*

**

NSC 97-2410-H-009-019
NSC97-2815C-009-049-H

**

E-mail: yupei@mail.nctu.edu.tw

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The Politics of Gender Differences:

Media Representation and Identity
Entanglement of Female Athletes
Peihua Lu & Yupei Chang*

Abstract
This research analyzes media images of female athletes to understand
the general social perceptions surrounding them. Researchers have observed
how female athletes manage conflict between athletic culture and feminine
characteristics by describing identity trajectory formation. This research
interviewed 12 senior female athletes and used narrative methodology
to analyze 93 newspaper reports about the Australian Open Tennis
Championship in 2008.
This study found that the media represents female athletes as sexual
objects or in the role of daughters and mothers. These two images evoke
identity conflicts experienced by female athletes on the athletic field. They
hinder the achievements of female athletes in the area of body training and
empower them to challenge negative feminine characteristics. These images
do encourage female athletes to express individual experiences and identify
professional achievements.
Keywords: female athletes, athletic culture, femininity, media
representation, difference in feminist

Peihua Lu is the graduate student at the Department of Journalism, National Chengchi University,
Taipei, Taiwan. Yupei Chang is Associate Professor at the Department of Communication and
Technology, National Chiao Tung University, Hsinchu, Taiwan.

Chinese Journal of Communication Research

No. 17, 139-170