the overall brand identity, especially the logo and colour scheme, but the typeface used (Helvetica Bold) is chosen for impact at a protest march, in a similar vein to the urgent look that the typeface gives to the example homepage of the website on page 21.
Examples of possible placards for an Anti-Shell campaign.
> billboard advertising
In order to generate interest in ecoactivist and the services it provides to a wider public than just those on social networks, a 48-sheet billboard campaign would be conducted. Additionally, other outdoor solutions such as digital and non digital ad-shel posters would be used, each pointing prospects to the ecoactivist.org.uk website. The message to ‘do nothing’ acts in contrast to the ecoactivist tagline of ‘do something’, and shows the reader why such a do nothing policy could be potentially disasterous in a world threatened by climate change.
Two of the billboards produced to introduce ecoactivist to the public.
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