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Food Service Industry in the Philippines

Food is a basic necessity. The industry which deals with preparing food items/products refers to
the food service industry. The food service industry is and will always remain in high demand
because of its genre. These industries include restaurants, fast foods, school and hospital
cafeterias, catering operations, food carts and food trucks etc. Restaurants and fast foods mainly
contribute to the food service industry.
Fast food generally refers to the type of restaurants that sell quick, inexpensive take-out food.
During a relatively brief period of time, the fast food industry has helped to transform not only
diet, but also landscape, economy, workforce, and popular culture. The extraordinary growth of
the fast food industry has been obsessed by fundamental changes in society. The whole
experience of buying fast food has become so habitual, that it is now taken for granted, like
brushing your teeth or stopping for a red light.
Restaurants and fast foods are meant for same services except that restaurants offer a large menu
including a variety of cuisines as compared to fast foods, which usually offers a small menu with
quick service. Another difference between a restaurant and fast food is, restaurants offer meals
that are cooked and prepared and is eaten at the premises while fast food usually is pre-cooked
meals or serves meals that are cooked easily. Diners may eat it inside the store or they can order
their food to-go. In fast foods you usually pay before eating unlike full service restaurants.
Like every other country, the food industry has flourished very well in Philippines. Filipinos love
to eat and thats the reason why you will see a lot of restaurants and fast foods restaurants
scattered in the cities. These restaurants and fast foods can be local or international food chains.
Filipino food and chefs are considered one of the best in the world. It is hardly surprising that
Filipino food is often labeled as somewhat strange (like the balut for example) but in its own
way, its food is a unique mixture of eastern and western cuisines and reflects the history of
Philippines. The Filipino food includes dishes and cooking procedures from China, Spain,
Mexico, United States, and more recently from further abroad. However, what makes them
Filipino is the history and society that introduced and adapted them; the people who turned them

to their tastes and accepted them into their homes and restaurants, and specially the harmonizing
culture that combined them into modern Filipino fare. Some of the popular fast food chains of
Philippines are Jollibee, McDonald, KFC, Chowking, etc. and popular restaurants being Abe,
Chelsea, Fridays, Chilis and a lot more.
Attracting a huge crowd to restaurants or fast foods require more than just good food. Though
important, good food is only a part of the total dining experience. Equally important is believed
to be the way people feel while in the restaurant. This physical and emotional response is a result
of the atmosphere, the total environment to which customers are exposed. The proper atmosphere
can make the food, service and whole dining experience seem better. For that reason a restaurant
or a fast food must take care of the following to please its customers. This includes checking the
cleanliness of the place and freshness of the food, guarded premises, parking area where people
can park, ambiance and landscaping, building design, lighting, and even music.

Weve chosen Ocampo-Lansang Delicacies because it is one of the oldest delicacies

manufacturing business here in Pampanga that still uses the old way of making such cuisines.

Food has always been an essential part of an individuals


Philippine food has evolved over several centuries from its Malayo-Polynesian origins to a varied

cuisine with many Hispanic cultural influences, due to the many Latin American and Spanish dishes

brought to the Philippines during the Spanish colonial period. Filipino cooking reflects the history of the
islands. The Spanish colonies often influenced the Philippines in many different ways. As much as 80
percent of Filipino food originates from Spain


For consumer goods, food manufactures posted a double-digit growth

of 20.2 in terms of volume and 19.1 percent in value of production after a
year of decline.
It helps to boost our energy and it is . A lot of cooking methods were
also influenced by the Spaniards like adding vinegar and salt to food to prolong its
quality and process of preserving food were influenced by them. According to Wong
(1994) states that Filipino Menu was revolutionized by Spanish with elaboration and
stuffed fiesta dishes. Wong (1994) states that the first governor general Miguel de
Legaspi who once lived in Manila taught his people how to cook Spanish dishes
which the recipes are passed to family and friends.
Kapampangans are known as ingenious cooks who have create fresh flavorful dishes out
of borrowed recipes each with an undeniable Filipino twist that may be attributed to indigenous
cooking techniques. TURRONES DE CASOY is one good example of this. It is an age-old
delicacy in Pampanga that was a Spanish inspired sweet delicacy. This are being wrapped by a
paper like wrapper and it has sugary milk filling with cashew nuts inside which serves as the
sweetest and delicious part of the delicacy.
. The making of the delicacies were taught to them by a Dominican sisters. From then
they started their own small business. Years had passed, the founder died and only the family of
Mrs. Lansang serves as the successor of the business. They continue producing sweet delicacies
and expand their product line such as sylvannas and sanz rival. They maintain the original way of
making their most famous product, the TURRONES DE CASOY.