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EVENT & MARKETING EXPERIENCE

EVENTS
Launched the #StyleMyBiz Contest & Event Series, in partnership with 411.ca, in 2016
Planned and executed the SOHO|SME Business Expo 2012-2015
Launched SMB Acuity, premier SMB networking & research event, in 2015
Promoted the Wolf Of Wall Street Canada Tour with Jordan Belfort in 2014
Launched SOHO Lounge in 2013; a new business networking concept
Executed, in partnership with the National Post, the FP Reach conference 2012-13
Organized numerous business networking functions for SOHO Business Group
Worked closely in partnership with The Art Of, Power Within, Legacy Mastery & more.

DIGITAL MARKETING

Danielle
Sawkins

Lets create
next-level events
that will drive your
business growth
forward.

Redesigned a fresh, new look for www.soho.ca in 2013 & 2015


Executed 35+ online marketing programs with clients including Bell, UPS, Dell, Vistaprint
Publish daily content & manage soho.ca and event websites; acted as editor
Work closely with strategists to improve SEO/SEM
Reinvented SOHOs enewsletter & manage communication with subscriber database
Create and design digital campaigns to promote ticket sales & increase web trac
Manage SOHOs social media, oversee social campaigns & day-to-day activity

WORK BACKGROUND
DIRECTOR OF EVENTS AND MARKETING
SOHO Business Group

Aug 13- Present

Successfully planned & executed 19 large tradeshow/conferences across Canada


Direct and oversee the events management team and sta
Establish & enhance positive relationships with sponsors, exhibitors & suppliers
Monitor event timelines, calculate event budgets and ensure deadlines are met
Prepare proposals for clients and execute marketing campaigns
Ensure marketing initiatives are in line with key objectives, adapted to market change
Seek new partnerships and business opportunites & maximize resources

EVENTS AND MARKETING SPECIALIST


SOHO Business Group

Feb 12 - Aug 13

604.600.3455

Assisted with event logistics, planning and execution


Prepared marketing strategies, plans and objectives
Executed marketing campaigns for clients
Managed SOHOs online presence and communication with subscriber data base
Manage internal employee communication
Provided strategic insight and assisted account managers in eorts to build on existing
and develop new client relationships

daniellesawkins@gmail.com

INTERNATIONAL SALES CONSULTANT

North Vancouver, BC

Researched and gave expert advice to meet customer needs


Provided clients with access to valuable tools, tips and resources
Enhanced company image and increased customer loyalty
Achieved a store personal best and was awarded for my personal achievement

CONTACT ME

linkedin.com/in/daniellesawkins

PROGRAM SKILLS

Flight Centre

Oct 11 - Feb 12

EDUCATION
MARKETING MANAGEMENT DIPLOMA
British Columbia Institute of Technology (BCIT) 07

Communications Option
Member of the CMA