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buySAFE, Inc. Jeff Grass, CEO 5350 Shawnee Rd.

Suite 302 Alexandria, VA 22312 Phone: 703-354-6701 x102 Email:

Fax: 703-997-0883 Web Address: Business Description: The problem buySAFE solves is simple and straight
forward - most online shoppers perceive a great deal of risk when buying online, especially from a merchant they know little about. Shoppers react to perceived risk in one of two ways, they avoid the transaction altogether, or they discount the price they would otherwise be willing to pay. This is results in fewer sales and lower profits for online merchants, especially those that lack a national brand that gives every shopper a feeling of complete trust and security. buySAFE prequalifies sellers and gives them a clear signal of trust and credibility and then fully guarantees their transactions with a surety bond - the broadest form of online purchase protection available. Very simply, buySAFE provides shoppers the two things they care about most - 1) that the merchant is trustworthy, professional and will deliver as promised and 2) that if for any reason they don't, the buyer is fully protected by a trusted third party. For sellers, buySAFE provides an 'unfair' competitive advantage by enabling quality sellers to make their buyers feel safer, resulting in increased sales and profitability.

Management: Jeff Grass - CEO Steve Woda - SVP Strategic Grwoth Jim Mercier – VP-Legal & Claims Hans Dreyer – VP-Operations Frank Ganis – VP-Marketing Corinne Tosaki – S. Director – Tech . Industry: online transaction trust & guarantee services Number of Employees: 15 Bank: Bank of America Auditor: TBD Law Firm: Cooley Godward Amount of Financing Sought: $5-10 million Current Investors:($3 million) The Hartford Financial Services Group; Thomas Rutherfoord, Inc.; Various Angel investors Use of Funds: Build team, implement newly signed distribution deals, M&A

Company Background: buySAFE enjoys a strategic partnership with the
financial services giant - The Hartford Financial Services Group and a large insurance & surety brokerage firm - Thomas Rutherfoord, Inc. buySAFE initially launched in the eBay marketplace and is now expanding quickly into eCommerce more broadly via a number of very significant distribution partnerships.

Jeff Grass – CEO – Founder,,McKinsey& Co., Travelers Group Surety Underwriter, Wharton MBA Steve Woda – Founder/SVP-Strategic Growth – NY Regional Manager – St. Paul, VP - Assurance Capital, Wharton MBA Jim Mercier – VP-Legal – General Counsel, Hartford Bond, surety claims expert

Products/Services: buySAFE provides a strong signal of crediblility and a
comprehensive third party guarantee in eCommerce transactions. This gives buyers complete peace of mind, driving increased sales and profitability for online merchants and the marketplaces they participate in. buySAFE is uniquely positioned as the world’s first and only online commerce bonding service – utilizing its deep expertise in surety bonding to provide this truly unique solution.

Technologies/Special Know-how: buySAFE’s core process is patent-pending. buySAFE has built a unique real-time risk
management capability to enable it to successfully guarantee millions of dollars of eCommerce transactions between thousands of sellers and buyers. buySAFE is a licensed insurance agent in all 50 states and has built a competence in highly efficient and effective underwriting and problem resolution capabilities

Market: buySAFE targets small and medium-sized (SMBs) eCommerce retailers in online marketplaces such as eBay, AOL, etc.
that lack a national brand that can enable their shoppers to feel completely safe and secure. On ebay, buySAFE’s target market is the 180,000 PowerSellers who sell $1000+ per month. Beyond eBay, buySAFE’s target market is the 200,000+ U.S. based small business eCommerce retailers. buySAFE’s currently addressable market is $1.5B and growing at 30-50% annually. buySAFE’s service is completely free for buyers. Sellers pay 1% of the final transaction price for both the buySAFE credibility signal and for bonding their transaction with a guarantee from a trusted financial institution.

Distribution Channels: buySAFE intends to primarily leverage its current and future distribution partners for distributing its
product in a cost-effective manner. buySAFE now has in place major distribution partnerships with major eCommerce marketplaces, large seller solutions providers and major eCommerce payment and storefront providers.

Competition: No direct competitors exist as there are major culture, skill-set, regulatory, IP and distribution barriers. Numerous
indirect competitors exist that can seen in two groups – 1) partial risk elimination solutions (e.g. feedback, merchant ratings, buyer protection plans, credit card charge-back protections, etc.) and 2) complete risk elimination solutions (e.g. online escrows). Note, partial risk solutions do not yet solve the problem and online escrows are a failed model due to seller working capital constraints and high costs.

Financial Projections (Unaudited): (dollars in thousands)
Revenue: EBIT: FY2004 <20 (3,000) FY2005 1,500 (3,900) FY2006 12,700 780 FY2007 38,000 11,400 FY2008 72,000 28,000