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HARINI SALADI

Box # 719, 1 Global Place, Glendale, AZ, 85306, USA; +1 (623) 252 9179; harini@global.t-bird.edu

QUALIFICATIONS

Exceptional analytical capability with the ability to interpret data into meaningful action plans.

Over 3 years experience in consumer insight research and project management.

Trained in strategic and interactive planning methodologies.

Excel working with cross functional and geographically separated teams.

EDUCATION

Thunderbird School of Global Management

Glendale, AZ

MBA in Global Management

May, 2010

Awarded Founder’s Scholarship (50% tuition – Fall 08, Spring 09,Fall 09, Spring 09) , GPA 3.66, 720 GMAT

Runner up in the Dial-Henkel Innovation Challenge 2010 - http://bit.ly/ajbp4B

Leadership position in the Thunderbird Innovators Club and Thunderbird Indian Sub Continent Club

Generated a business case describing the usage of social media for the effectiveness of B2B sales

Designed an integrated marketing strategy for the launch of Cellnique Paramedical, a Singapore based skin care company, into the Chinese market

Created an integrated marketing plan for AT&T for the purpose of brand renewal and enhancement

Evaluated the web marketing strategy of a leading agri-business and suggested a revised web marketing plan targeted at creating thought leadership in the industry

Analyzed the online music download ecosystem and developed a pricing model to help understand the impact of AYCE retailers’ pricing decisions on Sony’s revenues & contribution margins at different price points

(All reports are available upon request)

Chaitanya Bharati Institute of Technology, Osmania University

Hyderabad, India

Bachelor of Engineering in Computer Science

May, 2005

Head of the Career Guidance and Placement Center; recognized as the best placement coordinator for 2005

Led the organizing and the hospitality committees of 75 people for Techstacy ’05 – a technical symposium

Valedictorian of the graduating class

PROFESSIONAL EXPERIENCE

Intern Process Improvement & Demand Creation Polaris Software Lab Ltd.

Hyderabad, India 06/2009 07/2009

Improved the efficiency of the MIS, proposal writing and demand generation teams by over 30% by initiating, designing and executing an enterprise wide process improvement program targeted at the pre-sales function

Boosted lead creation rates by 50% by launching a demand generation process for the company’s product suite

Involved in market research for identifying prospective clients and scripting multiple RFP/RFI responses for projects potentially worth $5MM each.

Project Manager Web 2.0 Innovation Labs Tata Consultancy Services (TCS) Limited

Bangalore & Hyderabad, India 05/2005 05/2008

Managed 3 pilot web projects aimed at customer engagement and improving the web presence of Norwich Union (NU), a leading UK insurance provider; leading to TCS’s selection as an innovation partner for NU

Trained and supervised a team of 9 working on an outsourcing project aimed at testing the innovation network established between TCS and IT Futures, successfully delivering a pilot website using cutting edge technologies. Used a web analytics tool called HBX© to understand visitor behavior on the site.

Collaborated with geographically separated teams located at Norwich UK, Bangalore India and Boston USA, to design and deliver the capability to provide relevant information to the clients’ financial advisers in an easy-to-use and cost-effective manner, leveraging emerging technologies like podcasting.

Researched and analyzed the consumer base for Norwich Union and created an online marketing tool, aimed at capturing customer feedback, facilitating the roll out of new insurance bundles.

Head of Web Marketing & PR Pankhudi Foundation

Part of the core founding team for the organization which was registered as an NGO in Sept 2006

Developed a web marketing campaign to create better visibility for the organization. Handled publicity in the print media

Spearheaded a volunteer recruitment drive, increasing the size of the organization from 20 people to 100 active participants in 1 year

Established 2 new chapters of the organization in Pune and Allahabad India

Hyderabad, India 2006 2007