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KIM WACKER

1 7 0 1 N . LO I S AV E . , A P T. 3 6 7 , TA M PA , F L 3 3 6 0 7
WA C K E R K I M B E R LY @ G M A I L . C O M | P : 8 1 3 . 8 9 5 . 6 3 5 3
L I N K E D I N . C O M / I N / K I M WA C K E R | K I M WA C K E R . W E E B LY. C O M
SKILLS

Copywriting -- Internet, Intranet, press releases, company memos, blogs, boiler plates, storyboards
and video scripts

Social media content creation and analytics Platforms used: Facebook, Twitter, Instagram,
LinkedIn, SlideShare, Pinterest, Tumblr, Blogger, Word Press, YouTube, Vine, Snapchat and Google
Plus

Working knowledge of HTML and Adobe Creative Suite -- Collaboration with creative teams to
manipulate and publish code and flash script

TV/radio/video Execution and talent experience with teleprompter, storyboards, voice overs and
video editing

Conversational in the French language, both written and spoken


SOFTWARE

Microsoft Office suite Word, PowerPoint, Excel and Access, Lotus Notes

Vocus, PRWeb, Meltwater, Eloqua and Salesforce -- Marketing, email automation, media and press
release tools

SharePoint, Umbraco, Omniture, Google/Twitter/YouTube Analytics, Hootsuite, Sprinklr, Rival IQ

SAP, Time Viper, Oracle, Taleo, MaxHire, Basecamp and Slack -- Human Resources, staffing and
project management

PROFESSIONAL EXPERIENCE
Social Business Manager, Tampa, Florida
July 2015 December 2016
Alliance of Professionals & Consultants, Inc. - for their client, IBM
Virtual roles executed: Social Media Strategist, Social Content Lead and Influencer Lead
Social Strategist for IBM Process Innovation, a division of Middleware on Cloud
Created social media strategy and campaign decks for company product launches, conferences and
events
Managed social content for monthly and quarterly editorial calendar and social assets library
Created and scheduled content weekly for @BPMfromIBM Twitter handle via Sprinklr
Partnered with creative teams in India and helped with design creation of social tiles, banners and
infographics
Delivered weekly and monthly KPI metrics reports to team leads and executives on organic and paid
social results
Blog author and executive ghost writer for IBMs blog In the Making
Identified, recruited, educated, enabled and rewarded technical SMEs for social media engagement
Facilitated Google hangouts, Twitter chats and blog writing with experts and non-internal influencers

Provided on and off-site social support at key events related to SMEs and influencers Live
tweeted at conferences
Independent Contractor/Virtual Freelancer, Atlanta, Georgia
2012-2016
Social Media Manager
iFlavor, Virtual
Assisted in the creation, consistency and maintenance of all company social media accounts

Managed community engagement within key geographical areas to promote events, sampling,
blogs and contests
Executed and shared Facebook Analytics and social page reports to company CEO and marketing
team monthly
Participated in weekly team conference calls to share all new social initiatives and results companywide
Senior Associate, Creative Staffing Partner
Sapient Nitro

Collaborated with senior leadership to staff creative agency design, mobile and technical project
assignments
Maintained and inputted staffing allocations in Oracle and reported capacity results via Excel to upper
management
Communicated and worked with the North America staffing team daily to assist with all US job
openings
Facilitated new hire on-boarding and benefits presentation during Sapient Start company orientation

Metrics and Reporting, Senior Social Media Analyst


Dell SecureWorks
Created social media content and editorial calendars for management of company Facebook and
Twitter accounts
Collaborated with events team during live tradeshows to share real-time updates across social media
networks
Created emails, nurture campaigns and contact segments in Eloqua used PowerPoint reports to
share results
Completed website audits utilizing Google Analytics for the Dell SecureWorks website
Community and Administrative Manager - for their client, Purex Insiders
Zooka Creative, Virtual
Reviewed new website landing pages and blogs -- Provided insight and suggestions for improvement
to leadership
Assisted with all community open tickets and questions on the Purex Insiders website
Participated in bi-monthly team conference calls to share reporting and community feedback with
management
Built relationships with all Insiders to continuously improve reward programs
Marketing and Communications Specialist
2008 - 2012
Jackson Healthcare, Alpharetta, Georgia

Created and managed event planning, content writing and social media for the
annual Hospital Charitable Service Awards program

Assisted with the development, content writing, layout and publication for all
aspects of the Jackson Healthcare website, including the media room, career center and company
landing pages

Wrote content for company press releases and top healthcare news stories -Published stories via Meltwater, PRWEB and through Eloqua email marketing automation

Coordinated all on-site headquarter media and press visits Coordinated video
interviews and photography requests for Jacksons CEO and all operating company presidents

Partnered with Human Resources to write content for new hire on-boarding and
company orientation
Campus Recruitment, Marketing and Branding
LocumTenens.com (a Jackson Healthcare operating company)

Created the companys first social media accounts and introduced social
integration into college recruitment hiring

Visited 18 campuses per semester to conduct interviews for entry-level sales


recruiter roles
Partnered with marketing, design teams and external vendors to create eye-catching
marketing collateral for utilization at career fairs and company-sponsored events

Developed the companys first Campus Recruitment, Internship and Externship programs -Successfully recruited and hired both full time associates and interns for three of Jackson
Healthcares operating companies
International Recruiter
2004 - 2008
Walt Disney World Resort, Lake Buena Vista, Florida

Traveled abroad to recruit, interview and hire candidates for Disneys International Program in
the United Kingdom, Ireland, Switzerland, the Netherlands, Canada, Mexico and China
Partnered with immigration and compliance divisions to secure timely visa petitions, embassy
appointments and international candidate arrivals Working knowledge with J1, Q1 and H2B visas
Managed hiring decisions and line of business splits for all new hires to control arrival metrics for
front line operations and housing teams across Disney property
Facilitated multimedia PowerPoint presentations for audiences up to 900 -- Facilitated benefits
briefing sessions for new hires, reviewed company policies and managed relocation paperwork

College and Career Start Recruiter


Recruited high school and college students domestically for Disneys College and Career
Start Program
Traveled to 18+ colleges and universities in the United States bi-annually Facilitated
campus presentations

Conducted on-site interviews and made all hiring decisions -- Extended up to 600 offers per
calendar year

Hired and managed up to 80 regional Campus Representatives as direct reports while maintaining
faculty relationships throughout all stages of the recruitment process
EDUCATION
Bachelor of Arts in Communications, University of Alabama, Tuscaloosa, Alabama
1998
CERTIFICATIONS
Social Media Academy Strategist Certification, Atlanta, Georgia
2014
Dell Certified Social Media and Community Professional, Atlanta, Georgia
2013
REFERENCES AVAILABLE UPON REQUEST