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Indonesia Social Media

Trend Q3 2016
Survey Report

1004 JAKPAT Mobile Respondents


Survey conducted

3 Hours At 8th Sept 2016

Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Respondent Profile
1004 Respondent

Monthly Spending

Age Range

Gender

3,48% 2,09%
9,15%

14%

32,31%

20%
18,69%

44,83%

55,17%

25%

41%
34,29%

Male

Female

17-20

21-25

26-30

31-35

< USD 100

USD 101 - 200

USD 201 - 300

USD 301 - 500

USD 501 - 750

> USD 750

Base, in %,All JAKPAT Mobile Respondent participated in Social Media Trend Q3 2016 Survey, n=1004

Location Distribution
KALIMANTAN
SUMATRA

SULAWESI

Kalimantan Barat

0,99%

Sulawesi Utara

0,20%

Kalimantan Tengah

0,40%

Sulawesi Tengah

0,50%

Kalimantan Selatan

0,70%

Sulawesi Selatan

1,59%

Sulawesi Tenggara

0,40%

Sulawesi Barat

0,00%

Gorontalo

0,10%

Maluku

0,20%

Maluku Utara

0,10%

Aceh

0,89%

Sumatera Utara

2,98%

Sumatera Barat

0,99%

Kalimantan Timur

1,29%

Riau

0,99%

Kalimantan Utara

0,60%

Jambi

0,70%

Sumatera Selatan

1,59%

Bengkulu

0,40%

Lampung

2,09%

Kepulauan Bangka
Belitung
Kepulauan Riau

JAVA
DKI Jakarta

18,79%

0,20%

Jawa Barat

18,89%

0,10%

Jawa Tengah

BALI & EAST INDONESIA


Bali

0,60%

12,33%

Nusa Tenggara Timur

0,30%

DI Yogyakarta

6,56%

Nusa Tenggara Barat

0,40%

Jawa Timur

17,50%

Papua

0,00%

Banten

6,56%

Papua Barat

0,10%

Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Usage
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Social Media Used in Past Week


Facebook

84,6%

Instagram

66,7%

Twitter

28,0%

Path

26,0%

Google+

18,5%

Other Option

7,9%

Snapchat

6,8%

Linkedin

5,6%

Pinterest
Tumblr
Periscope

3,7%
2,2%
,6%

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey
n : 1004
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Comparing to Q1 survey result, the use of Twitter seems to be more decreasing


Q1 2016
Facebook

84,6%

Instagram

66,7%

Twitter

6,8%

Linkedin
Pinterest

36%

Google+

20%

Linkedin

7%

Other Option

7%

Snapchat

6%

Pinterest

6%

7,9%

Snapchat

41%

Path

18,5%

Other Option

69%

Twitter

26,0%

Google+

87%

Instagram

28,0%

Path

FB

5,6%
3,7%

Tumblr

Tumblr
Periscope

2,2%

4%

Periscope

1%

,6%

0%
Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey, n=1004

20%

40%

60%

80%

100%

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey, n=1033

Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Social Media Used in Past Week


(divided by age)
100,0%
90,0%
80,0%

93,5%

90,2%
82,3%
75,9%
72,4%

73,8%

70,0%
59,8%

60,0%

50,0%

50,0%
40,0%
30,0%

33,2%
27,1%

32,2%
23,6%

29,7%
25,2%
21,3%
16,7%

20,0%
10,0%

0,0%
17-20

Facebook

21-25

Instagram

Twitter

Path

Google+

26-30

Other Option

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey, n=1004

Snapchat

Linkedin

31-35

Pinterest

Tumblr

Periscope

n 17-20 : 199,n 21-25 : 413,n 26-30 : 254,n 31-35 : 138

We can see different preferences of Social Media among different age group
To the elder segment, Facebook are dominating the preferences, younger segment tends to use
more,various social media
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Social Media Used in Past Week


(divided by Gender)
Social Media Used in Past Week
100,0%
90,0%

87,2%
81,3%
76,0%

80,0%
70,0%

59,2%

60,0%
50,0%
40,0%

31,6%

28,0%28,0%

30,0%

21,5%

20,2%
16,4%

20,0%
10,0%

,9% ,2%

1,3% 3,3%

Periscope

Tumblr

1,8%

6,0%

4,9% 6,4%

6,1% 7,6%

8,7% 6,9%

Snapchat

Other Option

0,0%
Facebook

Twitter

Instagram

Path

Pinterest

Linkedin

Google+

n=1004 respondent
Male

Female

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey

n male : 554,n female : 450

Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Social Media Used Today


90,0%

80,0%

78,0%

70,0%
61,3%
60,0%

50,0%

40,0%

30,0%
20,8%
20,0%

18,1%
12,3%
8,2%

10,0%

4,6%

1,9%

1,8%

1,3%

,3%

Pinterest

Linkedin

Tumblr

Periscope

0,0%

Facebook

Instagram

Path

Twitter

Google+

Other Option

Snapchart
Snapchat

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey, n=1004

Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Social Media Used Today


(Divided by age)
100,0%
90,0%
80,0%
70,0%

88,4%

85,0%
74,3%
71,4%

69,3%67,8%

60,0%
48,8%

50,0%

44,2%

40,0%
26,9%

30,0%
21,1%

20,0%
10,0%

15,1%

19,7%19,3%

16,0%
12,3%
7,0%

13,1%
9,5%

18,1%
15,9%
13,0%

12,2%
7,1%

6,5%

0,0%
17-20

Facebook

21-25

Instagram

Path

Twitter

26-30

Google+

Other Option

Snapchart
Snapchat

31-35

Pinterest

Linkedin

Tumblr

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey
n 17-20 : 199,n 21-25 : 413,n 26-30 : 254,n 31-35 : 138
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Social Media Used Today


(divided by gender)
90,0%
81,6%
80,0%
73,6%
68,4%

70,0%

60,0%

55,4%

50,0%
40,0%
30,0%
23,6%
18,6%

20,0%

19,7%
16,2%

14,6%
9,3%

10,0%

9,0%

7,1%

4,5% 4,7%

1,6% 2,2%

1,8% 1,8%

1,1% 1,6%

,4% ,2%

Linkedin

Tumblr

Periscope

0,0%
Facebook

Instagram

Path

Twitter

Google+

Other Option
Male

Snapchart

Pinterest
Snapchat

Female

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey
n male : 554,n female : 450
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Connect With vs Social Media


90,0%
80,0%

85,7%
79,2%
72,9%

70,0%
60,0%

51,8%

50,0%
40,5%
40,0%

33,7%

30,0%

24,6%
19,6%

19,0%
13,4%
9,9%

20,0%

16,9%
13,4%
11,0%

13,6%

10,0%

,3% ,8% ,3%

,9% ,4% ,6%

,7% ,4% ,4%

Periscope

Tumblr

Pinterest

6,5%
2,8%

8,2%8,4%
4,7%
,4%

4,4%2,9%
2,3%

0,0%

Facebook

Twitter

Instagram

Path

Friends

Work

Linkedin

Snapchat

Other
Option

Family

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey

Google+

n : 1004

Comparing connection on all social media, we might see that family connection tends to be lesser than connection with friends and work colleagues.
Though we also see the fact that on Facebook,connection with family tends to be higher than other Social Media
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Connections
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Social Media to Connect with Friends


Social Media to Connect with Friends
85,7%

51,8%

24,6%

19,0%
11,0%

8,2%

Facebook

Twitter

Instagram

Path

,3%

,9%

,7%

Periscope

Tumblr

Pinterest

4,4%

2,8%
Linkedin

Google+

Snapchart
Snapchat

Other Option

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey

n : 1004
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Social Media to Connect with Friends


(divided by age)
Social Media to Connect with Friends
120,0%
100,0%
80,0%
60,0%
40,0%
20,0%
0,0%

Facebook

Twitter

Instagram

Path

Periscope

Tumblr

Pinterest

Linkedin

Google+

Snapchart

Other Option

n=1004 respondent
17-20

75,9%

23,1%

56,8%

24,6%

1,0%

1,5%

1,0%

3,0%

8,5%

11,1%

20,1%

21-25

82,1%

18,4%

63,0%

32,4%

,2%

1,5%

,7%

3,1%

8,0%

4,1%

11,1%

26-30

92,5%

19,3%

39,4%

19,3%

0,0%

0,0%

,8%

3,1%

9,1%

2,0%
Snapchat

5,5%

31-35

97,8%

14,5%

34,1%

10,9%

0,0%

0,0%

0,0%

,7%

6,5%

0,0%

7,2%

17-20

21-25

26-30

31-35

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey
n 17-20 : 199,n 21-25 : 413,n 26-30 : 254,n 31-35 : 138
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Social Media to Connect with Friends


(divided by gender)
Social Media to Connect with Friends
100,0%
90,0%

87,9%
82,9%

80,0%
70,0%

59,8%

60,0%
45,3%

50,0%
40,0%

29,8%

30,0%

20,4%

20,0%17,8%

20,0%

10,1%

10,0%

,5% 0,0%

,7% 1,1%

,4% 1,1%

2,7% 2,9%

Periscope

Tumblr

Pinterest

Linkedin

5,8%

3,4% 5,6%

11,9% 9,8%

0,0%

Facebook

Twitter

Instagram

Path

Google+

Snapchart

Other
Option

Snapchat

n=1004 respondent
Male

Female

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey
n male : 554,n female : 450
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Social Media to Connect with Work


Colleagues
Social Media Usage to Connect with Work Colleagues
80,0%
72,9%
70,0%
60,0%

50,0%
40,5%
40,0%
30,0%
19,6%

20,0%

13,4%

13,4%
6,5%

10,0%

8,4%
2,9%

,8%

,4%

,4%

Periscope

Tumblr

Pinterest

0,0%

Facebook

Twitter

Instagram

Path

Linkedin

Google+

Snapchart

Snapchat

Other

n=1004 respondent

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey

n : 1004
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Social Media to Connect with Work


Colleagues (divided by age)
Social Media Usage to Connect with Work Colleagues
90,0%
80,0%
70,0%
60,0%
50,0%
40,0%
30,0%
20,0%
10,0%
0,0%

Facebook

Twitter

Instagram

Path

Periscope

Tumblr

Pinterest

Linkedin

Google+

Snapchart

Other

n=1004 respondent
17-20

64,8%

15,6%

37,7%

12,6%

1,5%

0,0%

1,0%

4,5%

9,0%

5,5%

19,1%

21-25

67,8%

12,1%

47,2%

25,4%

,5%

,5%

,2%

8,2%

8,2%

2,9%

14,0%

26-30

81,1%

13,4%

37,8%

20,1%

,8%

,4%

,4%

6,7%

8,3%

1,2%

9,4%

31-35

84,8%

14,5%

29,7%

11,6%

,7%

,7%

0,0%

3,6%

8,0%

2,2%

10,9%

17-20

21-25

26-30

31-35

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey
n 17-20 : 199,n 21-25 : 413,n 26-30 : 254,n 31-35 : 138
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Social Media to Connect with Work


Colleagues (divided by gender)
Social Media Usage to Connect with Work Colleagues
90,0%
80,0%
70,0%

78,0%
66,7%

60,0%

46,4%

50,0%

35,7%

40,0%
30,0%

23,6%
16,4%

16,1%
10,2%

20,0%

6,1% 6,9%

10,0%

,9% ,7%

,5% ,2%

,4% ,4%

Periscope

Tumblr

Pinterest

10,3%

13,5%13,3%
6,0%

2,9% 2,9%

0,0%
Facebook

Twitter

Instagram

Path

Linkedin

Google+

Snapchart

Other

n=1004 respondent
Male

Female

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey

n male : 554,n female : 450


Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Social Media to Connect with FAMILY


Social Media to Connect with Family
90,0%
80,0%

79,2%

70,0%
60,0%
50,0%
40,0%

33,7%

30,0%
20,0%

16,9%

13,6%

9,9%
10,0%

4,7%
,3%

,6%

,4%

,4%

Periscope

Tumblr

Pinterest

Linkedin

2,3%

0,0%

Facebook

Twitter

Instagram

Path

Google+

Snapchart

Other

n=1004 respondent

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey

n : 1004
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Social Media to Connect with FAMILY


(divided by age)
Social Media to Connect With Family
100,0%
90,0%
80,0%
70,0%
60,0%
50,0%
40,0%
30,0%
20,0%
10,0%
0,0%

Facebook

Twitter

Instagram

Path

Periscope

Tumblr

Pinterest

Linkedin

Google+

Snapchart

Other

n=1004 respondent
17-20

70,9%

12,6%

35,2%

13,1%

,5%

0,0%

,5%

0,0%

5,5%

4,5%

22,6%

21-25

76,8%

7,7%

37,0%

14,8%

,5%

1,5%

,5%

,2%

4,1%

2,2%

18,2%

26-30

85,8%

11,4%

28,0%

14,6%

0,0%

0,0%

,4%

1,2%

4,7%

,8%

11,0%

31-35

86,2%

9,4%

31,9%

9,4%

0,0%

0,0%

0,0%

0,0%

5,1%

2,2%

15,9%

17-20

21-25

26-30

31-35

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey
n 17-20 : 199,n 21-25 : 413,n 26-30 : 254,n 31-35 : 138
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Social Media to Connect with FAMILY


(divided by gender)
Social Media to Connect With Family
90,0%
80,0%

81,6%
76,2%

70,0%
60,0%

50,0%
40,2%
40,0%
28,3%

30,0%
20,0%

16,4%17,6%

16,0%
11,7%

12,3%
6,9%

10,0%

6,1%
,5% 0,0%

,7% ,4%

,4% ,4%

,5% ,2%

Periscope

Tumblr

Pinterest

Linkedin

2,9%

2,3% 2,2%

0,0%
Facebook

Twitter

Instagram

Path

Google+

Snapchart

Other

n=1004 respondent
Male

Female

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey
n male : 554,n female : 450
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

FACEBOOK
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Apps from Facebook Installed


FB Messenger

46,3%

Facebook App

45,2%

Facebook Lite

25,5%

None

20,6%

FB Group
Moments
Other Option

3,8%
1,9%
,8%

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Facebook in the past week

n : 849
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Apps from Facebook Installed


(DIVIDED BY AGE)
Apps from Facebook Installed
60,0%
50,0%
40,0%

30,0%
20,0%
10,0%
0,0%

FB Messenger

Facebook App

Facebook Lite

None

FB Group

Moments

Other Option

17-20

41,1%

39,7%

30,5%

21,2%

4,0%

,7%

,7%

21-25

44,4%

44,7%

24,4%

22,9%

1,2%

,9%

,9%

26-30

48,5%

47,2%

23,1%

19,7%

3,1%

2,6%

,9%

31-35

52,7%

50,4%

27,1%

15,5%

11,6%

4,7%

,8%

17-20

21-25

26-30

31-35

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Facebook in the past week
n 17-20 : 151,n 21-25 : 340,n 26-30 : 229,n 31-35 : 129
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Apps from Facebook Installed


(DIVIDED BY GENDER)
Apps from Facebook Installed
50,0%

45,3%

47,3%

45,0%

44,7% 46,2%

40,0%

35,0%

29,6%

30,0%
25,0%

20,2%

21,1% 19,9%

20,0%
15,0%

10,0%

3,7%

5,0%

3,8%

1,2%

2,7%

1,0%

,5%

0,0%

FB Messenger

Facebook App

Facebook Lite

None
Male

FB Group

Moments

Other Option

Female

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Facebook in the past week
n male : 483,n female : 366
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

How Often Do You Open FB in A Day


25,0%

22,7%

22,9%

20,0%

15,0%

20,0%

19,7%

4-10x

More than 10x

14,7%

10,0%

5,0%

0,0%

Rarely

Minimum Once

2-3x

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Facebook in the past week

n : 849
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

How Often Do You Open FB in A Day


(DIVIDED BY AGE)
30,0%
25,0%
20,0%
15,0%
10,0%
5,0%
0,0%

Rarely

Minimum Once

2-3x

4-10x

More than 10x

17-20

23,2%

20,5%

18,5%

17,2%

20,5%

21-25

13,8%

27,1%

24,1%

18,5%

16,5%

26-30

14,0%

19,7%

22,7%

20,1%

23,6%

31-35

7,8%

19,4%

24,8%

27,1%

20,9%

17-20

21-25

26-30

31-35

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Facebook in the past week
n 17-20 : 151,n 21-25 : 340,n 26-30 : 229,n 31-35 : 129
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

How Often Do You Open FB in A Day


(DIVIDED BY GENDER)
How Often Do You Open FB in A Day
30,0%

25,7%
25,0%

23,4%

22,1%

22,4%

21,7%

20,5%

20,0%

18,0%

16,9%

17,2%

15,0%
12,0%
10,0%

5,0%

0,0%

Rarely

Minimum Once

2-3x
Male

4-10x

More than 10x

Female

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Facebook in the past week
n male : 483,n female : 366
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

FACEBOOK GROUPS JOINED


70,0%

65,2%

60,0%

53,5%

50,0%

40,0%

27,8%

30,0%

24,2%
16,1%

20,0%

15,3%

10,0%

3,2%

0,0%

Community

School/College Tips and Tutorial

Game

None

Office

Other Option

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Facebook in the past week
n : 849
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

FACEBOOK GROUPS JOINED


(divided by AGE)
FB Groups Joined
80,0%

70,0%
60,0%
50,0%
40,0%
30,0%
20,0%
10,0%
0,0%

Community

School/College

Tips and Tutorial

Game

None

Office

Other Option

17-20

63,6%

62,9%

29,8%

33,1%

14,6%

7,9%

,7%

21-25

66,8%

62,4%

32,1%

26,5%

13,5%

16,2%

3,5%

26-30

65,5%

45,0%

20,1%

20,1%

17,9%

18,8%

3,9%

31-35

63,6%

33,3%

28,7%

15,5%

21,7%

15,5%

3,9%

17-20

21-25

26-30

31-35

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Facebook in the past week
n 17-20 : 151,n 21-25 : 340,n 26-30 : 229,n 31-35 : 129
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

FACEBOOK GROUPS JOINED


(divided by GENDER)
FB Groups Joined
80,0%
70,8%
70,0%
60,0%

58,2%
54,0%

52,5%

50,0%
40,0%

33,3%

30,4%
30,0%

24,6%
19,9%

20,0%

12,3%

13,3%

19,0%
10,4%

10,0%

2,9%

3,6%

0,0%
Community

School/College

Tips and Tutorial

Game
Male

None

Office

Other Option

Female

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Facebook in the past week
n male : 483,n female : 366
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Most Done Activities on FB


60,0%

52,9%
50,0%

47,7%

47,1%

47,1%

46,5%

45,4%

44,8%

40,0%

32,3%
30,0%

22,0%
16,9%

20,0%

14,7%
9,8%

10,0%

,8%
0,0%

Looking for Like


Check Looking At Update
Info or Interesting Timeline Friends
Status
News
Content
Profile

Upload
Share Comment Active at Online
Photo Interesting
At
FB Group Shopping
Content Interesting
Content

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Facebook in the past week

Online
Selling

Location
Check In

Other
Option

n : 849

Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Most Done Activities on FB(divided by AGE)


70,0%
60,0%
50,0%

40,0%
30,0%
20,0%
10,0%
0,0%

Looking for
Like
Info or
Interesting
News
Content

Check
Timeline

Looking At
Friends
Profile

Update
Status

Upload
Photo

Comment
Share
At
Active at FB
Online
Interesting
Interesting
Group
Shopping
Content
Content

Online
Selling

Location
Check In

Other
Option

17-20

51,7%

53,0%

51,0%

44,4%

42,4%

45,0%

35,8%

25,2%

30,5%

18,5%

18,5%

8,6%

0,0%

21-25

56,5%

50,6%

54,4%

44,1%

42,9%

44,1%

47,1%

30,9%

20,9%

15,3%

13,5%

10,3%

,3%

26-30

51,5%

44,1%

40,2%

50,7%

47,6%

45,0%

46,7%

33,6%

17,0%

17,5%

15,3%

9,2%

2,2%

31-35

48,1%

40,3%

35,7%

51,9%

59,7%

49,6%

46,5%

42,6%

24,0%

18,6%

12,4%

10,9%

,8%

17-20

21-25

26-30

31-35

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Facebook in the past week
n 17-20 : 151,n 21-25 : 340,n 26-30 : 229,n 31-35 : 129
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Most Done Activities on FB


(divided by gender)
60,0%

50,0%

55,5%
49,7%

55,2%
48,6%
47,0%

47,8%
46,2%

46,8%
46,4%

47,8%

45,9%
44,1%

43,5%

41,0%
40,0%

35,0%

29,0%

30,0%

20,0%

27,7%

14,5%

17,8%
16,4%

15,5%
13,7%
9,3%10,4%

10,0%

,8% ,8%
0,0%

Looking for
Like
Info or News Interesting
Content

Check
Timeline

Looking At
Friends
Profile

Update
Status

Upload Photo

Share
Comment At Active at FB
Interesting Interesting
Group
Content
Content

Male

Online
Shopping

Online Selling

Location
Check In

Other Option

Female

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Facebook in the past week
n male : 483,n female : 366
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

INSTAGRAM
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

How often do you access Instagram


2%2%1%
17%
Everyday
Sometimes in a week

Once a week
Once in a couple week
Once in couple months

78%

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Instagram in the past week
n : 670
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

How often do you access Instagram


(DIVIDED BY AGE)
100,0%
90,0%
80,0%
70,0%
60,0%
50,0%
40,0%
30,0%

20,0%
10,0%
0,0%

Everyday

Sometimes in a week

Once a week

Once in a couple week

Once in couple months

17-20

79,9%

15,3%

1,4%

1,4%

2,1%

21-25

85,9%

9,8%

1,6%

2,3%

,3%

26-30

67,1%

27,6%

,7%

3,3%

1,3%

31-35

59,4%

31,9%

4,3%

2,9%

1,4%

17-20

21-25

26-30

31-35

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Instagram in the past week
n 17-20 : 144,n 21-25 : 305,n 26-30 : 152,n 31-35 : 69
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Last Keyword Searched on IG

Base :JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Instagram in the past week
n : 670

How often do you access Instagram


(DIVIDED BY GENDER)
How often do you access Instagram
90,0%
80,0%

77,7%

77,5%

70,0%
60,0%
50,0%
40,0%

30,0%
18,0%

20,0%

16,7%

10,0%
1,5%

1,8%

2,1%

2,6%

,6%

1,5%

0,0%
Everyday

Sometimes in a week

Once a week
Male

Once in a couple week

Once in couple months

Female

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Instagram in the past week
n male : 328,n female : 342
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Activities on Instagram
60,0%

50,0%

40,0%

30,0%

20,0%

10,0%

0,0%

Series1

Post food
photos

Post travel
photos

Post good cafe


photos

Post MEME

Search and
Explore

31,3%

46,7%

18,7%

11,5%

50,3%

Explore Online Explore Culinary


Shop Accounts
& Food Posts

47,8%

36,0%

Explore Funny
and Comedy
Accounts
53,3%

Explore
Looking at
Explore celebrity
celebgram/vidgr
friends account
account
am account
47,2%

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Instagram in the past week

34,5%

32,4%

Other Option

4,0%

n : 670

Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Activities on Instagram
(divided by AGE)
70,0%
60,0%
50,0%

40,0%
30,0%
20,0%
10,0%
0,0%
Explore Online Explore Culinary
Shop Accounts & Food Posts

Explore Funny
and Comedy
Accounts

Explore
Looking at
celebgram/vidgr
friends account
am account

Explore
celebrity
account

Other Option

31,9%

27,8%

6,9%

52,5%

33,4%

30,5%

3,6%

46,7%

33,6%

36,8%

34,2%

2,6%

49,3%

36,2%

39,1%

46,4%

2,9%

Post food
photos

Post travel
photos

Post good cafe


photos

Post MEME

Search and
Explore

17-20

24,3%

38,2%

12,5%

16,0%

46,5%

41,0%

23,6%

52,1%

55,6%

21-25

31,5%

53,4%

25,2%

10,8%

56,4%

50,2%

41,3%

58,0%

26-30

33,6%

43,4%

12,5%

9,9%

44,7%

48,0%

35,5%

31-35

40,6%

42,0%

15,9%

8,7%

43,5%

50,7%

39,1%

17-20

21-25

26-30

31-35

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Instagram in the past week
n 17-20 : 144,n 21-25 : 305,n 26-30 : 152,n 31-35 : 69
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Activities on Instagram
(divided by gender)
70,0%
60,0%

50,0%
40,0%
30,0%
20,0%
10,0%
0,0%
Explore Online Explore Culinary
Shop Accounts & Food Posts

Explore Funny
Explore
Looking at
and Comedy
celebgram/vidg
friends account
Accounts
ram account

Post food
photos

Post travel
photos

Post good cafe


photos

Post MEME

Search and
Explore

Male

22,9%

46,6%

16,5%

15,5%

47,6%

32,3%

29,0%

61,3%

47,0%

Female

39,5%

46,8%

20,8%

7,6%

52,9%

62,6%

42,7%

45,6%

47,4%

Male

Explore
celebrity
account

Other Option

29,9%

25,0%

4,0%

38,9%

39,5%

4,1%

Female

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Instagram in the past week
n male : 328,n female : 342
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Latest Activity Mentioned (Open Ended)


Snapgram

Video

Instagram
Stories
Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Instagram in the past week

PATH
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Open path in a day


More than 8x
4- x

2-3 x
Once Minimum
Rarely Open

0,0%

5,0%

10,0%

15,0%

20,0%

25,0%

30,0%

35,0%

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use PATH in the past week
n : 261
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Open path in a day


(DIVIDED BY AGE)
50,0%
45,0%
40,0%
35,0%
30,0%
25,0%
20,0%
15,0%

10,0%
5,0%
0,0%

Rarely Open

Once Minimum

2-3 x

4- x

More than 8x

17-20

44,7%

29,8%

12,8%

6,4%

6,4%

21-25

29,2%

21,9%

22,6%

11,7%

14,6%

26-30

25,9%

25,9%

22,2%

13,0%

13,0%

31-35

26,1%

26,1%

21,7%

13,0%

13,0%

17-20

21-25

26-30

31-35

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use PATH in the past week
n 17-20 : 47,n 21-25 : 137,n 26-30 : 54,n 31-35 : 23
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Open path in a day


(DIVIDED BY GENDER)
More than 8x

10,9%

8,5%

4- x

14,1%

14,3%

2-3 x

18,5%

22,5%
22,5%

Once Minimum
Rarely Open

26,9%

29,4%
0,0%

5,0%

10,0%

15,0%
Female

20,0%

25,0%

30,0%

32,4%
35,0%

Male

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use PATH in the past week
n male : 119,n female : 142
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Moments Usually Shared on Path


70,0%

60,5%
60,0%

55,6%
44,1%

50,0%

36,4%

40,0%

35,2%

30,0%

32,6%
22,6%
13,8%

20,0%

6,5%

10,0%
0,0%

Post listen
to certain
song

Post
Before
watching
eating certain Food photos
movie
activity

Meme or
funny
pictures

Cute Cafe
Ambience

Repath Latest news Other Option After eating


pictures
- Food
from friends
photos

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use PATH in the past week
n : 281
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Moments Usually Shared on Path


(divided by AGE)
80,0%
70,0%
60,0%
50,0%
40,0%
30,0%

20,0%
10,0%
0,0%

Post listen to certain Post watching certain Before eating - Food


song
movie activity
photos

Meme or funny
pictures

Cute Cafe Ambience

Repath pictures from


friends

Latest news

Other Option

After eating - Food


photos

17-20

66,0%

74,5%

34,0%

25,5%

34,0%

23,4%

21,3%

6,4%

10,6%

21-25

63,5%

54,0%

49,6%

35,8%

35,0%

32,8%

22,6%

19,0%

5,8%

26-30

57,4%

51,9%

46,3%

42,6%

37,0%

38,9%

22,2%

9,3%

5,6%

31-35

39,1%

34,8%

26,1%

47,8%

34,8%

34,8%

26,1%

8,7%

4,3%

17-20

21-25

26-30

31-35

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use PATH in the past week
n 17-20 : 47,n 21-25 : 137,n 26-30 : 54,n 31-35 : 23
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Moments Usually Shared on Path


(divided by gender)
70,0%
60,5%60,6%
60,0%

58,0%
53,5%

54,9%

Axis Title

50,0%
40,3%
40,0%
31,1%

38,7%

33,1%

38,0%

31,1%

30,0%

26,1%

27,7%
18,3%

20,0%

16,9%
10,1%

10,0%

7,6%

5,6%

0,0%
Post listen to
certain song

Post watching Before eating - Meme or funny


certain movie
Food photos
pictures
activity

Male

Cute Cafe
Ambience

Repath pictures
from friends

Latest news

Other Option

After eating Food photos

Female

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use PATH in the past week
n male : 119,n female : 142

Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Average No of PATH Friends


160
140

128

146

137

No of respondent

141

All

262

Male

119

Female

142

31-35

23

26-30

54

21-25

137

17-20

47

122

120
100

100
74

80
60
40

20
0
All

Male

Female 31-35

26-30

21-25

17-20

Base : JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use Instagram in the past week

SNAPCHAT
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Activities on snapchat
70,0%

63,2%

60,0%

64,7%

54,4%

50,0%

41,2%
40,0%

30,0%
20,0%
10,0%

4,4%

0,0%

Follow popular
accounts

Looking at
Uploading my own
interesting contents
content

Follow friends
account

Other Option

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use SNAPCHAT in the past week
n : 68
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

Activities on snapchat
(divided by gender)
80,0%
70,6%

70,6%

70,0%
58,8%

60,0%

58,8%
55,9%

50,0%
50,0%
41,2%

41,2%

40,0%

30,0%

20,0%

10,0%

5,9%
2,9%

0,0%
Follow popular accounts

Looking at interesting contents

Uploading my own content


Male

Follow friends account

Other Option

Female

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use SNAPCHAT in the past week
n male : 34,n male : 34

Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

HOW OFTEN DO YOU ACCES


SNAPCHAT
How often do you access Snapchat
n=68 respondent Never
access but haven't
uninstall it
3%

n=68 respondent Rarely


22%

n=68 respondent
Everyday
41%

n=68 respondent 1-2x a


week
34%

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use SNAPCHAT in the past week
n : 68
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

HOW OFTEN DO YOU ACCES


SNAPCHAT (DIVIDED BY GENDER)
2,9%
2,9%

Never access but haven't uninstall it

23,5%

Rarely

20,6%

38,2%

1-2x a week

29,4%

35,3%

Everyday

47,1%
0,0%

5,0%

10,0%

15,0%
Female

20,0%

25,0%

30,0%

35,0%

40,0%

45,0%

50,0%

Male

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use SNAPCHAT in the past week
n male : 34,n male : 34
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

TWITTER
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

4-10x
9%

More than 10x


5%

Rarely
37%
2-3x
21%

How Often Do You


Open Twitter in A
Day

Minimum Once
28%

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use twitter in the past week
n : 281
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

How Often Do You Open Twitter in A Day (DIVIDED BY AGE)


45,0%
40,0%
35,0%
30,0%
25,0%
20,0%
15,0%
10,0%
5,0%
0,0%

Rarely

Minimum Once

2-3x

4-10x

More than 10x

17-20

37,5%

26,6%

20,3%

6,3%

9,4%

21-25

42,9%

24,1%

17,0%

8,9%

7,1%

26-30

31,3%

35,9%

18,8%

12,5%

1,6%

31-35

26,8%

26,8%

36,6%

9,8%

0,0%

17-20

21-25

26-30

31-35

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use twitter in the past week
n 17-20 : 64, n 21-25 : 112,n 26-30 : 64,n 31-35 : 41
Web : http://jakpat.net App ( Android/IOS) : http://jakpat.net/app - Mail - partner@jajakpendapat.net

How Often Do You Open Twitter in A Day (DIVIDED BY GENDER)


How Often Do You Open Twitter in A Day
50,0%
43,7%

45,0%
40,0%
35,0%

31,0%

31,6%

30,0%
23,0%

25,0%

23,0%
19,4%

20,0%
15,0%

12,3%

10,0%

5,6%

5,0%

5,8%

4,8%

0,0%
Rarely

Minimum Once

2-3x
Male

4-10x

More than 10x

Female

Base :In %, JAKPAT Mobile Respondent on Social Media Trend Q3 2016 Survey who use twitter in the past week
n male : 155,n female : 126
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