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Assignment Week 2

C454UUU47IwLQ 4664e53b-244d-4 268c24ed-f35a-40

Question 1

3.0 Pts

Which of the following are features of SAP Hybris Loyalty?


Note: There are 3 correct answers to this question.
Send targeted coupons and offers.
Leverage mobile wallets.
Enable location-based marketing.
Manage marketing campaigns.
Manage marketing resources.
Question 2

3.0 Pts

Which of the following statements best describe SAP Hybris Marketing, planning option?
Note: There are 3 correct answers to this question.
It provides top-down planning and budget distribution.
It optimizes target groups leveraging predictive analytics.
It provides bottom-up spend planning.
It provides supply chain planning functions.
It provides financial integration for real-time actuals.
Question 3

3.0 Pts

What kinds of attributes, measures, and scores can you segment in SAP Hybris Marketing?
Note: There are 3 correct answers to this question.
Only offline behavioral scores
Geographic and time-based attributes

Demographic attributes
Only online behavioral scores
Interests, behavioral scores, and predictions

Question 4

3.0 Pts

Which of the following business problems does SAP Hybris Marketing help organizations with?
Note: There are 2 correct answers to this question.
Consolidating the customer context from many silos in real time
Driving quarter-end financial close compliance
Real-time contextual engagement with customers across channels
Managing human capital resources
Question 5

3.0 Pts

What does a tariff in pricing simulation for SAP Hybris Billing represent?
A discount
A combination of rate plans and pricing models that are bundled together
An invoice at the end of a billing period
The result of one transaction
Question 6
What can a customer segment represent in pricing simulation for SAP Hybris Billing?
Note: There are 3 correct answers to this question.
Customers with CRM opportunities
Customers of a specific gender

3.0 Pts

Customers that are running SAP ERP


Customers that have been with the service provider for a defined period of time
Customers that spend over a certain amount per month
Question 7

4.0 Pts

What information can flow from the SAP Hybris Commerce system into SAP Hybris Billing?
Note: There are 2 correct answers to this question.
Customer details
Credit card details
Subscription order details
Purchase history
Question 8

3.0 Pts

How are complex pricing rules and business models created in SAP Hybris Billing?
They are coded in ABAP.
They are created using a user interface and decision trees.
They are hard coded in the database.
They are coded in Java.
Question 9

2.0 Pts

What is one of the characteristics of the digital economy that is causing businesses to rethink the
way they engage with customers?
Products are now scarce.
Engagement is now a scarce resource.
Customer desire is scarce.
The digital economy will precede the consumer economy.
Question 10

3.0 Pts

Why are many companies now using solutions like SAP Hybris Billing?
To buy more systems to help justify the investment in their IT departments
To create new business models such as going from selling products to selling services
To enable next-generation enterprises to run their ERP systems in the cloud
To automate the sales force, which is now a key priority for many companies