branding?

some terminology

branding

branding

combined tangible and intangible attributes

brand vision

a unique goal or point of view

brand mission

how the vision will be achieved

brand essence

concise expression of the brands promise

brand identity

the name as well as the visual appearance

visual identity

the name as well as the visual appearance

brand image

real and imagined experiences

brand personality

behavior traits

brand values

code by which the brand lives

brand strategy

a plan for the brand to meet objectives

differentiation

differentiation

target market/audience

branding terminology