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Swiftcurrent Strategies – Campaign Coordination
Swiftcurrent Strategies represents a new model of political consulting. Campaigns have changed rapidly over the past few election cycles and most political consulting firms are still operating as if it were 1984. Swiftcurrent Strategies applies the latest technology in social media and merges technological advancements in the field to build and mobilize grassroots support. The firm creates Yammer Communities for Political Candidates and their teams, providing the benefits of a private social network to the political teams they work with.
“In politics, you can expect upwards of 100 emails per day. Yammer has significantly cut down this number for us and for the campaign teams we advise.”
Company Industry Employees Founded
Swiftcurrent Strategies Politics 3 2009
- Pete Fullerton, Partner, Swiftcurrent Strategies
Swiftcurrent Strategies began using Yammer for internal communication, quickly realizing that the tool would be useful for clients as well. The team now sets up Yammer Communities for the political campaigns they advise, coordinating dispersed political teams. When a political team needs to be notified of a pertinent news story or event, the Swiftcurrent team is able to notify them immediately. Swiftcurrent and their clients have noted lower email volume and have benefitted from all messages being visible to every team member – solving the reply-all email problem where a person means to reply-all but doesn’t. Swiftcurrent Strategies and their clients have also been able to communicate on the go via Yammer’s mobile applications.
Results and Benefits
Less Email: Both Swiftcurrent and their clients have reported a substantial decrease in email volume, freeing up valuable time for campaigning. Everyone is Kept Up-to-date: Team members are able to instantly share relevant and current content with team members, keeping all in the loop. Mobile Connectivity: Campaign teams can access their valuable team knowledge when on the road via Yammer’s mobile applications.