Case 5:16-cv-00310-gwc Document 1-1 Filed 11/18/16 Page 1 of 10

EXHIBIT A

Case 5:16-cv-00310-gwc Document 1-1 Filed 11/18/16 Page 2 of 10

adlifa
MARKITINCil

a.

COMMUNICATIONS

Dear Sir,
Adlife Marketing and Communications, Inc. (Adlife) is the owner of the copyrights
and images of certain photographs which have been used by you or your agents or
representatives without its permission or authorization.
Attached please find which images were used and where those images were used.
Pursuant to 17 USC chapter 1, section 101 the use of photographs and other pictorial
images are protected from unlawful use or reproduction without the consent of the owner
of those images.
Pursuant to 17 USC, section 504(b) and (c) a copyright owner may recover the actual
damages incurred by it for wrongful and unpermitted use of its images. If the infringement
was committed willfully, the courts have discretion to award up to $150,000 per willful
infringement.
With the knowledge available to Adlife today the cost of this infringement is $8,000.00.
The sole purpose of any conversation with Adlife will be limited to why this is not a
willful infraction and/or how the individual or company intends to pay this amount. Any
infractions not immediately settled will be referred to Federal Court.
Based on the fact that you knew or should have known that the images belonged to Adlife,
and based on the fact they you used the images on multiple occasions without permission
(and were notified by prior correspondence that the use was unlawful), and due to the
fact that the images were disseminated to a vast number of people for the purpose of
profiting your business, Adlife can only conclude that the use of its images was willful and
intentional.
Adlife is writing to you in order to resolve its claim for money damages without the
necessity of the time and expense of a law suit. If, however, Adlife cannot immediately
resolve the issue of the unlawful use of its images, it will be forced to file suit in the
United States District Court and seek the maximum damages permitted under the statute
including costs and attorney fees.
We urge you to contact me directly at 617-759-4504. If Adlife does not hear from you
within 10 days it will assume that you do not intend to resolve this matter amicably and it
will take all necessary action without further notification.
Regards,
Joel Albrizio
617-759-4504
joel@adlife.com
Adlfe Marketing & Communications Co., Inc.

Case 5:16-cv-00310-gwc Document 1-1 Filed 11/18/16 Page 3 of 10

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Mailing Address:
Carl Menezes
5918 Stoneridge Mall Rd.
·Pleasanton CA 94588-3229

Phone#:
925 989 3307

URL Containing Copyrighted Image:
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Joel Albrizio - Joel@adlife.com 617.759.4504

July 20th, 2016

Case 5:16-cv-00310-gwc Document 1-1 Filed 11/18/16 Page 4 of 10

adllfa
MAIIKITING "

COMMUNICATIONS

38 Church St.
Pawtucket, Rl 02860
(401) 723-4782

Invoice
Invoice N-o.
PCI-181

07/29/16

Terms
Due on receipt
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Safeway, Inc.
Carl Menezes
5918 Stonerldge Mall Rd
Pleasanton, CA 94588·3229

Willful Photography Copyright Infringement

8,000.00

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Total

$8,000.00,

Case 5:16-cv-00310-gwc Document 1-1 Filed 11/18/16 Page 5 of 10

adlifa
MARKETING •

COMMUNICATION$

Dear Sir,
Adlife Marketing and Communications, Inc. (Adlife) is the owner of the copyrights
and images of certain photographs which have been used by you or your agents or
representatives without its permission or authorization.
Attached please find which images were used and where those images were used.
Pursuant to 17 USC chapter 1, section 101 the use of photographs and other pictorial
images are protected from unlawful use or reproduction without the consent of the owner
of those images.
Pursuant to 17 USC, section 504(b) and (c) a copyright owner may recover the actual
damages incurred by it for wrongful and unpermitted use of its images. If the infringement
was committed willfully, the courts have discretion to award up to $150,000 per willful
infringement.
With the knowledge available to Adlife today the cost of this infringement is $8,000.00.
The sole purpose of any conversation with Adlife will be limited to why this is not a
willful infraction and/ or how the individual or company intends to pay this amount. Any
infractions not immediately settled will be referred to Federal Court.
Based on the fact that you knew or should have known that the images belonged to Adlife,
and based on the fact they you used the images on multiple occasions without permission
(and were notified by prior correspondence that the use was unlawful), and due to the
fact that the images were disseminated to a vast number of people for the purpose of
profiting your business, Adlife can only conclude that the use of its images was willful and
intentional.
Adlife is writing to you in order to resolve its claim for money damages without the
necessity of the time and expense of a law suit. If, however, Adlife cannot immediately
resolve the issue of the unlawful use of its images, it will be forced to file suit in the
United States District Court and seek the maximum damages permitted under the statute
including costs and attorney fees.
We urge you to contact me directly at 617-759-4504. If Adlife does not hear from you
within 10 days it will assume that you do not intend to resolve this matter amicably and it
will take all necessary action without further notification.
Regards,
Joel Albrizio
617-759-4504
joel@adlife.com
Adlfe Marketing & Communications Co., Inc.

Case 5:16-cv-00310-gwc Document 1-1 Filed 11/18/16 Page 6 of 10

adlira
COPYRIGHT INFRINGEMENT NOTICE

Albertsons, LLC.
Mailing Address:
Star Market of Medway
65 Main St.
Medway, MA 02053

Phone#:
508 533 0606

URL Containing Copyrighted Image:
http:l/jewelosco.mywebgrocer.com/Recipes/Categories/Holidays/4/Passover/103/1

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July 20th, 2016

Case 5:16-cv-00310-gwc Document 1-1 Filed 11/18/16 Page 7 of 10

adlifa
MARKlTING •

COMMUNICATIONS

38 Church St.
Pawtucket, Rl 02860
(401) 723-4782

Invoice
Invoice No.
PCI-183

Date
07/29/16
Terms
Due on receipt

Albertsons, LLC
Star Market
65MainSt
Medway. MA 02053

Willful Photography Copyright Infringement

8,000.00

Total

$8,000.00

Case 5:16-cv-00310-gwc Document 1-1 Filed 11/18/16 Page 8 of 10

IIUIIT8
MARKETING 6 COMMUNICATIONS

Dear Sir,

Adlife Mr::keting and Communications, Inc.. (Adlife) is the owner of the copyrights
and imag-~s of certain photogtaphs which have l)een l.lsed ~y you or YOur agent.~ or
representat.fves without its permission or authorization.
.
Attached please find which images were :qsed and Where those hn,a~es wei·e used.
Pursuant to l7 USC chapter 1, section lOl the W!e of pP,otogi.~tp1}~ ~n.d otlu~r pictorial
images ar-: -protected from Unlawful US!;! (.)f repJ;"odlictio~ without the tonsent of the OWner
of those images.
.
.
Pursuant ·:rJ 17 USC, section 5()4(b) liJ'].d ·.· ·

damages '.JJ.curred by it for w:rop.~ul an9 uriiP~r:rnltt~a
was .committed willfully, the ~ciurts luy~·d. .i$¢Jfeti:Qn'
infringem<:nt. ·
·--.. :.. - .

Case 5:16-cv-00310-gwc Document 1-1 Filed 11/18/16 Page 9 of 10

Albertsons, LL c.
Mailing Address;
Jewe/-Osco of Charles1on
747 Indian Boundary R·)ad
Chesterton, Indiana 4•3304

Phone#:
219 983 1750

URL Containing Cctpyright~~d Image:

Jewei-OsctJ

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Joel Albrizio - Joel@a jlife.com 517.759.4504 ·

Case 5:16-cv-00310-gwc Document 1-1 Filed 11/18/16 Page 10 of 10
08/04/2016

15:34

2199831759

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MAIUfTINGI •

COIIUflJNICATI ONS

38 Church St.
Pawtucket, AI 02861)
(401) 723-4782

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Jewel Osco of Charleston
Indian Boundary Ad
Chesterton, IN 46304

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JEWEL 1#3189

PAGE 05/05

Invoice
Date
07/29/16

TermS