upv | etsass | urbanism v

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zorroza, bilbao
urban redevelopment plan

planning alternatives and strategic guidelines

snchez

swot analysis

upv | etsass | urbanism v

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STRENGTHS
Environmental

- the district is framed by the rivers which connect the whole

WEAKNESSES
Environmental

- lack of maintenance and urban connection to river and river

Bilbao

bank

- 72% of households regularly recycle the trash in May 2013 - industrial developments have consumed green areas
- 0% of the households in the district use renewable energy

Social

sources

- lowest population density of all Bilbao districts (4.63 hab/

km2)
- high percentage of potential workforce (72% age 16-64)

Urban
-

connection with different train services

15-minute city-scale
12% of constructions 80+ years old with historic value
part of the larger area of Gran Bilbao and its infrastructure
and mobility systems
- working commutes to other districts are well spread between
walking (22.2%), public transport (28.5%) and private
transport (26.9%)
- the district is the most satisfied with their public transport
system

Social

- high percentage of older population (17% age 64+)

- unhappy with pedestrian priorities (only 48.5% are satisfied)

Urban
-

difficult topography and low connectivity

few pedestrian areas
car-scale prioritized over pedestrian-scale
big un-used space under highway
from December 2009 to May 2013, pedestrian mobility has
decreased from 72% to 22%

OPPORTUNITIES

THREATS

Environmental

Environmental

- growing number of cars and occupied parking spaces

Social

Social

- part of the larger area of Gran Bilbao and its large population - low study rates (13% no studies, 10% university studies)
- increasing satisfaction of district equipment (from 52% in
- low percentage of young population (11% age 0-15)
- low quality of life compared to the index of Bilbao (6.8% in
2009 to 73% in 2013)
- the district of Basurto-Zorroza is the district with the highest
Zorroza, 7.6% in Bilbao)
projection of improvement in quality of life of all Bilbao with a
score of 8.04

Urban

- highway as an urban barrier which divides the district into

Urban

- 2nd largest district in Bilbao

- Redevelopment of neighbouring district of Zorrozaure
- over 66% of constructions are under 40 years-old and have
little historic value

- high number of un-occupied industrial buildings

- most of the displacements for commercial and service
supplies are done walking (78%), public transport follows
(11%), and private transportation (3%) is used the fewest
- From December 2009 to May 2013, public transport
mobility has almost doubled
- private transport commutes to work have decreased by 7%
from December 2009 to May 2013

swot diagnosis

two parts

- floating population from other Bilbao districts, mostly

occupying parking spaces

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upv | etsass | urbanism v

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strenghts

ruz

defensive strategies

domination strategies

threats

opportunities

7
4

swot strategies diagram

6
survival strategies

re-orientation strategies

weaknesses

0. gentrification
1. industrial reformation
2. river & pedestrian promenade
3. mixed-use buildings
4. underground FEVE
5. escalators
6. landmark buildings
7. highway underpass
8. pedestrian shopping areas

environmental
social
urban

strategies

upv | etsass | urbanism v

0. gentrification
Gentrification is a process of renovation and revival of deteriorated urban neighborhoods
by means of influx of more affluent residents, which results in increased property
values and the displacing of lower-income families and small businesses.This is a
common and controversial topic in urban planning. Gentrification may be viewed as
correction of blockbusting and urban flight as many gentrified neighborhoods of the
present were once affluent neighborhoods of the past.
Gentrification is typically the result of increased interest in a certain environment. Early
gentrifiers may belong to low-income artists or boheme communities, which increase
the attractiveness and flair of a certain quarter. Further steps are increased investments
in a community and the related infrastructure by real estate development businesses,
local government, or community activists and resulting economic development,
increased attraction of business and lower crime rates. In addition to these potential
benefits, gentrification can lead to population migration.

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upv | etsass | urbanism v

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13 de septiembre residential buildng

by javier snchez
mexico city, mexico
possible refurbishment of buildings for residential purposes which
would reduce the economic cost of an urban redevelopment

the wharf project

by pn hoffman and madison marquette
washington d.c., u.s
a complete development which may include a series of different uses
within the same project, such as residential, music & cultural, office,
hotel, and parking

urban/environamental | domination strategy

1. industrial reformation
Reformation of the old industrial area and an approach to increase green areas and
parks with the new proposal. Buildings here may be demolished due to their conditions
and re-development advantege. Howerver, a gentrification strategy may include the
refurbishment of the buildings in favour of new businesses and cultural venues.

landschaftspark duisburg-nord
by latz + partner
duisburg-meiderich, germany
re-purposing the old industrial area to convert it into a social gathering
point and a cultural programme

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malecn cuexcomatitln
by ricardo agraz
jalisco, mexico
a riverside walkway of great width would allow for pedestrian strolling
and that can also serve as gathering point

high line
by diller scofidio + renfro
new york, u.s
pedestrian firendly routes in which urban elements like seating,
garthening and forums

urban/environmental | reorientation strategy

2. river & pedestrian promenade

Urban development of a Promenade on the river bank with the intention of connecting
both of the rivers from north to south Zorroza in the form a pedestrian-oriented space.
This would improve the relation between urban district and river, as well as reactivating
costal areas.

paseo zarautz-getaria
gipuzkoa, basque country
the waterfront reporpoused for the connection of medium distance
paths which allows for activities like hiking

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upv | etsass | urbanism v

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colonias roma-condesa
mexico city, mexico
the redensification strategy in these disctricts considers that the zoning
of the buildings are a mixture of different uses and public and private
services on the street level

urban | reorientation strategy

3. mixed-use buildings
Reorientation of building uses in favor of mixed-used buildings with businesses in the
floor level and the upper floors occupied by both office and residence uses.

mixed-use scenarios
american planning association
u.s
differentiation of uses zoning such as office convenience, office/
residential, retail district retrofit, live/work, etc.

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upv | etsass | urbanism v

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gare du monaco
montecarlo, monaco
a train station build underground with elevator access from above

museum der moderne mnchsberg

by friedrich, hoff and zwink
new york, u.s
system of underground elvators to get you from the bottom of the
mountain to the top

urban | reorientation strategy

4. underground FEVE
A new FEVE train station constructed in a tunnel under Higher Zorroza. A series of
elevators may also be installed as a vertical communication service from the lower
Zorroza and FEVE train station to upper Zorroza and its facilities.

urban elevator
by ah asociados
pamplona, navarra
esigned to connect two neighborhoods separated by a thirty meter
drop. replacing a precarious ramp and stairway, the singular urban
intervention comprises an integrated footbridge and tower that allows
for pedestrian and cycle routes between the two heights

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comuna 13
medelln, colombia
a project frame by two buildings which enourage community
development

vitoria-gasteiz
alava, basque country

urban | reorientation strategy

5. escalators
In order to improve the mobility in the difficult topography, a system of escalators is
proposed. Just like it has worked in other cases such as the most common one in
Medelln, Colombia, or a closer example to Zorroza in Getaria. The aim is to replace
the current tram which proves to be inefficient. Instead, a series of elevators from the
new underground train station to the higher Zorroza and ramp systems will aid anyone
with increased difficulty to move through the stairs.

parc gell
barcelona, spain

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upv | etsass | urbanism v

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malecn cuexcomatitln
by ricardo agraz
jalisco, mexico
a riverside walkway of great width would allow for pedestrian strolling
and that can also serve as gathering point

high line
by diller scofidio + renfro
new york, u.s
pedestrian firendly routes in which urban elements like seating,
garthening and forums

urban | survival strategy

6. landmark buildings
Reuse singular landmark buildings.This follows the strategy of gentrification, and the
new uses of buildings may include museums, health care center, schools, civic cente,
culture center, music venues, etc.).

paseo zarautz-getaria
gipuzkoa, basque country
the waterfront reporpoused for the connection of medium distance
paths which allows for activities like hiking

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upv | etsass | urbanism v

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rock climbing
texas, u.s.
the uses for the underpass may include social and sporting activities

bajo circuito
mexico city, mexico
music and cultural forums have proved to work in close relationship
with urban regeneration programmes such as highway underpasses

urban | survival strategy

7. highway underpass
Transform the unused space under the highway into parking and cultural venues.

car park
toronto, canada
one of the previously analysed problems may be solved by
reporpusing the unued space

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upv | etsass | urbanism v

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galleria vittorio emanuele ll

milano, italy.
one of the worlds oldest shopping malls, housed within a four-story
double arcade in central Milan.

francisco i. madero avenue

mexico city, mexico
in 2009 the city government pedestrianised the street. the change
has been a success with the street being very crowded with
pedestrians and increases in real-estate value for landholders.

urban/social | defensive strategy

8. pedestrian shopping areas

More and more people around the world want their communities -neighborhoods,
villages, towns and cities- to be more liveable. Liveable communities provide residents
with opportunities to enjoy a high quality of life by allowing them to live in a variety of
housing options and to walk, bike or take public transportation to go to the places they
most frequently need to go every day, such as work, schools, grocery stores, shopping
malls, parks, recreational areas and health facilities.

la rambla
barcelona, spain
A tree-lined pedestrian mall, it stretches for 1.2 kilometres conecting
2 of the most important places in the city.

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upv | etsass | urbanism v

residential area
industrial reformation
mixed-use buildings
cultural area
entretainment area
sport area
public space
river and pedestrian
promenade
main streets
pedestrian shopping
areas

MASTER PLAN

ruz

snchez

upv | etsass | urbanism v

ruz

zorroza, bilbao
urban redevelopment plan

pablo ruiz toms snchez

snchez