24%

36%36%
47%

The Digital School
An IIT-IIM alumni initiative

INTRODUCTION
Simply Digital is a new-age Digital School founded by the alumni of IIT & IIMs along with digital
start-up entrepreneurs. It endeavors to simplify Digital Training. Simply Digital offers customized
courses for Corporates, Institutions, Professionals, Entrepreneurs, Job Seekers and Students.
Simply Digital offers a range of Customized Programs imparting practical knowledge earned by
its founders as they built their own funded start-ups. The strong Faculty & Mentors comprise a
unique blend of young Digital Entrepreneurs and experienced Corporate Professionals. Simply
Digital is a Google partner group company with Google certified trainers.

Our Courses

Digital Marketing

IIT-IIM Faculty

Big Data & Analytics

Opportunity with Digital Marketing

Job Placement Assistance

Team of Digital Start-ups

Pre-reads & Post-reads

Freelancing
Affiliate Marketing
Building Business
Working Professionals
Entrepreneurship

7 Google Certifications

LEARN WHAT YOU WANT, THE WAY YOU WANT

We believe that real digital learning is more than technical jargons, complicated codes and confusing theories. So, follow our
pre-built learning pathways to learn how to build and optimize digital assets, market your products and services online, build
reputation online, generate business leads,analyze and take corrective measures. We tell you the tools and the tricks of the
trade. We cover the fundamentals of using various online platforms like search engines, social media, e-mail marketing,
online advertising and mobile marketing. Most importantly, we start from where you are and then bring you to the level
where the experts are. After all, it’s not rocket science and you don’t have to be an Einstein to master it. Just have faith in
yourself and the confidence in us.

Overview of
Digital Marketing
­
­
­
­
­

Fundamentals and Core Objectives of Marketing
Significance of Digital Marketing
In-depth knowledge of Marketing Procedure
Differences between traditional and digital marketing
Grasping the basics of Digital Marketing procedures
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ

Understanding the meaning of visibility and its different dimensions
How can visitor’s engagement be built?
Tips to bring inbound and outbound targeting traffic
Understanding the concepts of leads generation
Importance of retention in digital marketing
How can Performance Evaluation be built and improved?

Website Planing
& Creation
Ÿ Website planning & conceptualization
Ÿ Understanding websites, domain names and domain

extensions.
Ÿ Web servers & web hosting
Ÿ Integrating web performance and functionality

Website wireframes
Ÿ Contemporary website designing. Clutter-breaking User

Interface (UI) & User Experience (UX).
Ÿ Different types of websites – web, mobile, responsive,

parallax, static & dynamic
Ÿ Html & CMS
Ÿ Top tools to evaluating

Search Engine
Optimization
Ÿ The meaning and utility of SEO
Ÿ Grasping the basics of how search engines work
Ÿ Understanding different types of search engines and their

scope
Evaluating the target niche
Using the right keywords for the correct traffic generation
Traffic growth hacking
Researching the keywords: in-depth arithmetic
On Page Optimization

Ÿ
Ÿ
Ÿ
Ÿ
Ÿ

Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ

Keyword planning, optimization & density
Optimizing the content with the right keywords
Planning the content calendar
Internal linking
Creating Title Tags, Meta Tags & H1 for SEO
Use of HTML in website creation
Website verification and Google Webmaster
Creation of Website’s Site Map
Use of FTP
Website speed optimization
Optimizing the website for crawling & indexing
What is Anchor text
Url code & url optimization
Alt Tags for images

Ÿ Incorporating Off Page Optimization through
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ

Domain authority: Understanding the basic concepts
How to increase your Page Rank
Use of back links
Link Building and their importance
Content dissemination
Use of social media in Link Building
Info graphics, podcast & video
What is Page Authority & Link Juice

Ÿ Local SEO
Ÿ Understand how Google places optimization as well as using citation, classifieds, H Card

and NAP
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ

How to differentiate between different types of keywords
Tips for using SEO promotion techniques
How to select the right plug-in for word press and other CMS
Link Juice: Its Significance and utility
Highlights & understanding Google Panda Algorithm, EMD Update and Google Penguin
Top tools to evaluate SEO performance
Assignments

PPC and Google
Adwords
­ What do inorganic search results mean and why are

they important
­ Understanding PPC advertising: Tips and Tricks
­ Analysis of Microsoft Adcenter with Yahoo and Bing
­ How to set up Google Adwords account and grasping its

essence
­ Adwords account structure: Campaign, Ad groups, Ads,

Keywords
­ Different types of advertisement campaigns
­ Adwords Algorithm – what is adword rank & how it

ranks
­ Basics of Quality Score: Click-through rate (CTR):

Importance for online advertising
­ Tips for bidding: building competency
­ Creating the right Search Campaigns
© How to place online advertisements
© Target Search engine queries
© Matching the right keywords
© Basics of Campaign Level Setting
© How to implement location targeting
© CPC- the core of bidding strategy for right target

audience
Bidding strategies: Manual and Auto
CPA: Optimal Way for Online Advertising
How to keep your bid strategy flexible
Ad Extensions: Location, Call and Sitelink
Extensions
© Creating Ads: How to advertise Online with a
compelling ad copy
© Single ad group model (SKAG)
© Creating your first search campaign live
© Understanding the ad matrics
© How to play with display & destination URLs
© How to write a compelling ad copy
­ Tracking ROI
© Importance of conversion tracking
© How to set up a conversion tracking
© Evaluating the statistics
© Adding tracking code
­ Optimizing Search Campaigns
© How to optimize your first campaign
© Importance to CTR in optimization
©
©
©
©

­ How to increase the quality score
© How to optimize CPC
© Display network targeting
© Searching for keywords that convert to

sales
How to increase bids for best performing
keywords
© Search query report
© Excluding user locations
© Use of review extensions
© Call-to-action Ad copies
© Results for mobile devices with full
browsers vs. computers and tablets
© Evaluation of Ad Campaign Statistics
© Analyzing competitor’s performance
© Investigation Fraud clicks
­ Display Campaign Creation
© Different types of display campaigning
and their target audience
© Engagement and re-marketing
© Creation of different Ad Groups
© Ad-scheduling and delivery
© Use of display planner tool
© Organising text ads
© Uploading banner ads
©

­ Remarketing
© What is remarketing
© Setting up an account of remarketing
© Tailored ads and bring back indecisive

customers adding custom parameters,
creating a feed and delivering
customized, higher-performance ads.
© Advance list creation
© Overview of my client centre

Google Analytics
­
­
­
­
­
­
­
­
­

Get started with Google analytics
Generate detailed statistics for your website
Measure conversion and sales
Track search engines and social networks
Analyze display advertising, pay-per-click networks and
email marketing
Integrating adwords and analytical account
Link tagging: Basic of set-up procedure
Viewing customized reports
Implementing corrective actions

Opera

Firefox

47%

66%

Safari

Chrome

Website
Social Media
Planing
&
Marketing
Creation

Ÿ
Ÿ
Ÿ
Ÿ

Ÿ
Ÿ

Ÿ

Ÿ

Ÿ
Ÿ

Understanding Social Media
Different types of current social media paradigms
How to use social media for marketing and advertising
Facebook Marketing: Differences between personal and
business page, increasing likes and shares, building fanengagement, Facebook advertising, Case Studies and use of
3rd parties.
Facebook Insights (Analytics), Facebook Case Studies,
Power editor tool.
Facebook Practical Session: Facebook advertisement,
Payment Module, CPC, CPM, CPA, Conversion Tracking of
Facebook.
Linked In Marketing: Differences between company and
individual profiles, marketing through Linked In groups, tips of
Linked In advertising and increasing ROI.
Twitter Marketing: Measuring influence and increasing
followers, tips and tricks of online marketing with twitter, using
the right tools and Case Studies, twitter advertising, Hashtags
and trends, Understanding the influencers and industry
leaders of niche.
Twitter Case Studies, Tools for twitter marketing.
Video Marketing: Tips, trends, strategies and best practices
for creating video campaigns, using YouTube for business
growth, creating Video ADgroups, utilizing the right target
options and bid strategies, Intro to viral video, Building viral
video and its case studies, Creating Youtube Channel,
Youtube video marketing strategy : Pre AD role, Post AD role
and Mid AD role, True View Ads- Instream Ads, Display,
Creating a video AD groups.

1
9

Email Marketing
­
­
­
­
­
­
­
­
­
­
­
­
­
­
­
­

Email Marketing and its functionality
Protocols of Email Marketing: TCP IP, POP, IMAP, SMTP,
Asynchronous and Synchronous Mails.
Understanding its importance
How to send a bulk image
What are the jargons of sending a bulk image
Email marketing techniques – legitimate, partial
legitimate & illegitimate
Boosting sales
Generating leads
Strengthening relationships
Increasing web traffic
Building brand loyalty.
Difference between opt-in & opt-out emailing
Does & don’ts of email marketing
Auto responders & broadcast emails
Web form & list database
Tips & tricks of broadcasting emails & prevent spamming

10
2

Website
Online Display
Planing
Advertising
& Creation

­ Basic terminology & benchmarks of online advertising
­ Different types of online advertising for digital marketing
­ Display Advertising: Banner Ads, Rich Media Ads, Pop Ups
­
­
­
­
­
­

and Pop under Ads
Contextual Advertising: Page Ads, Video Ads, Image Ads
and Text Ads
Native ads
Payment Modules
Online tracking of ROI
Allocating funds for various online advertising networks
Using tools to Create Banner Ads

1
9

E-Commerce
Marketing
­
­
­
­
­
­
­
­

What is e-commerce marketing
How to create an e-commerce website
Developing plans and marketing strategies
Get higher organic search engine listings
Retention of customers
Competitive pricing and increasing per-customer
purchases
After-sales marketing and relationship building
Case studies & assignments

10
2

Lead
Website
Generation
Planing
for
& Creation
Business

­
­
­
­
­
­
­
­

Importance of lead generation
Landing Page Versus Websites
Understanding A/B testing and using it
Understanding leader nurturing and lead funnel
How to carry out lead nurturing
Creating a live landing page
What is thank you page
How ROI is calculated through landing page

1
9

Mobile
Marketing
­
­
­
­
­
­
­
­
­
­
­
­
­
­
­
­

Using Social media for mobile web marketing
Using advertising tools for mobile web marketing
Mobile marketing mix
Creating mobile applications
SMS marketing
Uploading mobile apps for iOS and androids
Creating mobile websites
Hyper local marketing
Geo tagging & geo location marketing
Mobile advertising networks
New age marketing – whatsapp, snapchat, instagram, vine
Native vs. hybrid ads
Building a mobile first company
Voice to text & text to voice integration
Augmented reality on mobiles
Difference between mobile responsive, mobile first & mobile only

2

Website
Content
Planing
&
Marketing
Creation
­
­
­
­
­
­
­
­

How to write compelling and provocative content
35 tips and tricks
Overcoming content marketing barriers
Magnetizing the content
Top Content Marketing Examples
Using the right template and designs
Promoting content in social media
Managing content calendars

1
9

Affiliate
Marketing
­
­
­
­
­
­

What is affiliate marketing & 3As of affiliate marketing
How to make millions with affiliate marketing
Tips and tricks of affiliate marketing
Being in tandem with affiliate marketing strategies in India
Live examples and real-time mentoring
Cracking the top affiliate networks in the world

2

Website
Adsense
Planing
&
&Blogging
Creation
­
­
­
­
­
­

Basic of Adsense
How to write a captivating blog with right keyword insertion
How to get approved by Adsense
Placing the right Ads on your Blog
Creating blogs with CMS
How to make more than 1 Lakh rupees with Google Adsense

Big Data &
Analytics
Goals for Analytics & Big Data Course
Introduction to basic statistical terms and concepts
Structured overview of modelling methodology
Interpretation and implementation of statistical tests
( commonly used in company's methodology)
­ Understanding Big Data Landscape and
technologies
­ Use state of the art tools to work with very large
data sets
­ Detailed case study/Project.
Hadoop Architecture and HDFS
Course Structure:
­
­
­
­

Data Understanding and preparation
© Basic training in R
© Enhanced data dictionary
© Missing value imputation
© Outlier treatment
Data analysis
© Defining target for Model
© Variable Transformation
© Variable reduction
© Variable finalisation
Modelling ( case study)
© Model creation
© Model validation
© Model calibration
Understanding the Big Data Problem
© Introduction to Very Large Datasets
© Limitations of existing Data Analytics
Architecture
Introduction to the Hadoop Ecosystem
© Hadoop
© Hadoop Features
© Hadoop 2.x core components
© Hadoop Storage: HDFS
© Hadoop Processing: MapReduce Framework
© Anatomy of File Write and Read
© Rack Awareness

© Hadoop 2.x Cluster Architecture - Federation and
©
©
©
©
©
©
©

High Availability
A Typical Production Hadoop Cluster
Hadoop Cluster Modes
Common Hadoop Shell Commands
Hadoop 2.x Configuration Files
Password-Less SSH
MapReduce Job Execution
Data Loading Techniques

Map Reduce Framework
© Traditional way Vs MapReduce way
© Why MapReduce
© Hadoop 2.x MapReduce Architecture
© Hadoop 2.x MapReduce Components
© YARN MR Application Execution Flow
© YARN Workflow
© Anatomy of MapReduce Program
© Practical problem solving using Map Reduce

Why SIMPLY DIGITAL
J
J
J
J
J
J
J
J
J
J
J
J
J

It's an IIT-IIM alumni initiative.
We stand for Quality Education.
Our Faculty is from IIT-IIM and successful digital start-ups.
We have Jobs and Internships for our students in Digital Start-ups.
Mentors are eager to guide students on their entrepreneurial ideas.
We help you prepare for Google Certification.
We send Pre-reads and Post-reads comprising Case Studies and Study Material.
You can enroll with us for a no-charge Reinforcement Class on any topic.
We teach everything under Digital from Digital Marketing to Big Data.
Our Course Content is most updated and ever evolving.
You can choose your Course Modules and become an expert in your chosen field.
We bring 100 plus years of cumulative Corporate Experience in MNCs.
We are a Google Partner Company

Contact Us:
97/1, Adhchini, New Delhi-110017
+91 78270 68882, +91 83760 16348
www.simplydigital.in
info@simplydigital.in