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com Partnered with Shoptalk to Announce Support of Leading

Danish Ecommerce Association, FDIH, for Launch of Shoptalk Europe
Naples, FL, January 10, 2017 --(PR.com)-- Shoptalk, which organizes the world's most important events
in retail and ecommerce innovation, today announced the support of leading Danish ecommerce
association, Foreningen for Dansk Internet Handel (FDIH), in the launch of its inaugural pan-European
event, Shoptalk Europe. Shoptalk Europe will be held at the Bella Center in Copenhagen on October
9-11, 2017, and is expected to bring together more than 2,000 attendees and 250 world-class speakers.
FDIH has historically organized its own industry event called Total Retail, which attracted more than
1,000 attendees in 2016. As part of its support of Shoptalk Europe, Total Retail will cease to operate and
FDIH members will instead be invited to attend Shoptalk Europe.
Following 10 years of success and continuous growth with Total Retail, we are pleased to now partner
with Shoptalk Europe to move the conversation from a national to pan-European and global level, said
Niels Ralund, chief executive officer of FDIH. During a highly transformative period of dramatic
change, Shoptalk Europe will bring significant benefits to our 800+ association members, uniting leaders
and innovators across European countries in a way that will serve as a catalyst for the entire European
retail and ecommerce ecosystem.
The Shoptalk founders and leadership team, led by Anil D. Aggarwal and Katy Fryatt, previously created
a successful, large-scale pan-European dialogue and community through the development of Money20/20
Europe, the largest consumer payments and fintech event in Europe. At its inaugural event, launched in
Copenhagen in April 2016, Money20/20 Europe attracted nearly 4,000 attendees and is on track to bring
more than 6,000 attendees to its 2017 event.
New technologies, trends and business models are rapidly transforming the way people discover, shop
and buy all of their physical goods, from grocery to fashion and everything in between, said Mr.
Aggarwal, founder, chairman and chief executive officer of Shoptalk. Shoptalk Europe was created as
the event to facilitate a much-needed pan-European dialogue focused on this innovation in retail and
ecommerce and to build a global community of industry leaders and innovators.
Shoptalk launched in the U.S. in 2016 and is widely acknowledged for creating a modern U.S. retail and
ecommerce dialogue and building a much-needed new community of U.S. retail and ecommerce
innovators. As a result, Shoptalk has become the most important American event for innovation in retail
and ecommerce. Shoptalk's next U.S. event will be held on March 19-22, 2017 at the Aria in Las Vegas
and is on track to grow to more than 5,000 attendees in just its second year.
To date, it's been easy to assume that differences in culture, language, laws and regulations across
Europe limit the value of a pan-European dialogue. However, these differences pale in comparison to the
similarities that both the establishment and startups face in preparing for the next generation of retail and
ecommerce in Europe, said Ms. Fryatt, managing director of Shoptalk Europe. As a highly
partner-centric organization, we're thrilled to be working with FDIH, and value their support in ensuring
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the participation of the Scandinavian retail and ecommerce community in Shoptalk Europe.
About Shoptalk
Shoptalk organizes the world's most important events for retail and ecommerce innovation. Held annually
in both the U.S. and Europe, Shoptalk events represent unprecedented gatherings of individuals and
companies reshaping how consumers discover, shop and buy. Each event provides a platform for large
retailers and branded manufacturers, startups, tech companies, investors, media and analysts to learn,
collaborate and evolve. The next Shoptalk will be held on March 19-22, 2017 at the Aria in Las Vegas,
followed by Shoptalk Europe, which will take place on October 9-11, 2017 at The Bella Center in
Copenhagen. For more information, visit www.shoptalk.com and www.shoptalkeurope.com.
About FDIH
FDIH (The Danish e-commerce Association) is a non-profit organization, representing over 800
members. We provide know-how resources, events, workshops and information to help our members
improve their businesses within the continuous growing e-commerce industry. We are involved in
decision/policy making based on issues that helps strengthen the industry in Denmark and throughout
Europe. This is partially in collaboration with E-commerce Europe, which we have helped co-found. Its
primary goals are to work with, and influence, the EU parliament and its legislation, in order to sustain a
strong and healthy e-commerce industry throughout Europe.
Shoptalk Contacts:
Rob Wells, Media Relations
rob@shoptalk.com
Berns Communications Group
Stacy Berns/Michael McMullan
sberns@bcg-pr.com / mmcmullan@bcg-pr.com
+1 212 994-4660
FDIH Contacts:
Niels Ralund, CEO
nra@fdih.dk
+45 2146 8950
Henrik Theil, Head of Communication
het@fdih.dk
+45 2096 5667

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