You are on page 1of 7

Assessment Materials

BSBMKG502 Establish and Adjust the Marketing Mix


To achieve competency in this unit you must complete
the following assessment items. All tasks must be
submitted together. Tick the boxes to show that each
task is attached.
Task 1. Monitor and Adjust the Marketing Mix

NOTE: If this is a group assignment, each member of your group


must individually submit a separate and complete copy.
Student ID

Student Name

Click here to enter


text.

Click here to enter text.

The other members of my group are:


1.Name:Click here to enter text. Student ID#: Click
here to enter text.
2.Name:Click here to enter text. Student ID#: Click
here to enter text.
3.Name:Click here to enter text. Student ID#: Click
here to enter text.

ILSC Business College

BSBMKG502 Assessment V1: 0615

Page 1 of 7

PLEASE NOTE: SECTIONS HIGHLIGHTED IN THIS COLOUR ARE FOR TRAINER


USE
TASK 1 MARKING SHEET
Outcomes
Satisfactory

Did the candidate:

Yes

No

Submit the analysis within the agreed timeframe?

Present a report on the adjusted marketing mix for the


organisation you visit with your Trainer.

Demonstrate culturally appropriate communication skills in order


to relate to people from diverse backgrounds and people with
diverse abilities?

Demonstrate the literacy skills needed to analyse market


information, write in a range of styles for different audiences and
interpret requirements?

Demonstrate the numeracy skills needed to interpret test results


and manage marketing budgets?

Demonstrate the organisational and time management skills to


design and adjust a marketing mix?

Demonstrate knowledge of key provisions of relevant legislation,


codes of practice and national standards that may affect aspects
of business operations, for example anti-discrimination law, equal
opportunity law, ethical principles, marketing codes of practice
and conduct, privacy laws and the Trade Practices Act?

Demonstrate knowledge of organisational policies, procedures,


products and services?

Demonstrate knowledge of principles and concepts of marketing


such as consumer behaviour and elements of marketing mix?

Demonstrate knowledge of statistical techniques?

Performance indicators
Satisfactory

Did the candidate:

Yes

No

Research the marketing strategies implemented for their


organisations products and services?

Identify the key characteristics of the products and/or services


and their significance to the market.

Review the pricing policy and analyse pricing variables to


determine their effect on demand (including a copy of the
organisations policy submitted as evidence along with the
report)?

ILSC Business College

BSBMKG502 Assessment V1: 0615

Page 2 of 7

Satisfactory

Did the candidate:

Yes

No

Analyse the significance to market outcomes of:


1. the promotional methods?
2. the customer base?
3. the channels of distribution?

Establish the marketing mix components and information on how


each element of the marketing mix has been used?

Analyse and test their significance to each other and relevance to


the customer base?

Identify environmental factors and assess their potential impact


on the marketing mix?

Identify customer/consumer priorities, needs and preferences and


the way they impact the marketing mix?

Consider product, pricing, promotional, distribution and service


variations, and evaluate these against marketing objectives,
target market characteristics and desired positioning?

Assess the marketing mix in relation to organisational, strategic


and operational marketing objectives?

Monitor the market performance of the organisations products


and or services and determine which components should be
tested?

Evaluate the implications of altering one or more components of


the marketing mix in response to market factors and consumer
responses?

Adjust components of the marketing mix in response to test


results and evaluation of market response, ensuring that the final
mix meets:
4. budget requirements?
5. organisational strategic objectives?
6. operational marketing objectives?
7. desired market positioning?

Discuss whether or not any further adjustments were needed in


order to meet these requirements?

Write report to address the above points?

Present the report to the group?

ASSESSMENT - SUMMARY
Assessors checklist tick when finalized
Task 1
ASSESSORS GENERAL COMMENTS
(see individual tasks & marking guides for more detail)

ILSC Business College

BSBMKG502 Assessment V1: 0615

Page 3 of 7

Assessor Name

RESULT

ILSC Business College

COMPETENT

BSBMKG502 Assessment V1: 0615

NOT YET COMPETENT

Page 4 of 7

Task 1

Monitor and Adjust the Marketing Mix

Assessment description and requirements


The candidate is to write and present a report on the marketing mix on a selected
workplace you will visit with your Trainer. You are to work with your Trainer and class
mates to develop a set of questions to ask this particular business.
You will then use the answers you obtain from your questions to help you answer
some of the assessment questions below.
The full report should address the evaluation of all components within the marketing
mix and marketing performance. The report is to be presented to the class by a
PowerPoint presentation.
The report and the presentation should consider the key characteristics of the
product, the promotion methods and each component of the adjusted marketing mix.
The report needs to evaluate the contribution made towards the organisations
marketing objectives, strategies and desired positioning.

Procedure
1

Research the marketing of your organisations products and/or services.

1. Identify the key characteristics of the products and/or services and their
significance to the market.
2. Review pricing policy and analyse pricing variables to determine their effect on
demand. Include a copy of your organisations policy and submit it as evidence
along with your report.
3. Analyse the significance to market outcomes of:
a. promotional methods
b. customer base
c. channels of distribution
d. the level of customer service provided.
4. Establish the marketing mix components. Include information on how each
element of the marketing mix has been used. Analyse and test their
significance to each other and relevance to the customer base.
5. Identify environmental factors and assess their potential impact on the
marketing mix.
6. Identify customer/consumer priorities, needs and preferences and the way they
impact the marketing mix.
7. Consider product, pricing, promotional activities, distribution channels and
service variations. If additional products or services or new products will be
offered, evaluate these against marketing objectives, target market
characteristics and desired positioning.
8. Analyse the marketing mix in relation to your organisations strategic and
operational marketing objectives. Select the most appropriate mix and explain
your decision.
ILSC Business College

BSBMKG502 Assessment V1: 0615

Page 5 of 7

9. Monitor the performance of the organisations products and or services in order


to determine which components should be tested.
10. Evaluate the implications of altering one or more components of the marketing
mix in response to market factors and consumer response.
11. Adjust components of the marketing mix in response to test results, ensuring
that the final mix meets:
a. budget requirements
b. organisational strategic objectives
c. operational marketing objectives
d. desired market positioning.
Discuss whether or not any further adjustments were needed in order to meet
these requirements.
12. Write a report to address the above points.
1. Present the report to the class.

Specifications
You must provide:
8. a written report (eight to ten pages)
9. all relevant workplace documentation to support your research, including:
o an organisation mission statement, outlining business objectives
o a market research report, defining the target market
o a marketing plan and/or strategy including budget
o a marketing campaign including marketing mix components and
monitoring processes
o pricing policy.
10.

a presentation of 10-15 minutes.

Your assessor will be looking for a report and a presentation that:


11.

addresses each point of the procedure described above

12.

establishes the marketing mix for a specific market

13.

evaluates each component of the marketing mix

14.

demonstrates the monitoring and adjusting of the marketing mix

15.
demonstrates culturally appropriate communication skills to relate to
people from diverse backgrounds and people with diverse abilities
16.
contains the literacy skills needed to analyse market information, write in
a range of styles for different audiences and interpret requirements
17.
contains the numeracy skills to interpret test results and to manage
marketing budgets
18.
demonstrates organisational and time management skills to design and
adjust a marketing mix.
ILSC Business College

BSBMKG502 Assessment V1: 0615

Page 6 of 7

Candidates must demonstrate their knowledge of:


19.
key provisions of relevant legislation, codes of practice and national
standards that affect business operations
20.

organisational policies, procedures, products and services

21.
principles and concepts of marketing such as buyer behaviour and the
analysis of elements of the marketing mix
22.

statistical techniques.

PLEASE PASTE YOUR ASSESSMENT BELOW THIS LINE

ILSC Business College

BSBMKG502 Assessment V1: 0615

Page 7 of 7